Welcome..
Over the course of the last decade, the SIMPOWER Simmental Bred and Open Female sale has elevated itself into one of the real hotspots to source seed stock. The 2024 edition is sure to excite as it has as much depth of quality and diversity as ever before. We are pleased to welcome you on behalf of the great group of consignors and all of us at Bohrson Marketing to this highlight of the fall sale season.
As we speak on diversity, for the first time ever at SimPower, we are excited to offer a pic of the herd as well as an exciting flush opportunity. This will perfectly compliment the always deep in quality bred heifer and open heifer calf sections. Some of the absolute best return on investment scenarios we have ever seen have come from this sale. Year after year the great group that puts the sale together step up and offer their very best. They dig in off the top of their most dominant families and offer females carrying services to some of the most elite bulls in the industry. Customers have quickly realize that, and have counted on the SimPower Female Sale to source their genetics as they flat out work and have proven time and time again to pay for themselves. Over the course of the last few years we have seen many females sell throughout this offering go onto to become donor females for their new programs and many have raised high sellers for their new owners. We are extremely proud of this group of people and their livestock and we believe the 2024 offering is as promising as ever before. If you’re in the market for Red, Black or Fullblood the options will be endless. These females are bred to be low maintenance, easy doing, productive and just easy to look at. These females all come from programs that have successful bull sales and these females are the sisters too many of the popular bulls that have sold this past spring and will sell next spring. These programs live and breathe the Simmental business and are exactly the type of people you want to do business with.
We hope you can join us in Olds,AB at the Cow Palace for this must attend event. We encourage you to contact any of the consignors to discuss their offering and talk cattle. If for whatever reason, you are unable to attend on sale day be sure to contact any of us from BMS to discuss the cattle and let us help you in sourcing your next purchases. We look forward to visiting with you on this set of Simmental cattle.
The Bohrson MarketingTeam
SCOTT BOHRSON 403-370-3010
TAYLOR RICHARDS 306-821-4169
ROBERT VOICE 306-270-6082
CODY HANEY 403-845-8806
DARRYL SNIDER 780-385-5561
SALES STAFF
COL. RYAN DORRAN 403-507-6483
TAYLOR RICHARDS 306-821-4169
ROD MCLEOD 403 -540-7986
TERMS & CONDITIONS
Cattle will sell under the standard terms & conditions put forward from the breed association and Bohrson Marketing Services. These are available upon request.
CATALOGUE DESIGN BY BOHRSON MARKETING
The information printed has been supplied by the seller and believe to be accurate. Updated sheets and announcements from the block will take precedence over any incorrect printed material.
ONLINE VIEWING & BIDDING
Available for viewing through DLMS. If you need assistance with getting registered, contact Mark at 780-699-5082.
PICK OF THE 2023 BRED HEIFERS
Consigned By: Harvie Crest Cattle Company
The road in building this group of bred heifers has not been an easy one for our family, but it’s been worth every effort that we’ve put into it. It has taken a team to rebuild our herd, including the valuable Bohrson Marketing crew who’ve been our eyes in the field when we can’t make it to a sale along with the team at Bow Valley Genetics. Dr. Rob Staples and his team have done a great job with our embryo transfer work over the last 4 years. When we started Harvie Crest, we knew we wanted to invest in the very best cows we could find. The countless hours of studying catalog pedigrees is coming to fruition, as this is exactly how we envisioned to build a herd. Building the foundation around a few high quality donor cows versus purchasing a lot of numbers in hopes of finding a couple good ones. All of these donors are represented here: Harviecrest Dakota Rose 119H, a home raised breeding power house is just getting started in her young career with many progeny on the ground. Her first son Harviecrest Payday 2021K has done an absolutely great job on his first calf crop impressing all that have toured our place. Included in the bred heifers is a SVS Bond heifer who was on the untouchable list, designed to stay inherd and is one of the best we’ve raised. Grassroots Cream Soda 019 has a SVS Brooks daughter that is a flat out stunner and one of the best Cream Soda I’ve seen. Westbrook Brooke 1H purchased out of FNL has a few Harviecrest Buckshot daughters that are very good and are proof of why the Brooke cow family is so popular. MAF Mackfrid 27F has been a rockstar here and has multiple daughters that are worth a look. Circle G Opal 5H has a few flush daughters to Bond that are brood cows in the making. Then there are the natural daughters of the rest of the main cow herd that will be fun to sort through. The selection will be hard to part with but fun to watch how they will have a positive impact on their next herd. Selection to be made by December 20, 2024.
Pick of 2023 Bred Heifers
Westbrooke Brooke 1H
Harviecrest Dakota Rose 119H
Grass Roots Cream Soda 019
Miss R Plus 5345C
Circle G Red Opal 005H
MAF Mackfrid 27F
MAF MACKFRID 27F
bw-84 :: adj ww-683 :: adj yw-n/a :: Purebred
Polled :: PG1235398 :: MAF 27F :: January 12, 2018
Sire
SVS CAPTAIN MORGAN 11Z
BGS/BM CAPTAIN SCREAM 63D
RF SCREAM 215Z
IPU REDSKIN 105X
IPU MS. REDSKIN 35Z
IPU POCAHONTAS 243W
Breeding Information
Sells open and ready to flush
Consigned By:
Harvie Crest Cattle Co.
When we were building our red program, we wanted a big time cow and Mackfrid 27F was that cow. We selected her out of the Meadow Acres dispersal where she sold over a $100,000 in progeny; the heifers and bulls were both impressive, the exact type of female we wanted. Mackfrid 27F is the ideal Simmental female: big, powerful, broody yet ladylike in all the right ways. This outstanding cow has a flawless udder from small teats and perfect placement with a great fore udder attachment; she is the type you want more of in every way. We have had Mackfrid 27F in the donor program here for 3 years and she has worked her way out of a job in a good way. We have 7 daughters in our herd and more on the way. What’s most exciting is her natural calf coming up through the ranks, Harviecrest Pave The Way 4187M which our kids showed this summer will be highlighted in our spring bull sale. We think so much of him, we’ll retain a semen interest. This foundation female is a young cow who has many more years ahead of her. She is a big time embryo producer, both IVF and conventional, averaging over 20 embryos a flush. Her embryos donated to the Friends of Canadian Simmental Foundation were the high selling embryos, purchased by Northern Lights Simmentals for $1700/embryo. Don’t miss this opportunity, she sells OPEN and READY TO FLUSH. We stand behind this cow and will guarantee one successful flush producing a minimum of 6 embryos or she breeds backs to carry a 90 day pregnancy.
