Marketing 101: Don’t Be Loud… Be Patient

We're exposed to thousands of marketing messages daily.

That's old news.

As a result, our guards are WAY up to protect us from the bull, the distractions and the things we don't care about.

Yet and still, every time WE get ready to sell something, we conveniently and completely forget that other people feel that way about OUR stuff.

What's good for the goose is good for the gander, right?

The same way you unfriended that annoying person on FB, someone unfollowed you on IG.

Without giving it a second thought.

But what I'd like to share is that you can win if you're patient.

And thoughtful.

And if you provide meaningful value for the people who are watching, reading and liking.

Have you ever had something you wanted to sell? Have you ever felt like you're the best-kept secret and you just need the right people to know how dope you are?

Here's how you succeed.

And read this carefully.

Become empathetic to the people who need what you have.

Think about what you can say to your target audience, right now... for free, and say it. Over and over in different and creative ways.

It doesn't matter if you don't get a lot of likes today.

What matters is that you create value over the long haul and deliver it consistently.

There is no magic bullet.

There is no quick win.

The best marketer wins - in the long run.

You don't have to be chosen by this magazine, or that panel or the other foundation.

You can create your own lane and own it.

That thing you want to do, what sort of value does it add to the world? Who is it for? Who will pay you for it, people or corporations?

The world needs what you have but you need to know these things.

All the money you want is in other people's wallets, you've just got to figure out a way to convince them to give it to you.

You don't have to be the loudest or the most visible or have a huge budget.

The short-term impact of our work is unabashedly dwarfed by the long-term effects.

Be consistent.

Be patient.

Win. AJ Joiner - Digital Marketing Strategist www.anthonyjoiner.com