your very own sales handbook
PRESENTED BY:
BOHRSON MARKETING SERVICES LTD.
This publication has been made specifically with the bull buyer in mind. Designed to make the choice of your next herd sire easy and stress-free. Let us help you keep track of your favourite bull & female sales this Spring. Our Buyer’s Agenda is a catalogue that will list all of our sales in detail from the day it happens, to a map of where the sale is and who exactly will be attending the sale that day on behalf of the Bohrson team. Know the who, where, when and what will be selling all in the ease of one book.
EASY. SIMPLE. FOLLOW THE CIRCLE.
Each sale has its very own number. This number stays consistent throughout the guide. Find it on the calendar, map and the ad pages in the back. Know the when, where and what all by the simplicity of this little orange dot!
sale index {alphabetical listing}
Allison Farms 7th Annual Bull Sale
Anchor D Simmentals & Charolais Annual Genetic Edge Bull Sale
Anderson 2-Year-Old Pairs Commercial Female Sale
Ashworth Farm & Ranch 22nd Annual Simmental Bull Sale
B Bar C/Starwest 6th Annual Bull & Female Sale
Beck Farms & McCoy Cattle Co. 16th Annual Bull Sale
Beechinor Bros. Simmental Bull Sale
Belvin Angus 13th Annual Bull Sale
Black Gold Simmentals Bull & Female Sale
Blairs.Ag Cattle Co & guests Pursuit of Excellence Bull Sale
Bonchuk Farms Bull Sale
Brandl Cattle Co. Angus Bull and Select Female Sale
Brooking Angus Ranch 13th Annual Bull Sale
Bull Fest ’25 Simmental Bull Sale
Canadian Sires January Online Semen Sale
City View Simmentals & Abound Livestock 15th Annual Bull Sale
CK Sparrow Farms Annual Bull Sale
Cockburn/Merit Bull Sale
Coleman Angus Bull Sale
Country Roots 3rd Annual Bull & Female Sale
Cowboy Trail 3rd Annual Bull & Female Sale
Crossroad Farms 19th Annual Bull & Female Sale
Deeg Simmentals 22nd Annual Bull & Female Sale
Ferme Gagnon Inc. 26th Annual Bull Sale
Grasslands 11th Annual Angus Bull Sale
Greenvalley Ranch Online Bull Sale
Harvie Crest Bull Sale
Harvie Ranching 15th Annual Bull Sale
Hawkeye Ranching Company Angus Bull Sale
Heinz Cattle Co 6th Annual Bull Sale
High Bluff Stock Farms Charolais & Simmental Bull Sale
High Cattle Co Online Bull Sale
Hillspride 4th Annual Bull & Select Female Sale
Horner/Downhill/TSN Bull Sale
Ingram Angus Spring Production Sale
Johnson Ranching 12th Annual Bull Sale
KSL Simmentals 7th Annual Bull Sale
KT Ranches 6th Annual Bull Sale
Kuntz-McIntosh-SAJ 26th Annual Bull Sale
LaBatte Simmentals with guest, East Poplar Annual Sale
Lewis Farms 40th Anniversary Bull Sale
Mader Ranches 36th Annual Bull Sale
Mappin Silversmith 20th Anniversary Simmental Bull Sale
Mar Mac Farms and Guests Annual Bull Sale
March Madness Online Frozen Genetics
30th Anniversary Bull Sale
57
Murray Ranches Bull Sale
Northern Classic 22nd Annual Charolais & Simmental Bull Sale
Northern Light Simmentals Annual Bull & Female Sale
Northway Cattle Co 6th Annual Extra-Age Bull Sale
Northway Cattle Co Yearling Bull & Female Online Sale
Oakview / Perkin / Triple R Simmental Bull Sale
Peak Dot Ranch Spring Sale
Perrot 8th Annual Bull & Female Sale
Pheasantdale 21st Annual Bull & Female Sale
Place Your Bet Bull Sale
Prairie Partners Bull Sale
Premium Beef Simmental Bull & Female Sale
Ranchers Select 6th Annual Simmental Bull Sale
Red Willow Ranch Bull & Female Sale
Redrich Farms 7th Annual Bull & Female Sale
Rio Grande Angus Bull & Female Sale
