Bohemia Crystal Australia: Glassware

Page 1

2024 v1

AboutBohemiaCrystal ContactInformation

In the year 1676, glassmaker George Ravenscroft Esquire discovered that by combining lead oxide to the already known required glass making composition, a more brilliant, soft and sparkling glass could be produced which lent itself to further processes, including cutting, engraving, decorating and etching.

Since that time, people around the world have come to appreciate the beauty of finely cut crystal From hanging chandeliers to flower vases to crystal figurines and sculptures, crystal is the perfect medium to add beauty and grace to any decor Crystal is a beautiful keepsake and brings elegance to any surrounds.

You have invested your time, heart and money to find the perfect pieces to accent your home and complement your lifestyle and please be sure to take great care when cleaning and storing your pieces

A trademarked Bohemia Crystal product is your guarantee of quality and craftsmanship Bohemia products are recognised worldwide as leaders in high quality crystal and glassware and the Bohemia brand represents affordable luxury, quality, sophistication and elegance. Our

distinctive lines include 24% lead crystal, lead crystal, crystalline and glass ranges including stemware, tumblers, vases, bowls and giftware which are designed to enhance any setting

The constant dialogue between artist and industry ensures the continued enhancement of designs and the production of new ranges of Bohemia Crystal pure and simple in style, yet both generous and impressive in composition, while demonstrating a uniqueness of shape in every suite.

The Bohemia Crystal suites contain finely crafted pieces which as individual pieces, or as part of a set, will transform any space into something spectacular the decision to buy Bohemia is crystal clear

Head Office

Phone Fax

Postal Address

Street Address

Email

Website

+612 9638 0533

+612 9638 0511

35 Antoine Street

Rydalmere NSW 2116

sales@bohemiacrystal com au

www bohemiacrystal com au

Bohemia Crystal will move to Thornleigh in mid 2024

A/35A Sefton Road, Thornleigh NSW 2120

How to order: via Bohemia Crystal website

You need to be a registered wholesale customer

All items are visible to the public but prices are not visible unless you are logged in. Please contact your Sales Representative or email us directly at sales@bohemiacyrstal com au to register.

Once registered, simply enter your email address and password at the top of the home page and click on the login button

www.bohemiacrystal.com.au

via Fieldfolio

To order via Fieldfolio, you will need a wholesale account at Fieldfolio and to be approved by us to view pricing. All items are visible to the public but prices are not visible.

Please contact your Sales Representative or email us directly at sales@bohemiacyrstal.com.au to receive an invitation or go to www.fieldfolio.com to register an account After registering, search for the Bohemia Glass catalogue and request pricing access.

If you have any enquiries, please contact us on 02 9638 0533 and our customer service team will be happy to assist you

