SALES
Define Your Company’s Sales Culture It should mesh with the overall company culture – and then some.
Does your company have a distinct sales culture? If so,
do you believe it has an impact on your performance in the field – for better or worse? If you’re having a difficult time defining sales culture, a good place to start hunting for it is your company’s corporate culture. In any company, corporate culture and sales culture should complement each other, says CME Chief Strategy Officer Cindy Juhas. Corporate culture is the “overriding guiding light” of a firm, she says. At CME, that guiding
light is that family always comes first. The Warwick, Rhode Island-based medical equipment distributor was recently recognized as a 2021 Top Work Place in Rhode Island by Energage, a company that helps client firms recruit and retain outstanding performers. “With the utmost gratitude to our valued employees who made this happen, we are proud to have a culture that values its people and amplifies talents,” said CME President and CEO Normand Chevrette on LinkedIn at the time. www.repertoiremag.com
•
March 2022
15
