NATURAL WOMAN 1-16 | ANNEMARIE BÖRLIND – NATURAL BEAUTY

#1–16 ANNEMARIE BÖRLIND — NATURAL BEAUTY

S PE CIAL

WORLDWIDE

Like magic: the effect of fragrances

MANHATTAN IN HOLLAND Rotterdam: City of innovative architecture

RESEARCH & KNOWLEDGE

SECRETS OF THE ROSE Stem cells: new stars in the beauty sky

GWYNETH PALTROW

The actress, mother and blogger champions a healthy lifestyle in the kitchen and bath

WWW.BOERLIND.COM

Ms. Perfect loves all things natural

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SYSTEM PRE-AGING

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EXTRA ENERGY. EXTRA RADIANCE. ENERGY NATURE R S G KIN A

A burst of energy and freshness for the skin starting in your 20s. Care that protects against premature aging of the skin (pre-aging). To make sure that an active lifestyle, stress, or lack of sleep do not cause any lasting damage.

With an exclusive active ingredient developed

by ANNEMARIE BĂ–RLIND from the stem cells of the Black Forest Rose as well as organic caffeine, menthol derivative, a phytonutrient from cress, and hesperidin from bitter oranges. Vegan. www.boerlind.com

EFFECTIVE NATURAL COSMETICS WITH PLANT EXTRACTS FROM CERTIFIED ORGANIC FARMING WITH DEEP SPRING WATER CONFIRMED EFFICACY FREE OF ANIMAL EXTRACTS

NATURAL WOMAN 01 — 2016

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In this issue IN REMEMBRANCE

04 FAREWELL TO ANNEMARIE LINDNER The life of a pioneer in natural cosmetics.

PROFILE DANIELA LINDNER Member of the management team

EDITORIAL

06 GWYNETH PALTROW The actress and her green lifestyle.

RESEARCH & KNOWLEDGE

10 ROSE REVOLUTION Pre-aging with the queen of flowers.

Dear Readers,

BEAUTY

14 GIRLS JUST WANNA HAVE FUN Care concepts for young skin after age 20.

The philosopher Immanuel Kant once said: “Those whose lives are the most valuable fear death the least.” After 95 fulfilling years of life, Annemarie Lindner, my mother-in-law and our company founder, passed away in February. She laid the foundation for the worldwide success our company now enjoys with creativity, determination, untiring effort and great entrepreneurial skill. Her humor, her commitment and the enthusiasm with which she interested so many people in her natural cosmetics will never be forgotten. It was she who gave natural cosmetics a voice in the form of ANNEMARIE BÖRLIND Natural Beauty. Annemarie Lindner’s principles still govern our creation of verifiably effective products developed by innovative, sustainable means. Intent on seeing her life’s work carried on into the future, she passed the management of BÖRLIND GmbH on to her son Michael Lindner in 1985. Our children Nicolas and Alicia Lindner are now the third generation of the family to play an active role in company management and continue leading it into the future, just as Annemarie Lindner would have wished. The grande dame and pioneer of natural cosmetics will always live on in our hearts.

NEWS

17 Awards and News.

WORLDWIDE

18 BOLD METROPOLIS ON THE MEUSE Rotterdam is an architectural mecca.

COMMITMENT

22 CLIMATE AND WATER Taking good care of nature is a basic tenet of business for the company.

SERVICE

23 Letters from readers, questions and answers, Imprint.

MAKE-UP

24 THE PERFECT CANVAS Foundation and make-up optimize

Sincerely yours,

the complexion.

SPECIAL

A SENSUOUS PROMISE The fragrance of ANNEMARIE BÖRLIND.

CERTIFIED NATURAL COSMETICS CSE (Certified Sustainable Economics) stands for environmentally responsible, socially integrated and quality-focused corporate management. Manufacturing companies that earn this certification produce 75% of the mass of their products in accordance with existing, recognized product standards for the industry (e.g.

NaTrue, COSMOS, BDIH). EcoControl is responsible for coordination of CSE certification and issuing of the certificate.

IN REMEMBRANCE ANNEMARIE LINDNER

CLEVER ENTREPRENEUR Annemarie Lindner was already making natural cosmetic products in the GDR in 1955. She and her husband founded BÖRLIND GmbH in 1959, together with business partner Hermann Börner.

ATTENTIVE SALESWOMAN Encouraged and supported by her family, Annemarie Lindner traveled all over the country with her products. Her customers appreciated her honest and competent advice.

A MODEL FOR HER OWN PRODUCT, Annemarie Lindner’s own skin problems motivated her to become a cosmetician.

She used her cosmetic products throughout her entire life, consistently performing each step in her skin care system.

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“I don’t put anything on my skin that I can’t eat.”

AN N EMARIE LIN DN ER

NATURAL WOMAN 01 — 2016

IN REMEMBRANCE

FAREWELL TO ANNEMARIE LINDNER A life devoted to natural cosmetics – the founder of BÖRLIND GmbH died at 95 years of age.

DEDICATED RESEARCHER Annemarie Lindner passed the management of the company on to her son Michael in 1985. As the company founder, however, she stayed involved in the development of new products.

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GREATLY HONORED The pioneer of natural cosmetics was the recipient of numerous awards, including a prize for medium-sized businesses in Baden-Württemberg demonstrating strong social responsibility.

commanding presence until the very end. Annemarie Lindner’s ID often caused those who saw it to do a double take. The founder of BÖRLIND GmbH could easily be mistaken for 20 years younger than she actually was. Not only was she the best advertisement for her brand, she was also a tester and lifelong user of her products. Born in Berlin in 1920, Annemarie Lindner suffered from severe acne as a teenager and later as a young married woman. Initial experiments with herbal treatments helped her skin. When she realized that plants had healing powers, the young woman was so excited that she trained as a cosmetician in Leipzig at age 27 and began making and successfully marketing her own creams and facial toners based on natural raw materials.

The joy she took in her success was short-lived, however. After three expropriations, she and her family

escaped to the west in 1958, risking everything they had to start over.

BÖRLIND GmbH was born. Once again, Annemarie Lindner proved what a skillful entrepreneur she was. Courageous, disciplined and committed, she led the brands ANNEMARIE BÖRLIND Natural Beauty and DADO SENS Dermacosmetics to worldwide success.

THE SECRET TO SUCCESS: DISCIPLINE Her son Michael is now at the helm of the company, assisted by his children Nicolas and Alicia. Aware of how much she had accomplished in her life, Annemarie Lindner often said: “I am a darling of fortune!” Indeed she was, but she was also a courageous woman who exuded a special charm and captivated everyone she met with her ageless beauty.

“ Beauty, to me, is about being comfortable in your own skin. That, or a kick-ass red lipstick.“ GW YN E TH PALTROW

AGING GRACEFULLY The Hollywood beauty has a penchant for healthy living and natural cosmetics.

PROFILE GWYNETH PALTROW

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PROFILE

Amazingly adaptable Hollywood star, loving mother, wellness blogger – Gwyneth Paltrow performs all of her roles with ease.

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nd the Oscar goes to …” Gwyneth Paltrow had this magic phrase directed at her in 1999. At just 26 years of age, she accepted Hollywood’s highest honor in a flood of tears. Her career skyrocketed from that moment onward. Although the blonde beauty began acting in her father’s films at the tender age of five and toured with her mother, Gwyneth did not dream of becoming an actress as a child. After graduating from high school she went on to study art history. She did eventually follow in her parents’ footsteps, however. Both her mother, Blythe Danner, as well as her now deceased father, Bruce Paltrow, were great successes in showbiz – she as an actress in the theater, he as a director and producer. Her

Life history and filmography

TALENT IN HER BLOOD

A HOLLYWOOD PEDIGREE Gwyneth Katherine Paltrow was born on September 27, 1972, in

godfather, none other than Steven Spielberg, did his part to see that ‘Gwynnie’ (as she is lovingly called by her family) grew up to become one of the highest-earning actresses in Hollywood.