Riverfront Angus Ranch 8th Annual Bull Sale
Robb/Hoegl/Greenwood 20th Anniversary Bull Sale
Southwest Showcase 16th Annual Simmental Bull Sale
Sunny Valley Simmentals 35th Annual Bull & Female Sale
Sunrise Ranching Company 26th Annual Bull & Select Female Sale
Ter-Ron Farms 20th Anniversary Bull & Select Female Sale
The Associates Bull Sale
The Chosen One
The Event 5th Annual Bull & Female Sale
The Gentlemen’s Bull Sale
Triangle Stock Farms 14th Annual Bull & Female Sale
Triple Threat 7th Annual Bull & Female Sale
Twin Springs Farm 1st Annual Bull & Commercial Female Sale
U2 Quality Bull Sale
Ultra/Czech-Mate 8th Annual Bull Sale
Van De Velde & Guests Online Simmental Bull Sale
Veetee Angus Better Blacks Bull Sale
W Sunrise Angus & Simmental Bull Sale
W2 Land & Cattle Bull Sale – Chapter 7
Westway Farms 22nd Annual Bull Sale
Rod and Stars Simmental Bull Sale Wheatland Cattle Co 21st Annual Bull Sale
RSK Farms/Rideau
Schaff
Darryl
Angus Spring Production Sale Pulaski,
why?
top 5 reasons to utilize BOHRSON MARKETING SERVICES with assisting you in sourcing your next females
1 2 3 4
5
INTEGRITY - Our order buying services have been built on integrity and always doing what is best for the customer. We always represent our customers in a professional and confidential manner when sourcing their next herd bull or female. Our customers’ best interest comes absolutely first and we pride ourselves on the many repeat customers that annually utilize our order buying services with confidence.
KNOWLEDGE - When the staff at BMS share the same strong passion for the livestock industry, the knowledge for quality livestock starts at a young age. From learning from parents and other mentors to competing in 4-H along with broadening education in post-secondary agriculture college; this has all added knowledge to our team in order to source cattle for the most astute cattleman. Foot quality, structural soundness and udder strength through maternal genetics are all musts when we select new genetics for our customers and that never goes overlooked.
TIME-SAVING - We know that cattlemen are very busy and can’t attend every event. With our staff attending 57 sales from the most progressive breeders, feel free to utilize our knowledge to source genetics to enhance your program within your budget. From purchasing on sale day to the breeders delivering the animal in a timely fashion, we will ensure a positive experience from start to finish.
FREE - One of the largest misconceptions with our order buying services is that we charge customers to purchase cattle for them, this is not the case. We professionally represent our customers at these sales and we are not paid buyer’s commissions so in no circumstance are we tempted to sell an animal that isn’t what our customer is wanting. We will remain patient to find an animal that is right for the customer’s needs and within their budget at one of the many sales we work throughout the fall.
FOLLOW-UP - Our service doesn’t just end on sale day after buying a customer their next bull(s) or female(s). We assist with lining up insurance on your new purchase(s) plus continue to communicate with the seller after the sale to ensure proper delivery in a timely fashion. We work hard to get to know the cattleman and their program whom we purchase livestock for. In many situations, we will also assist in helping them grow their program and market progeny from their purchases in to the future.
