Horizonsq1 2018

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Gala Celebrates Outstanding BOMA Buildings and Members East Bay CRE Growth to Remain Strong in 2018

Members of BOMA Oakland/East Bay (OEB) and BOMA San Francisco come together each year to honor the teams behind The Outstanding Buildings of the Year (TOBYs),

Experts share insights on East Bay trends affecting commercial real estate. (See page 5.)

BOMA Member Profiles Get to know principal member, Javier Maldonado, VF Corporation, and associate member, Mark Kelly, Able Services. (See pages 6 and 7.)

Holiday Party a Time to Celebrate

(See page 13.)

Pleasanton Corporate Commons

as well as principal, associate and engineer members of the year at the BOMA Bay Area Awards Gala. This year BOMA San Francisco played host, welcoming gala guests to the opulent California Spanish Revival-style Marines’ Memorial Club. The rivalry was spirited. “A record number of building teams from both sides of the Bay entered the competition,” said Cortney Shadel, Cushman & Wakefield, who chairs the Awards Committee, a joint committee of BOMA OEB and BOMA SF that oversees entries and judging. TOBY Winner shown above: Best Office Building 500,000–1 million SF Pleasanton Corporate Commons Managed by Hines • Owned by UBS

BOMA OEB President Warren Mead and BOMA SF President Marc Gille co-emceed the event, announcing the sought-after awards to an enthusiastic crowd. Hines’ Pleasanton Corporate Commons team took home the BOMA OEB TOBY Award in the largest category (500,000-1 million square feet). Another East Bay winner was the Cushman & Wakefield team at KBSIII Towers at Emeryville (250,000499,999 square feet category). Teams in San Francisco scooped up honors for BOMA SF buildings in the following categories: w 330 Townsend, managed by CIM Group, under 100,000 square feet w 88 Kearny, managed by CBRE, 100,000-249,999 square feet (Continued on page 8)

TOBY Winner above: Best Office Building 250,000-499,999 SF KBSIII Towers at Emeryville Managed by Cushman & Wakefield Owned by KBS Capital Advisors


2 New President Ready to Lead

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Q &A

With Warren Mead, President, BOMA OEB

on stepping into the role of President of BOMA Q Congratulations Oakland/East Bay. Can you share your vision and goals for leading the association? Being selected as the President of BOMA Oakland/East Bay is really an honor. Over the past few years, the board of directors has been working on a focused strategy to address our members’ needs, increase efficiency in regards to committees and make sure our stakeholders are getting the most value from their membership. 2018 will be about increased collaboration between committees, with a focus on stakeholder engagement, relevant educational and informational events, and advocacy. I want to make sure our members have the information they need to continue to thrive in our changing society and business atmosphere. We have some really good sessions planned for our luncheons, as well as the events our committees organize. In addition, our marketing working group, led by past president Anne Sparks, recently revamped our website to make it easier for our members to use. Check it out at www.bomaoeb.org Tell us a little about your CRE career and how your path led you to the profession and to your current position as Director, Asset Services with Cushman & Wakefield. I love being a director with C&W. I manage teams in Oakland and Marin County, with more than 7 million square feet of office, retail, medical office, industrial and warehouse properties around the Bay Area. Like many of us in property management, I kind of fell into this backwards. My educational background is in urban studies and park planning. After graduating from the University of Tennessee, Knoxville, I took a position as parks and recreation director in Hickman County, Tennessee, where I was responsible for the planning and development of a 100-acre county park. After a few years in that position, I wanted to get out of Tennessee, so I joined Americorps VISTA (Volunteers in Service to America). That got me to Colorado. My VISTA assignment was organizing and opening an office for Partners, Inc., a non-profit organization that matches troubled youth with mentors. They wanted me in

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Platinum Partners Allied Universal Metcon Gold Partners Able Services ABM Alliance Roofing Calvac Paving Century Commercial Service Kastle Systems Rossi Builders Inc. Silver Partners All Seasons Roofing & Waterproofing, Inc. American Asphalt Arborwell BSM Facilities Services Group CBRE First Security Services Legacy Mechanical & Energy McNevin Bay Area Cleaning Specialists Securitas Principal Partners CIM Group Cushman & Wakefield Next Play Consulting PJMB Commercial RiverRock Real Estate Group For Partnership opportunities, contact Julie Taylor at julie@bomaoeb.org.