A CHILD OF THE STARS, WITHOUT THE AIRS AND GRACES Although she has an almost fragile air about her, Paltrow is both tenacious and practical.

At a press conference in 2011, the mother of two commented that she no longer cares if she is ranked number one or number ten, she knows she is damned good at her job and that is the only thing she cares about. Although her first

Los Angeles, California. Standing 1.75 meters tall, the beauty made her breakthrough in Jane Austen’s ‘Emma’ in 1996. She had already displayed her talent in 1995 at Brad Pitt’s side in the thriller ‘Seven’. Other box office hits soon followed, including ‘A Perfect Murder‘ and ‘Great Expectations’, both released in 1998.

A WELL-DESERVED OSCAR Her emotional performance in Shakespeare in Love won over both the movie-going public and the Oscar jury in 1999: Paltrow won the Oscar for best actress, an Empire Award for best actress and a Golden Globe for best perfor-

mance by an actress in a motion picture. In 2006 she further underscored her skills as a character actress in the drama ‘Proof‘ alongside Sir Anthony Hopkins and Jake Gyllenhaal, earning her a Golden Globe nomination as best actress.

She showed off her whimsical, funny side in 2001 in ‘The Royal Tenenbaums‘ and the comedy ‘Shallow Hal‘, even appearing in a fat suit in some scenes. Her performance as Pepper Potts, assistant to Robert Downey Jr. in the actionpacked ‘Iron Man‘ series (2008, 2010 and 2013), was brilliant.

Paltrow was honored with a star (No. 2427) on Hollywood’s Walk of Fame on December 13, 2010.

PROFILE GWYNETH PALTROW

name means ‘spoiled by luck’ in Welsh, Paltrow has repeatedly learned that career success is not always accompanied by a happy personal life. She and Hollywood’s hottest heartthrob, Brad Pitt, called off their engagement in 1997, after which she briefly dated actor Ben Affleck. In 2003 she found her ‘Mister Right’ in the form of Chris Martin, the frontman for the band Coldplay. Their happiness was made complete by the birth of daughter Apple in May 2004 and son Moses two years later. But in 2014,

Good food

A RIGHT TO HEALTHY FOOD HELPING THE DISADVANTAGED Since 2015, Gwyneth Paltrow has actively supported the L.A. Kitchen Project that combats food wastage, prepares meals from fruits and vegetables that are no longer saleable and trains unemployed persons as chefs.

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Blonde country girl

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after some ten years of marriage, the two announced that they were splitting up. ‘My children are what makes me truly happy. They are what first gave my life meaning,’ said Paltrow (now 43) several years ago.

She cut back on her career to spend more time with her family.

“ I feel selfconfident each morning when I look in the mirror.”

But her active commitment to healthy eating, beauty and yoga has only grown. The actress is very careful to

take good care of her body. She started her blog, Goop, in 2008 as a way of sharing health and beauty tips such as the fitness programs she uses to maintain her perfect figure. Together with trainer Tracy Anderson, Paltrow trains hard for at least an hour five times a week.

‘A MODERN-DAY GRACE KELLY’ Exhausting as this may be, it does keep her looking stunning in the designer dresses she turns heads with on the red carpet. Her appearance and sense of fashion have led the critics to refer to her as ‘a modernday Grace Kelly.’ Paltrow’s beauty regimen also includes yoga and Pilates as well as a macrobiotic diet that she is said to have copied from her good friend Madonna. And with striking results. Despite her age, Paltrow has

a radiant appearance and a perfect body. With three cookbooks to her name, it is clear that this Californian is adept at preparing healthy and delicious meals, a trait she inherited from her father, who passed away in 2002. The all-around talent also likes to keep her beauty rituals as ‘green’ as possible and swears by natural cosmetics. She doesn’t associate green products with an ideology or a trend. The greater the demand, the better. The environment stands to benefit, she says, and so do people. Paltrow states that she has no fear of aging: “A few gray hairs and wrinkles don’t bother me at all,” she told People magazine in spring.

The 40s are a blessing, she says; she feels much prettier today than she did ten or twenty years ago and has no desire to turn back the hands of time. Her amazingly simple recipe for happiness: “Women are happy when they are authentic.”

READ MORE: THE RIGHT STUFF IN THE KITCHEN AND IN COSMETICS Gwyneth Paltrow values avocado oil both in her diet (right) and in natural cosmetics. ANNEMARIE BÖRLIND uses certified, fair trade avocado oil in products such as AQUANATURE Hyaluronate Moisturising Cream.

GWYNETH PALTROW IT’S ALL GOOD: DELICIOUS, EASY RECIPES THAT WILL MAKE YOU LOOK GOOD AND FEEL GREAT Whether buckwheat pancakes, sweet potato soup or power brownies – the actress delights the palate with delicious, healthy recipes, including a number of vegan dishes.

ISBN: 978-3-03800-818-7 AT Verlag | EUR 26.90

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FOLLOW HER ON INSTAGRAM: gwynethpaltrow

RESEARCH & KNOWLEDGE

ROSE REVOLUTION Enchanting, adored, a source of beauty – the queen of flowers holds many secrets for our skin in her delicate petals.

RESEARCH & KNOWLEDGE ENERGYNATURE

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NATURAL WOMAN 01 — 2016

Responsibility for nature

“ Moisture is the best preventive measure.”

UNDER THE MICROSCOPE or shoots. The highly efficient stem cells are located in both the plant and its fruit. In the case of the Black Forest Rose, the stem cells are taken from the leaves.

FOR A NATURALLY RADIANT COMPLEXION

G U YL AIN E LE LOAR ER

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round 600 B.C., the poet Sappho wrote that if Zeus had willed for a single flower to reign as queen over the flowers, it would surely be the rose. No other flower is so adept at symbolizing grace, perfection, beauty, vitality and love – but also transience. Our mystical fascination with the rose, to which even scientists fall prey, is fueled by the ambivalence of love and suffering, of blossoms and thorns. The precious essential oil of the rose contains some 400 individual substances. Thus far, only its main components have been researched. Guylaine Le Loarer is one of the flower queen’s many admirers.

The Head of Research and Development for BÖRLIND GmbH is especially fascinated with one particular type of rose: the Black Forest Rose. The Black Forest Rose was presented for the first time at the Landesgartenschau (state garden show) in VillingenSchwenningen in 2010, and has meanwhile garnered awards not just for its beauty, but for its natural resistance to disease as well. These traits make the new variety of rose especially desirable as a source of cosmetic raw materials for harvesting.

THE STEM CELL METHOD Plant stem cells, also known as meristematic cells, are used to stimulate skin cells and processes that can combat aging. Cultivated under standardized conditions, they are used as cosmetic raw materials or as suppliers of secondary plant substances. This approach is highly sustainable, since the substance is created in the laboratory and only a small quantity of raw material is required for the extraction process. There is no need to cultivate the plants on large plots of land.

Le Loarer’s team therefore chose it as their subject for exploring one of the most interesting areas of modern cosmetic science, stem cell research.

PLANTS HAVE THE ABILITY TO HEAL THEMSELVES Stem cells are genuine jacks-of-alltrades without a pre-defined role in the organism. Theoretically they can perform a wide range of functions, but they serve primarily for regeneration. If a plant is injured by being cut, for example, the stem cells produce generalized wound-healing tissue. Once the injury is completely closed up, the ‘quick fix’ becomes a specific tissue type such as bark

And the results are impressive Together with Akott Group Italia, the team of BÖRLIND researchers isolated a fat-soluble and a watersoluble extract that demonstrate highly promising effects. “Developing a new ingredient is exciting, but so is incorporating its modes of action into a suitable product,” says Le Loarer.