FLUSH - CMS CHERRY SODA 217K
bw-75 :: adj ww-694 :: adj yw-n/a :: Purebred Homo Polled :: PTG1400240 :: CMS 217K :: February 5, 2022
Sire
WHEATLAND RIVAL 8125F
WHEATLAND NEXT CENTURY 43H
WHEATLAND LADY 123Y
DRAKE POKER FACE 2X
CMS SODA POP 519C
HPF CREAM SODA Y010
Consigned By: Czech-Mate
One of our most exciting young donors in our program right now is a powerfully backed female that has been a farm favourite right from the get go. Cherry Soda 217K is out of the full ET sister to the 6 Soda Pops that took Friday Night Lights by storm, CMS Soda Pop 519C who has had success after success for us. She is the dam of the $42,000 CMS Strutter that sold to Everet Olson of Downhill Simmentals. As well as CMS Fireball that went to Spring Creek for $16,000 and who produced numerous sons and daughters that were very well received over the years.She has given us only two daughters that we have never put on offer before, so when Cherry Soda 217K was born we knew she was destined for the donor pen. Cherry Soda is out of the Wheatland Next Century bull whose calves have impressed us time and again with their power, performance and muscling. Cherry Soda is a beautifully fronted female with natural capacity and power with a picture perfect udder just like her dam. We are excited for the prospects of this female and want to offer an opportunity to tap into the future of our red program. She is currently open and ready to flush at buyer’s convenience, guaranteed 6 embryos with no cap.
Maternal Brother CMS Strutter 126J
Dam - CMS Soda Pop 519C
Livestock
CMS HEIRLOOM 310L
CMS FINE LINE 317L
bw-97 :: adj ww-701 :: adj yw-1053 :: Purebred Homo Polled :: PTG1438009 :: CMS 317L :: Jan. 19, 2023
Breeding Information
AI bred to WLB Top Tier 456G on March 31 (safe) No exposure
Consigned By: Czech-Mate Livestock
Selling Choice
Breeding Information
We are excited to offer choice of these two exceptional females out of our prolific red donor, CMS Heirloom 112Y. Heirloom 112Y has been the cornerstone of our red program for years, almost reaching the ¼ million dollar mark in sales. Not to mention the many daughters kept in herd, and sons and daughters that have gone on to produce for their new owners throughout the years. The chances to get your hands on her genetics will become fewer and fewer as this year we lost the old girl, however the quality of the animals on offer certainly won’t diminish if these two sisters are any indication. Both of these full ET sisters have a lot of characteristics of their outstanding dam; big bodied, deep sided, easy doing and beautifully made feet and udders and are in the top 2% & 3% in WWT and YWT EPD’s. They also have that distinct Walk The Line power and performance that we have come to expect from his progeny. Take the bigger made dark red sister or the wider topped, lighter coloured sister. We are confident whichever you choose you will not be disappointed. Both are AI bred to Top Tier, and it is a mating we are very excited to see.
Red Purebred Breds
DEEG MS HOT GOSSIP 34L
bw-100 :: Sept 6 ww-810 :: adj yw-n/a :: Purebred Homo Pld :: PG1454134 :: RDD 34L :: January 9, 2023
Sire
WS BEEF KING W107
NUG LANDMARK 310G
MISS CAMDEN 53E
COME AS U R RED ZONE 8C
COME AS U R HOT GOSSIP 847F
DEEG MS HOT GOSSIP 3A
Breeding Information
Exposed to KWA Element 129L from March 24May 25 - Observed bred April 15 (safe)
Sib - Deeg Mr Landmark 48K
Sib - Deeg Ms Hot Gossip 110J Consigned By: Deeg Simmentals
This female has been a standout from an early age and has continued to impress us and everyone who has seen her this summer. She is long in her makeup with extra depth of rib and softness that mimics her dam’s easy doing nature. We have mated 847F to Landmark four straight years in a row with excellent success and feel that 34L is the strongest of the four. Hot Gossip 34L is hard to fault from the ground up with a big square hoof and a sweet looking udder coming. Her mating to Element excites us as he should help to darken the hide while maintaining structural integrity and hoof quality.
DEEG MS SAGE 68L
bw-86 :: Sept 6 ww- 755 :: adj yw-n/a :: Purebred Homo Pld :: PTG1436535 :: RDD 68L :: January 13, 2023
R PLUS VENOM 4006B
R PLUS REDDINGTON 0143H
MISS R PLUS 6168D
R PLUS RELOAD 2006Z
WFL RED SAGE 506C
WFL RED SAGE 1003Y
Breeding Information
Exposed to KWA Element 129L from March 24May 25 - Observed bred April 11 (safe)
Consigned By: Deeg Simmentals
If we were able to keep every Sage we would, but when she crosses so well with multiple sires and as we strive to bring our best to town, they end up here! The combination of Sage and Reddington is an intriguing one! Sage 68L is long bodied, has an excellent hoof, and feminine to boot! KWA Element will hopefully throw us the deep red color he has and should be an exciting one
506C
Sire - R Plus Reddington 0143H
DEEG MS LENNON 153L
bw-86 :: Sept 6 ww-695 :: adj yw-n/a :: Purebred Homo Pld ::
IPU RESOLVE 114D
DEEG MS 145H
DEEG MS 45D
JKF 851G LADY 6L
bw-72 :: adj ww-n/a :: adj yw-n/a :: Purebred Homo Polled :: PTG1462643 :: JKF 6L :: January 30,2023
Sire
LFE BLOCKBUSTER 3011C
LFE HALL PASS 851G
LFE RS COCOA 658C
NCB COBRA 47Y
MADER LADY 50G
ERIXON LADY 202S
Breeding Information
Exposed to KWA Element 129L from March 24May 25 - Observed bred April 3 (safe)
Consigned By: Deeg Simmentals
Landmark has been consistent in siring the right kind from the ground up. His daughters are early in production but have shown their early potential with last year’s high seller in the bull sale coming from a Landmark daughter. Lennon 153L is attractive in her design and setting up to have a stellar udder. We split the heifer pen this past spring and ran the red females with KWA Element. His build is ideal for the heifer pen and we are eager to see the progeny he sires.