Telluride, Colorado. Obviously, I skied a lot on the side! Because the cost of living was so high there, I took a side job cooking for a local chef. I really enjoyed cooking and wanted to give it a try. After my gig with Americorps ended, I moved to San Francisco to be a chef. That lasted a few years, until I realized that was not the right career for me. After a few years of various jobs (merchandise manager, catalog buyer, supervisor at Whole Foods), I took a position with Cushman & Wakefield in 2001 as a tenant services coordinator. So far, it’s been a great career for me. I’ve been a TSC, property manager, portfolio manager, asset manager (Continued on next page)


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with a local operator, and now director. My first boss, Bob Worthen at Post Montgomery Center in San Francisco, encouraged me to participate in BOMA. That was one of the best things he did for me. Over the years, I was very involved in BOMA SF, chairing the Energy & Environment Committee and Careers Committee, and being very active on the GAPAC (government affairs policy advisory) committee. When I moved to the East Bay, I immediately got involved with BOMA OEB. How have your experiences with BOMA shaped and enhanced your career? Being involved in BOMA has been one of the most important things I’ve done. Not only did it allow me to make hundreds of connections in our industry, it also afforded me the opportunity to increase my educational background with the RPA courses. By leading committees and participating in BOMA seminars and events, I’ve been exposed to many different people and opportunities. It’s helped me get better at participating in groups, public speaking, organizing and being aware of changes in our industry, political environment and economy. Commercial development is booming in the East Bay, with some exciting new commercial buildings

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coming online in downtown Oakland. How is BOMA OEB positioning itself to be a resource and advocate for property managers and other professionals who are new to the community? We are very excited about all of the new developments popping up in Oakland. Seeing all those cranes around town really signifies a booming real estate environment that we’ve been hoping for. As part of our stakeholder engagement focus, we are developing a system of outreach with a personal touch, so that we can continue to bring in these new properties and the teams that manage them. In addition, we are working on expanding our membership types to include public assembly properties, coliseums, museums and hotels. What activities and hobbies do you enjoy during your down time? I love playing tennis, cycling and cooking. I play on three different tennis leagues in San Francisco and Oakland and enjoy cycling in the Oakland Hills. I love watching cooking shows, especially Mind of a Chef, A Chef’s Life, and Simply Ming. I usually watch these with my partner. Then we get inspired and end up cooking way too much food. Thank goodness I like cycling and tennis!

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BOMA OEB Advocates for Our Industry on Capitol Hill By Julie Taylor, CAE, BOMA OEB Executive Director In late January, I attended my first BOMA International National Issues Conference in Washington, D.C., along with BOMA OEB President Warren Mead and Government Affairs Chair Manny Moreno. This three-day event is held in our nation’s capital every two years. The first two days included briefings and presentations on legislative affairs. The event culminates with a day of congressional visits. More than 200 visits with representatives and senators were made this year. Your membership in BOMA Oakland/East Bay includes this critical advocacy. The three main issues we advocated for on behalf of BOMA and you were: infrastructure investment, ADA lawsuit reform, and the preservation of ENERGY STAR. BOMA International prepared great onepage summaries of these issues (read more about these issues at www.boma.org/industry-issues/priorities). We met with Representative Jerry McNerney (9th District), Representative Mark DeSaulnier’s staff (11th District) and Representative Eric Swalwell (15th District). We provided

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Left to right: Manny Moreno, Next Play Consulting; Julie Taylor, BOMA OEB Executive Director; Rep. Jerry McNerny; John Bryant, BOMA International; and Warren Mead, BOMA OEB President.