The lipo-extract is now being used for the first time in the day cream belonging to the new system-based skin care series ENERGYNATURE, developed

by ANNEMARIE BÖRLIND specifically for the target group over the age of 20. “The market offers very few skin care products for this age range,” says the expert. Consumers are forced to choose between classic facial cream and anti-aging cosmetics. Neither are suitable for the condition of this group’s skin. Young skin is still elastic and supple, but changes start occurring from age 20 onward. For instance, the production of hyaluronic acid and collagen decreases. Stress, an active lifestyle and inadequate sleep leave initial traces such as dryness lines, pale skin and dark circles under the eyes. This is where ENERGYNATURE can help. The innovative new ingredients in the vegan line combat the premature aging process known as pre-aging. In addition to stem cell extract from the Black Forest Rose, the skin’s natural mechanisms are

RESEARCH & KNOWLEDGE ENERGYNATURE

SYSTEM PRE-AGING The vegan series ENERGYNATURE

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An interview with ...

Guylaine Le Loarer

CLEANSING

Activating the skin’s natural processes _ What are the overall benefits of the ENERGYNATURE product line?

also activated by organic caffeine, menthol derivative and a phytonutrient from the cress plant. The fresh fragrance underscores the energizing effect of the products.

ENERGYNATURE Facial Gel has been shown to increase skin moisture by 32 percent – and this moisture boost helps to reduce and conceal visible signs of tiredness in the skin. After all, moisture is the key to youthful skin and is considered the best tool to prevent skin aging.

This is where the lipo-extract in ENERGYNATURE Day Cream comes in. Skin moisture levels of test persons increased by 40 percent in trials, their skin became 12 percent smoother and their skin’s natural hyaluronic acid production increased by up to 15 percent. The concentration of hyaluronic acid, the skin’s own natural moisture molecule, decreases as a result of aging and environmental

It helps the skin help itself. We stimulate the skin’s own natural functions to restore optimum performance. Because cellular activity is so essential, all of the products contain organic caffeine.

In addition, the special applicator for the eye serum is designed to motivate the target group of women age 20 and over to care for the sensitive skin around their eyes on a regular basis. That is extremely important from this age onward.

_ Where did you get the idea for the lipo-extract from the stem cells of the Black Forest Rose?

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When the Black Forest Rose was presented and officially named by the breeders W. Kordes’ Söhne at the 2010 Landesgartenschau, we quickly realized that this plant could be an interesting ingredient for our natural cosmetics from the Black Forest. The diverse properties of the rose make it a popular ingredient in cosmetics. It is anti-inflammatory and soothing, while also supplying moisture and smoothing the skin. Because this rose is a new

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variety, we can also assume that it has unique traits. We therefore thought it would make a good candidate for stem cell research. This harmonizes with ANNEMARIE BÖRLIND’s philosophy of sustainability through responsible treatment of nature.

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DAYTIME PROTECTION

NIGHTTIME PROTECTION

_ What exactly does the lipo-extract do?

The lipo-extract from the Black Forest Rose facilitates better transport of water between the skin cells and stimulates the skin’s own hyaluronic acid production processes. The skin’s natural moisture balance is restored, leaving it smooth and velvety soft. In-vitro test results show cell hydration of up to 30 percent and confirm the extract’s moisturizing properties.

GUYLAINE LE LOARER Head of Research and Development for BÖRLIND GmbH

NATURAL WOMAN 01 — 2016

influences, but can be boosted through the use of products containing it as an ingredient. The same is true of collagen, which is responsible for the elasticity of the skin. Extract from the Black Forest Rose has an activating effect here as well. Le Loarer is excited: “The modes of action of the lipo-extract are perfectly suited to a pre-aging product like ENERGYNATURE Day Cream However, the hydro-extract also has great characteristics that we will soon be using in a product.”

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Rose fans and garden lovers

IN LOVE WITH A QUEEN

ROBUST FLORIBUNDA ROSE The town of Klein OffensethSparrieshoop near Hamburg is the home of W. Kordes’ Söhne, one of the leading breeders of garden roses, cut roses and container roses. Their Black Forest Rose is remarkable for the color and shape of its petals as well as its robust, healthy leaves: www.kordes-rosen.com.

The rose is also available from www.baumschule-horstmann.de.

BEAUTY

GIRLS JUST WANNA HAVE FUN! It’s clear – at age 20 the skin is at its peak. Perfect skin care ensures that it will stay vibrantly beautiful for a long time to come.

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hat a great night! What an awesome party! Lots of dancing, lots of laughing, the perfect atmosphere. And in the morning? A look in the mirror tells the story – dark rings under the eyes, a sallow complexion and fine dryness lines are the inexorable results of the magnificent party. But no reason to worry. Young skin easily forgives such indulgences. Skin is at its zenith at 20.

Never again will it be as flawless and beautiful as it is now. It radiates vitality from within, has no wrinkles or lack of elasticity – even though the production of elastin and collagen is beginning to slow down. Minor under-

BEAUTY YOUNG SKIN

“ I believe that happy girls are the prettiest girls.”

AU DR E Y H EPB U R N

or overproduction are the only things that may keep the skin from being its best. If the skin produces too much oil, it may tend to impurities. Or it may suffer from a slight lack of moisture, which is then exacerbated by inadequate sleep, too much stress and other environmental influences.

Many young women have a tendency to combination skin in which zones of the face can be both oily and dry.

In order for the skin to fulfill its protective function and retain its natural balance, good care tailored to the respective skin type is crucial, even in young adulthood.

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impurities. Both products also remove make-up gently and thoroughly. So does the mild cleansing emulsion in the ZZ SENSITIVE system-based skin care series. Its pre- and probiotic active ingredient complex helps the skin protect its own natural flora.

From age 20 onward, young consumers should learn to be consistent in caring for their eye area as well.

This delicate skin zone suffers especially quickly from partying till dawn and lack of sleep. Dark shadows, the first fine lines and eye bags may appear as a result. ZZ SENSITIVE Regenerative Eye Cream with the active extract of golden orchid and meadowfoam seed oil smoothes and preserves moisture.

PURIFYING CARE SYSTEM CLEANSING

CONSISTENCY IS KEY, EVEN FOR YOUNG SKIN Thorough cleansing in the morning and evening should be one element of a regular and diligent skin care routine. On the taboo list, however, are cleansing products containing aggressive, washing-active substances that could cause irritation. A better choice: Products based on a mild tenside such as the Refreshing Cleansing Gel in the pre-aging series ENERGYNATURE. PURIFYING CARE Cleansing Gel with herbal extracts helps to clear up

ZZ SENSITIVE SYSTEM ANTI-STRESS

BEAUTY YOUNG SKIN

ENERGYNATURE SYSTEM PRE-AGING

ENERGYNATURE Anti-Puff Eye Serum reduces dark under-eye circles with hesperidin from the bitter orange and revitalizes the skin with organic caffeine.

A cooling metal applicator provides a refreshing boost and can also be used for a relaxing or activating massage.

YOUNG SKIN DOES NOT NEED ANTI-AGING PRODUCTS YET After cleansing, the daily routine should also include skin care tailored to the individual skin type. Young women who want to take good care of their skin often turn to anti-aging products in the belief that these will prevent wrinkles from forming – hoping that ‘targeted moisturizing’ will prevent aging in the first place.

However, visible aging of the skin does not begin until after 30. Active anti-aging treatments with cosmetic agents are not useful or effective until that point. Creams developed especially for older skin usually contain active ingredients that young skin does not yet need. They can be too rich and may cause blemishes.