1 Canadian Sires Online Semen
monthly Canadian Sires 20 25
ONLINE SEMEN SALES
TUESDAY, JANUARY 21
Canadian Sires January Online Semen Sale
TUESDAY, FEBRUARY 4
Canadian Sires Early-February Online Semen Sale
TUESDAY, FEBRUARY 18
Canadian Sires Late-February Online Semen Sale
TUESDAY, MARCH 4
Canadian Sires Early-March Online Semen Sale
TUESDAY, MARCH 18
Canadian Sires Late-March Online Semen Sale
TUESDAY, APRIL 1
Canadian Sires April Online Semen Sale
TUESDAY, MAY 6
Canadian Sires May Online Semen Sale
TUESDAY, JUNE 3
Canadian Sires June Online Semen Sale
TUESDAY, JULY 1
Canadian Sires July Online Semen Sale
TUESDAY, AUGUST 5
Canadian Sires August Online Semen Sale
TUESDAY, SEPTEMBER 2
Canadian Sires September Online Semen Sale
TUESDAY, OCTOBER 7
Canadian Sires October Online Semen Sale
TUESDAY, NOVEMBER 4
Canadian Sires November Online Semen Sale
TUESDAY, DECEMBER 2
Canadian Sires December Online Semen Sale
Blairs.Ag Cattle Co & guests
The Brand You Believe In
SAV Tradition 4204
Architect x SAV Emblynette 0435. Represents all the qualities of an ideal breeding bull with authentic Angus type, shape, soundness and true herdbull authority. His dam by President x Renown x Net Worth x EXT stacks an elite maternal pedigree loaded with real-world production merit.
Ranch Covey Hill Sale Barn | Havelock, QC
“We purchased 9 pairs in 2024 and the steer calves averaged $2,975 and the heifer calves sold for $3,300.”
- Bryan Mackenzie
LFE 393M S: Hannibal DS:Riddler
LFE 301M S: Briggs DS:LFE 314Y
LFE 815L S: Redwood DS:Amber Jack
SBV 510M S:Jackson DS: Yukon
LFE 827L S:Cabaret DS: Dark Night
LFE 377M S:Sooner DS: Attractive Angus
LFE 851L S:Coleman Glacier DS:Harvestor Angus
LFE 833L S:Cabaret DS:Boone Pickens
LFE 813L S: Cabaret DS: Gotham
LFE 860L S:Loyalty DS: Amber Jack
SBV 520M S:Wildcard DS: After Hours
El Dorado
Dorado
Milestone
Centrium Mountain View
yearling simmental bulls two year old angus bulls 8 registered open Simmental heifers and 2 pens of commercial open Simmental cross heifers
Pheasantdale
Pheasantdale Captain
Pheasantdale
Pheasantdale
Saturday, March 1, 2025 at the ranch, Carievale, SK
190 Bulls Sell
• All bulls born, bred and developed right here at MRL
• Large sire groups 1/2 and 3/4 brothers Pens full of uniform bulls in every category
• Sight Unseen Buyer’s Program (Can’t make it sale day, give us a call. Almost 25% of our bulls sell sight unseen. Many repeat customers year after year.)
• Semen evaluated and guaranteed
• Free delivery in Western Canada. Cost sharing to the East (Our trailer is most likely going right past your gate)
• Sound rugged bulls developed on a high roughage ration (Born, bred and fed to work and stay working)
• Extra Age bulls ready to cover some ground 60 May/June coming two year olds and January/February born yearlings
• Genetically engineered to excel for the commercial cattleman. Calving ease, performance and packed full of maternal traits Lee: 306-483-8067 Dave: 306-483-8660
Jim: 306-928-4636 C: 306-483-7986
Sale Barn: 306-928-2011
F: 306-928-2027
E: mrl@sasktel.net www.mrlranch.com
58 Deeg Simmentals
Deeg heavy hitter 6m
RFS HEAVY HITTER H45 X WFL RED SAGE 506C (R PLUS RELOAD 2006Z)
Deeg el dorado 36m
DEEG EL DORADO 81K X DEEG MS SAGE 105G (SPRINGCREEK LINER 56U)
Deeg tycoon 52m
SVS TYCOON 841F X WLB 18D SOFIE 497F (SFM STOUGHTON 18D)
Deeg Mr triumph 30mS
TRIUMPH 2007K X DEEG MS 122H (MUIRHEAD’S TACTIC 67D)
Deeg el dorado 39m
DEEG EL DORADO 81K X SPRINGCREEK ARROW 150B (SPRINGCREEK ALIGN 100X)
Deeg blazer 71m W2 SOUTHSIDE 2K X OATTES CREAM SODA 19K (SVS DYNASTY 915G)
CREEK CATTLE CO DERECK & DARCY MINER
DUNSTALL FARMS HANDFORD SIMMENTALS HARVIE CREST
HAWK RANCHING
HIGHWAY 21 FEEDERS
VIEW COLONY
FARMS JERENE FARMS LTD JOHNSON RANCHING KATHOL FARMS LTD.
