How To Create An Educational Promo Video For Your School
Developing A Creative Concept
C R E A T I V E C O N C E P T
Starting point: ●
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Consider the intended action you want your audience to take Think of the emotion you want the people watching your video to feel Consider the narrative structure that the promo will take
Ask yourself: ●
What information will I deliver and when?
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How can the music work with the visuals to elicit emotion?
Storyboarding Your Concept
S T O R Y B O A R D I N G
Use your storyboard: â—?
to start thinking about how to juxtapose various shots to create a montage of images that will build up to an emotional reaction within the viewer
Storyboards can be: â—?
drawn out in a very simple, rough format, as long as you know what they represent.
Showcasing The School's USP
S H O W C A S I N G U S P
Highlight: â—?
the benefits of your school and demonstrate your Unique Selling Proposition in a compelling way
These demonstrations of factors: â—?
would be important in parents' decisions of where to send their child
Establishing Your Budget
School promo production can vary: ●
Y O U R B U D G E T
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from small scale productions that allow enough time for a single person shooter to capture shots of the school over the course of half a day to big budget films that allow for animation, special effects and creative camera shots
1st school promo recommendation: ●
request a quote for a two person crew to shoot for a day and four days of editing to allow for you to have several rounds of input into the final video
Reaching Foreign Markets
F O R E I G N M A R K E T S
Attracting students: â—?
from foreign markets has become an increasingly important part of many schools business model
Translate and subtitle: â—?
â—?
films into foreign languages in order to effectively promote your school to important foreign language markets Another option is to create a film which has no dialogue which makes catering to foreign language markets more cost-effective.
Delivering Authentic Performances
Getting a natural performance by: ●
A U T H E N T I C I T Y
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either searching for young people that can perform well naturally or film material in a documentary style and capture natural performances, because the young people forget they are being filmed being a patient crew and director, who works well with children
Release forms: ●
Although the school has a blanket license to use the images of pupils in promotional material, make sure to have release forms specific to the production
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