Timelines
Marketing
the
Bob Evan’s Machine
BE2 Studio | K. Lewis Taylour Upton Rachael Hissom Cheyenne Vandevoorde
“Pick the Pink One”
4.7 million
3.1 million
Opens Terminal Steak House Robert Evans is born in Sugar Ridge, OH
1940
1918
Buys first restaurant, Malt Shop
Starts Bob Evans Farm Inc.
1946
1948 Begins making own sausage
Begins expansion of Bob Evans company
1953
1950
First sausage plant opens in Xenia, OH
Begins airing TV commercials from the kitchen
1957
1961
1956
Expands to 14 delivery trucks, delivering to 1800 locations
The Sausage Shop opens, Unit #1
Bob Evans Corp. goes public
1964
1963
Chillicothe unit opens as a Burger Joint style eatery
Advertising targets family and adults
1968
1970 Continues expanding through Ohio
Expands to other states
1975
Senior’s Menu introduced
1983 100th Unit opens
1985
1987 Acquires Owen’s Foods, from Texas Voted #1 Family Restaurant in Consumer Reports magazine
After being ill recieved, unit is rennovated over a weekend, with success
“Bob Evans, Farm Sausage”
1940 Kellog’s Rice Krispies Ladies Home Journal
BE:2 TIMELINES 4
1960 Campbell’s Soup Ladies Home Journal
“We’ll Bring the Farm to you”
1970 Pepsi-Cola Time Magazine
Comfort Food Movement
Fast Food, Fondue, Box Dinners
Foreign Influence
Hearty, Convenience
Rationing Ingredients
“Down on the Farm”
“Tas
720.9 million 1.3 billion 1.6 billion revenue USD
52.8 million
766.9 million
“Taste of the Farm”
720.9 million net profit USD
27.7 million
540.9 million
554.3 million
“Farm Fresh Goodness”
“Come See What’s Cooking” Launch food service division
Start of 3 year rennovation plan
Launches General Stores in response to Cracker Barrel
1992 First Cantina del Rio opens
1991
“Small Town“ resturants are launched
1993
1994 300th Unit opens
Frozen Entrees available in stores
1995
1996 All 14 Cantina del Rios are closed
Addition of Carry Home Kitchens and Corner Cupboards in resturants
2002
1997
refridgerated potato line is launched
Start pf 8 year furniture and equipment replacement plan
2003
2010 Farm House Feast concept is tested
Almost 600 units open
now
“Down on the Farm”
Country Lite Sausage, a lower fat option, hits grocery stores
ste of Good Country Living”
Curbside Carry-Out is introduced
Sustainable, local Bulk, Namebrand
1988
1990
“Dinner Sensations“ is launched in attempt to bring back customers
“We’re Family“ theme in advertising
Bigger and Faster
200th Unit opens
New prototype is launched
400th Unit opens
New resturant prototype to accomodate smoking and non-smoking
1991 Burger King, Whopper Time Magazine
1995 Starbucks Coffee
2010 Del Monte Ladies Home Journal
MARKETING
BE:2 TIMELINES 6
MARKETING
BE:2 TIMELINES 8
MARKETING
BE:2 CALORIES 10
Evolution of Food
CALORIES
Bob Evans evolution of food Chris Carbone, Melody Funkhouser, Julie Klosterman, Sidharth Ramamurthy
1959
Suasage Gravy & Biscuits 625 cal Bob Evans chooses to seperate the gravy and biscuits while competitors combine the two which makes it more appealing.
Denny’s
Cracker Barrel
1953
Original Roll Sausage 343 cal Bob Evans began to sell sausage using simple packaging. Their design was similar to their competitors’. Old Folks
1930’s
Popular ads during this time were also drawn, but the foods now became placed in contex. For example, food is drawn outside on a picnic table to imply one might enjoy this meal out in the sun.
Shredded Wheat
California Canned Asparagus
Armour’s Star Bacon
1933
1957
Ads in the newspaper for fitness are geared towards men.
Women become more interested in workout machines than simply aerobics.
1946
Vinyl workout records become popular and are geared more towards women.
BE:2 CALORIES 12
1960
Bob Evans Begins
1940
Campbell’s Soup
Jimmy Dean Kraft Miracle Whip Salad Dressing
1930
California Sunkist Lemons
1920
Libby’s Pineapple
Nucoa Spread
Del Monte
Del Maiz Corn
Aunt Jemima’s Pancake Flour
Kellogg’s Rice Krispies
Waffle House
The Rise & Shine 1005 cal Competitors’ food looks more professinally placed together Bob Evans looks more homem
IHOP
1950
1920’s
Popular ads consisted of drawings of full plates of food. Usually they were large portions for several people to share. Presentation was focused on the freshness of the food. For example, the Campbell’s Soup has steam coming from it implying that it was just made.