them with first-person insights into how these issues affect building owners and managers on a day-to-day basis. The timing of our meetings was pretty special with the State of the Union Address on Tuesday, as well as work on the Federal budget. It was a great experience to walk the halls of the congressional offices, the Capitol and all of the surroundings. I’d encourage you to consider participating in this experience in 2020. Another key area we learned about was the BOMA Political Action Committee (PAC). BOMA OEB is a contributor to this PAC and the BOMA California PAC. These two PACs make the legislative work happen inside and outside D.C. The BOMA PAC is there when we need help locally. The PAC has given money to local representatives and legislators during their election and re-election campaigns. We need your help and contributions to continue to make this process a success for our members and our lobbying efforts. Without your participation, the BOMA PAC cannot operate. And without our BOMA PAC contributions to our representatives, we lose our voice in Washington. Please join me, Manny and Warren in donating to your industry’s legislative PACs. This event also allowed us to catch up with other BOMA locals and BOMA staff and to hear updates from the BOMA International committees. Anne Sparks of Next Play Consulting and I are serving on the Technology Committee. This committee is collecting data on the uses and needs that buildings have concerning technology. Be on the lookout for a survey request in our weekly e-blasts. I look forward to seeing you at our Spring Events, including the Walter Finch Golf Tournament on April 23 at Roundhill Golf Club.


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East Bay CRE Growth Trend to Continue into 2018 BOMA OEB Audience Gets Expert Commentary at Luncheon Program Oakland and the East Bay will continue to benefit continue to beckon companies and organizations that want in 2018 from the outflow of companies in San Francisco to locate closer to more affordable housing than is available and elsewhere, where in pricey areas like San commercial space is limited Francisco, Marin and San and costs are escalating. Mateo Counties. That was the central message Jones, a contractor, said of a panel of commercial the cost of construction real estate exports, moderated continue to rise, but saw by Warren Mead of Cushman some hope in the future for & Wakefield and this year’s building technologies that President of the Building will reduce costs, as well as Owners and Managers the possibility that union Association of Oakland/ wage growth might slow East Bay. when word spreads that other Compared with San regions are embracing more a Francisco’s relatively small open job market. Luncheon panel: Warren Mead, BOMA OEB; Jon Elder, Jones Lang LaSalle; Craig Jones, Skyline Construction; Colin Yasukochi, CBRE; and increasingly developed Recent federal tax cuts and Alan Walker, Equity Office. Photo credit: Kent Goetz. geographic area, East Bay were seen by panelists as likecounties have abundant space, ly to benefit the commercial good transit, more affordable housing and an exciting new real estate market because they will stimulate overall business cultural vibe that’s very appealing to employees in the burgrowth, especially among tech companies, and draw back into geoning back offices as well as a number of corporate giants the U.S. trillions in offshore accounts. Also certain tax proviand startups. That was the message the resonated from the sions are specifically beneficial to commercial real estate. “It panel who participated in “The BOMA Show on The State looks pretty good for the real estate industry,” said Yasukochi. of the Market,” a luncheon conference. Featured guests included Alan Walker, SVPPortfolio Director with Equity Office Properties; CBRE Director of Research and Analysis Colin Yasukochi; Skyline Construction Principal Craig Jones; and Jones Lang LaSalle SVP Jon Elder. Elder said there is a lot of “pent-up demand” for commercial space in Oakland, especially as tech-oriented companies migrate from San Enhancing HOA’s Since 1974 Francisco. Technology, said Yasukochi, can no longer be regarded as a cyclical sector Asphalt Repair & Paving but one that is completely integrated within the Concrete Repair & Construction entire Bay Area and is growing organically. Seal Coat & Striping Walker and Elder both said that Oakland, 408.225.7700 once tainted by its high crime rate, is now seen 650.694.7944 408.225.7700 increasingly as a hip place to be, especially 831.375.7944 650.694.7944 among younger workers, and a city that’s adding CASp # 541 the kinds of nearby entertainment and culinary WWW.CALVACPAVING.COM experiences that draw commercial tenants. Beyond Oakland, along the Interstate 680 corridor, commercial opportunities were said to