www.fieldfolio.com

"An investment in Bohemia Crystal is one which will continue to delight for years to come!"
BG 03/2024
Information Glassware Terms A1 Care for Crystal A2 FAQ A2 Choosing the Right Glass A3 Wine Glass Guide A4 Washing Glassware Tips A5 Visual Merchandising A6‐A7 Bohemia Crystalware Drinkware, Barware & Tableware Alca 5 Amoroso 6 Angela 8, 28 Ardea 8 Bar‐Beer 9 Bar‐Decanter 24 Barline 10 Bar‐Trio 10 Branta 20 Claudia 11 Club 12 Corvus 13 Crazy 21 Elements 22 For Your Home 29‐30 For Your Table 25, 26, 28, 31 Ideal 13 Jive 20 Lara 14 Lenny 14 Love 23, 28 Milvus 20 Pralines 16 Rebecca 17 Samba 20 Spark 23 String 23 Sylvia 20 Tulipa 17 Turbulence 18 Up 23 Viola 18 Waterfall 19, 31 Xtra 26 Bohemia Glassware Drinkware, Barware & Tableware Decanters & Jugs 24‐25 Drinkware Barware Drinkware 4‐19 Drinkware Clearance 30 Drinkware Drinkware 4‐23 Orphan Drinkware 20 Decorated 21‐23 Boxed Sets 26 Barware Tableware 28‐31 Boxed Sets 26 Tableware Decanters 20‐23 Drink Sets 24‐29 Angela 20 Barley Twist 4 Blank 20 Bedford 4 Boston 5, 20, 24 Brilliancy 25 Brittany 25 Brixton 6, 20, 25 Bromelias 25 Casablanca 25 Diamond 8, 20 Diamond‐S 8 Dover 9, 21, 26 Explosion 10 Fjord 10, 26 Florale 11, 27 King Louis 27 Lovers 21 Lunar 11, 21, 27 Madison 12, 27 Minister 27 One Man 12 Patriot 12, 21, 28 Prince 21 Quadro 21, 28 Ricky 13, 21 Scale 28 Sheffield 15, 22, 28 Skyline 16, 28 Soho 17, 22, 29 Stone 18 Timesquare 18, 22, 29 Trinity 19, 22, 29 Venus 22 Victoria 19 Wave 19 Zig Zag 19 C r y s t a l : D r i n k w a r e & B a r w a r e C r y s t a l : T a b l e w a r e G l a s s : D r i n k w a r e & B a r w a r e Animals 24‐25 Candles 28‐29 Centerpieces 30‐31 Clockstands 36 Gift Boxes 26 Photo Frames 27 Religious 37 Small Vases 27 Table Accessories 32 Trays & Platters 33‐35 Tableware 5‐37 Crystal Fancies 23‐37 Tableware 500PK 27 Antique 6 Ballet 6 Barley Twist 6 Blank 27 Bromelias 7 Butterfly 7 Casablanca 8 Clarion 27 Daisy 8 Diamond 9 Diamond‐S 10 Empery 28 Facet 11 Fortune 11 Globus 11 Gondols 33 Ikaros 12 Lunar 12 Macquarie 12 Neptune 13 Nova Lyra 13 Nova Miranda 13 Nova Orion 14 Nova Perseus 14 Nova Pinwheel 16 Nova Vega 16 Oasis 16 OKO 16 Orbit 17 Patriot 17 Picadelli 18 Pinwheel 18 Plain 18 Prince 19 Regency 19 Roxana 29 Samurai 19 Sheffield 20 Smile 21 Soho 21 Triangle 21 Trinity 21 Tulip 22 Victoria 29 Wave 22 X Lady 22

