style guide a guide to ensure consistency and quality in use of the sugar creek brand
logos
improper alterations
same color background as logo
on top of a pattern
not enough contrast
stretched
not a complimentary color
improper alterations
logo elements removed/added
colors altered
Finger Puppet Ministry
rotated, rendered in 3d
elements stylized
not a complimentary color
elements enclosed
color palette
PANTONE Black 80%
The Sugar Creek color palette, consisting of grey, blue, orange, green, and yellow, was chosen to communicate the excitement, vibrancy, and diversity of Sugar Creek.
GREY/BLACK PANTONE 7703 U
R 88 G 89 B 91 C 0 M 0 Y 0 K 80
BLUE R 65 G 158 B 191 C 71 M 23 Y 16 K 0
PANTONE 158 U
ORANGE R 239 G 117 B 33 C 2 M 66 Y 100 K 0
GREEN R 185 G 214 B 53 C 32 M 0 Y98 K 0 PANTONE 381 U
YELLOW R 251 G 201 B 8 C 0 M 23 Y 94 K 0
PANTONE 7548 U
primary typeface:
clan medium
Clan Book
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRUSTUVWXYZ 0123456789?&%$*
sugar creek
Clan Book Italic
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRUSTUVWXYZ 0123456789?&%$*
Clan News
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRUSTUVWXYZ 0123456789?&%$*
Clan News Italic
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRUSTUVWXYZ 0123456789?&%$*
Clan Medium
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRUSTUVWXYZ 0123456789?&%$*
Clan Medium Italic
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRUSTUVWXYZ 0123456789?&%$*
secondary typeface:
univers light
Univers Light
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRUSTUVWXYZ 0123456789?&%$*
BAPTIST CHURCH
typefaces for body copy Font usage for body copy should be limited to fonts that are easily read and visually simple. For print, size should be 8-10 pt. Never use decorative fonts.
Sans Serif Fonts
Myriad Pro
abcdefghijklmnopqrABCDEFGHIJKLMN 0123456789?&%$*
Helvetica (or Arial)
abcdefghijklmnopqrABCDEFGHIJKLMN 0123456789?&%$*
Serif Fonts Georgia
abcdefghijklmnopqrABCDEFGHIJKLMN 0123456789?&%$*
Times New Roman
abcdefghijklmnopqrABCDEFGHIJKLMN 0123456789?&%$*
typefaces to avoid
Comic Sans The Sugar Creek brand was developed considering every aspect of our church and how we want to portray ourselves to the community. In order to maintain the integrity of the brand, please avoid usage of the following fonts.
Papyrus
Brush Script
Curlz MT Bradley Hand ITC Lucida Handwriting
Bleeding Cowboys
green pillow