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Staff Contact: Bobby Allen Roach bobby.roach@dcc.vccs.edu Public Relations
DCC GRAD TAKES POSITION WITH AMERICORPS VISTA PROGRAM
Danville Community College alumna Kellie Smoak Wyatt graduated this year with highest academic honors and will begin her year-long internship at Dan River Nonprofit Network through the AmeriCorps VISTA Program on June 11.
Danville, Va., June 4, 2018 — “Twenty-three years ago, she left college with a 0.9 GPA,” Danville Community College President Dr. Bruce Scism said during DCC’s commencement ceremony on Saturday, May 12. “She graduates today summa cum laude.” Danville Community College (DCC) alumna Kellie Smoak Wyatt came back to DCC in July 2015 with a mission: She was going to make up for her mistakes. In the 1990s, Wyatt began her first
stint at the college. In 1993, her major was business administration. “I only passed four classes between the fall of 1993 and summer of 1995 and one of those was orientation,” she explained. “I dropped out because I had no idea what I wanted to do and my priorities were primarily spending money and spending time with my boyfriend. I lacked motivation and self-discipline, as well. School was hard for me even though I was intelligent enough to do the work. Intelligence means nothing when you can’t and won’t
do the work necessary to be successful. The big takeaway: I was a smart kid that made a series of poor choices.” Wyatt was ready to write a different story when she arrived back on campus in 2015. “Taking the first step and enrolling at DCC is perhaps my greatest accomplishment as a student,” she said. “I had to overcome years of fear and embarrassment over past academic failures in order to show up, by myself, on the steps of the
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Wyatt Building in July of 2015 and finally take control of my future.”
liberal arts – humanities specialization.
Taking control is exactly what she did. Wyatt, now 42, not only enrolled full time while raising her three children and working as a cosmetologist, but she also actively participated in the Student Government Association (SGA), was invited to join International Honor Society Phi Theta Kappa (PTK), and, during her final semester at the college, participated in the work study program in DCC’s Public Relations Office.
Wyatt took her extracurricular responsibilities as seriously as her academic ones and quickly found herself in the spotlight for it, serving as vice president of PTK for four semesters, during which time the chapter earned third place in distinguished chapter officer team for the Virginia/West Virginia Region and other awards.
“I chose to attend DCC because I knew it was affordable, local, and would allow me to have a flexible class schedule, which was important, considering I am a non-traditional student,” Wyatt explained. “Deciding to return to school at 40 when you have a family and a job can be a daunting task. DCC offered me what I needed, when I needed it, and found a way for it to be financially possible.” She double majored in liberal arts – social science specialization and
“The list of my favorite memories at DCC could go on for days,” Wyatt said. “Meeting Ms. Vickie Taylor— she saw my potential and never allowed me to tell her ‘no.’ She found my wings and taught me to fly. I met an amazing group of students who I have the privilege of calling my friends, becoming close with faculty and staff members who were less like instructors and more like mentors and family, PTK inductions—you get to see the best and brightest our college has to offer and know that they will make our future a brighter place, having the honor of representing the Upsilon
Danville Community College graduate Kellie Smoak Wyatt is thrilled to have just graduated during DCC’s commencement ceremony on Saturday, May 11. Phi Chapter of PTK at regional conventions and two international conventions, taking part in Fall Fest and Spring Fling celebrations on campus, and the public relations work study opportunity. I think I’ve found what I want to do with myself in the future thanks to my supervisor, Bobby Allen Roach. This has been an awesome experience.” On graduation day, Danville Community College student Kellie Smoak Wyatt used her mortarboard to show off her support team during her time at DCC from 2015 to 2018. Those pictured include her husband and three daughters, DCC Instructor of Biology Chris Pantazis, Associate Professor of Mathematics Constantine Terzopoulos, Assistant Professor of Sociology Vickie Holland Taylor, Associate Professor of English Sherry F. Gott, Associate Professor of Psychology Dewitt Drinkard, and Public Relations and Marketing Specialist Bobby Allen Roach.
Wyatt’s next chapter has called her to use the skills she honed working with the college’s Public Relations Office: Through the AmeriCorps VISTA (Volunteers in Service to America) Program, she will work for the Dan River Nonprofit Network for one year, beginning on June 11. “I learned about this opportunity through a client that works for the United Way,” Wyatt said. “She knew I had a strong background working with the public and, combined with my involvement in PTK, she felt this internship would be a perfect fit for me.” The Dan River Nonprofit Network provides educational tools, skills training, vetted resources, and networking opportunities to organizations in and around Danville. As an AmeriCorps VISTA member, Wyatt will promote innovative and effective collaborative partnerships among regional nonprofits following the collective impact model through marketing, assessment, and data collection. Wyatt said she is ready for anything.
“Danville is my hometown and I want to be part of the movement that makes it a success story instead of a cautionary tale,” she said. “I am excited about interacting with and learning more about all of the area nonprofits and how we can help them make the most out of Danville’s volunteer resources.” Once her time with the Dan River Nonprofit Network is complete, Wyatt plans to enroll at Old Dominion University, where she will major in communications and marketing. Wyatt also offered some encouraging words for anyone considering their own return to college as a non-traditional student. “Who you are now is not who you were then,” Wyatt said. “Don’t base future successes on past failures. The DCC experience is amazing. Because of my time at the college and the involvement of my professors, I was finally able to realize my full academic potential.” “DCC’s defining characteristic is its determination to see its students succeed,” Wyatt said, adding that
small class sizes helped her to feel more connected with the campus. “This allows for a more personal college experience and the feeling that the faculty and staff have a vested interest in the students’ academic progress.” As for what she’s most proud of, Wyatt said that was centered on graduation day. “I am most proud of showing my daughters that hard work and perseverance pay off and that it’s never too late to follow your dreams,” Wyatt said. “Well, that and the summa cum laude stickers on my two diplomas.” Danville Community College is a two-year institution of higher education under the state-wide Virginia Community College System. DCC’s service area includes the City of Danville, Pittsylvania County, and Halifax County. For more information about the college’s more than 100 programs of study, visit www. danville.edu.