SIMMENTALS
KIRK DEEG FARM KJ LARRE RANCHING LTD
KOOLE TRUCKING
LABATTE SIMMENTALS
OBERLE MAVV FARMS
MAXWELL SIMMENTALS MAY CITY FARMING
MOUNTAIN VIEW COLONY
NORTHERN LIGHTS SIMMENTALS
HEIDI & MEL NYSTEN
PERKIN LAND & CATTLE
ROCKING P RYAN & TYLER ZAKARIASEN SCISSORS CREEK CATTLE CO TSCHETTER COLONY
CREEK FARMING
WILSON RANCHES
YANKO SIMMENTALS
CVBB
CVBB 109L
Red Allison Paradigm 74L
Red Allison Paradigm 74L
Red Allison Hush Money 3K
Red Allison Abyss 58L
Red Allison Jetty 235L
Country Roots 3rd Annual Bull & Female Sale - Mar. 22
50 Bulls & Heifers - Black Angus & Simmental
BMS REP - Taylor 306-821-4169
MARCH 22, 2025
Southwest Showcase
/ Rob 306-270-6082 / Darryl
BOUNDARY RANCH
Darby & Sarah Delorme Robsart, SK • P: 306.299.2006
Sarah: 306.299.7779 Darby: 306.662.7993 www.boundaryranch.ca boundaryranch@sasktel.net
SCHERGER RANCHING
Lane, Kacie, Andie & Millie Scherger
Swift Current, SK • Lane: 306.750.2129 lanescherger@gmail.com
X-T SIMMENTALS
Don Lundberg & Ryan Lundberg Eastend, SK P: 306.295.3843 • Ryan: 306.295.7999 x-tsimmentals@sasktel.net
Redrich Farms 7th Annual Bull & Female Sale- Mar. 25 55 Bulls & Commercial Females - Black Angus, Red Angus & Simmental BMS REP - Taylor 306-821-4169 / Jaxon 306-830-0456
Six Mile Ranch 50th Anniversary Bull Sale & Celebration - Apr. 05 150 Bulls & Commercial Females - Black Angus, Red Angus & Simmental BMS REP - Scott 403-370-3010 / Rob 306-270-6082 / Nate 306-869-7130
Moose Creek Red Angus Bull Sale - Apr.14 90 Bulls - Red Angus
BMS REP - Jaxon 306-830-0456 / Nate 306-869-7130
THANK YOU TO OUR 2024 SPONSORS
TITLE SPONSORS
$50,000 TO OUR YOUTH
ALTA GENETICS DAVIS-RAIRDAN
GOLD SPONSORS
ABBOTSFORD VETERINARY CLINIC
BOHRSON MARKETING SERVICES
BOVIGEN
BOW VALLEY GENETICS
CANADIAN SIRES
DIRECT LIVESTOCK MARKETING SERVICES
DMV GENETIQ SERVICES INC.