Breeding Information
AI to KWA Slider 196H on March 18, 2024
Exposed to W Sunrise Sonny 336L April 11 - June 1
Consigned By: JK Fraser Cattle & Ultra Livestock
Lady 6L is an easy doing deep bodied red female that comes from the top of our embryo program with our partners JK Fraser. Lady is a result of a past Agribition Champion Simmental female. Lady 50G we purchased from Mader Ranches as a high selling bred out of Ladies Night. As per typical Lady Linage the udder attachment is perfect, soft made structure, topped with an elegant appearance. Once again, we are intrigued with this mating to KWA Slider, a bull we have a lot of trust in as he calved like a dream and added a lot of performance to his progeny. We have a large group of Slider sons in the bull pen that we think highly of.
Red Purebred Breds
Dam - Mader Lady 50G
Sire - LFE Hall Pass 851G
DAINES MISS HONEY 15L
Sire
WHL RED HEAT 1734E
CIRCLE G HENCHMAN 15H
CIRCLE G YENENE 8134F
SKORS PREDESTINED 228E
DAINES MISS PREDESTINED 17J
DAINES MISS SCUBA 34F
Breeding Information
AI to WFL Water Valley 2064K on April 8. (safedue January 15)
Exposed to MSD 38L until June 1
Consigned By: Gale Cattle Company
We had an opportunity to buy a well-established cow herd from Michael Daines in 2022 and have hit the ground running since. It’s a great blessing to continue producing highquality cattle that deliver real world results. 15L is attractive and eye appealing in every way you study her. Out of a first calf heifer that goes back to a great footed, perfect uddered cow on the bottom side and to the proven WHL Red Heat on the top side —she’s got the genetics and phenotype that iust simply work! Calving ease, performance, style and an AI service to WFL Water Valley 2064K will make a her an excellent addition to any herd.
Lot10
MRC MISS LARA CROFT 395L
bw-83 :: adj ww-781 :: adj yw-n/a :: Purebred Polled :: PG1488085 :: MRC 395L :: January 9, 2023
MADER WALK THIS WAY 224B
MADER WALK THE LINE 92J
IRCC DARLIN’ 613D
MRC HIGHMORE 894F
MRC MISS LARA CROFT 392H
MRC MISS LARA CROFT 392F
Breeding Information
AI to WLB Top Tier 456G on April 2 (safe - due Jan 9).
Exposed to MRC Top Tier 108L until May 22
Consigned By: M&R Cattle
This heifer is a cherry red, deep, big ribbed, topped and framed female that is structurally correct. MRC 395L is out of the infamous Walk The Line bull Maders raised out of the beautiful Darlin cow and Walk This Way. Her dam is a moderate cherry red cow with a beautiful little udder, easy doing and fantastic temperament that goes back to Highmore (Pilgrim), Bold Ruler, and Remington Lara Croft (Red Label). MRC 395L was preg checked safe to Top Tier for an early January calf. She was exposed to a soft, moderate Top Tier bull calf out of a first calf heifer we bought from Czech-Mate in this sale.
Sire - Mader Walk the Line 92J
WOLFES LITA FF9L
bw-76 :: adj ww-661 :: adj yw-935 :: Full Fleckvieh Horned :: 1441509 :: SJWW 9L :: January 13, 2023
WLSF KAIMAT 930X
WOLFES MARITA FF 5Z Sire
DOUBLE BAR D KITIMAT 237B
DOUBLE BAR D LOLITA 188Z
WOLFES GERONIMO FF137G
WOLFES JANE FF10J
Breeding Information
Exposed to MAVV Kagen 16K from March 30 - May 20. Observed bred April 6
Consigned By: Wolfe’s Fleckvieh
Sire - Double Bar D Kitimat 237B
Maternal Grandam - Wolfes Marita FF 5Z
Lita is a moderate eye-appealing female. Coming from a proven maternal cow family, she will produce very well. Lita is another beautifully uddered Kitimat daughter.
WOLFES LOUISE FF66L
bw-104 :: adj ww-787 :: adj yw-1097 :: Full Fleckvieh Horned :: 1441539 :: SJWW 66L :: February 2, 2023
Sire
JNR BOULDER
JNR BALDWIN
JNR TAJSA 475B
BRINK GERONIMO A310
WOLFES ESTHER FF6E
WOLFES ZENN FF16Z
Breeding Information
Exposed to Wolfes Leroy FF2L from March 24 –May 20. Observed bred March 28 and April 15
Consigned By: Wolfe’s Fleckvieh
Full Fleckvieh. Louise was in our display of females during the 2024 World Fleckvieh Congress field day at Clearwater Simmentals. Last years Baldwin heifers were very well liked. Louise has all the qualities of a leading foundation cow. The Baldwin heifers we calved have outstanding udders and great temperament and maintain excellent body condition for first calvers. Louise is a sweetheart of a heifer and would be very useful in any program.
