The power of color is a cool phenomenon which inspired the creation of the COOLORS collection. Colors are used for their aesthetics as well as their ability to influence the human psyche through the stimulation of ones visual sense. Colors induce many emotions and states of mind, thus by associating color sensations with our collection, we intend to stimulate emotions that allow all who come in contact with our designs the chance to identify with them and bring some color in to their world.