Style Guide

style guide a guide to ensure consistency and quality in use of the sugar creek brand

logos

improper alterations

same color background as logo

on top of a pattern

not enough contrast

stretched

not a complimentary color

improper alterations

logo elements removed/added

colors altered

Finger Puppet Ministry

rotated, rendered in 3d

elements stylized

not a complimentary color

elements enclosed

color palette

PANTONE Black 80%

The Sugar Creek color palette, consisting of grey, blue, orange, green, and yellow, was chosen to communicate the excitement, vibrancy, and diversity of Sugar Creek.

GREY/BLACK PANTONE 7703 U

R 88 G 89 B 91 C 0 M 0 Y 0 K 80

BLUE R 65 G 158 B 191 C 71 M 23 Y 16 K 0

PANTONE 158 U

ORANGE R 239 G 117 B 33 C 2 M 66 Y 100 K 0

GREEN R 185 G 214 B 53 C 32 M 0 Y98 K 0 PANTONE 381 U

YELLOW R 251 G 201 B 8 C 0 M 23 Y 94 K 0

PANTONE 7548 U

primary typeface:

clan medium

Clan Book

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRUSTUVWXYZ 0123456789?&%$*

sugar creek

Clan Book Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRUSTUVWXYZ 0123456789?&%$*

Clan News

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRUSTUVWXYZ 0123456789?&%$*

Clan News Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRUSTUVWXYZ 0123456789?&%$*

Clan Medium

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRUSTUVWXYZ 0123456789?&%$*

Clan Medium Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRUSTUVWXYZ 0123456789?&%$*

secondary typeface:

univers light

Univers Light

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRUSTUVWXYZ 0123456789?&%$*

BAPTIST CHURCH

typefaces for body copy Font usage for body copy should be limited to fonts that are easily read and visually simple. For print, size should be 8-10 pt. Never use decorative fonts.

Sans Serif Fonts

Myriad Pro

abcdefghijklmnopqrABCDEFGHIJKLMN 0123456789?&%$*

Helvetica (or Arial)

abcdefghijklmnopqrABCDEFGHIJKLMN 0123456789?&%$*

Serif Fonts Georgia

abcdefghijklmnopqrABCDEFGHIJKLMN 0123456789?&%$*

Times New Roman

abcdefghijklmnopqrABCDEFGHIJKLMN 0123456789?&%$*

typefaces to avoid

Comic Sans The Sugar Creek brand was developed considering every aspect of our church and how we want to portray ourselves to the community.

In order to maintain the integrity of the brand, please avoid usage of the following fonts.

Papyrus

Brush Script

Curlz MT Bradley Hand ITC Lucida Handwriting

Bleeding Cowboys

green pillow