Glassware Glassware

4

Alca

White Wine 310ml

BV1SI12‐310

85 x 85 x 230 mm

Red Wine 500ml

BV1SI12‐500

100 x 100 x 248 mm

Tumbler 350ml

BV2SG12‐350

90 x 90 x 99 mm

Flute 220ml

BV1SI12‐220

66 x 66 x 256 mm

Tumbler 480ml

BV2SG12‐480

82 x 82 x 150 mm

Martini 235ml

BV1SI12‐235

100 x 100 x 185 mm

5

White Wine 350ml

B40651‐350

106 x 106 x 216 mm

Wine 450ml

B40651‐450

117 x 117 x 227 mm

Tumbler 340ml

B23001‐340

99 x 99 x 85 mm

Wine 470ml B40651‐470 127 x 127 x 208 mm

Flute 200ml

B40651‐200 57 x 57 x 231 mm

Tumbler 440ml

B23001‐440

106 x 106 x 97 mm

Decanter 1700ml

B31B08‐1700

195 x 195 x 254 mm

Tumbler 580ml

B23001‐580

117 x 117 x 110 mm

6
Amoroso
7

AnTumbler 290ml

B25032‐290

90 x 90 x 82 mm

ArTumbler 470ml

BV2SE45‐470

91 x 91 x 127 mm

91 x 91 x 91 mm

8
Tumble BV2SE

Bar-Beer

Beer 380ml

B40752‐380

83 x 83 x 172 mm

Beer 380ml

B40770‐380

76 x 76 x 193 mm

Beer 550ml

B40752‐550

93 x 93 x 188 mm

Beer 350ml

B40866‐350

95 x 95 x 198 mm

Beer 380ml

B40865‐380

80 x 80 x 190 mm

Beer 360ml

B4GA16‐360

76 x 76 x 181 mm

9

Tumbler 280ml B25089‐280

80 x 80 x 88 mm

Barline

Shot 35ml B25089‐35 36 x 36 x 65 mm

Tumbler 410ml B25089‐410

90 x 90 x 95 mm

Tumbler 300ml B25089‐300

64 x 64 x 146 mm

Shot 50ml B25089‐50 36 x 36 x 104 mm

Tumbler 470ml B25089‐470

71 x 71 x 160 mm

Shot 60ml B25089‐60 49 x 49 x 61 mm

Bar-Trio

Tumbler 280ml B25089‐280‐133

80 x 80 x 88 mm

Tumbler 300ml B25089‐300‐133

64 x 64 x 146 mm

Shot 60ml B25089‐60‐133

49 x 49 x 61 mm

10

Claudia

Wine 340ml

B40149‐340

84 x 84 x 166 mm

Wine 230ml

B40149‐230

75 x 75 x 151 mm

Wine 455ml

B40149‐455

90 x 90 x 172 mm

Flute 180ml

B40149‐180

58 x 58 x 170 mm

Saucer 200ml

B40149‐200

92 x 92 x 124 mm

Beer 280ml

B40149‐280

69 x 69 x 191 mm

Brandy 250ml

B40149‐250

81 x 81 x 116 mm

11
12
84 x 84 x 97 mm
Tumbler 300ml B25180‐300
49 x 49 x 60 mm
Shot 60ml B25180‐60
73 x 73 x 152 mm Club
Tumbler 350ml B25180‐350

49 x 49 x 56 m

White Wine 350ml BV1SC69‐350 99 x 99 x 192 mm

Red Wine 570ml BV1SC69‐570 105 x 105 x 226 mm

Flute 160ml BV1SC69‐160 68 x 68 x 238 mm

Ideal

Tumbler

73 x 73 x 129 mm

Tumbler

77 x 77 x 76 mm

82 x 82 x 86 mm

Corvus
Tumbler 230ml B25015‐230 Shot 60m B25015‐6 290ml B25015‐290 380ml B25015‐380
13
14 Wine 250ml B40415‐250 70 x 70 x 188 mm Wine 350ml B40415‐350 80 x 80 x 200 mm Wine 450ml B40415‐450 86 x 86 x 207 mm Flute 220m B40415‐22 66 x 66 x 225
540ml B40415‐540 95 x 95 x 223 mm
430ml B40861‐430 92 x 92 x 230 mm
Wine
Wine
340ml B40861‐340 86 x 86 x 220 mm
Wine
500ml B40861‐500 97 x 97 x 238 mm
Wine
Lenny Lara
15

Flute 100ml

B40894‐100

60 x 60 x 198 mm

Saucer 170ml

B40917‐170

99 5 x 99 5 x 144 mm

Coupe 180ml

B40919‐180

94 x 94 x 144 mm

16
Pralines

Rebecca

Tulipa

17
Tumbler 450ml B25300‐450 89 x 89 x 130 mm Tumbler 350ml B25300‐350 94 x 94 x 99 mm Decanter 1500ml B31B24‐1500 127 x 127 x 270 mm
B40894‐550 98 x 98 x 240 mm
Wine 550ml
B40894‐170 60 x 60 x 225 mm
Flute
170ml
B40894‐350 86 x 86 x 217 mm
Wine 350ml