It is even possible that the active

anti-aging substances may disrupt the skin’s natural ability to store water.

And that moisture is essential for physiological processes and healthy skin. Our skin needs an adequate supply of water to function properly as a protective and defensive barrier.

If that moisture is missing, the skin loses its elasticity. It develops scaly patches and becomes reddened and itchy. According to experts, hydrating the skin is one of the most effective ways of combating aging, one of the key objectives of the pre-aging series.

The team of researchers at BÖRLIND GmbH followed this premise in developing the new system-based skin care series ENERGYNATURE. The substances used in the products for normal to dry skin, in particular the Black Forest Rose, help restore the skin’s natural moisture balance and reduce any signs of tiredness.

The skin becomes smoother, feels velvety soft and radiates its true youthful beauty.

READ MORE ABOUT THE DEVELOPMENT OF THE NEW SERIES ON PAGE 10.

NEWS

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NATURAL WOMAN 01 — 2016

STRONG BRAND WINNER

PROMISING

ZZ SENSITIVE DAISY BEAUTY AWARD 2016, SWEDEN

ANNEMARIE BÖRLIND is a strong candidate for the German Brand Award 2016.

The award is for pioneering brands and brand makers and will be presented in June at a gala in Berlin.

PRIZE-WINNING SHOTS

NEWS Third generation

AWARD WINNERS The instant-impact BEAUTY SHOT intensive concentrates were honored in the

TOP-THREE FINISHER

‘Organic Concepts’ category at the Gala

POWERFUL PEARLS

SPA AWARDS 2016

BEAUTY PEARLS Anti-Pollution &

in Baden-Baden.

Regeneration Serum was among the top three finishers in the ‘Natural Cosmetics’ category of the Anti-Aging Beauty Award 2015/2016 presented by the German-language magazine ‘tina’.

LET US PAMPER YOU WWW.BOERLIND. COM/SPA

Globally active Another member of the family joined the company in fall 2015 – Alicia Lindner is now International Area Director.

“Our brands have immense potential abroad. My goal is to fully tap this potential and see that BÖRLIND GmbH is just as strong a presence on the international market as it is on the domestic one,” says the 27-year-old.

Relocation

SPA Starting in May, ANNEMARIE BÖRLIND Natural Beauty SPA will be located in new facilities in Hotel Therme Bad Teinach.

NOMINATION ONE OF THE BEST ‘annabelle’, the leading women’s magazine in Switzerland, has nominated the new ZZ SENSITIVE Regenerating Day Cream for the Prix de Beauté 2016.

“ Rotterdam is a design-led Dutch city that’s brimming with iconic architecture.“ TH E G UAR DIAN

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WORLDWIDE ROTTERDAM

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WORLDWIDE

Bold metropolis on the Meuse Rotterdam may not have any romantic canals to offer – but it does have a profusion of exciting architecture.

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hen it smells like the ocean and the big, wide world, when you are greeted with ‘Goedendag’ and have to crane your neck to glimpse the tips of the skyscrapers, then you must be in Rotterdam.

The second-largest city in the Netherlands is not exactly a center of tourism. After all, the ‘Manhattan on the Meuse’ does not have the quaint charm of other Dutch towns. However, this city does beguile its visitors with bold architecture, a bustling design scene and hip bars. Rotterdam lives on fresh ideas, and that spirit can be seen and felt everywhere. This is attributable, among other things, to the city’s history. In World War II, airstrikes by the German Luftwaffe razed the city to the ground in just

a few days. Instead of rebuilding the old, the inhabitants of Rotterdam struck out to create something entirely new. Today, it is with good reason that the New York Times writes: “Rotterdam is increasingly to architecture what Paris is to fashion, or Los Angeles to entertainment.”

There is lots to discover.

City guide

EXPLORE THE SCENE ARCHITECTURE CUBE HOUSES Built in 1984, the cubes are examples of bold residential architecture (1).

ERASMUS BRIDGE The cable-stayed bridge over the Nieuwe Maas was designed by Ben van Berkel.

SCHEEPVAART EN TRANSPORT COLLEGE Standing 70 meters high, this building resembles the periscope of a submarine.

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DESIGN CONTEMPORARY SHOWROOM Browse through select vintage furniture at Zaagmolenkade 41–42 (2).

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EN DESIGNSHOP Features unusual and striking items such as paper vases, Zwaanshals 520 (3).

WORLDWIDE ROTTERDAM

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City guide

TRAVEL IN STYLE DINING

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KEUKEN VAN FLORIS The chic restaurant operated by talented chef Floris Versluijs at Honingerdijk 259 is an insider’s tip.

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ADMIRALITEIT Both the cocktails and the fish at Admiraliteitsstraat 17b are outstanding (6).

ACCOMMODATIONS NHOW ROTTERDAM View of the skyline (7): The minimalistic design of the hotel (4) stems from Rem Koolhaas/OMA. www.nhow-rotterdam.com CITIZENM ROTTERDAM This brand-new hotel, designed with comfort in mind, is located in the old port.

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PAST FERRIES AND BARGES A particular attraction is the largest port in all of Europe. If you want to ride a bike along the dock, you will need to plan in at least half a day.

Exploring the port is easier in one of the Spido boats that glide past the ferries, yachts and tugboats. The striking Erasmus Bridge, also known as the ‘Swan,’ is always part of the backdrop. Don’t forget to stop by the group of the dice-like cube houses designed by the Dutch architect Piet Blom. He grouped 51 of them as an ensemble in Rotterdam that was

completed in 1984. They contain studios and offices on the bottom and homes on the top. Simultaneously, the complex also serves as a pedestrian bridge over a main thoroughfare.

One of the cubes is open to visitors.

GIGANTIC STRAWBERRIES ON THE CEILING All of this sightseeing will make you hungry – and the best place to satisfy that hunger is the Markthal (5) near the cube houses. Countless stands sell tapas, mezze and antipasti in a building so large that an airplane could

land in it. And there is plenty more to see, just by looking up: The ceiling is adorned with the Horn of Plenty, a mural depicting huge strawberries, avocados, wheat and shrimp. The beautiful monster was made by artist Arno Coenen with software otherwise intended for animated movies.

By contrast, Hotel New York tells the story of a time in which such movies were a thing of the distant future and people dreamed of emigrating to America. The former head office of the Holland America Line is beautifully situated between the Nieuwe Maas and Rijnhaven. Here you can savor a drink while enjoying the

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An eye for customer needs

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“ The demand for sustainably produced products is greater than ever before.”

WIN YOURS HERE

JACK VAN LOO K , C AR E COS M E TIC S ROT TER DAM

A STYLISH CLOCK AND A HYDRO BOOSTER BEAUTY SHOT. No time for

view and then stroll on to the bars in the trendy Witte de Withstraat district.

A DETOUR TO DORDRECHT Tourists will find the much quieter Dordrecht a good balance to the urban hustle and bustle of Rotterdam.

The city twenty kilometers south of Rotterdam is filled with old merchant houses and canals. It is also the headquarters of CARE COSMETICS (9).

The wholesaler is playing a key role in the ever-increasing popularity of BÖRLIND GmbH products in Holland.

“The demand among the Dutch for products produced in a responsible, sustainable manner is greater than ever before. This makes the BÖRLIND line a perfect match for the clientele,” says Jack van Look, Brand Manager for ANNEMARIE BÖRLIND (8).

Those who want to experience Dutch sustainability at its finest by decelerating should take Waterbus 20 back to Rotterdam. The boat spends an enjoyable hour chugging through canals and rivers back to the bold metropolis by the Erasmus Bridge. Or you can simply bicycle to Dordrecht and back. That is always a possibility.