1962
1940’s
Ads show their products being part of a meal. For example, the Armour’s Star bacon is shown on a plate with eggs and toast.
Pot Roast Sandwich 1147 cal Bob Evans version of this sandwich appears to be the healthier option, due to its simplicity.
Tip Top Kitchen
2012
Double Blueberry Hotcakes 968 cal In comparison to other restaurants, Bob Evans has a larger serving size.
1992 1987
Spaghetti & Meat Sauce 1112 cal Restaurants tend to present spaghetti in a simple way.
1975
Big Farm Bacon Cheeseburger 1350 cal The burgers are presented with fries and are usually put together in the same manner.
Slow-Roasted Turkey Breast 1070 cal When it comes to this meal, Bob Evans appears to be the heartier choice.
1997
Blueberry Crepes 852 cal Bob Evans version of the crepes look more like a desert than a breakfast meal.
Cracker Barrel
Northstar
IHOP
Noodles & Co.
1200
McDonalds IHOP Marcella’s
Cracker Barrel North Market
Applebees
1000
Avg. Calories per meal
Denny’s
1999
Cracker Barrel Panera
Northstar Denny’s
Potato-Crusted Flounder 329 cal Bob Evans presents this in a more basic way, whereas competitors’ use more color to enhance the appeal.
800
600 Hang Over Easy Northstar
Applebees
1971
Sunshine Skillet 912 cal
1984
Farm Fresh Side Salad 352 cal Most restaurants add a lot of color to their salads, but on the other hand Bob Evans presents a basic salad.
400
Bob Evans creatively combines their food which makes it stand out from the others.
2010
2000
1990
1980
200
1970
e while made.
2006
1990 1983 Magazines use more risque advertisements giving a standard for the perfect beach body.
1972 Working out becomes a social activity - group fitness classes are established.
2006
Weight loss programs become popular on television.
Technology helps people keep better track of their diets and physical activities.
1999
Indoor smoking bans are implimented.
1977 Richard Simmons booms as a fitness guru.
CALORIES
1959
Suasage Gravy & Biscuits 625 cal Bob Evans chooses to seperat the gravy and biscuits while competitors combine the two which makes it more appealin Cracker Barrel
1953
Original Roll Sausage 343 cal Bob Evans began to sell sausage using simple packaging. Their design was similar to their competitors’. Old Folks
1940’s
Ads show their products being part of a meal. For example, the Armour’s Star bacon is shown on a plate with eggs and toast.
IHOP
Nucoa Spread
Jimmy Dean Kraft Miracle Whip Salad Dressing Shredded Wheat
Armour’s Star Bacon
1960
1950
1940
Bob Evans Begins
1957
Women become m interested in workou than simply aerobic
1946
BE:2 CALORIES 14
Vinyl workout records become popular and are geared more towards women.
1975
Big Farm Bacon Cheeseburger 1350 cal The burgers are presented with fries and are usually put together in the same manner.
te
McDonalds
Denny’s Applebees
o ng. Denny’s
Northstar
Waffle House
more ut machines cs.
Hang Over Easy
Applebee
1971
Sunshine Skillet 912 cal Bob Evans creatively combines their food which makes it stand out from the others.
1980
The Rise & Shine 1005 cal Competitors’ food looks more professinally placed together while Bob Evans looks more homemade.
1970
1962
1972 Working out becomes a social activity - group fitness classes are established.
CALORIES
1977 Richard Simmons booms as a fitness guru.
1987
Spaghetti & Meat Sauce 1112 cal Restaurants tend to present spaghetti in a simple way.
Slow-Roasted Turkey Breast 1070 cal When it comes to this meal, Bob Evans appears to be the heartier choice.
Noodles & Co.
McDonalds IHOP Marcella’s
North Market
Applebees
Cracker Barrel Panera
Northstar
Applebees
BE:2 CALORIES 16
1984
Farm Fresh Side Salad 352 cal Most restaurants add a lot of color to their salads, but on the other hand Bob Evans presents a basic salad.
1990
Northstar
1980
and
1992
2006
Pot Roast Sandwich 1147 cal Bob Evans version of this sandwich appears to be the healthier option, due to its simplicity.
Tip Top Kitchen
2012
Double Blueberry Hotcakes 968 cal In comparison to other restaurants, Bob Evans has a larger serving size.
1997
Blueberry Crepes 852 cal Bob Evans version of the crepes look more like a desert than a breakfast meal.
Cracker Barrel
Northstar
IHOP
1200 Cracker Barrel
1000
Avg. Calories per me
1999
Denny’s
Potato-Crusted Flounder 329 cal Bob Evans presents this in a more basic way, whereas competitors’ use more color to enhance the appeal.
800
600
400
200
2010
2000
CALORIES
al
Role of the Restaurant
100%
The Role of the Restaurant 80%
60%
Women’s Suffereage Women were legally allowed to vote in 1919.