Tumbler 500ml

B23018‐500 94 x 95 x 118 mm

Turbulence

Wine 350ml

B40774‐350 84 x 84 x 223 mm

Wine 550ml

B40774‐550 92 x 92 x 245 mm

Wine 570ml

B40774‐570 111 x 111 x 209 mm

Flute 190ml

B40729‐190 60 x 60 x 241 mm

Wine 350ml

B40729‐350 84 x 84 x 223 mm

18

Waterfall

Wine 550ml

B40729‐550‐22

92 x 92 x 245 mm

Liqueur 60ml

B40729‐60‐22

60 x 60 x 174 mm

Tumbler 300ml

B25180‐300‐22

84 x 84 x 97 mm

Flute 190ml

B40729‐190‐22

60 x 60 x 241 mm

Tumbler 350ml

B25180‐350‐22

73 x 73 x 152 mm

Cocktail 340ml

B40751‐340‐22

120 x 120 x 174 mm

Decanter 1500ml

B31AA8‐1500‐22

165 x 165 x 265 mm

19

The Orphans

Branta

Samba

Sylvia

20
Champagne Coupe 180ml BV1SC33‐180 131 131 140
Tumbler 480ml B25229‐480 81 x 81 x 158 mm Jive Red Wine 670ml BV1SD22‐670 110 x 110 x 213 mm Milvus Tumbler 330ml B40427‐330 119 x 119 x 105 mm
Cognac 400ml BV4S415‐400 91 x 91 x 135 mm

Crazy Tumbler 390ml

B25250‐390

81

Shot 60ml

B25250‐60

63 x 63 x 60 mm

Decorated
21
x 81 x 71 mm

B40729‐450‐12Q‐379712

B25180‐300‐13Q‐379712

22
Wine 450ml
88 x 88 x 234 mm
Tumbler 300ml
84 x 84 x 97 mm
Tumbler 300ml K25180‐300‐BM777
84 x 84 x 97 mm Up
Wine 350ml K40729‐350‐BM777
84 x 84 x 223 mm
Flute 190m K40729‐190‐B
60 x 60 x 241
Tumbler 300ml
K25180‐300‐CH09 84 84 97 String
Wine 350ml K40729‐350‐QH13 84 84 223 Tumbler 280ml
K25089‐280‐BR081 80 80 88 Spark
Love 23
Flute 180ml
B40727‐180 71 x 71 x 255 mm

Decanter 1700ml

B31B08‐1700

195 x 195 x 254 mm

Amoroso

Decanters &

Decanter 1250ml B31484‐1250 132

Decanter 1500ml

B31B24‐1500

127 x 127 x 270 mm

Tulipa

Decanter 1500ml

B31AA8‐1500‐22

165 x 165 x 265 mm

Waterfall

Bar-Decanter

Decanter 1500ml

Decanter 1250ml

Decanter 1200ml

24
B31543‐1500 195 x 195 x 208 mm
x 132 x 239 mm
x 200 x 223 mm
B31B01‐1200 200
x 142 x 198 mm
B3E683‐1250 312

For Your Table

Decanter 1500ml

B31AA8‐1500

165 x 165 x 265 mm

For Your Table

Decanter 1500ml

B31AA9‐1500

180 x 180 x 255 mm

For Your Table

For Your Table

26 Water Set 1+2
Set 1+4 B50649‐200‐SET
Bowl
1xBowl200mm 202 x 202 x 140 mm Decanter1400ml 187 x 187 x 251 mm 4xBowl120mm 122 x 122 x 78 mm 2xTumbler400ml 91 x 91 x 125 mm
Xtra
27
29
B82500‐250 110 x 110 x 248 mm
Vase 250mm
B82502‐260 105 x 105 x 256 mm
Vase 260mm
B82504‐180 153 x 153 x 182 mm
Vase 180mm
B82562‐250 119 x 119 x 249 mm
Your
Vase 250mm
For
Home

Vase 255mm

B82570‐255

150 x 150 x 256 mm

Vase 300mm

B82570‐300

140 x 140 x 300 mm

Vase 340mm

B82570‐340

140 x 140 x 340 mm

30
31 Vase 245mm B82237‐245 130 x 130 x 245 mm Vase 305mm B82237‐305 152 x 152 x 305 mm Vase 340mm B82237‐340 120 x 120 x 340 mm Vase 245mm B82237‐245‐22 130 x 130 x 245 mm Vase 305mm B82237‐305‐22 152 x 152 x 305 mm Waterfall Vase 340mm B82237‐340‐22 120 x 120 x 340 mm Vase 185mm B82237‐185‐22 185 x 185 x 165 mm For Your Table

