DISTRIBUTION
Rooted in Independents IMCO celebrates 40 years at its 2021 Annual Conference and Trade Show
Bill McLaughlin, president and CEO opening speech.
With a theme of “Rooted in Inde-
pendents,” IMCO held its 2021 Annual Conference and Trade Show this September at the Hilton Beachfront in Daytona Beach, Florida. “Our members’ roots as independent distributors keep them grounded, connected with their customers, and strong in the industry,” said Bill McLaughlin, president and CEO. “This is what makes independent distributors unique and a key part of their customers’ business, especially during uncertain times we have all faced 6
December 2021
•
www.repertoiremag.com
over the last 18+ months. IMCO is honored and humbled to be an extension of our members, helping them in many facets of their business to adapt, change, and manage anything that comes their way.” IMCO was excited to celebrate its 40th anniversary at the show with so many of its members and partners in attendance. IMCO brought on 10 new member distributors and 14 new vendor partners this past year. IMCO’s exclusive SEL (Sales Emphasis Line) preferred vendor program continues to be a success,
with the 18 participating vendor partners. “Additional support and new programs have been added to help differentiate IMCO members in the marketplace with our SEL vendors,” said McLaughlin. “We now have a robust eCommerce platform and social marketing multi-level offering to advance our members’ reach and capabilities in this growing segment of the market.” IMCO’s member-only website has been completely overhauled and updated. IMCO has upgraded the functionality, the look, and made it
