Fitness World – indoor cycling version 2.0 Fitness World, the largest chain of fitness clubs in Denmark, is in the process of launching a new indoor cycling concept at their 106 fitness centres. RIDE HIGH Magazine talks to Mie Sisse Konradsen, Group Fitness Manager at Fitness World, about their new concept. To meet the members’ request for superior cycling experiences, Fitness World Denmark is in the process of implementing a new indoor cycling concept. Upgrading all indoor cycles to BODY BIKE SMART+ and implementing INTELLIGENT CYCLING and the use of BODY BIKE indoor cycling app, the indoor cycling experience at Fitness World is getting a longawaited boost. 32
RIDE HIGH April 2019
Indoor cycles and facilities are generally cost-intensive, and to run a healthy business high attendance and happy members are crucial. By engaging the users, boosting the overall cycling experience and allowing everyone to participate in the same cycling session regardless of their level, the new indoor cycles and digital solutions are expected to ensure high attendance and membership growth.