After all, this is Holland.

skin care while traveling? This BEAUTY SHOT will moisturize your skin in no time flat. You can even time its effect on the clock from Dutch design workshop Scheublin & Lindeman. www.scheublinlindeman.com QUESTION On what river is Rotterdam located?

A Meuse B Neman Send your answer via e-mail to rotterdam@medienfabrik.de.

Entries will be accepted from April 18, 2016, to July 30, 2016.

COMMITMENT

22

COMMITMENT

CLIMATE AND WATER BÖRLIND GmbH is working to protect the environment and improve society with both small- and large-scale efforts.

SPRING WATER

“Our actions reflect our philosophy of treating nature with respect.”

Sustainably served in ‘Soulbottles’ featuring our own in-house design, this clean, very soft Black Forest deep spring water is set out during

JOINT COMMITMENT

company conferences.

It is also the perfect base for

A CO₂ calculator on a digital

ANNEMARIE BÖRLIND products.

infoboard shows employees the company’s daily contribution to climate protection.

DRINKING WATER BÖRLIND GmbH is climate neutral.

The company is offsetting its 2015 greenhouse gas emissions by supporting

AWARD WINNER The CSE seal, which certifies both the company and ANNEMARIE BÖRLIND products, has been designated ‘Werkstatt N Projekt 2016.’ This award recognizes ideas and projects that promote sustainable thinking and action.

a water treatment project in Kenya.

KATRIN STOCKINGER Sustainability Officer at BÖRLIND GmbH

SERVICE

NATURAL WOMAN 01 — 2016

23

SEND YOUR COMMENTS AND

SERVICE

QUESTIONS TO V.SERVICE@ BOERLIND.COM

WELL-ADVISED

Your questions for our Expert

Are ANNEMARIE BÖRLIND products natural cosmetics?

Letters from Readers

R ENATE M E YER H OF, M U N ICH TO ISSU E 01 — 2015

The term ‘natural cosmetics’ is not protected by law. This is why manufacturers use seals such as BDIH, NaTrue or Ecocert. However, these seals only certify the products themselves.

“ I am delighted by your new brand presentation.

It is fresh and modern.“ PIA ROTH , U LM

BÖRLIND GmbH therefore opted for certification by CSE (Certified

MAK E- U P 01 — 2015

Sustainable Economics). These

metic certifications, because they

“Thank you for the wonderful instructions.

Now I can finally achieve perfect smoky eyes.”

What are hormonally active substances in cosmetics?

include review and verification of

SAB IN E B ECK ER , A ACH EN

J U LIA B EER BAU M , MAINZ

company and its underlying socio-

We love positive feedback!

ecological philosophy. The CSE

Please visit our YouTube

These are used as preservatives with

seal has been rated as ‘highly recom-

channel for additional

a disinfecting, antimicrobial effect

mendable’ by www.label-online.de,

beauty tips such as how to

or as UV protection. However, they

a portal from Verbraucher Initiative

make lashes look

have an undesired estrogenic and/

e. V., a non-profit consumer initia-

fuller or apply

or anti-androgenic effect as well.

tive. Cosmetics from ANNEMARIE

rouge to just

Products from ANNEMARIE

BÖRLIND Natural Beauty thus

the right

BÖRLIND Natural Beauty are free

satisfy the criteria for certified

places on

of hormonally active substances.

natural cosmetics.

the cheeks.

GABI FENCHEL Natural cosmetics expert and manager of the ANNEMARIE BÖRLIND Natural Beauty SPA in Bad Teinach

guidelines go significantly beyond the usual criteria for natural cos-

f www.instagram.com/ annemarieboerlind

f www.facebook.com/ boerlind.naturkosmetik f www.youtube.com/user/ AnnemarieBoerlind

not just the products but the entire

IMPRINT Editor: BÖRLIND – Gesellschaft für kosmetische Erzeugnisse mbH | Lindenstraße 15 | 75365 Calw, Germany, Black Forest | Tel.: +49 (0)7051 6000-0 | Fax: +49 (0)7051 6000-60 | www.boerlind.com | Management BÖRLIND GmbH: Daniela Lindner | Lead editor: Silva Imken | Assistance: Gabi Fenchel, Nicole Grund, Guylaine Le Loarer, Nicolas Lindner, Wolfgang Moser, Katrin Stockinger | Concept and corporate design: hauser lacour kommunikationsgestaltung gmbh | Senckenberganlage 10–12 | 60325 Frankfurt am Main, Germany | Design and realization: Medienfabrik Gütersloh GmbH | Carl-Bertelsmann-Straße 33 | 33311 Gütersloh, Germany | Head of division: Jan R. Egel | Project management: Sabine Burgstädt | Editing: Sabine Burgstädt, Alina Eikenbusch, Ann-Christin Meermeier | Graphics and illustrations: Miriam Frömming | Production and printing: Mohn Media Mohndruck GmbH | 33311 Gütersloh, Germany | Photos: AT Verlag/Ditte Isager (8, 9) | beckerlacour.com (17) | BÖRLIND GmbH (3, 4, 5, 12, 13, 15, 16, 17, 21, 25) | BÖRLIND GmbH/hauser lacour (15) | Frank Burkhard Fotografie (Cover) | Contemporary Showroom (19) | CARE COSMETICS (21) | Corbis (7, 10, 11, 12, 13, 14, 16, 23, 24, 25| Fotolia/Jac_cz (25) | Fotolia/imagehub (25) | Gala Spa Award (17) | Baumschule Horstmann (10, 13) | Medienfabrik/ Thiemo Bögner (24, 25)/Bianca Lingner (9)/Jörg Sänger (4, 5) | Pepe Heykoop (19) | Restaurant Admiraliteit (20) | Rotterdam Image Bank (18, 20) | Scheublin & Lindemann (21) | Tina Beauty Award (17) | Trunk Archive (Cover, 6, 7) | Werkstatt N (22) | www.nhow-rotterdam.com, Instagram: nhowrotterdam (20) | Photos for special article: Medienfabrik/Thiemo Bögner (2) | BÖRLIND GmbH (2) | Corbis (2, 3) | Frank Burkhard Fotografie (Cover, 4–27) | Texts for special article: Koch & Konsorten, www.kochundkonsorten.de (4–27)

MAKE-UP

The perfect canvas For a flawless and even complexion, conjure up the look you want with these magical tools.

MAKE-UP LOOK

NATURAL WOMAN 01 — 2016

25

ANNEMARIE BÖRLIND

STEP-BY-STEP VIDEO

THE PERFECT TONE

Subtle daytime make-up: learn how to get the

Make-up can erase red patches,

look here.

small blemishes and dark circles under the eyes – provided it is the right color for the user’s skin.

The bottom of the cheek or the chin are the best areas for testing

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r- p r

o of

make-up tone. You have found

from your natural skin color.

Ima

ges

n ot

2

the right make-up if you can barely distinguish the nuance

1 3

GENTLE SHAPING ‘Contouring’ is a game of light and shadows. It is a special technique for emphasizing facial features. After a base of foundation has been applied to the skin, a powder such as ANNEMARIE BÖRLIND Bronzing Compact Powder or compact foundation is used to either shade the desired area or highlight it.

This makes the facial features recede into the background or stand out accordingly.

Contouring relies on the principles of optical illusion.

LAYER FOR LAYER After cleansing and moisturizing, cover small irregularities in the skin and dark circles under the eyes with concealer. Then apply make-up to your forehead, cheekbones, the bridge of your nose and your chin and blend well with your fingertips, a brush or a cosmetic sponge.

1 LOOSE POWDER

Then apply a final dusting of

2 CONCEALER

powder to fix the make-up in

3 MOISTURIZING MAKE-UP

place and matte the complexion.