Glassware Terms

BLANK

The Plain undecorated piece of glassware or crystal which will be further processed to be decorated, engraved, cut and polished

BLOWN GLASS

Glass forced into shape by air‐pressure, either by mouth blowing or machine blowing This can be done with or without the use of a mould

CRYSTAL

A much abused term which in the trade, simply refers to a clear colourless glass The general materials used to produce crystal are fine silica sand, potash, and cullet (broken pieces of glass which are essential for the batch mixture) Other materials can be added to the basic batch mixture, such as oxides, i e , lead oxide, gold oxide, barium etc

CRYSTALLITE

This is glassware which achieves the brilliance similar to lead crystal through the use of alternative minerals It allows the glass to be clearer and more brilliant as well as allow some forms of cutting and etching Crystallite does not have a lead content

LEAD CRYSTAL

When lead oxide is added to the basic glass mixture, " lead crystal" is produced The amount of lead oxide added, determines the classification of the crystal, as well as the strength and malleability of the crystal It also enhances the brilliance and clarity of the glass Semi‐lead crystal (crystalline) contains approximately 8‐10% lead oxide, while the term "full lead crystal" is generally conceded to contain a minimum of 24% lead oxide Lead oxide was initially introduced into crystal by the English approximately 250 years ago, due to the fact that it has a low melting temperature (1000‐2000 degrees Celcius) and it also adds brilliance to the product when cut

It should also be noted that the most important reason using lead oxide, is to soften the glass and, therefore, facilitate cutting and engraving on the item as a means of decoration. There are obviously disadvantages of having a softer glass product, i e it is more unstable during temperature changes; if softer, then it tends to chip or scratch much more easily

BARIUM GLASS

When barium oxide is added to the basic glass mixture, the result is a product of superior clarity, strength and resiliency Barium glass is primarily used in the production of those stemware lines which have a long, slender stem, or relatively thin‐wall bowls

CUTTING, ENGRAVING AND ETCHING

Cutting, engraving or etching on glass or crystal are three completely separate techniques of decorating glassware The easiest way to distinguish between the three techniques is that cutting is a "wet process", while engraving and etching are relatively "dry processes"

A diamond‐carborundum wheel is used for cutting glass crystal and a continuous stream of water during the cutting process ensures the tiny glass particles are removed Engraving is done generally with the use of a small copper wheel which produces a "shallow cutting" into the surface of the product A small amount of abrasive fluid (not water) is used in order for the wheel to move more smoothly over the surface and scratch the design into the piece Etching can be done with a laser or acid process

COLOURED CRYSTAL

Colour is introduced into the glass by the addition of various oxides to the basic batch mixture Gold oxide (as well as chrome oxide) is used to produce the ruby colour, this is the reason why ruby glass is generally more expensive Iron oxide produces a

green colour, cobalt oxide produces blue glass and the addition of uranium oxide will produce an amber or yellow colour It should be noted that generally, colour is found in non‐lead crystal products, but may also be used in glass which covers full lead crystal

MOULDS

Both wooden and cast iron moulds are used in the production of crystal/glass products Although, the wooden moulds are produced from hardwoods (Cherry and Beechwood), they must be replaced more often as they burn‐out after time despite being immersed in water.

PRESSED AND OVER CUT

This refers to an item, generally produced in lead crystal, that has had initial base cuts pressed using a mould

The piece, however, must be finished with fine hand‐cutting by a master cutter in the same manner as a completely mouth blown item

PANTOGRAPH

This is a technique in which a clear glass is dipped and covered in a mixture of paraffin and bees wax Then the glass is placed on a machine which has four needles surrounding the glass

An operator traces a stencil which is hooked to the machine and wherever the operator traced, so too, do the four needles and thus they remove the wax leaving a design The glass is then taken and placed in an acid solution for anywhere from 7 to 40 minutes depending on the size of the piece and concentration In this process only the areas uncovered by wax are eaten away (the design area) and the wax is removed later by hot water to be reused

GUILLOCHE

This is an identical procedure to pantograph, but there is only one needle used producing simple geometric patterns which are continuous

Information
A1

Care for your Crystal

Full lead crystal is "softer' than regular glass, and it will scratch, so it should be stored where it will not touch other pieces. We recommend that you protect your investment with the proper care. Taking the below precautions is worth it!