Women Before the War In the 1930s, 26 states had laws prohibiting the employment of married women (<10% at beginning of the decade and up to 17% during the depression years)
Work for Women By the fall of 1943, some 17 million women workers made up one-third of the total U.S. workforce. (33%)
40%
20%
0%
1900
Average Family size
1910
1908 Ford Model T
Fast Food
Casual Family Dinning
Theme
Bar/ Cafe
Fine Dining
BE:2 HISTORY 20
1915 PYREX invented
1920
1916 Stainless Steel invented
1919 First Toaster
1922 1924 First Electric Oven First refrigerator
1930
1924 First dishwasher
1927 First Garbage disposal
Depression
1940
1930 1938 Frozen Peas on the Teflon invented market
1941 Styrofoam invented
1950
1946 Microwave Oven invented
1950 First credit card
Baby Boo
1955 First colo
2007 $1,690,539 2012 $1,668,858 Bob Evan’s Net Sales
% of Women working
Out of the Home and by 1960 40% of women had full or part-time jobs
1961 Bob Launched his first restraurant in Chilliothe, Ohio
1987 Bob Evan’s buys Owen’s
1990’s Cantina del Rio, a Mexican Restaurant, was started by Bob Evan’s.
2013 Bob Evan’s launches it’s first Bob Evan’s Express.
2004 Bob Evan’s buys Mimi’s Cafe
1980 $125,210,000
1960 $3,100,000
omers1960
or TV
% of people eating away from home
Amount of Bob Evan’s Restaurants at a given time
1968
1994
1983
1
300
100
Chillicothe, Ohio
1970
Generation X
1971 1973 First food Processor First electric PointOf- Sales System
1980
1990
1986 First disposable camera
2002
500
2000
441
Generation Y 2000
2003 First hybrid car
2006
2004
587
558
Millennials
2004 First intelligent oven
HISTORY
2009
570
2010
2014
0
50 st credit card
100%
80%
60%
Out of the Home and by 1960 40% of women had full or part-time jobs
40% 1961 Bob Launched his first restraurant in Chilliothe, Ohio
20% 1980 $125,210,000
1960 $3,100,000
Amount of Bob Evanâ&#x20AC;&#x2122;s Restaurants at a given time
1968
1983
1
100
Chillicothe, Ohio
0%
Baby Boomers1960
1955 First color TV
BE:2 HISTORY 22
1970
Generation X
1971 1973 First food Processor First electric PointOf- Sales System
1980
1986 First dispo camera
osable
2012 $1,668,858 Bob Evan’s Net Sales
% of Women working
% of people eating away from home
1987 Bob Evan’s buys Owen’s
1994
300
1990
1990’s Cantina del Rio, a Mexican Restaurant, was started by Bob Evan’s.
2000
441
2002
500
Generation Y 2000
2003 First hybrid car
2013 Bob Evan’s launches it’s first Bob Evan’s Express.
2004 Bob Evan’s buys Mimi’s Cafe
2004
558
2006
2009
587
Millennials
570
2010
2004 First intelligent oven
HISTORY
2014
4 refrigor
60%
Women Before the War In the 1930s, 26 states had laws prohibiting the employment of married women (<10% at beginning of the decade and up to 17% during the depression years)
Work for Women By the fall of 1943, some 17 million women workers made up one-third of the total U.S. workforce. (33%)
40%
20%
0%
1930
1924 First dishwasher
Depression
1927 First Garbage disposal
BE:2 HISTORY 24
1940
1930 1938 Frozen Peas on the Teflon invented market
1941 Styrofoam invented
1950
1946 Microwave Oven invented
1950 First credit card
Baby Boom
1955 First color T
Out of the Home and by 1960 40% of women had full or part-time jobs
1961 Bob Launched his first restraurant in Chilliothe, Ohio
1980 $125,210,000
1960 $3,100,000
mers1960
TV
1987 Bob
Amount of Bob Evanâ&#x20AC;&#x2122;s Restaurants at a given time
1968
1983
1
100
Chillicothe, Ohio
1970
Generation X
1980
1971 1973 First food Processor First electric PointOf- Sales System
19
1986 First disposable camera
HISTORY
Marketing
Farm Fresh Through the Decades Allison Bartholomew, Enio Dajko, Devin Lazor, Rachel McGinnis
14 delivery trucks delivered fresh Bob Evans Farms sausage overnight to central and southern Ohio outlets.
Bob Opens a 12-stool, 24/7 restaurant Gallipolis, Ohio Early Meat Delivery Truck (before refigeration) 1918
Bob starts making his own sausage for his restaurant and soon expands to distributing product to grocery stores.