FRAGRANCE

A sensuous delight

WWW.BOERLIND.COM

Article no.: 51887

Products from ANNEMARIE BĂ–RLIND are a symphony of fragrance and high-impact results

Photo shoot

FRAGRANCE STARS IN FOCUS

SMELLING WITH OUR EYES Can scents be visualized?

BÖRLIND GmbH and Berlinbased photographer Frank Burkhard were happy to accept this challenge. The result is the Fragrance Handbook in which the fragrances of the systembased skin care series can be experienced firsthand through modern still lifes. Visual representation helps us put a name to the scents that we can differentiate.

The creative work of art is available on the following pages and is available for reading and downloading at www.boerlind.com.

ANNEMARIE BÖRLIND

VIDEO

Impressions from the fragrancevernissage at Übersee-Club Hamburg.

SPECIAL FRAGRANCE

NATURAL WOMAN 01 — 2016

FRAGRANCE

A sensuous promise Fragrances usually play a subordinate role in natural cosmetics. At ANNEMARIE BÖRLIND, however, they are an integral part of our philosophy.

A

n Italian vacation, the smell of Christmas cookies or the perfume worn by a first love – scents lure us into the past, trigger deep emotions and bring back forgotten memories. They also warn us of danger, such as when something is on fire or food has become spoiled. Immediately following birth, infants use their vital sense of smell to guide them to their mother’s milk.

FRAGRANCES PENETRATE TO THE VERY CORE OF OUR EMOTIONAL BEING Every olfactory cell has a direct neural connection to the limbic system, the part of our brain that gives rise to emotions and stores our memories. All the scents we encountered from birth onward are stored here together with the situation in which we perceived them. In this way, scents can trigger certain memories even after many decades and evoke strong psychoactive responses. They can make us feel happy, scared or relaxed. They can help us fall asleep, decrease the production of stress hormones or simply make us feel good. Taking all this into consideration, who wouldn’t want their daily skin care routine to promote their sense of well-being with high-quality ingredients and pleasant scents? Finding the perfect fragrance

composition for a cream is a challenge, however.

Some natural ingredients such as algae have their own inherent smell. The real artistry is bringing the ingredients into harmony with natural fragrances. Our sense of smell is closely linked to our emotions, making this process even more difficult. Everyone reacts to a fragrance differently. What smells good to one person might be repulsive to another. What’s more, in contrast to synthetic fragrances, natural fragrances volatilize very quickly. It cannot simply be assumed that a cream will still smell the same after an extended period of use.

Fragrance experiences are therefore still largely uncharted territory in the world of natural cosmetics. But not at ANNEMARIE BÖRLIND.

THE PRODUCTS ARE DESIGNED TO DELIGHT THE SENSES In order to crown the various system-based skin care series with sensuous fragrances, the company works together with perfumers in the French town of Grasse who also collaborate with large perfume manufacturers. “The basic benefits of cosmetics are care and beauty. But we want to offer more.

We want the benefits of our products to be experienced on an emotional plane – through their fragrances – as soon as they’re applied.”

After all, fragrances trigger emotions.

SYSTEM CLEANSING

PURIFYING CARE

Fresh and carefree, yet discreet and uncontrived: this fragrance is characteristic of the care system range PURIFYING CARE. The first impression given by this fragrance is fresh citrus. Fruity peach and the light sweetness of raspberry enhance this freshness in the top note with a summery, invigorating component. Violet, with its characteristically full floral note, and dry, woody vetiver ground the fruity-fresh scent and create balance. The discreet, pleasant fragrance complements the clarifying, cleansing character of the ANNEMARIE BÖRLIND care system range PURIFYING CARE.

A care system for blemished skin. With soothing chamomile and antibacterial salicylic acid, plus licorice root extract to alleviate irritation.

For skin that looks clear and pure.

Counteracts impure skin, pimples and blackheads

Regular application helps to give the skin a pure, clear appearance

Guards against new blemishes forming

Efficacy scientifically confirmed

SPECIAL DUFT

NATÜRLICH FRAU 01 — 2016

SYSTEM PRE-AGING

ENERGYNATURE

Fruity-fresh with a delicate, floral-oriental note: this is the exciting fragrance of the ENERGYNATURE care system range.

Blood orange and mandarin make the top note of this fragrance pleasantly light and lively. Davana oil provides an exotic, fruity-sweet component and “opens” the fragrance for its full, sensuous heart note. This is defined by a harmonious bouquet of rose and jasmine that lend the fragrance composition complexity and depth. Cedarwood, sandalwood and vanilla combine in the base to become an orientally inspired background, complemented by a sugary hint of sweetness that rounds off the fragrance accord. The exciting olfactory journey between citric freshness and oriental influences makes the ANNEMARIE BÖRLIND ENERGYNATURE care system range something very special.

A care system for normal to dry skin. Innovative, natural ingredients, such as organic caffeine, a menthol derivative, stem cells from the Black Forest Rose and a phytonutrient from cress, reduce and conceal symptoms of fatigue with an extra boost of energy and moisture.

For a naturally radiant complexion.

With organic caffeine for an anti-fatigue effect

Counteracts first wrinkles and invigorates the complexion

Cooling menthol derivative provides a kick of freshness

Efficacy scientifically confirmed

The anti-aging effect helps to preserve the youthfulness of the skin

SPECIAL DUFT

NATÜRLICH FRAU 01 — 2016

SYSTEM BALANCE

COMBINATION SKIN

Soft, subtle, with a pleasantly light floral-balsamic note: these are the characteristics of the fragrance in the COMBINATION SKIN care system range.

Three traditional and precious essential oils combine to create a soothing, rounded, unobtrusive olfactory experience. Sensuously fragrant ylang-ylang oil relaxes with its floral sweetness. The gentle, warm smell of sandalwood supports the balancing character of the fragrance composition. Slightly dry and woody-balsamic cedar oil provides a balancing nuance and brings equilibrium to the fragrance. ANNEMARIE BÖRLIND’s COMBINATION SKIN care system range smells so relaxing.

A care system for an oily T-zone and skin with large pores. With algae extracts and green tea to counteract oily areas of the skin. With regular use of the products, the skin looks smoothed and refined. For a mattified complexion and visibly refined pores.

Mattifies the complexion and gives the skin a smoothed appearance Restores the original moisture to the skin

Efficacy scientifically confirmed

SPECIAL DUFT

NATÜRLICH FRAU 01 — 2016

SYSTEM STIMULANT

ROSE DEW

The fresh scent of a wild rose blooming in the morning, slowly turning into the fullness of an ornamental rose: this is the fragrance of the ROSE DEW care system range.

A fresh rose fragrance defines the top note, while citronella oil, geranium, petitgrain, and a hint of mint and bergamot provide light accents.

Rose oil and rose absolute, carried by palmarosa, bring the ornamental rose to life in the heart note. The floral notes of neroli and ylang-ylang add to this impression and combine harmoniously with the honey-like fragrance of mimosa. Accents of clove and ginger enhance the composition with their pleasant sharpness. The base of the fragrance captures the floral-rosy character of soothing patchouli and sandalwood notes, which are intensified by the subtly resinous character of labdanum.

A hint of tonka provides a slight sweetness. It is the characteristic rose tones of the fragrance that give the ANNEMARIE BĂ–RLIND ROSE DEW care system range its name.

A care system for small creases and dry skin. Moisturizing ginkgo and rose water relax the skin. For a smooth, plumped complexion.

Stimulates the skin and refreshes the complexion Supplies beneficial moisture and relieves a feeling of tightness

Counteracts first creases Efficacy scientifically confirmed

SPECIAL DUFT

NATÜRLICH FRAU 01 — 2016

SYSTEM HYDRO

AQUANATURE

Sparkling and refreshing, light and discreet: that’s the invigorating fragrance of the AQUANATURE care system range.