Sire - JNR Baldwin
WOLFES LOREN FF67L
bw-88 :: adj ww-687 :: adj yw-905 :: Full Fleckvieh Horned :: 1441512 :: SJWW 67L :: January 15, 2023
Sire
WLSF KAIMAT 930X
DOUBLE BAR D KITIMAT 237B
DOUBLE BAR D LOLITA 188Z
BRINK CUSTER E773
WOLFES JULY FF76J
WOLFES ERIN FF78E
Breeding Information
Exposed to MAVV Kagen 16K from March 30 - May 20. Observed bred April 1
Consigned By: Wolfe’s Fleckvieh
Grandam - Wolfes Bailey FF 77B
Lita and Loren will be the last two Kitimat heifers that we will sell. Loren is a great example of what Kitimat has produced over the years: Excellent structural correctness, muscling and outstanding udders. Loren comes from a very good young Custer cow. Don’t miss out on this one.
HLW LADY MAY FF16L
bw-100 :: adj ww-740 :: adj yw-1050 :: Full Fleckvieh Horned :: 1441515 :: HLW 16L :: January 16, 2023
Sire
BRINK GERONIMO A310
WOLFES GERONIMO FF137G
WOLFES CARMEN C137W
Dam
CROSSROAD VINTAGE 125Z
HANNAS DIAMOND
KML OPRAH 17Y
Fullblood
Breeding Information
Exposed to Wolfes Leroy FF2L from March 24 –May 20. Observed bred April 4
Consigned By: Hanna Wolfe
Lady May is a larger frame growthy Geronimo daughter. Her full sister sold a couple of years ago in this sale to my Uncle Tony at Wolfe Farms (Valleyview, AB) and raised a good Kitimat bull as a first calver. Lady May has an excellent disposition. Functionable best describes her.
Maternal Grandsire - Brink Custer E773
Sire - Wolfes Geronimo FF137G
Dam - Hannas Diamond HLW 117D
HPR GEM 2326L
bw-90 :: adj ww-n/a :: adj yw-n/a :: Full Fleckvieh Hetero Pld :: P1484530 :: HPR 2326L :: January 4, 2023
ANCHOR D SHAZAM 318E
ANCHOR D ARSENAL 328H
ANCHOR D GJENNA 328Y
CHAMPS BRAVO
DONOVANDALE RED GEM
DONOVANDALE EXQUISITE LADY
Breeding Information
AI to Anchor D Hefner 274H bull on March 25. Exposed to Double Bar D Rest Easy 455K on April 2
Consigned By: Yellow Rose Cattle
Truly a GEM! I bought the dam from the great program of Donovan Dale in Ontario as a calf. She was showcased at foot of her dam and was very successful. 2326L is all that and more. The Arsenal daughters have placed bulls in the sale pen and the daughters are doing “wow” in the replacement pen. The color and pedigree makes this a CATCH lot.
ULTRA ERIKA 18L
bw-88 :: adj ww-639 :: adj yw-n/a :: Full Fleckvieh
Hetero Polled :: PT1435555 :: TC 18L :: January 2, 2023
BBBG WRANGLER 3S
ALLM COLOSSAL 25U
FGAF ADRIA 126P
ANCHOR D RAPTOR 392C
WJS ERIKA 748E
PHS YOUR CHOICE
Breeding Information
AI to Crossroad Pilot 21H on March 18
No exposure
Consigned By: Ultra Livestock
Non-Dilutor. One important thing we all as breeders strive for in the cattle industry is proven cow families and showcasing the strength within them. It’s only fitting to offer another daughter from WJS Erika 748E - Erika 18L, a maternal sister to the dam of Erika 170L. these two females complement each other and show the consistency in the 748E linage. From their attractive front third, rib capacity, length, great structure and what we admire the most is the udder development that is proven throughout. A full sister sold through the World Simmental sale to Hiestead Cattle co.
Once again bred very early to Crossroad Pilot, a Homo Polled calve ease full fleck bull that we think is going to cross extremely strong with the Erika linage.
ULTRA 52G ERIKA 170L
bw-88 :: adj ww-724 :: adj yw-n/a :: Full Fleckvieh Homo Polled :: P1441958 :: TC 170L :: February 3, 2023
SUNNY VALLEY FREEDOM 22F
ULTRA FREEDOM 100J
SIBELLE POL ROSE-ANNA 27F
ANCHOR D MACS EGO 132B ULTRA 748E ERIKA 52G WJS ERIKA 748E
Breeding Information
AI to Crossroad Pilot 21H on Apri 19 No exposure
Consigned By: Ultra Livestock
Maternal Brother
Non- Dilutor. Erika 170L is one very intriguing female were excited to offer to the industry. A pedigree built from the foundation of our Fleckvieh program. With the likes of Raptor, Barbossa, Freedom and Viper throughout this female’s background it makes the shoe fit perfectly.
She’s loaded with dark red pigment and solid coloured to the ground with a dark foot. She has a beautiful udder laying in there just as her granddam WJS 748E and TC 52G did. Homo Polled, Non-Dilutor female bred early to a Homo Polled, Non-Dilutor proven calving ease sire should make for an exceptional first mating that will add a lot of value to your homo polled fleck division.
ULTRA/BBAR/JK FLIRT 59L
bw-85 :: adj ww-687 :: adj yw-n/a :: Purebred Homo Polled :: BPG1442021 :: TC 59L :: January 4, 2023
Sire
MAR MAC UTAH WHISKY 52E
WLB TOP TIER 456G
Dam
WLB 47Y FAE 343E
SVS CAPTAIN MORGAN 11Z
SUNNY VALLEY FLIRT 24H
SUNNY VALLEY FLIRT 11E
Breeding Information
AI to KWA Slider 196H on March 23
Exposed to W Sunrise Sonny 336L April 11 - June 1
Consigned By: Ultra Livestock/ B-Bar Cattle / JK Fraser Cattle
Flirt 59L easy, easy doing female. Flirt has been one we’ve admired since a young age, she’s always had the extra eye appeal, softness, & easy doing look to her. We purchased her dam through the Jenna Flirt summer sale a few years back and are very pleased with her. After her first two progeny we decided to add her to the donor pen where we expect an exciting group of embryo calves this coming winter. 59L follows the Flirt cow family very closely in attributes of impeccable udder structure, deep ribbed and attractive build. Coming from the top of our black bred females we are very high on this female. Mated to KWA Slider adds loads of value in itself, once again the Slider bulls in our 2025 sale pen are top of the class and are worth the drive to look through.
