This year at Maison & Objet the outraging concept of “This is Not A Gallery” will break the classic rule of design with a whole au courant language, conceiving an immersive experience through senses and feelings all in one space. Located at Hall 8 - Stand C3, this avant-garde behind the scenes living experience will be the perfect scenario to unveil 10 new design pieces, strategically thought to complete four living areas with a je ne c’est quoi flair. Two workshop cases play an homage to skilled artisans and enhance the wonders of craftsmanship and ancient traditional techniques. To complete this adventure of broken standards, a creative atelier was conceived with the purpose of professionals and designers brainstorm about new projects and ideas with the Brand.
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Fearless Savoir-Faire & Remarkable Creations An art inspired living space resembles the Renaissance era providing an unparalleled wandering through art creations that embody the house state of mind and fearless spirit. To all design and art lovers, who desire to travel through time with the most ancient techniques and contemporary design, this unique experience will guarantee an exclusive and authentic emotion of pure Savoir Faire. The brand’s performance will be represented in five completely distinguish ambiances, each one with a singular idea yet with the same purpose, to Provoke Emotions. For the most curious, the creative studio can be seen from the outside of the stand. This space offers a live experience of Boca do Lobo’s sketches and a petit area for touching in some of the rarest and exclusive materials used in the brand collectible design. A room for professionals to work closely with clients, to inspire and to freely brainstorm about upcoming projects. Entering into this world of style and textures, the Home Living concept is present in every corner, with two dining and two living open areas with upholstered columns in order to emphasize the authenticity and warmth of a home. New remarkable launches and time-honored masterpieces are held by a live showcase of skilled artisans working on site to provide an unparalleled wandering that embodies the house state of mind and fearless spirit. Also, Limited Edition works of art will be present with its uniqueness and inspiring design complementing this experience. Artisans who work thoroughly every day on techniques, that have been preserved for centuries, show their love and dedication for meticulous crafts such as jewelry, metalworking and joinery in two live workshops. The non-settle feeling of Boca do Lobo’s creative minds and the meticulous effort of métiers d’art, gave the vision to understand the past through the shown crafts, interpreting it through cutting-edge technology. Witness, learn and understand in first hand Boca do Lobo’s passion for tradition and design, leaving the space with a one for the books experience. A ground-breaking scenario of soulful storytellers. Boca do Lobo at Maison & Objet’19 Hall 8|Stand C3
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KNOW HOW – SAVOIR FAIRE
THE LEGACY OF CRAFTSMANSHIP The first piece of Boca do Lobo was drawn 15 years ago, yet its story started being shaped centuries ago. Around the world, the beauty and wisdom of craftsmanship have survived throughout the times and generations, allowing the creation of soulful design pieces nowadays. The non-settle feeling of Boca do Lobo’s creative minds and the meticulous effort of master artisans, gave the vision to understand the past through forgotten techniques and raw materials and interpret it through cutting-edge technology. Boca do Lobo storytellers pursuit the excellence to conceive beautiful creations of contemporary design. Every piece carries a legacy, years of growing experience and pure dedication with no boundaries to design. A lengthy tradition of bespoke and exceptional Craftsmanship to make one-of-a-kind design pieces.
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THE MASTER ARTISANS Boca do Lobo emotional pieces are handmade in Portugal by talented artisans who use their wisdom to combine traditional manufacturing techniques with the latest technological methods. The finest materials are shaped into collectible art pieces which gives rise to timeless cosmopolitan environments. Cabinet-makers, jewellers, soldiers, gilding painters, lacquer painters, master artisans and apprentices, work together in Boca do Lobo workshops to delivery exceptional products where no element or detail is overlooked and the human factor is treasured. A single piece may pass along different skilled hands, and undergo several processes to conceive a unique design expression laying in Portugal’s flair in marquetry, azulejaria, joinery, upholstery, filigree, and metalwork, just to name a few. A careful enthusiasm with a new-found confidence that goes alongside a passion for the country’s strong craft heritage..
NOTES TO THE EDITOR 18th to 22th January 2019 Paris Nord Villepinte, France OPENING TIMES 18-21 January 09:30 - 19:00 22 January 09:30 - 18:00 BOCA DO LOBO STAND Hall 8 | Stand C3 Interviews Request Marco Costa | CEO and Creative Designer of Boca do Lobo *He will be available for interviews upon previous request via press@bocadolobo.com
ABOUT US BOCA DO LOBO furniture is an exclusive emotional experience, a sense of belonging and a state of mind. We strive to encourage sensational experiences by creating beautiful pieces which are passionately inspired and handcrafted in Portugal by a staff that loves what they do; experiences which pass on the feeling of exclusivity. Our designers possess an undeniable talent for composing pieces which stir emotion in their admirers. Our artisan’s wisdom, accumulated from years of experience, is instilled with love and dedication in the art that they perform. No detail or element is overlooked as we offer the best at the frontier between design and art. Each piece will bring you on a journey to sources of pleasure you may have forgotten, and take you to places you have never been before; a journey to BOCA DO LOBO world – a world of emotions.
SOCIAL MEDIA #bocadolobo CONTACTS . GENERAL INQUIRIES Press Team press@bocadolobo.com
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