Ag-Land
Allison Farms
Andrew Kopeechuk
Arley Bohrson
Balisky Farms
Bar-E-L Angus Ltd
Beck Farms
Beechinor Bros Simmentals
Belvin Angus
Big Sky
Black Gold Simmental
Blanchette Ranch Ltd
Blenview Farms
Blue shoe investments
Boisvert Simmentals
Brad Smith
Brett Thaxter
Brooking Angus Ranch
Brooksland Farms
Byron Johnson
Cally Kindred
Carey & LeeAnn Weinbender
Carmen Milham
Chad Smith
Chase High
Cockburn Red Angus LTD
Colemand Angus
Crossroad Farms
CSI Angus
D&L Serhienko
Dalton Payne
Deeg Simmentals
Double Bar D Farms
Dunmac Farms
Duralta Farms
Elder Charolais Inc.
Elliot Lindgren
Eric Boon
Erin High
Everblack Angus
Ferme Gagnon Inc
Ferme Sibelle
Greenvalley Ranch
Greenwood Cattle
HS KNILLS CO. LTD.
MNP
PROMOLD MARKETING INC.
TRANSOVA GENETICS
WESTERN LITHO PRINTERS
VENTURE LIVESTOCK
NYR CONSIGNOR SPONSORS
GW Murray Ranches
Handford Farms
Hay Valley Ranches
Highwood Land & Cattle
Hoegl Livestock
Ingram Angus
Jared Werning
Jay Bohrson
Jay Steenhoek
Jerry Barber
John Mohnen
Johnson Ranching
Jorgensen Land & Cattle Ltd.
Katie Songer
Keegan Scorgie
Ken Hinsburg
Keystone Livestock
KT Ranches
Kyle O’Neil
L83 Ranch
La Conquista
LA Ranch
Labatte Simmentals
Laura Horner
Laura Naismith
Lewis Farms
Lionsgate Farms
Mark Land & Cattle
Masterloc Farms
Mike Elder
Neil Carson
Oattes Cattle Co
Oberle Bros
Parkview
Peak Dot Ranch
Pedersen Livestock
Pheasantdale Catle Co
Pine Coulee Angus
PVF Angus Inc
Rae-Lee Erickson
Rancier Farms
Red Willow Ranch Ltd
Reese Rusenstrom
Riley Bohrson
Riverfront Angus Ranch
Riverstone Cattle Co
Roach Ranching
Rob Voice
Rocky Payne
Rohrich
Ryley Noble
Sadler Ranches
SAJ Simmentals
Sandeen Genetics
Schrock Angus
Severtson Land & Cattle
Shadybrook Shorthorns
Shaggy Meadows Red Angus
Silver Lake Farms
Siroski farms Ltd.
Skull Creek Ranch
South Paw Cattle Co
South View Ranch
Starwest farms Ltd
Steven Knuston
Tandom T Farms
Toby Noble
Todd Simmentals
Triangle K Simmentals
Troy Drake
Twin Springs Farm
Tyler Libke
Upchurch Angus
Vee Tee
Venture Livestock
W Sunrise Angus
W2 Land & Cattle
Wallgren Farms
Wauter Valley Ranch
Wesley Doyon
Westway Farms
Wheelers Stock Farms
Wilbar Cattle Co
Wilgenbusch Charolais
Will Armitage
Willow Creek Simmentals
Y Coulee Land & Cattle Co
ZWT Ranch
50K F0R THE FUTURE
2024 ALTA GENETICS SCHOLARSHIP TOP 4 FINALISTS
$10,000 - FIRST PLACE
LILLY HOWELL Penhold, Alberta
Hello! My name is Lilly Howell and I am currently attending the University of Arizona to obtain a Business Management degree with a major in Accounting while playing on the University of Arizona division 1 women’s hockey team. I grew up near Penhold, AB on my family farm, Fairland Cattle Co, that operates 150 head of commercial black angus and simmental cows. I would like to thank Bohrson Marketing Services and Sponsors for providing this scholarship opportunity!
$7,500 - SECOND PLACE
REEGAN FREY Oxbow, Saskatchewan
My family owns and operates Freyburn Angus Farms, a fifth-generation family farm, raising purebred Angus and commercial cattle. The commitment I have for livestock and the agriculture industry as a whole has allowed me to excel in my passion. My aim for the future is to continuously strive for better genetics, efficiency, environmental sustainability, and to meet client demands.