Refrigerated Delivery Truck 1924
1946
Transportation and Bob Evan Timeline
Farm to Plate 1910-1940
1948
1957
Farm to Plate 1940 - 1960
1910
1930
1920
1950
1940
19
Farms changing through the decades
1M
Total Arceage of Farm
2M
Hired Farm Workers 3M
Number of Farm Owners 4M
Farms 1909-1919 Farms evolving and developing throughout the decades. Farms 1920s Farms evolving and developing through the decades.
Farms 1940s Farms evolving and developing through the decades.
Farms 1930s Farms evolving and Advertisment showing developing through the decades. the view of the farm in the 1920s.
Advertisment showing the view of the farm in the 1930s. 5M
6M Number of Farms
7M
Family Farm Workers
Farms 1950s Farms evolving and developing throughout the decades.
Advertisment showing the view of the farm in the 1940s. Advertisment showing the view of the farm in the 1950s.
The first expansion outside Ohio occurs, with the opening of a new plant in Hillsdale, MI
Bob Evans Farms Sales, Inc. opens a new restaurant â&#x20AC;&#x153;The Sausage Shopâ&#x20AC;? on the family farm.
The First Bob Evans Restaurant opens in Chillicothe, Ohio
The 100th Bob Evans Restaurant opens in Schaumburg, IL The 500th restaurant opens in Canton, MI
Bob Evans retired as president of Bob Evans Farms Wholesome Meat and Wholesome Poultry Acts signed into law. 1968
Shift from train delivery to truck delivery. 1960
1962
1964
1968
Nearly 600 full-service, family restaurants in 19 states. 2014
The fourth sausage production plant opens in Galva, IL
1974
1983
1987
2001
2014
Farm to Plate 1960 - Now
1970
960
1980
1990
2010
2000
Farms 1980s Farms evolving and developing throughout the decades.
Farms 1960s Farms evolving and developing throughout the decades.
Advertisment showing the view of the farm in the 1960s.
Farms 1970s Farms evolving and developing throughout the decades.
Advertisment showing the view of the farm in the 1980s.
Farms 1990s Farms evolving and developing throughout the decades.
Farms 2010s Farms evolving and developing throughout the decades.
Advertisment showing the view of the farm in the 1990s. Farms 2000s Farms evolving and developing throughout the decades.
Advertisment showing the view of the farm in the 2000s.
Advertisment showing the view of the farm in the 1970s.
Early Meat Delivery Truck (before refigeration) 1918 Refrigerated Delivery Truck 1924
n Timeline
Farm to Plate 1910-1940
Fa 19
1910
1930
1920
e decades
Farms 1909-1919 Farms evolving and developing throughout the decades. Farms 1920s Farms evolving and developing through the decades.
Farms 1930s Farms evolving and Advertisment showing developing through the decades. the view of the farm in the 1920s.
Family Farm Workers
14 delivery trucks delivered fresh Bob Evans Farms sausage overnight to central and southern Ohio outlets.
Bob Opens a 12-stool, 24/7 restaurant Gallipolis, Ohio
Bob starts making his own sausage for his restaurant and soon expands to distributing product to grocery stores.
1946
1948
1957
arm to Plate 940 - 1960
1950
1940
Farms 1940s Farms evolving and developing through the decades.
Advertisment showing the view of the farm in the 1930s.
1960
Farms 1950s Farms evolving and developing throughout the decades.
Advertisment showing the view of the farm in the 1940s. Advertisment showing the view of the farm in the 1950s.
The first expansion outside Ohio occurs, with the opening of a new plant in Hillsdale, MI
Bob Evans Farms Sales, Inc. opens a new restaurant â&#x20AC;&#x153;The Sausage Shopâ&#x20AC;? on the family farm.
The First Bob Evans Restaurant opens in Chillicothe, Ohio
14 delivery trucks delivered fresh Bob Evans Farms sausage overnight to central and southern Ohio outlets. Wholesome Meat and Wholesome Poultry Acts signed into law. 1968
Shift from train delivery to truck delivery. 1960
1962
1957
1964
1968
The fourth sausage production plant opens in Galva, IL
1974
Farm to Plate 1960 - Now
1970
1960
Farms 1950s Farms evolving and developing throughout the decades.
Farms 1960s Farms evolving and developing throughout the decades.
Advertisment showing the view of the farm in the 1960s.
1
Farms 1970s Farms evolving and developing throughout the decades.
nt showing he farm in
Advertisment showing the view of the farm in
The 100th Bob Evans Restaurant opens in Schaumburg, IL The 500th restaurant opens in Canton, MI
Bob Evans retired as president of Bob Evans Farms
1983
1980
1987
2001
1990
2000
Farms 1980s Farms evolving and developing throughout the decades.
Advertisment showing the view of the farm in the 1980s.
Farms 1990s Farms evolving and developing throughout the decades.
Advertisment showing the view of the farm in the 1990s.
Farms 2 Farms e develop the dec
Advertisment showing the view of the farm in the 2000s.