Dam of 18L & Grandam of 170L
Dam - Sunny Valley Flirt 24H
Service Sire - KWA Slider 196H
Lot20
ULTRA MS GENIE 122L
bw-78 :: adj ww-651 :: adj yw-n/a :: Purebred Homo Polled :: BPG1441969 :: TC 122L :: January 18,2023
Sire
CROSSROAD BLACK REBEL 4F BLACK GOLD REBEL 175H BLACK GOLD MS SODA 111F
WHEATLAND MAN O’ WAR 907G
ULTRA MS GENIE 54J
BEE/DGR GENIE 549C
Breeding Information
AI to KWA Slider 196H on March 18
Exposed to W Sunrise Sonny 336L April 11 - June 1
Consigned By: Ultra Livestock
A real nice blaze face female showcasing the “Genie” cow family. Genie 549C was a elite female we purchased from Beechnors and has been a great attribute to the herd. 122L sire Black Gold Rebel comes from the Soda Pop linage and has been a solid herd sire for us adding calve ease but not lacking any performance through the process. A very easy going female that’s bred early, when she lays down and gives you a blaze faced Slider baby that will sure get the blood pumping!
Lot21
ULTRA MS CANDLE 30L
bw-88 :: adj ww-691 :: adj yw-n/a :: Purebred Homo Polled :: BPG1436061 :: TC 30L :: January 3,2023
Sire
NGDB STRUCTURE 34D
RF LANDMARK 189J
Dam
RF JOY’S ELEGANCE 747E
SPRINGCREEK OLYMPIAN 66A
ULTRA MISS CANDLE 2D
ULTRA INVASION CANDLE 64W
Breeding Information
AI to Mader The Rookie 204K on March 31
Exposed to W Sunrise Sonny 336L April 11 - June 1
Consigned By: Ultra Livestock
30L comes from the 90N Joker cow family. Same linage as the Cottonball’s. A beautiful baldie female that carries herself with pride and elegance. Extra frame and length in this Landmark daughter, a bull we acquired from Rancier Farms who was a full brother to WJS Trailblazer. We had a strong group of brothers sell through our past years bull sale. A maternal sister has sold through Friday Night Lights a few years ago to Crowe Brothers. 30L is easy to find in the pen and has gained a lot of friends throughout the summer. Mated to an up and coming young herdsire at Mader Ranches, Mader The Rookie, we think this cross of the Cottonball and Sheila cow families will create a unique individual.
Black Purebred Breds
Maternal Grandam - Bee/DGR Genie
Sire - Black Gold Rebel 175H
Maternal Grandam - Ultra Invasion Candle 64W
Maternal Sister
CMS YARROW 330L
bw-94 :: adj ww-615 :: adj yw-n/a :: Purebred Polled :: BPG1477918 :: CMS 330L :: February 17, 2023
Sire
R PLUS 5015C
R PLUS YUMA 9087G
MISS R PLUS 3007A
LFE BS LEWIS 3015Z
MISS R PLUS 5210C
MISS R PLUS 2157Z
Breeding Information
AI to KWA Slider 196H on March 24 (safe)
No exposure
Consigned By: Czech-Mate Livestock
The youngest heifer we have on offer this year, but by no means any less impressive. She is due for an early January calf to the impressive Slider bull of Ashworths, and it’s a mating that should produce an equally impressive calf. Yarrow 330L is out of an R Plus cow we bought at their dispersal that has an exceptional udder for her age and is a very impressive cow. The mating to Yuma was one we were excited to see and it has not disappointed. Yarrow 330L is a long spined female with a great frame score and an impressive gain for being a mid-February heifer. She should drop a nice udder and produce calves that will be profitable for her new owners.
Lot23
CMS SODA POP 315L
bw-82 :: adj ww-696 :: adj yw-1019 :: Purebred Homo Polled :: BPG1431118 :: CMS 315L :: January 18, /2023
Sire
TNT BOOTJACK D477
ADAIR RANCH BOOTJACK 335F
Dam
ADAIR RANCH ELYSE 335A
MRL MISSILE 138C
CMS SODA POP 918G
WHL CREAM SODA 1602D
Breeding Information
AI to ROBB Warrior 91H on April 24 (safe)
No exposure
Consigned By: Czech-Mate Livestock
It’s no secret the Soda Pop females are favourites at our farm and this female is no exception. She stood beside her dam at the Family Matters sale as a calf and was very well received there. Her dam, CMS Soda Pop 918G, is a big bodied, easy fleshing, beautifully made Missile daughter who never fails to get picked out of the pasture by anyone that tours through. Soda Pop 315L types her dam very closely; she’s fancy made, has great feet, and looks to have an exceptional udder developing. Her full brother is a big muscled, high performing bull who is our walking heifer sire. She comes halter broke and would make a great option for a junior looking to expand their herd. She is AI’d to the ROBB Warrior bull for an early February calf.
DEEG MS SMARTYPANTS 35L
bw-90 :: Sept 6 ww-800 :: adj yw-n/a :: Purebred Homo Pld :: BPG1454136 :: RDD 35L
LFE BEAST MODE 305D
LFE BS LEWIS 840G
LFE BS ULTRA GAL 52D
RUST HENN RAMBLER 6003
DEEG MS SMARTYPANTS 180F
DEEG MS SMARTYPANTS 7D
Breeding Information
Exposed to W2 Southside 2K from March 24 - May 25 - Observed bred March 26 (safe)
Consigned By: Deeg Simmentals
These Lewis 840G females are some of our favorite young females as they are the complete package. Excellent udders, moderate at birth with a growth curve we all want and an excellent structure. 35L’s dam is massive in volume with a square level udder and ideal teat size. She has sent a daughter to Bar CL through this sale and a son through our bull sale. Smartypants 35L has the length and depth we all strive for in a feminine package. Southside progeny come easy with tons of vigor and he is stamping them with eye appeal.