The invigorating citrus fruits grapefruit, lemon and bergamot characterize the top note of this fragrance and leave behind a clear and positive impression, full of energy. Maté, with its slightly herbal fragrance, gently supports these vitalizing nuances. Hawthorn gives honey-like harmonious accents to the heart note. Mastic softly symphonizes the fragrance composition and offers a light, balsamic, yet vitalizing base. The perfect fragrance for the intensely moisturizing ANNEMARIE BÖRLIND AQUANATURE care system range.

A care system for first wrinkles and dehydrated skin. Only wellmoisturized skin is able to protect itself against wrinkles and retain its tone over a longer period. Phyto cells from papyrus reduce moisture loss. Hyaluronic acid revitalizes. For skin smoothness you can see and feel.

Moisturizes the skin deep down and helps it to bind moisture over the long term Protects against wrinkles caused by dryness

Helps the skin to retain its tone over a longer period Efficacy scientifically confirmed

SPECIAL DUFT

NATÜRLICH FRAU 01 — 2016

SYSTEM VITALITY

LL REGENERATION

Delicately floral, sensuous, and yet absolutely self-confident: the fragrance of the much-loved LL REGENERATION care system range.

The classic scents of rose and jasmine form the invigorating, optimistic heart note of this fragrance. The expressive character of clove enhances this positive aura and gives the fragrance a spicy balsamic note. Vanilla offers a feel-good nuance, while geranium provides a floral component.

Vetiver brings balance and grounds the composition. Cedarwood and sandalwood round off the fragrance experience with a velvety-soft note. The subtle synergy of these expressive olfactory ingredients contributes to the standing the LL REGENERATION care system has enjoyed for 40 years – as one of the most successful ANNEMARIE BÖRLIND product ranges.

A care system for skin in need of regeneration. The highly effective LL-Biokomplex® contains a combination of precious active ingredients that is proven to accelerate the cell renewal process. For a younger, fresher radiance.

With the highly effective LL-Biokomplex® that is proven to accelerate the cell renewal process For demanding skin in need of regeneration

For visible new freshness and a vibrant radiance Efficacy scientifically confirmed

SPECIAL DUFT

NATÜRLICH FRAU 01 — 2016

SYSTEM ANTI-AGING

SYSTEM ABSOLUTE

Elegant, sensuous and feminine: the fragrance composition of the SYSTEM ABSOLUTE care system range presents itself with self-confidence.

Precious rose and orchid combine with hyacinth, magnolia and white jasmine into an opulent fragrance composition that flatters, but is still discreet. The warm base of the fragrance creates balance: patchouli, sandalwood and vanilla blend to become a harmonious background.

Sophisticated, elegant and self-confident, the fragrance corresponds to the character of the ANNEMARIE BÖRLIND SYSTEM ABSOLUTE care system range.

A care system for wrinkles and demanding skin. Polysaccharides from a green alga and the tara tree intensify skin density and assist in activating collagen and elastin. For more tone and vitality.

Visibly reduces lines and wrinkles

Pigmentation deposits are reduced

Noticeably revitalizes and smoothes skin

Efficacy scientifically confirmed

SPECIAL DUFT

NATÜRLICH FRAU 01 — 2016

SYSTEM BIOLIFTING

NATUROYALE

A feminine, modern fragrance that displays elegant understatement: this fragrance composition characterizes the NATUROYALE care system range.

A fresh and vibrant top note, slightly reminiscent of Earl Grey, opens to the modern green character of ivy. Rose, magnolia, jasmine, violet and lily combine in the heart note as a classic, floral bouquet.

Peach adds a light, velvety-fruity note. Sandalwood rounds off the fragrance with a nuance of sensuousness. A fragrance full of expression, expertly combining modern and classic elements, that underlines the exclusive character of the ANNEMARIE BÖRLIND NATUROYALE care system range.

A care system for mature skin. Luxurious natural ingredients like white truffle are combined with the latest know-how from state-of-the-art biological science to create the natural Biolifting complex. This activates the skin’s natural regeneration and stimulates cell renewal. For a remarkable lifting effect, and visibly firmed and smoothed skin.

Biolifting complex for a lifting effect

Stimulates cell renewal

Skin firmness and smoothness you can see and feel

Efficacy scientifically confirmed

Activates the skin’s natural regeneration

SPECIAL DUFT

NATÜRLICH FRAU 01 — 2016

FOR MEN

Timelessly masculine with fresh woody-spicy nuances: this is the fragrance of the FOR MEN care system.

Fresh citric nuances of lemon and lime are complemented in the top note by a modern, light herbal note of coriander and sage. Clary sage and lavandin add the echo of a relaxed, herbaceous lavender scent to the composition. The fragrance is given its body in the heart note and is enhanced with a dry, slightly floral component by jasmine, geranium and petitgrain. Cedar, sandalwood, patchouli, tobacco and labdanum blend together with a distinctively masculine expression to round off this timeless fragrance composition. A straightforward fragrance that captures the character of the ANNEMARIE BÖRLIND FOR MEN care system in a pleasant way.

A care system for men’s skin. From revitalizing shower gel to rich shaving cream, right through to intensive care cream – men find all the cleansing and care requirements of their skin fulfilled. For skin that looks fresh, alive and cared for.

A healthy, alive and cared for appearance from head to foot With an anti-aging complex

Moisturizing and invigorating Efficacy scientifically confirmed

SPECIAL DUFT

NATÜRLICH FRAU 01 — 2016

SUN

Lively, warm and full of well-being: that’s the carefree, summery fragrance of our SUN CARE products.

The balanced synergy of citrus oils from lemon, bergamot, orange and mandarin characterizes the carefree top note of this fragrance. The fine nuances of juice and peel, and the sparkling freshness of a newly mown meadow provide invigorating accents. Delicate floral elements from lily of the valley, iris and jasmine give the fragrance body and cosmetic appeal. Moss, as a base note, rounds off the composition. The summerywarm fragrance adds to the popularity of the ANNEMARIE BÖRLIND SUN CARE products.

Care products for untroubled enjoyment of the sun. Skin-compatible sun filters and kombu alga extract protect the skin against UVA and UVB rays. A sea buckthorn complex and vitamin E ensure healthy cell activity. For skin that is protected and cared for.

Skin-compatible sun filters and kombu alga extract, together with a sea buckthorn complex and vitamin E, ensure healthy cell activity

Sun Care and Sun Anti Aging products Efficacy scientifically confirmed

SPECIAL DUFT

NATÜRLICH FRAU 01 — 2016

GLOSSARY OF FRAGRANCES BERGAMOT Bergamot belongs to the citrus genus and is a hybrid of citron and bitter orange. It is primarily cultivated for its characteristic, fresh and tangy fragrance.

GERANIUM The geranium originates from Morocco. Geranium essential oil is very popular in cosmetics and perfumery. It has a fine floral smell, reminiscent of the scent of roses.

BLOOD ORANGE The tangier blood orange originates from Asia and is characterized by its dark red flesh.

The blood orange essential oil used in fragrances is obtained from the peel. The oil smells fruity, slightly sweet and a little warmer than regular orange.

GINGER Originating from China, ginger is popular and well known as a spice, but is also deployed as a medicinal remedy and a fragrance. The euphoric smell of ginger is fresh and spicy, with a slightly bitter, sharp note.

CEDARWOOD Today, cedarwood oil for perfumery is normally obtained from the North African Atlas cedar.

The warm, woody-masculine fragrance is often used in combination with sandalwood and has a harmonizing effect.

CITRONELLA OIL Citronella oil is obtained from lemongrass which originates from Asia and is also very popular as an herb. The fresh and fruity smell of the oil has a relaxing effect and relieves stress.

CLARY SAGE Clary sage comes from the Mediterranean region and is known as an herb and medicinal plant.

