Lead Up Tips
10
ING W O R GR ESS AND O F S TIP R BUSIN E ON YOU FLUENC EDIA IN IAL M SO C
1.
Join Facebook groups that contain your avatar and actively engage with people in the group daily.
2.
Send five friend requests or connection requests to potential clients on Twitter, Facebook, Instagram and LinkedIn daily.
3.
Post on your personal and business social media profiles at least once a day.
4.
Go live on “all” social media platforms at least once a week.
5.
Engage with your avatar through direct messages — do not wait for them to reach out to you.
6.
Research industry specific hashtags and add 30 to every Instagram post. Appropriate industry hashtags should have between 6,000-600,000 posts to be relevant.
7.
Focus on consistently posting content related to the following categories: business offer, personal life, business education and industry specific content.
8.
Be active on a minimum of four social media platforms daily (Facebook, Instagram, Twitter and LinkedIn). If you are not on all of these platforms, set up your profiles today and get started.
9.
Ask your online audience questions and use the platforms to identify specific trends, strengths, weaknesses, etc., pertaining to your avatar. Use social media to identify your “perfect” customers by asking them questions on stories, posts and in groups.
10.
Do not focus on “selling” on social media. Social media is meant to increase your influence, not to make a quick buck. Social media marketing is a long-term game— one that will pay dividends when effective marketing strategies are consistently implemented. Focus on helping people, seeking out your audience and being authentic. The sales will follow.
Source: Ashlyn Leyba is founder of Amplified Social Marketing, which offers free strategy sessions to anyone wanting more direction and specific strategies for social media marketing. To book your breakthrough strategy session, contact her via social media, email (Ashlyn@amplifiedsocialmarketing.com), call or text (623-526-1433). 30 Lead Up for Women
March-April 2020
