SELF DEVELOPMENT CREATING PROFESSIONALS FOR THE INDUSTRY
ENTREPRENEURIAL ARTIST DEVELOPMENT PROGRAM Also known as ‘BUSINESS DEVELOPMENT’ ‘Turning Artists into businesses’ Creating Higher Heights helps to enhance or further an artist’s music career. Our fundamental aim is to help Artists understand the need to concern
themselves with Business
Development, rather than developing and unlocking value of their talent. We nurture, develop and mentor artists to your specific requirements (sound, image, guidance, performance skills etc)
Develop brand equity;
leveraging the brand equity to create direct revenue streams, as well as strategic partnerships and creating visibility and
revenue. We look at comprehensive career planning, complex contract negotiations, lyrical changes in songs or commenting on new recordings,
branding and image, marketing and promotion, professional actor training, and one-to-one guidance mentoring for our clients. We
help develop strategies to overcome the barrier to breaking into the Music Industry.
In today’s Industry Artist Development is important if you want a record deal or just want to get paid you have to be worth something for example ‘Return Of Investment Ready’ Record labels want a Product, Brand, Image or an Innovative sound. If an artist aspires to play at local clubs on the weekend for fun and to earn a small amount of money, there is no reason to pay someone else to perform their management functions or the development process. However, if their ambitions and goals are to become a professional in the music industry it is a
MUST for them to invest in Artist Development and Management Team or Self – Management.
WE CAN HELP: ‘Self- Management needs ‘Business Training’ to develop required skills’
SOFT SKILLS NEEDED: POSITIVE ATTITUDE
DRIVE
COOPERATION
SELF CONFIDENCE
PERSISTENCE
MOTIVATION
BUBBLY PERSONALITY
PEOPLE SKILLS
‘Likeable Factor’
People buy the music
It is important that the artist is professional in their approach to the entertainment business. Being professional is a prime indicator to have the potential to be a long-term artist; a businesslike manner will improve success rates and increase sale revenues.
Outcomes:
• Increased CD sales • Increased percentage • Increased label album profits • Increased fan-base • Increased Endorsements and Tours • Sustained long term contracts • Fully packaged products – increased return of investment • Entrepreneurial Artists • Structured Talent development
STRUCTURED TALENT DEVELOPMENT:
• Vocal training • Song writing development training • Media strategy training • Microphone technique training • Recording development • Stage technique training • Choreography • Actor Training • Personal development • Photo shoots • Enhance song writing techniques *All our trainers have exceptional industry standard skills and abilities.
PROGRAM BENEFITS FOR ARTISTS:
• Develop skills and competencies to successfully run their music career as a business • Develop their ability to effectively manage resources • Heighten their ability to organise their own CD release parties • Music Business Training • Confidence development Let
Creating Higher Heights be your one - stop shop for your
Artist Development needs, saving you time, money and resources.
START WITH THE ARTISTS ON YOUR SHELVES!
Creating Higher Heights Agents of Change
Creating Higher Heights Cell: 404-573-6120 Office: 678-402-5461 Email:chhprograms@gmail.com www.creatinghigherheights.com Creating Greater Heights
@CHHCGH