EGP Nov/Dec 20

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Building Up Best practices for creating alliances, and new owner buy-in, for DSOs.

spoke with Aly about that growth and the keys to building a 19-location dental group. The following were some key takeaways from the case study intensive.

What kind of role team plays in one’s development

Tarek Aly has always taken a glass half full perspective to things. “Life’s too short not to enjoy it,” said Aly, BDS, MBA – Co-founder, Chief Operating Officer, OrthoDent. “With straight roads, you don’t need skillful drivers. You really need those obstacles to grow and learn. So whatever life throws at you, use that to jump to the next level.”

In dentistry, that positivity is more than justified by market trends. “There is a huge demand for dentistry in general,” he said when describing the keys to OrthoDent building itself into a 19 dental group organization in Texas. “We saw a huge demand in the pediatric dentistry and orthodontics world in Texas. Everywhere you go, there was

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a ton of demand. We noticed this hole, though. What if we provide quality care at an affordable price to residents in rural towns in Texas? Let’s see what happens.” Magic is what happened next, said Aly. “We grew very fast.” In a recent DEO Case Study, Jake Puhl, partner of CEO of The Dentist Entrepreneur Organization,

Efficiency In Group Practice : ISSUE 6 • 2020

“We’d be nothing without our team. We have the most wonderful team, hand selected. We have team members who’ve worked in multiple groups. We have team members that grew from the bottom up. We have team members that started with us and now they are amazing. They’re superstars. The team is everything. If you think about the train, we’re all in the train right now going to a destination and the team is the engine. Can you imagine an engine that is not being taken care of? If you neglect the team, if you fail to recognize their talent and address their needs and utilize their talent, then of course your engine is going to leak and you’ll end up stopping somewhere in the desert where you’re stuck.”

On approaching other dentists for alliances “Think of the train analogy again. We’re all on a train. All of us enter at a specific spot and we exit at a specific spot, but some of us have the same exact exit. We may go to that same destination. So alliance means that I hold hands with those

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