● Do not store glasses upside down as this may cause stress to the rim, which is delicate and could create stress cracks and chips

● Carry your pieces one at a time, never in groups Hold the stem of your glasses when moving and using them

● Wash your Bohemia Crystal in warm water with a mild detergent, and rinse with warm water

FAQ

Is it normal for high quality crystal products to contain flaws?

The creation of perfect unflawed crystal can only be achieved in assembly line products When the manufacturing depends on age old methods combined with the skill and artistry of individual craftsmen there can be slight variations in crystal products but this is actually a confirmation of the fine crafting of the product and not an indication of poor craftsmanship

Are bubbles or seeds fault in the glass?

Bubbles or seeds are often characteristics of handmade glass and crystal Gases form the bubble when chemicals are united in the fusing or melting of the raw ingredients As long as they are not on the rim or have broken through the surface, they do not affect the quality or the beauty of the glass

Are lines in crystal a flaw?

A line or "cord" is an almost invisible difference in density in the glass, which occurs during the fusing of the molten crystal It is the natural outcome of the hand‐making process and is not considered a flaw Although it is visible when the glass is empty because it refracts the light, once the glass is filled the light is refracted at a different angle and it becomes invisible

● Changes in temperature, such as going from very hot to cold could affect the crystal, and in some cases cause clouding or even cracking

● Dry with a soft clean lint free cloth or paper towels and never use anything abrasive on the piece

Is it advisable to store spirits in decanters?

Decanters are not storage vessels, they are intended for 'decanting' only in preparation of serving Over time alcohol stored in a crystal decanter will strip the crystal surface, resulting in the crystal appearing 'cloudy'

How can I remove stains from a crystal decanter or vase?

It is very easy to remove stains from a crystal decanter or vase by combining a handful of uncooked rice in a solution of lemon juice or vinegar and warm water and swirling the mixture around to remove residue For tougher stains we suggest trying warm water with a denture‐cleaning tablet, allowing it to soak before being thoroughly rinsed

Information
A2

Choosing the right glass

High Alcohol Content/ Hard Liquor

A glass that is a smaller size is recommended to allow the alcohol to be sipped gradually

Major Glass Shapes and Uses

► Liqueur Glass

The small shape is designed for the appreciation of the taste of straight liqueurs Also used for Aperitifs and Sakes

► Pilsner Glass

A traditional glass for serving beer as it enhances aromatic volatiles, showcases the appearance and allows room for the foamy head to sit atop the beer

► Wine Glass

Various shapes are available to compliment different genres of wine Generally, red wine works well with larger glasses and white wine works well with a smaller sized glass

► Goblet

A medium to large stemmed glass mainly for serving water A typical goblet has a volume between 240ml and 360ml Goblet's can also be used for serving beer or juice

Carbonated/Sparkling Drinks

Tall, more narrow stemware is preferred as it enables the bubbles to travel mildly and aesthetically

An exception is beer, which is normally served in a large glass such as a beer mug

► Sherry Glass

Sherry is a spanish fortified wine that is blended with brandy

Typical ABV: 16%‐ 20%

Small stemware of around 75ml is a popular choice

► Champagne Saucer

A shallow, broad bowled champagne saucer is commoly used at parties and wedding receptions It can also be used for soft drinks and certain cocktails

► Old Fashioned Tumbl

A short cylindrical tumbler used for serving whisky and other short drinks with ice cubes "on the rocks"

► Mug

Large beer mugs, as the name suggests, are traditionally used for serving beer Smaller glass mugs are used for coffee, tea and are perfect for shochu as well

