How to Make the Best Use of Youtube SEO? YouTube has become a very commonly used website. On a daily basis, at least 1 billion users visit it. After its launch in 2005, it has become the most popular site for video sharing. If anyone needs to watch a video, that person will automatically go to YouTube without thinking about it. However, this website is not just for those who are looking for entertainment. Forward thinking businessmen have started to see the business potential that this website has to offer. So why not use this free video sharing website with a vast audience for business with the help of YouTube SEO? How do the videos help in attracting visitors to your website? The creation of YouTube videos is of equal importance as the creation of content on your website. Businesses which do not use YouTube for advertising are limiting the potential of their website greatly. Good quality videos that are entertaining or informative have a huge potential of being shared. A lot of people regularly share interesting YouTube videos on social networking sites. Liking and sharing is the best means of making a video popular and reaching out to a large audience. With the increasing number of viewers, the visitors on your website will also increase. The brand name will become popular and ultimately, the sales will go up. What advice should you keep in mind before making a YouTube video? The mark of a good content on a website is how well it engages the reader. As studies have shown, audio-visual data is always more engaging than printed data. Therefore, a YouTube video is bound to attract more audience and engage a greater number of people. In order to make the video fully searchable, add appropriate closed caption and use the right keywords in the video description. If keywords are used intelligently in the name of the video, it will also help make the video easily searchable in any search engine. Make sure your company has a YouTube channel. This helps the viewers stay in touch with all the updates from your side. Also, make sure that the video is embedded on your website as well. This helps create a two-way traffic flow. If somebody finds your video on YouTube and is directed to your website, then the viewership of your website increases. And if somebody is directed to your YouTube channel from your website, then your popularity on YouTube increases, helping your videos reach a wider audience with help youtube SEO techniques.