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Principal Profile

Javier Maldonado, MBA, CFM, RPA

Campus Operations and Construction Director, VF Corporation– Outdoor Coalition (The North Face and JanSport)

Wonder what goes on behind the scenes at some of the world’s hottest outdoor brands, such as The North Face and JanSport? Meet Javier Maldonado, who leads a property management team at the VF Corporation–Outdoor Coalition’s Alameda campus. “Our campus consists of four buildings, 160,000 square feet on 14 acres, delivered in 2012 and a nearby fifth building, which is a 55,000 square-foot building delivered in 2016. We pride ourselves on fostering a culture of collaboration and improving the employee experience by providing a great work environment,” Maldonado says. “We do this through excellent customer service and by maintaining the buildings and grounds in like-new condition.” The LEED Platinum campus generates 100% of its power through solar panels and offers an onsite professionally managed café, an edible garden providing produce to the café (3,000 pounds since mid-summer) and an 8,000 square-foot turf field for free bootcamp classes. “We also have a Maldonado enjoys gym time. gym with cardio equipment, free weights, squat racks, cable machines, and a large studio for yoga, spin and Zumba classes,” adds Maldonado. Strategic planning with the HR team on brand reorganizations, staff moves and associated building improvements/reconfigurations are a part of Maldonado’s job. He is also responsible for capital projects and construction management for the Alameda buildings, SmartWool headquarters in Steamboat Springs, office/showroom space in Montreal, and the Vans headquarters in Costa Mesa. Maldonado says he is “thrilled to be on the BOMA OEB Board of Directors and looks forward to making significant contributions.” Before getting involved with BOMA OEB, he spent 10 years in the San Francisco high-rise office market and was active on BOMA San Francisco’s Government Affairs Policy Advisory Committee and the Collective Bargaining Steering Committee. How does he stay so energetic? “I am an avid runner, have run one full marathon and several half marathons and a ton of 10K trail races. I also enjoy lifting weights. My wife and I typically hit the gym at 4:00 a.m. each day. Lifting allows me to disconnect from the day-to-day stuff and that allows me to gain better focus after the workout is over.”

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Associate Profile

Mark Kelly, President Able Services

“Working with the most talented women and men in the building engineering and janitorial business not only excites me, but revitalizes my interest in the engineering, cleaning and FM core businesses that Able is famous for,” says Mark Kelly, President of Able Services. “Having a clear mission and vision for our team helps us align with our customers in meeting their goals and objectives. As the industry evolves, collaboration has become extremely important. And a key component to remaining engaged is simply listening to our clients’ feedback so that we can be even better.” In business since 1926, Able provides services to more than a billion square feet of real estate. Mark Kelly “Commercial office buildings is what Able Services has and always will specialize in. We offer expertise in safety, training, technology, customer service, budget management and employee development,” Kelly adds. But the company is not mired in the past. “We have invested in tech-based solutions that measure KPI’s (key performance indicators) specifically the way our customers want to visually review them. We also have new solutions in biometric time-tracking to be more transparent.” Yet another innovation is the GreenAble sustainability program. Launched 10 years ago, the program continues to evolve and harnesses technology to be on the cutting edge of sustainable solutions for water, waste and energy, delivering measurable ROI to commercial real estate customers. “We help reduce energy and water consumption and cut down on the amount of waste that ends up in the landfill,” says Kelly. At nearly every BOMA OEB event, you are likely to see someone from Able. The team is deeply committed to its involvement in the association and serves on a number of committees. “BOMA helps us build relationships and educate our team,” says Kelly. On the weekends, you might see Kelly and his wife on an urban hike: “They close the streets of Golden Gate Park on Sundays. My wife and I, along with our dog Bailey, love to go for a walk during what is called Sunday Streets. It’s a great way to unwind.”


