Lead Up for Women - March April 20

Page 18

BUSINESS

The Art Crate Why do you do what you do? Creating and expressing myself through art has always been a hobby of mine. I used to be an elementary school teacher and loved being there for others. Showing my students that it was okay to express their feelings and understanding however they felt comfortable was a priority of mine. I have carried this into my artwork and into the community I have built.

What hurdles have you overcome being a woman in business? I would not say I have had to overcome many hurdles as a woman specifically, but I have definitely met a number of challenges. Having dealt with severe anxiety and depression for many years, simply keeping a job was difficult enough. While working through the trials associated with this diagnosis, I found myself relying on my art as a safe way to express myself.

How do you give back to your community?

Give us a snapshot of The Art Crate. I founded The Art Crate in November 2018 with the primary focus of creating custom and readymade artwork in a number of mediums. I fulfill commission requests, conduct business at various arts and craft shows, and collaborate with other businesses on art projects. In addition, I also foster creative minds by building an online community with like-minded individuals who are passionate about art and supporting one another.

Tell us, what makes you so unique? My artistic style. I have the ability to create whatever my clients ask for. 18 Lead Up for Women

I will find a way to make it happen, and do it well. Not only do I focus on creating unique artwork for every client, but I have also built a supportive online community where other artists and patrons can network and collaborate.

What type of client base are you targeting? My ideal client is anyone who has an appreciation for works of art of any style or medium. I love working with interior designers to create unique artwork for homes and businesses. Many of my clients also ask me to create artwork of loved ones, like family and pet portraits.

Through my online community, I provide emotional support, art tips and critiques, advice and an overall safe space. Individuals who may face their own day to day challenges are free to discuss anything without fear of judgment.

What are your biggest opportunities moving forward? I continue to work on getting to know more interior designers, individuals within the realty business and networking at art shows. With this, I can continue to stay up to date on what potential clients are looking for with artwork. Additionally, being able to work within these avenues allows me to build more connections with potential clients.

How do you stay connected with other women in business? Within my online community, there are March-April 2020


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