Alcohol with a Featured Aroma and Taste

For alcohol with a distinctive aroma, such as wine, a rounder bowl and a slightly narrowed mouth is desired which allows the flavour to keep longer in the glass

► Cocktail Glass

A standard cocktail glass has a cone shaped bowl Many adventurous designs and sizes are also available to accommodate the ever expanding cocktail repertoire

► Champagne Flute

Champagne flutes are characterised by a long stem with a tall, narrow bowl on top The narrow design allows the bubbles to travel aesthetically, giving a pleasant appeal

► Brandy Glass

The large tulip‐shaped glass with a slightly narrowed mouth is designed to keep the aroma of the spirit Serving volume is 30ml for maximum enjoyment

► High Ball Tumbler

Tumblers are the most common form of glass drinkware They can be used for all genres of beverages Size ranges from 180ml to over 300ml

Information
A3

Wine glass guide

► White Wine Glass

White wine is generally served cold. Compared with a red wine glass, white wine glasses are usually smaller This allows the wine to be chilled for longer, to remain crisp and clean in flavour and to keep the aroma from escaping

► Bordeaux Glass

Glasses with a tall and broad bowl are usually chosen to bring out the rich, tannin and dense aroma of Bordeaux wine, the prestigious aged wine originated from the French region of the same name

► Tasting Glass

A tasting glass is used for tasting wine, whisky and brandy. The ISO (International Organisation for Standard‐isation) has a specific standard (ISO 3591) for winetasting glasses These glasses must adhere to specific guidelines with glass shape, size and lead content.

► Red Wine Glass

Red wine is very diverse and the characteristics of each type of red wine are subtly different For red wines with a complex taste and aroma, wine glasses with a bigger bowl are used in order to bring out the flavour

► Burgundy Glass

This glass style is designed to bring out the supple and elegant taste of Burgundy wine Like Bordeaux, this region specific French wine is prestigious The wide, broad shape of the glass is designed to accumulate the fruity aroma in the bowl and accentuate the scent and tartness of the wine.

► Champagne Glass

Champagne flutes are characterised by a long stem with a tall narrow bowl on top The flute design allows the bubbles to travel aesthetically, giving a pleasant visual appeal Shallow broad bowled champagne saucers are another common glass that is popular for parties and weddings

Information
A4

Tips for washing glassware

Read the diswasher manual carefully

Special precautions and way of operation vary with all manufacturers and dishwasher models. Read the operation manual that comes with each dishwasher carefully Consult the manufacturer's customer center if you should require further information

Chipped or scratched glassware

Chipped and scratched glassware is prone to breakage by physical and thermal shock

Do not wash lead crystal glassware in a dishwasher

Thermal shock (i.e. abrupt temperature change) and alkaline dish soap from the dishwasher could cause the lead crystal to break or corrode (become cloudy) Do not wash lead crystal in a dishwasher at any time if you wish to maintain the lustre of the product

Choose a dishwasher with a gradual temperature change function

Choose a dishwasher model that comes with a gradual temperature change function that protects glassware from a dramatic rise or drop in heat Avoid rinsing warm glassware with cold water.

Do not wash glassware that has metallic embossing or lustering in a dishwasher

Washing glassware with gold/platinum colour embossing or lustering might lead to discolouring of the print

Cool down the glassware before re‐using

Do not use the glassware while it is still warm after washing Abrupt temperature change (especially from high to low temperatures, such as adding ice to a warm glass), may cause the glass to break Wait until the glassware reaches room temperature

Please note: glassware retains the best brilliance if hand washed.