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Congratulations BOMA OEB Members of the Year! Associate Member of the Year Doug Hagge, Arborwell

Engineer Member of the Year Bob Woltz, CIM Group

Principal Member of the Year Kelly Jauregui Cushman & Wakefield

Bay Area Awards Gala (Continued from front page)

w 55 Second Street, managed by Hines Interests Limited Partnership, 250,000 499,999 square-feet category w The Cove at Oyster Point, managed by CBRE, mixed-use category w 360 Third Street, managed by Kilroy Realty Corporation, renovated building category w Central Tower (703 Market Street), managed by CIM Group, historical building category Bay Area TOBY winners advance to the Pacific Southwest Region to compete for the honor of moving on to the international competition, with winners announced at the BOMA International Conference in June. The Outstanding Building of the Year “TOBY®” Awards were developed in 1985 by BOMA International to honor and recognize quality in office building operations and award excellence in buildings management.

Top: Marines’ Memorial Club set up for the Gala. Right: Kennisha JacksonCadle, The Towers of Emeryville; Matt Ybarra, Baker’s Floor & Surface; and Jourdan Murray, Cushman & Wakefield.

See page 15 for scenes from the Gala.


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TOBY Winners Announced at BOMA Bay Area Gala Congratulations to These Outstanding Teams!

KBSIII Towers at Emeryville/ Cushman & Wakefield team

Pleasanton Corporate Commons/Hines team

The Cove at Oyster Point/ CBRE team (right)

Photo credit: Olivia Smartt Photography

55 Second Street/Hines team

360 Third Street/Kilroy Realty team

88 Kearny Street/ CBRE team Central Tower and 330 Townsend Street/CIM Group teams


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Mark your calendar for these upcoming BOMA events! April 11 – Annual Medical Office Building Summit

May 24 – Signature Event: A Bowling Event

April 23 – Walter Finch Golf Classic

June 14 – Site Tour: Industrial to Retail Conversions

May 10 – Luncheon: Leadership and Resilience May 16 – CREATE Gala with Industry Partners (BOMA OEB, BOMA San Francisco, IREM SF and NAIOP San Francisco Bay Area Chapter)

June 20 – BOMA CAL Meeting June 23–June 26 – BOMA International Annual Conference in San Antonio, August 9 – Luncheon: BBQ and Engineer Recognition

Visit www.bomaoeb.org for the latest listings of networking events, seminars & committee meetings.


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13 BOMA OEB Members Celebrate at the Holiday Party

Clockwise from top left: Top left: Scene from the party at The Rotunda. Top right: David Henry, ABM; and Nancy Le, CBRE. Center right: Cortney Shadel, Cushman & Wakefield; and Julie Cai, CIM Group. Lower right: Frank Ledda and Gene Cardle, Matrix HG, Inc. Above left: Chris Baker, Baker’s Floor and Surface; and Julia Grinberg, PG&E. Photo credit: Olivia Smartt Photography.


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BOMA 2018 International Conference & Expo

TOBY Win for Towers Team! Congratulations to the expert team at KBSIII Towers Emeryville for its The Outstanding Building of the Year (TOBY) Award! Learn more at www.thetowersemeryville.com

June 23-26, 2018 • San Antonio, TX Learn the latest insights, trends and solutions in property management at the BOMA International Annual Conference & Expo. www.BOMAconference.org


15 Scenes from the 4th Annual BOMA Bay Area Awards Gala

Clockwise from top right: RoseMary Smith, Rossi Builders; Salina Lee, Kennedy Wilson; and Carol Leytem, Rossi Builders. Center: Jeannie Nyberg, American Asphalt; and Chris Nyberg, Century Lighting. Lower right: Karissa Obeso-Govan and Alisa Orris, both with CBRE. Left: Michaela Morgan, Metro Services. Top left: Karen Cowan, Restoration Management Company; Kelly Jauregui, Cushman & Wakefield; and Leigh Renard, Harvest Properties.

About BOMA Horizons BOMA HORIZONS is published by Eason Communications LLC for BOMA OEB.

Editor: Henry Eason Ad and Art Director: Ellen Eason Eason Communications LLC To advertise, contact: Ellen Eason at 415.596.9466 or ellen@easoncom.com


BOMA Oakland/East Bay 1000 Broadway, Suite 200-K Oakland, CA 94607

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