Bold Leads - Targeting home sellers using available data points
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Bold Leads - Targeting home sellers using available data points “Newly engaged homeowners. Why will they sell? Consolidating assets is common with newlyweds. Most social media sites have advertising demographics that include recent life events, such as engagement or purchasing a home. Create a social media ad targeting users who have purchased a home and have also announced an engagement within the last year.
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Bold Leads - Targeting home sellers using available data points Then target the ads to distinct ZIP codes you serve. You may only get half the couple, but it’s a start. Direct those people to a special page on your website offering to help with consolidating their real estate holdings.
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Bold Leads - Targeting home sellers using available data points Run the same kind of Google search as above, but this time, you’ll find wedding registration or event sites. This helps with knowing the timing of the big day and when it might be appropriate to call.
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Bold Leads - Targeting home sellers using available data points When you connect with newlyweds, these points stand out: Consolidating capital means you can afford a larger home. Marriage sets the stage for long-term estate planning. Managing a second home, even as a rental, may not be appealing.�
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