Information
A5

Visual merchandising

Visual merchandising is arranging merchandise assortments and creating visual displays within a store to improve the presentation and layout and to increase traffic and sales Visual impact is a huge component of retail merchandising and customers entering a store are greatly influenced by the visual information they gather in the first split second In today's ultra competitive market place it is of paramount importance that merchandisers understand the basics of visual merchandising

Display sale products in a creative way

When Building a product display, look for products that are natural add‐ons to the main product featured

Use accent lighting to feature products

Customers are drawn to light Lighting can make products shine and bring colours to life and accent lighting creates visual interest for shoppers, and places products in their sights

Change displays regularly

Customers want to see new and different products There is an aspect of entertainment and education that customers appreciate when the store changes its displays

Colour matters

Colour can demand a shopper's attention, evoke emotion and influence decisions

Merchandising themes

Consider grouping themed products together for powerful visual messages Theme merchandising is a good way to communicate seasonal activities or other information and themes connect customers to projects or activities.

Product Positioning

Analyse the current customer traffic flow of your store and think of ways to encourage customers to look at products, with their attention focused where you would like it to be Ensure that your best‐selling products are given the most favourable display areas in your store ensuring your "hotspots" take full advantage of new products and display the newest and most colourful items in these spots, as they will command the attention of shoppers

Products should be organised in groupings; by item type, colour, or any other logical characteristic Placing coordinating or complementary items near each other makes them more visible to the customer and makes shopping easier. Customers are prepared to hunt for high demand items, so position them in less valuable spaces

Graphics and Signage

Signs can be used to educate customers about products for sale, announce special promotions or to direct traffic flow through your store

A significant percentage of sales are generated by in‐store signage, displays and events; its impact far outweighs any other type of promotional or marketing campaign

Signage is the "silent salesperson" for the retailer and must communicate your store image

Professionalism is everything in your store and the same holds true with your signage

Avoid handwritten signs at all costs Make your signs short and sweet as you have five seconds or less to tell the customer what you want them to know Only display positive signs about your policies.

Seducing the Senses

The experience of visiting a store should be comfortable, rich and have impact. Whether it is music, product displays, lighting or climate control, everything in the store can impact the customer's shopping experience

Visual Balance

It is important to remember that strong displays have visual balance. Dark colours appear heavier than light ones and large objects appear heavier than small ones Position larger, darker items near the bottom of a display, with lighter items at the top to avoid a top heavy appearance Placing too many items or heavy looking items on one side will also make your display appear unbalanced Ensure that there is a left to right balance emanating from the focal point of the display

Cross­Mix Merchandising

Displaying a variety of seemingly unrelated products together can create a comprehensive visual story. This type of merchandising communicates breadth of product and educates the customer about merchandise they may be unaware that you carry

Cross‐mixing merchandise within your store can promote the look of a certain lifestyle for customers to buy into It encourages customers to visualise how they would use an item and helps to confirm their decision to purchase an item. You can use larger items within your product lines as props for smaller items, and showcase impulse products with demand items.

Be sure to place displays featuring cross‐mixed products in high traffic areas Keep cross‐mixed visual merchandising displays sharp and to the point, as the average customer views a merchandise display for just two seconds!

Information
A6

Assess All Angles

After you have completed your dispay, step back and look at it from a variety of angles. Try to view it as a customer would Remember that very few people will see it standing directly in front of it as most displays are approached from the side and seen from an angle

Observe the direction from which most customers approach the display and make sure that the best view of the display is the one that most people will see

Ask yourself the following questions

• Are your feature products appropriately placed?

• Do you need to angle the display to the customer's viewpoint?

• Is signage visible and clear?

• Does the arrangement appear balanced?

• Does the display interest and attract the customer or does it overwhelm and confuse them?

• Is the display bland and unremarkable?

Bear in mind that ultimately the final barometer of a display's worthiness is its ability to sell Bohemia Crystal products

Additional Merchandising Tips and Checklist

• To give yourself a more hands‐on sense of how to display products, while you are shopping, pay attention to the variety of approaches taken by other stores

• Are all senses appropriately stimulated?

• Is lighting effective?

• Is all signage clear and professional?

• Is merchandise presentation logically ordered and appealing?

• Are high‐margin products placed in high profile locations?

• Are opportunities for add‐on/impulse purchases maximised?

• Are displays appropriate for your target customers?

• Overall, is the store appearance professional?

Information
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