Lot25
DEEG MS LAINEY 76L
bw-91 :: Sept 6 ww-845 :: adj yw-n/a :: Purebred Polled :: BPG1454178 :: RDD 76L :: January 14, 2023
Sire
LFE BEAST MODE 305D
LFE BS LEWIS 840G
LFE BS ULTRA GAL 52D
MUIRHEADS TACTIC 67D
DEEG MS 122H
DEEG MS 129B
Breeding Information
Exposed to W2 Southside 2K from March 24 - May 25 - Observed bred April 20 (safe)
Consigned By: Deeg Simmentals
Lainey is the second effort from her gorgeous Tactic damn that we anticipate a big future from. The Tactic daughters are consistent with flawless udder’s and hoof type in a moderate easy keeping package. Combine that with Lewis 840G and you get an ideal female that is expansive in her middle third and ties it all together in a tidy package. The top Southside calves have come from the Lewis 840G females.
Black Purebred Breds
Lot26
DEEG MS COTTON BALL 27L
bw-95 :: Sept 6 ww-860 :: adj yw-n/a :: Purebred Homo Pld :: BPG1454126 :: RDD 27L :: January 8,
Sire
074H
IPU MS. COWBOY CUT 135D
ULTRA CROWD TEASER 2C
ULTRA COTTON BALL 50E
ULTRA TANKERCOTTONBALL 9A
Breeding Information
Exposed to W2 Southside 2K from March 24 - May 25 - Observed bred April 5 (safe)
Consigned By: Deeg Simmentals
The Cotton Ball cow family was a great addition to our program. When we bred 50E to Shakedown we were really excited about what was going to come and here is the result. Two daughters from 50E are in production and they have proved their worth sending multiple bulls through the sale and added to the Cotton Ball Family. Once 27L is set into motion she is even more impressive as she moves freely on a large square foot. Southside has really impressed us from calving till now, they come small and don’t look back. Multiple sons will highlight our upcoming bull sale.
MRC MISS SPICEY 287L
bw-76 :: adj ww-714 :: adj yw-n/a :: Purebred Polled :: BPG1443513 :: MRC 287L :: January 14, 2023
Sire
MADER WALK THIS WAY 224B
MADER WALK THE LINE 92J
IRCC DARLIN’ 613D
WAGR HIGHMORE 173B
MRC MISS HIGHMORE 285F
MRC MISS BROKER 283A
Breeding Information
AI to WLB Top Tier 456G on April 2 (safe - due Jan 9)
Exposed to MRC Top Tier 108L until May 22
Consigned By: M&R Cattle
MRC 287L is a beautifully made, moderate, solid black female with a pretty front end. She is tanky, easy doing and still moves with ease. This heifer goes back to one of our most successful cow families on the farm - MRC 283A - this cow has literally never missed always having one of our top bulls or heifers in the pen. On her top side, Mader Walk The Line 92J, needs little to no introduction, his calves have been proving themselves the past two years with both breeding potential and show case abilities. She is bred for an early January calf to Top Tier and has been preg checked safe to AI. She was exposed to a soft, moderate Top Tier bull calf out of a first calf heifer we bought from Czech-Mate in this sale.
Black
Sire
WBC TIBBIE 36L
bw-81 :: adj ww-n/a :: adj yw-n/a :: Purebred
Sire
W/C BANKROLL 811D
BLAIR’S BANKROLL 800G
DOUBLE BAR D FINESSE 493E
RF CAPACITY 742E
WBC TIBBIE 4J
WHL TIBBIE 1524C
Breeding Information
AI to KWA Slider 196H on April 3
Exposed to Rust Good Times 2034 from April 17 - June 1.
Consigned By: Westbrook Ventures
Lot30
WBC TIBBIE 41L
bw-94 :: adj ww-n/a :: adj yw-n/a :: Purebred
Homo Pld :: BPG1486006 :: WBC 41L :: March 3, 2023
Sire Dam
R PLUS YUMA 9087G
RF BUCKEYE 173J
MADER SHEILA 39F
LFE THE RIDDLER 323B
WESTBROOK BS TIBBIE 1F
WHL TIBBIE 1524C
Paternal Grandam - RLD 493E Service Sire - KWA Slider 196H
36L is a classy type female, built off an elegant frame while still carrying lots of body and dimension. She comes from a sound structured young Capacity daughter who has another top-notch heifer in the pen this year. Her sire “Roll” came to us in dam from the Double Bar D program and we’ve kept as many daughters as possible out of him with the oldest now being 4 yrs old, they all come with a neat and tidy udder and know how to milk. Needless to say, we are very high on the Roll daughters around here. 36L is carrying an early service to Slider which gives the calf 2 shots of calving ease and fingers crossed it comes out with a blaze face!
Breeding Information
Exposed to Rust Good Times 2034 from April 17June 1. Observed bred May 5
Consigned By: Westbrook Ventures
The granddam to both our sale heifers carries the nickname of Perfect Blaze and although the next generation may not be as constant at throwing the “perfect” blaze but their family values still remain the same. All our Tibbie cows are big footed, soft middled, hard working mom’s that bring a keeper home in the fall. 41L should be no different with the shot of Yuma, Stepping Stone and of course Sheila 82A from her sire Buckeye. Buckeye has produced very well for us in these first couple years, and we are excited to get this first round of daughters into production. 41L is carrying a service to RUST Good Times, a bull we are very proud to have walking here at Westbrook, he calved great for us the first year and we look forward to having a bigger calf crop from him in 2025.
