Vista Lago SUBDIVISION
Thank you for the opportunity to provide our marketing plan for your new project. We are excited about teaming up with you to promote this upscale neighborhood. Coldwell Banker Tomlinson Group has over 70 years of experience consulting with developers on the Treasure Valley’s most sought after properties. Our knowledge of the market and experience in the industry is unsurpassed. Combined with the Coldwell Banker brand, our marketing strength locally, nationally —and globally—is second to none. The following pages will outline how Coldwell Banker Tomlinson Group will work for you and with you. Our comprehensive marketing plan will support an integrated sales effort ensuring you maximum profitability. We appreciate the opportunity to collaborate with you on such a fine project and look forward to discussing your venture and exploring the marketing opportunities available. Sincerely, Liz Carr RCC, CNHS, SRES, CRS
Russ Borgman RCC, CNHS, CRS
Vista Lago
February 19, 2014
Vista Lago
INITIAL LOT PRICING FROM $50,000 TO $125,000
Active
TBD Rivendell Court 12292 Rivendell Court 12450 Rivendell Court 12401 Rivendell Court 12334 Rivendell Court 12418 Rivendell Court TBD Rivendell Court TBD Rivendell Court TBD Rivendell Court 8248 Star Pass Ridge Road 8077 Star Pass Ridge Road 8307 Star Pass Ridge Road 15260 Riverside Road
acres 2.26 2.16 2.49 2.27 2.18 2.16 2.01 2.49 2.15 1.46 1.01 1.8 2.17
days on market
price
252 234 234 234 234 228 151 234 234 633 633 1175 68
$89,900 $94,900 $99,900 $102,900 $89,900 $104,900 $84,900 $89,900 $89,900 $89,900 $72,000 $84,900 $140,000
532 1007
$60,000 $119,900
Sold TBD Rivendell 8274 Star Pass Ridge Road
2.01 1.64
Vista Lago
COMPARABLE LISTINGS
♦♦ Establish policies regarding option money, option periods, extension decisions, closing dates, and payment options with Developer input and final approval. ♦♦ Organize and educate Builders regarding lot take-down process. ♦♦ Write building lot agreements for Builders, Realtors, and Buyers on pre-approved Developer lot option forms, thus protecting all concerned. ♦♦ Track all lot options and/or purchase and sale agreements, and extensions. ♦♦ Coordinate escrows and track the escrow process through closing. ♦♦ Report to the Developer the status of lot sales on a bi-weekly basis.
COMMUNITY MANAGEMENT ♦♦ Establish Architectural Control Committee guidelines including colors, landscaping, elevations, square footage and outbuildings with Developer input and final approval. ♦♦ Establish the process and forms for ACC plan and spec approval; determine fees if any ♦♦ Complete sales of individual lots and assist in closings and requirements, including submittal of plans and exterior paint colors to the Architectural Control Committee. ♦♦ Communicate with Builders and their Agents regarding lot options, house plans, condition of model/spec homes, and lot and home sales progress. ♦♦ Manage sales and marketing personnel designated to perform services for the marketing and sales of the community. ♦♦ Communicate to the Developer the condition of the community and needed maintenance such as weed clearing and street cleaning. ♦♦ Report to the Developer the status of lot sales on a bi-weekly basis.
Vista Lago
LOT MANAGEMENT
The consumer market: We have collected data on Treasure Valley demographics and created consumer profiles for our target buyer.
♦♦ Traditionalists to Generation Ys ♦♦ Middle to upper income ♦♦ Active lifestyle including: ♦♦ Fishing, boating, hunting, bird watching, bicycling, running, and hiking ♦♦ Wine enthusiasts ♦♦ Privacy seekers ♦♦ Security-minded / Gated community ♦♦ Ability to build a shop, studio, etc. ♦♦ Multi-generational households ♦♦ Country living close to city amenities
Vista Lago
MARKETING RESEARCH AND PLAN DEVELOPMENT
♦♦ On-site community management services. Scheduling to be determined. ♦♦ Develop and administer the marketing plan for the sale of lots and model/spec homes. ♦♦ Manage and administer marketing materials. ♦♦ Reach out to Builders and their Representatives about advertising and grand openings. ♦♦ Schedule face-to-face meetings with prospective Builders incorporating them into the overall community marketing plan. ♦♦ Communicate with Builders, Realtors, potential Buyers and the general public about the features and benefit within the community. ♦♦ Assist Consumers through the entire real estate process in the community, from demonstrating amenities, to choosing a home-site, and through the complete construction process. ♦♦ Provide updates on plat maps, price lists and current model information to Builders and Realtors. ♦♦ Maintain Coldwell Banker updated neighborhood information. ♦♦ Promote the community to MLS Brokerages and all Coldwell Banker agents.
Vista Lago
MARKETING MANAGEMENT
Coldwell Banker Tomlinson Group offers the resources to provide a complete range of marketing services for your development. Please note that services listed are subject to arranged agreement. Branded Print ♦♦ Idaho Statesman weekly advertising ♦♦ Targeted direct mail Internet ♦♦ Website design referral assistance ♦♦ CBBoise.com ♦♦ ColdwellBanker.com ♦♦ Coldwell Banker partners with major websites including, but not limited to, Zillow, Yahoo, Google, Craigslist, AOL, Frontdoor, Cyberhomes, Trulia, Vast, Lycos. ♦♦ Promotional videos and virtual tours posted to the major website partners. Signage ♦♦ Off-site directional signage ♦♦ On-site directional signage ♦♦ Entrance signage ♦♦ Lot signage ♦♦ InfoNow signage - provides 24/7 access to community information
Public relations ♦♦ Press releases Promotions ♦♦ On-site Promotions for Public Sales office events Grand opening Special events ♦♦ Off-site Promotions Agent promotions
Vista Lago
Marketing Services
Aeries Commons Arrowrock Ranch Avimor Carlton Bay Castle Peak Chesterfield Cityside Lofts Crimson Point / Crimson North Englefield Green Henry’s Fork Homestead Falls Hunter’s Creek Kingsbridge Kinnick Place La Mirada Lakeshore Park Old SE Boise Commons Painted Ridge Penn Square Pepperwood Estates
Pinewood Lakes Rolling Hills Roosevelt Park Ruby Creek Saddlebrook Saguaro Canyon Sands Pointe Sawgrass Village Settlers’ Bridge Somerset Heights Southeast Bluff Southwick Stonyfield Farm Strada Bellissima SunnyRidge Sutherland Downs Walnut Creek Whitney Springs Winston Place
Vista Lago
Past & Current Coldwell Banker Tomlinson Group Projects
Vista Lago
LIZ CARR
RUSS BORGMAN
RCC, CNHS, SRES, CRS 208.866.6512
RCC, CNHS, CRS 208.412.5106
boisesagent4u@gmail.com
russ@russborgman.com