With all the attention begin given to printed wraps, you could be forgiven for assuming there’s no demand for vinyl bildekor anymore. That would be a costly assumption because there’s a growing market for vehicle graphics created from good old adhesive backed vinyl. Perhaps because of the ubiquity of wrapped commercial vehicles, there’s growing demand for customizing personal vehicles. These customizations are profitable and easy to install without a major equipment investment at trykkeri. Let’s look at a few of these new markets in light of the required materials and some tips for connecting with these customers.
New Car Customization
The “retro” design theme that has driven car sales in the last few years has revived the appeal of racing stripes and decals. New Mustang GTs and Dodge Challengers come with optional flat black vinyl graphics on the fenders. The Camaro SS “Bumblebee” package, modeled after the stunt car used in the popular Transformers movies, is decorated with broad black racing stripes. You might think these are OEM paint treatments. Not so. They’re made from the same vinyl products you use everyday. These can be easily installed using the innovative Knifeless Tape films that cut the vinyl on the vehicle. This keeps you from having to plotter cut it, then apply it without over-stretching or distorting the cut graphic. ORACAL 951 is widely used to add racing stripes to new Ford Mustangs. So you already have access to the OEM vinyl required. Just remember that vinyl installations on auto hoods take a beating from direct sunlight and engine heat. So don’t warrant these according to the maximum outdoor rating of the vinyl.