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Doubling Dental How to double growth through doctor-partner alignment :
By Dr. Clifton Cameron, Chief Dental Officer of Lightwave Dental, and Justin Jory, CEO of Lightwave Dental
Dentistry is a team sport. A dentist cannot maximize her clinical production without a fully engaged and coordinated team. For a dental practice to double its growth, dental leaders must train, motivate and engage their teams. A dental group cannot grow without strong local leaders at each and every practice that “get it, want it, and have the capacity to do it.”1
Lightwave Dental was founded upon a core belief that dentists are the natural leaders of the dental practice and our job is to help them, and their teams, reach their personal, professional, and financial goals. Dentists, whether you like it or not, you must become a leader. As much as you would like to delegate it or outsource it, the reality is that local, daily leadership in your practice will inevitably fall on your shoulders.
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JULY/AUGUST 2022 • DENTIST ENTREPRENEUR ORGANIZATION
Lightwave believes our role as a management partner is to help facilitate and maximize your leadership potential as a dentist. For that reason, we now refer to Lightwave as a Dental Leadership Organization. Lightwave doubled its growth several times during our five year history, growing from 8 to 76 locations across Virginia, North Carolina, South Carolina, and Alabama. We have learned many
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Photography credit: Kevin Kleitches
Dr. Krista McDaniel is a dental leader at the CarolinasDentist location in Fuquay-Varina, North Carolina.