Today, it enjoys great popularity in perfumery and cosmetics. Clary sage has an intensely spicy fragrance with a sweet and dry note.

CLOVE Cloves originally come from the Philippines.

They have been a popular spice and medicinal plant since ancient times. Their fragrance is strong and spicy with a slightly sweet component.

CORIANDER Coriander originates from North Africa and the Near East. In many cultures it is popular as an herb and a medicinal plant. The refreshingly invigorating fragrance is spicy and intensive with a fresh, lemony note.

DAVANA OIL Davana is an aromatic herb from India. It has been used as a medicinal plant since ancient times. The essential oil smells sensuously warm with a fruity sweet note.

GRAPEFRUIT A citrus fruit, grapefruit is a cross between sweet orange and pomelo. The refreshing, slightly bitter and tangy fragrance of grapefruit essential oil has a stimulating and uplifting effect.

HAWTHORN Hawthorn belongs to the rose family and has a strong floral note. It is very widespread in North America, and is also indigenous to Europe both as a tree and a shrub.

HYACINTH The hyacinth, with its strong scent, belongs to the asparagus family and is used both as an ornamental plant and in fragrance extraction. It has an intensive floral fragrance with a green note.

IRIS Iris, which is also native to Europe, was named for the Greek goddess of the rainbow (Iris) because of its striking flowers. The mildly sweet iris fragrance is reminiscent of violets and exudes a light, earthy warmth.

JASMINE Jasmine originates from India and has been used for centuries as a medicinal plant and fragrance.

Jasmine flowers for fragrance extraction are picked by hand before sunrise. The essential oil has a very intensive, soft and sensuously floral scent.

LABDANUM Labdanum is obtained from rock roses in summer, when they secrete an oily resin from their leaves. Labdanum was popular as an incense in ancient times and, today, is valued in perfumery for its mellow balsamic character.

SPECIAL DUFT

NATÜRLICH FRAU 01 — 2016

LAVANDIN Lavandin is a hybrid variety of lavender and is primarily used in fragrance extraction. Like the classic lavender fragrance, lavandin has a soothing effect and smells floral and fresh with a herbaceous note.

MATÉ The maté shrub comes from South America, where its leaves are traditionally used to make a stimulating infusion. Maté is also becoming more and more popular in other parts of the world.

Its fragrance is light, dry and exhilaratingly fresh.

LEMON The lemon came to Europe from China and has been cultivated for thousands of years. Its high vitamin content makes it very popular. Lemon essential oil obtained from the peel is a much-loved fragrance. It smells fresh and fruity with tangy, clear notes.

MIMOSA The mimosa is a South American subshrub, but the name is also used to refer to the acacia cultivated as an ornamental tree or shrub. Mimosa absolute is obtained from its leaves. The fragrance is intensive and reminiscent of violets. It has a light green note.

LILY Thanks to its striking flowers and esthetic appearance, the lily is a popular ornamental plant in many cultures, but has also been used medicinally since time immemorial. The fragrance of lily is intensive and very feminine.

MINT The smell of peppermint is well known from toothpaste and chewing gum. However, mint is also a time-proven medicinal plant and popular in aromatherapy. The clear, extremely minty fragrance has a refreshing effect.

LILY OF THE VALLEY The domestic lily of the valley, with its characteristic scent, is a much-loved herald of springtime.

Its essential oil is a popular ingredient in perfumes.

Its fragrance is intensely sweet, floral and bewitching.

MOSS When moss is used in fragrances, it is normally a lichen growing on the bark of oak trees that provides the oakmoss resinoid. Mossy and earthy, with woody, leathery nuances, moss is a popular fragrance note.

LIME Lime originates from South Africa and is valued as an ingredient for its distinctive acidity which gives it a special note. It has the tangiest, freshest scent of all the citrus fruits. Lime fragrance has an invigorating effect.

NEROLI Valuable neroli oil is obtained from the blossoms of the bitter orange tree. The oil has a healing effect, but is especially popular in perfumery.

The light fragrance has a sweet freshness with a spicy, dry note.

MAGNOLIA Magnolia shrubs and trees, with their striking, lush flowers, are popular ornamental plants.

Magnolia has an intensive floral scent with a slightly spicy note that is reminiscent of mild honey. The fragrance has a calming effect.

PALMAROSA Palmarosa is a tropical fragrant grass related to citronella and lemongrass. The pleasant, rose-like fragrance is floral and mild, and has a balancing effect.

MANDARIN Mandarin is a citrus fruit. It has been cultivated for several thousand years and enjoys enormous popularity as a fruit. Its cheery fragrance is also much-used in perfumery. Its light citric note is complemented by a fruity sweetness.

MASTIC This resin from the Greek mastic pistacia lentiscus is known traditionally as an incense. However, it is also used in cosmetics and medicine. The fragrance of mastic combines a harmonious balsamic note with fresh nuances of lemon.

PATCHOULI The Indian and Javanese patchouli subshrubs are used to obtain the fragrance. Very intensive, sweet and earthy, balsamic-woody and long-lasting, patchouli is used in many fragrance compositions.

PEACH Originally from China, it was the Romans who brought the peach to Europe. However, the popular fruit with its characteristic velvety skin also stands for a typical fragrance with fruity-sweet, very feminine nuances.

PETITGRAIN Petitgrain essential oil is obtained from the leaves of the bitter orange tree and other citrus trees.

The blossomy fresh fragrance has a herbaceous, dry note and an uplifting effect.

RASPBERRY The domestic raspberry is a member of the rose family. Its berries are a very popular fruit and contain a large number of vitamins. The typical sweet and fruity scent of the berry is a much-loved aroma and fragrance.

ROSE The rose has been cultivated as an ornamental plant for more than 2,000 years. Rose oil is obtained from the petals, and rose absolute – one of the most valuable fragrance raw materials in the world – from the buds. The characteristic intensive fragrance of rose is long-lasting and often has warm, honey-like, spicy nuances.

SAGE Sage originally comes from the Mediterranean region and is known as an herb and medicinal plant. Its spicy, herbaceous fragrance with fresh nuances is a popular complement for lavender and lemon fragrances.

SANDALWOOD Sandalwood originates from India. It has been used as an incense and in cosmetic products for a long time. Both white and yellow sandalwood are deployed in perfumery. Sandalwood is characterized by a soft, balsamic-sweet note.

TOBACCO The tobacco plant originally came to Europe from America and was used medicinally.

The tobacco-leaf resinoid is deployed in perfumery.

It has a strong, sweet and warm tobacco fragrance, which harmonizes well with masculine fragrance accords.

TONKA The tonka tree comes from South America.

From its beans, which are also used as a spice, an absolute is obtained for perfumery. The fragrance of tonka is sweet and warm, and is reminiscent of woodruff with soft caramel notes.

VANILLA The vanilla is an orchid and its feel-good aroma was already valued by the Aztecs. Vanilla has an exquisitely sweet and warm, yet slightly balsamic fragrance, and is a mood-lifter.

VETIVER Vetiver is a grass originating from tropical Asia.

It has an aromatic-green aroma with balsamic notes and lemon facets.

VIOLET Today, violet is found throughout Europe. Violet essential oil is an expensive fragrance raw material.

The much-loved scent of violet is very intense, herbaceous and green, with leafy notes and floral nuances.

YLANG-YLANG In Malaysian, ylang-ylang means “flower of flowers.”

The sweet, floral fragrance of its essential oil is slightly heady, and very sensuous and relaxing.

EFFECTIVE NATURAL COSMETICS HIGH TECH FROM NATURE

WITH PLANT EXTRACTS FROM CERTIFIED ORGANIC FARMING WITH DEEP SPRING WATER CONFIRMED EFFICACY FREE OF ANIMAL EXTRACTS