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532 West Sunrise Drive, Dry Fork, Virginia 24549 | (434) 429-0712 | bobby@bobbyroach.com
Professional Summary I have eleven years experience working for non-profit and for-profit organizations in the public and private sector. My academic background and professional experience have provided me with the knowledge and skills necessary to provide excellent results in a variety of positions and work environments, while supporting regional progress in Southern Virginia.
Highlights • • • •
Excellent verbal and written communication skills Analytic and research skills Technical literacy Adaptability
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Expert knowledge of computer software packages (Adobe, Microsoft Office) Quick learner Self-motivated; able to learn on own initiative Versatile and multi-skilled
Experience Public Relations & Marketing Specialist October 2016 to Present Danville Community College — Danville, VA • Develop and design content aligned with the mission of the college and its enrollment objectives for print and web advertisements, press releases, the DCC website, and college publications • Generate and post informative and engaging social media content to promote academic programs, college events, and disseminate college announcements • Research and price equipment and promotional products to aid in the implementation of the strategic marketing plan • Assist with media inquiries, photography, and video production • Coordinate, assign, and manage activities of department’s work study students, including training • Handle departmental procurement, including promotional materials, equipment, and other items Assistant Editor June 2016 to October 2016 Star-Tribune — Chatham, VA • Reported on local events, managed Star-Tribune Danville Edition content, coordinated website content, developed and managed new special monthly publication • Supported sales staff through coordinated content strategy development • Served as brand manager and promoted publication at public events, including regional trade shows Reporter/Multimedia Journalist Aug 2015 to June 2016 Star-Tribune — Chatham, VA • Covered local events and persons of interest in both news and feature writing and photography • Provided graphic design support as needed including weekly page layout, house ads, and special publications • Coordinated development and production of special publications including the Holiday Home insert Ballroom Dance Instructor Nov 2014 to Aug 2015 New City Dance Space — Danville, VA • Taught beginner and returning students in smooth and Latin dances, including waltz, swing, cha-cha, rumba, four-count, salsa, and bachata and assisted during group dance classes through participative instruction • Provided excellent client service and support through program development and administrative support • Supported company events through planning, marketing, and participation Marketing Consultant Jan 2014 to Aug 2015 Gretna Little Theatre — Gretna, VA • Designed and developed new website for Gretna Little Theatre, performgretna.com • Maintained and updated site, including regular content updates and performance listings • Designed weekly print advertisements in support of the organization to appear in The Gretna Junction • Provided professional photography services to the theatre for events and productions
Owner Sep 2006 to Present Bobby Roach Photography — Dry Fork, VA • Established and developed professional photography services with clients throughout the region of Southern Virginia • Operate company with primary function as a personal marketing brand • Offer comprehensive business-to-business marketing services • Train and coach talent prior to and during photo sessions Producer Jan 2013 to Jul 2014 Showcase Magazine — Danville, VA • Designed monthly full-color regional magazine with specific attention to current and relevant design techniques and styles • Established a variety of social media pages to promote company initiatives • Managed new and existing Facebook brand pages to promote company services and products • Developed and designed promotional materials to support sales team efforts for clients • Assisted in planning the 4th Annual Bridal Showcase and Wedding Expo • Represented company at public events, including Southside ShowBiz Trade Show Digital Media Specialist HD Web Studio — Martinsville, VA • Coordinated and imported client products for e-commerce websites • Provided creative services in support of client website design and development • Established and managed multiple client social media pages
Sep 2012 to Jan 2013
Editor-in-Chief The Chanticleer, Averett University — Danville, VA • Managed production, design, and distribution of monthly student news publication • Managed and trained staff of ten student writers • Led publication through redesign and reformatting in the fall of 2011
Aug 2011 to Apr 2012
Communications and Public Relations Associate Mar 2011 to Jun 2012 The Institute for Advanced Learning and Research — Danville, VA • Provided professional-level photography, graphic design, brochure and other collateral development • Designed 2011 annual report • Represented organization at professional networking events including monthly industry meetings as well as trade shows and open houses • Designed print and Web advertisements and marketing materials for Education and Outreach, Institute Conference Center, and various research centers
Education Master of Business Administration, Marketing Specialization Averett University — Danville, VA Bachelor of Arts, Communication Studies and Journalism Averett University — Danville, VA • Graduated Cum Laude • Invited to join National Communication Honor Society Lambda Pi Eta • Received the 2012 Averett University Communication and Journalism Award Certificate, Digital Imaging and Photography Danville Community College — Danville, VA
Dec 2016 Apr 2012
May 2010
Additional Information •
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Skills: writing, photography, graphic design, blogging, public speaking, interpersonal communication, integrated marketing communications, project management, customer service excellence, grant writing, marketing consultation, interior design, social media, planning and strategy, event planning, leadership, research, problem identification and resolution, solutionoriented Content management system competencies: Joomla!, Blogger, Wordpress Elected vice president of Gretna Merchants Association in 2017 Selected to participate in Leadership Southside XXIII, 2017-18
532 West Sunrise Drive, Dry Fork, Virginia 24549 (434) 429-0712 | bobby@bobbyroach.com