Whitespace

To preserve the Historic Mitchelville Freedom Park’s logo integrity, always maintain minimum space around the logo. The importance of whitespace around brand elements and throughout all layouts cannot be overstated. It adds confidence and clarity to the visual messaging. The more white space, the better. These visuals are used to define minimums.

The minimum whitespace around the mark and logo is equivalent to a grouping of the 'HIS' in the word HISTORIC and 'MI" in the name 'MITCHELVILLE'. A margin of clear space equivalent to this height is drawn around the logo to create the invisible boundary of the area of isolation.

Unacceptable logo use

These guidelines help avoid things like altering the logo in any way, causing it to lose its integrity by stretching or presenting it in a way that is not harmonious with the rest of the brand.

To make sure the logo appears as consistent as possible throughout communications, we've identified a number of ways it should never be used.

Examples to follow