Black Purebred Breds
Maternal Grandam - WHL Tibbie
BLI/KAL SABRINA 327L
bw-88 :: adj ww-609 :: adj yw-n/a :: Purebred
Homo Polled :: BPTG1443093 :: BLI 327L :: March 16/23
Lot32
BLI/KAL LICORICE 2308L
MAF SABRINA 89B Sire
MADER WALK THIS WAY 224B
MADER WALK THE LINE 92J
IRCC DARLIN’ 613D
MAF DRUNKEN SAILOR 266C
MAF SABRINA 191F
Breeding Information
Bred natural service to BLI Let’s Go 2333L on May 29. No exposure
Consigned By: SIBL Simmentals & KD Simmentals
Sire - Mader Walk The Line 92J
Hetero Black. Sabrina 2327L is from the top of the bred heifer pen and has been destined for this sale since last fall. She is the kind we are trying to replicate. Big footed, plenty of bone and sound structured with tons of rib shape and a tremendous skull. Add in tons of great hair and natural muscle and the do-ability to be a productive cow. Sabrina has been shown very successfully last fall and again this summer and will be on display at Farmfair. This mating is no fluke as the male full sibs have been popular as well and sold to 2 top commercial herds this past year as well. Sabrina 2327L is bred to a black baldy bull that is a son of our no miss calving ease bull BLI Contender 228H and out of a Poker Face granddaughter, that offers tons of maternal power with a neat twist in pedigree. We are extremely proud of this one and we know that her breeding date may not work for everyone so we are willing to make arrangements with the new owner for calving, breeding etc. Please contact us if you are interested in asking any questions or for additional details.
Black
bw-78 :: adj ww-n/a :: adj yw-n/a :: Purebred
Scurred :: UNR1485798 :: BLI 308L :: January 25, 2023
DRAKE POKER FACE 2X
CMS SOCHI 307A
YR BLK PRIMADONNA 930W
R PLUS YUMA 9087G
MISS R PLUS 1095J
MISS R PLUS 5016C Sire Dam
Breeding Information
Bred natural service to BLI Contender 228H (homo polled/non dilutor) on April 16
No exposure
Consigned By: SIBL Simmentals & KD Simmentals
2308L was purchased in dam from the historic R Plus dispersal. Mothered by a beautiful Yuma daughter this female is powerful with added scale and stretch and tons of hair. 2308L has a tremendous foot and enough bone for her frame. 2308L is mated to our proven calving ease herd bull BLI Contender 228H who has done an excellent job here. He is homo polled and non-dilutor and has calved problem free every year. 2308L is setting a gorgeous udder and we look forward to sharing her with you in Olds.
Dam- Miss R Plus 1095J
Sire - CMS Sochi 307A
Dam - MAF Sabrina 191F
YR PRIMADONNA 2340L
bw-97 :: adj ww-651 :: adj yw-942 :: Purebred Hetero Polled :: BPG1484524 :: BGF 2340L :: Jan 10, 2023
Sire
MRL MISSILE 138C
MRL DA` BOMB 51G
MRL MISS 677Y
CDP MILHOUSE 128Y
YR BLACK PRIMADONNA 626D YR BLK PRIMADONNA 322A
Breeding Information
AI to WLB Top Tier on March 19
Exposed to Double Bar D Rest Easy 455K from Mar 27- June 11. Will be Ultrasounded at sale
Consigned By: Yellow Rose Cattle
It’s with great pride we are offering such a powerful heifer. The Primadonna cow family has and will continue to be a force in our herd as well as others. With the original “Primadonna” cow (B361) being my base black cow I purchased from Iowa River Simmentals back in ‘95. Her indent here is still flourishing. 2340L is a power heifer that is soggy made and is a full sister to our high selling bull to Lakeview Simmentals at Big Valley,Ab All our breds at Yellow Rose and Hampton have been grown out on hay and winter pasture until breeding. We were planning on retaining these heifers in herd but feel we need to offer our top end at the prestigious SimPower. AI’c to the sought after mating Top Tier Mar 19. No signs of returned heat.
Lot34
YR ESPRESSO 2368L
bw-82 :: adj ww-672 :: adj yw-773 :: Purebred Homo Polled :: BPG1484163 :: BGF 2368L :: Feb 24, 2023
Sire
NUG GLOBAL 22B
LFE UNLIMITED 401G
LFE BS STARDOM 601A
MJ TELLURIDE 18B
YR CAPPUCCINO 847F
YR CAPTIVATED 511C
Breeding Information
AI to KWA Slider 196H on March 27
Exposed to Double Bar D Rest Easy 455K from April 2 - June 11
Consigned By: Yellow Rose Cattle
Espresso is a classy Unlimited daughter that continues to get better. Only reason I’m letting her go is I have a full sibling in replacement. Big barrelled dam that has knocked it out out of the park with 3 top end heifers in a row. Espresso is clean fronted and carrying the service to SLIDER! Bed on Mar 27 she will surely have an exciting calf. Perfect feet and body type this unlimited daughter will find some friends.
Black Purebred Breds
Lot35
HPR SPIRALE 2307L
bw-77 :: act ww-705 :: act yw-888 :: Purebred Homo Polled :: BPG1484572 :: HPR 2307L :: Jan 1, 2023
NUG GLOBAL 22B
LFE UNLIMITED 401G
LFE BS STARDOM 601A
MUIRHEADS FULL FLUSH 113E
HPR SPIRALE 19H
NUG MISS 145A
Breeding Information
AI to KWA Slider 196H on March 25
Exposed to Double Bar D Rest Easy 455K from April 10 - June 11
Consigned By: Yellow Rose Cattle
Perfect blaze, deep, mellow rib, classy appeal . A standout since birth Spirale has a bright future ahead. The LFE Unlimited bull is producing the right kind and with having some in production I can say they are doing a great job. Sweet udders and production as young cows is great. The grand dam being from the top end of Maxwell’s sale when purchased only adds to equation. Looking for great things from Spirale in the coming years. Ai’d on March 25th to the Slider bull that produced many top sellers in this past bull sale season.