$5,000
- THIRD PLACE
JORDYNN ROGERS Drayton Valley, Alberta
I am currently attending MacEwan University, working toward a degree in psychology, which I plan to use as a foundation for my second degree as I become a teacher. I grew up on a small purebred and commercial Hereford and Simmental operation where I was involved in a variety of agriculture- based youth programs. I look forward to using this aspect of my life in my future career!
$2,500 - FOURTH PLACE
JOCELYN KENNEDY Omenee, Ontario
I’m currently 19 years old and I am in my second year at the University of Guelph studying Food and Agricultural Business. I grew up on a purebred and commercial limousin cow/calf operation called Crown Hill Acres Limousin, where breeding and showing functional cattle is our goal. Currently, I hold the position of president on the Canadian Junior Limousin Association Board of Directors, where I am passionate about the future of our board, junior membership, and breed. With my passion for the agricultural industry as well as the people, alongside my education, I hope to pursue a career in agriculture, specifically in marketing and advertising.
2024 TOP 8 FINALISTS
$50,000 TO OUR YOUTH
2024
DAVIS-RAIRDAN BUILD YOUR HERD TOP 4 FINALISTS
$10,000 - FIRST PLACE
BAXTER BLAIR McLean, Saskatchewan
My name is Baxter Blair, and I am a marketing specialist, content creator, and purebred cattle producer passionate about agriculture and communication. As the founder of Double B Media and Double B Angus, I have built a globally recognized videography business and a successful brand for Red Angus and Angus genetics, fostering international partnerships. As a 2023 Oklahoma State University National Champion Livestock Judging Team member, I combine industry expertise and creative innovation to deliver impactful results.
$7,500 - SECOND PLACE
WILL BRADFORD Eckville, Alberta
Hi my name is Will Bradford, and I am from Eckville, AB. My family and I own and operate Bar 17 Little Valley Livestock, where we run 350 purebred Angus and Simmental cows. I would like to thank the whole Bohrson crew and the rest of the sponsors, for this awesome opportunity and their commitment to youth!
$5,000 - THIRD PLACE
KYLEIGH MAGOTIAUX Bellegarde, Saskatchewan
My name is Kyleigh Magotiaux, and I was raised on a mixed grain and cow-calf operation near Bellegarde, Saskatchewan. I’ve been fortunate to work alongside my family while establishing and growing my seed stock herd. The beef industry has given me so much, and I am incredibly grateful for this opportunity to continue contributing to a sector I’m so passionate about.
$2,500 - FOURTH PLACE
JAMIE BURNETT Chesterville, Ontario
My name is Jaime Burnett, I am 23 years old, I grew up on a dairy and cash crop operation 30 minutes south of Ottawa. My boyfriend and I are first generation purebred Simmental breeders on our farm, RoseView Simmentals in Chesterville,ON. He started the herd in 2020 and I joined in the following year. This opportunity has been such a blessing to us and will truly make a difference in our herd development. Thank you to the Bohrson crew, and all of the sponsors involved.
The 50K For the Future Program awards $50,000 each year in youth funding to 8 cattle enthusiasts between the ages of 15-25. When starting this program we really put a lot of thought into making the funding available to as many youth in Agriculture as possible. WE WANTED THE SAME OPPORTUNITY FOR THOSE PURSUING SECONDARY EDUCATION, TO THOSE PURSUING THEIR OWN BREEDING PROGRAMS AT HOME and that is how the 2 categories developed. The contest this year was to develop a REEL promoting Canadian Sires or Canadian Donors. The second part of the 50K program was an in-person interview with our 5 judges to determine the final breakdown of the winners which was presented during dinner at the New Year’s Resolution Sale. The panel of the 2024 Judges were: DEBBIE SNIDER, KIRSTIN VOICE, KIRSTEN FORNWALD, RACHEL RICHARDS and REBECCA BOHRSON