Lot36
HPR PRIM N PROPER 2315L
bw-80 :: act ww-810 :: act yw-1015 :: Purebred Homo Polled :: BPG1484529 :: HPR 2315L :: Jan 1, 2023
Sire
MRL MISSILE 138C
MRL DA` BOMB 51G
MRL MISS 677Y
MJ TELLURIDE 18B
HPR PRIM N PROPER 810F
YR BLK PRIM N PROPER 316A
Sire - MRL Da’Bomb 51B
Breeding Information
AI to WLB Top Tier on March 19
Exposed to Double Bar D Rest Easy 455K from Mar 27 - June 11
Consigned By: Yellow Rose Cattle
This brute of a heifer will add the pounds and type into one’s herd. Prim is a soggy made , big hipped girl with loads to offer the industry. The Bomb daughters are doing a great job here and the udders are beautiful. The cow family is small but mighty here. Take serious note here if your looking for some out cross to you black program.
Lot37
USM CAPACITY QUEEN 2L
Breeding Information
Exposed to Silver Lake Rolex 117L from March 25May 25. (safe for January 18 calf)
Consigned By: Underhill Specs/Simms
2L DNA tested: Homo polled, Homo black After running commercial Simmentals for over 20 years and breeding Purebred Simmentals now for several years, we waited for “The One” to make our mark and offer with complete confidence. 2L represents the functional power female profile that we strive to produce. Add in her style bonus and what looks like an exceptional udder set-up, we can’t wait to follow her cow journey whether on range and/or in the show ring with calf @ side. Capacity Queen gives you options and she will put the 1st calf on the ground from our unique pedigree Rolex 117L bull, we purchased in 2024. Expect a fancy purebred blazedup 2025 calf. We hope you like her and call us with any questions!
Lot38
DAINES MISS HIGHWAY 16L
bw-86 :: adj ww-n/a :: adj yw-n/a :: Purebred Polled :: BPG1467699 :: MSD 16L :: March 23, 2023
Sire
WLB TOP TIER 456G WFL MR. WESTWAY 95J
WFL 8068 MS BLACK FLASH 914G
Dam
BOUNDARY HIGH VOLTAGE 128F
DAINES HIGH VOLTAGE 111H
DAINES BOILING POINT 71F
Breeding Information
AI to WFL Water Valley 2065K on April 8 (safedue January 15
Exposed to MSD 38L until June 1
Consigned By: Gale Cattle Company
We are incredibly excited that these are our first two consignment bred heifers to the market. This solid black heifer carries a bold rib shape and middle with ease and has been a standout from the start. Her Dam is a farm favourite that has a bull calf in our 2025 Sale Bull pen. Her Sire, WFL 95J, is an eye catching red baldy we purchased from the Westway sale in 2022. 16L is a great example of what we value in our cow herd in terms of docility, performance and eye appeal. Soft made and easy doing, 16L is easy to fall in love with!
Black Purebred Breds
SILVERTOP MISS PIGGY 20M
bw-101 :: adj ww-n/a :: adj yw-n/a :: Purebred Polled :: BPG1480844 :: OST 20M :: January 1, 2024
WS PROCLAMATION E202
RF MANDATE 004G
MADER FLIRT 50F
W/C RELENTLESS 32C
SILVERTOP KATE 86K
CROSSROAD CATE 148C
By: Silvertop Simmentals
Here is a heifer that was a number one pick of many on the pasture tours this summer, as her sheer mass and fancy white face will catch your eye immediately and make it hard to look past. 20M has been a powerhouse since birth, she is an RF Mandate daughter that is built low to the ground with an extremely explosive rib and muscle structure to her, that is carried by a large black foot. RF Mandate is a bull we can not say enough good things about, he stamps his progeny so consistently with beautiful confirmation and temperaments. The RF Mandate sired cattle have proven themselves to be a hot commodity, being our most sought after, high selling progeny group that we have ever offered year after year whether it be bulls or females. The dam of this female was a moderate, first calver that knocked it out of the park and put absolutely everything she had into her calf, weaning 20M off at the top of the pen with an actual weaning weight of 936lbs on Sep 1st (hence the name Miss Piggy) which was 76% of her weight. It was a tough decision to put this heifer on offer this fall, as she is the exact kind we love to keep, but we are committed to only sharing our best. Combining the power, attractive look and sweetheart personality of this female - the opportunities she will create at her new home are endless. **Homo Polled & Homo Black test pending**
Lot40
SILVERTOP MADONNA 16M
bw-100 :: adj ww-n/a :: adj yw-n/a :: Purebred Polled :: BPG1480852 :: OST 16M :: January 11, 2024
Sire
WS PROCLAMATION E202
RF MANDATE 004G
MADER FLIRT 50F
TESS BLACK TITAN
CROSSROAD COLUMBIA 169C
HILLCREST MAXEM 30M
Consigned By: Silvertop Simmentals
This fancy, solid black female is a definite feature from our 2024 calf crop. If you analyze her structure, see her on the move and dig into her pedigree, you will quickly notice how cool she really is. 16M is a good structured female that stands on a more moderate frame with a strong foot and docile personality. Going back to the famous Flirt cow family, RF Mandate daughters are something to get excited about, as they have near perfect udder placement and are turning into big time producing mother cows, with this heifer being no exception. Her dam is a large framed, black white faced cow that has earned her keep in the herd by being a sound footed, strong milking, beautiful uddered female and I expect 16M should follow closely in her footsteps. If you are a numbers person, take a close look, with 10 out of 13 EPDs being above average and putting herself in the top 20% of the breed for WWT & YWT. Her genotype has a nice mix of both calving ease and power which resulted in a beautiful young female that will go on to have a productive future.
**Homo Polled & Homo Black test pending**
Black Purebred Open Heifers
Dam - Crossroad Columbia 169C
Sire - RF Mandate 004G
Maternal Grandsire - W/C Relentless 32C
Paternal Grandam - Mader Flirt 50F
Consigned
28336 TWP Rd 320
Mountain View County, AB T4H 4M7
Deeg Simmental ROGER &
Harvie Crest Cattle Co.
Silvertop Simmentals
