C
APTAIN’S ORNER
I
t’s been an excellent week that’s just passed us. The trimesterly Mid-Sem Bash and with the innaugral International Week, led my Mr International, Yahya Qatramiz. To all those that were involed, my BUSA colleagues and the breadth of clubs and societies involed thank you.
I
thought it best to continue the trend of new things with a little collaboration between the BSA and BUSA. This edition of Scope represents the first collaboration between two Publications Directors. Blood, sweat, and several bottles of cider have gone into making the project possible. Without the invaluable support of Brigette Foot, BSA Publications Director this wouldn’t have been possible. I’m glad to call her a friend and ally in the trenches of publishing. I look forward to working with her in the future and hopefully with the other Publications Directors over the rest of my term.
I
’ve been informed by Annabelle Parker, the BSA Social Director, Palaver will be a night of decadance and extravagence as grand as the film and club. Don’t be a fool, buy your ticket at only $40 *cough* only eight *cough* break even *cough* and have a fantastic night. Afterparty’s at Liv, which per usual will be a riot.
Y
ou know about Palaver now, so get your study done early and come over to Don’s for one of the best nights of semester.
T
hank you to my colleagues on BUSA, the BSA and in particular Brigette for making this edition possible.
Jeffers
From the Co-Editor A
very big warm welcome to this week’s special edition of Scope. It has been an honour for me, and the Business Students’ Association (BSA) to collaborate with BUSA and Jeffers on bringing you this ‘first of its kind’ issue which hopefully it can become a trend in the near future. As you will soon see this edition is all about France, Moulin Rouge and Business! For those of you who aren’t business students, hopefully we open your eyes to something new (fingers crossed it’s not just learning what Palaver is!) and you find this issue a breath of fresh air amongst your piles of assignments and assessments. If you have enjoyed this edition of Scope keep your eyes open for the release of the BSA’s Bond Business Review (BBR) next week. I wish you all the best for the rest of the semester. Join the journey to Thursday’s Moulin Rouge by liking the BSA on Facebook: https://www.facebook.com/BondBSA Sending love and light to you all.
Brigette xoxo Publications Director Business Students’ Association..
Bondies,
M
adame President
Welcome to another week! A couple of quick mentions to the week that was – thank you so much to all 950 of you that made it to Mid-Semester Bash on Thursday night. We hope you had a fantastic night celebrating in Mexican style. A particular thank you to those of us who came out to celebrate International Week. This was Bond’s first time dedicating a week specifically to our international students and clubs, and the feedback has been overwhelmingly positive. From the Colourfest to celebrate the Indian Holi Festival to the much-loved Global Food Fest, it was certainly a wonderful celebration of student life culminating in our International Ball on Friday night. I’d like to thank our International Student Committee – Albert Lim, Rob Sheppard, Amy Jackson, Huiming Lin, Miriam Fairhead, Alexandra Medrana, Chris White, Rudransh Bundela and Micah Beaumont, led by BUSA’s International Student Liaison Yahya Qatramiz with BUSA’s Vice-President (Recreation) Ben Thangkam as Deputy Chair. We all sincerely appreciate your commitment to this week. You may notice something different about this Scope – we’ve collaborated with the Business Students’ Association to bring you a bigger and better edition than before. A big thank you to Brigette Foot, Publications Director of the BSA, for all her hard work in bringing together this edition. We hope this is the start of further collaboration with our talented FSA representatives. We hope you enjoy the BSA’s contribution, and don’t forget to get your tickets for Thursday night’s Palaver early this week before they sell out!
This week subject enrolments open on Friday 9am on eStudent and class allocator the following Monday on mytimetable.bond.edu.au. Thank you so much to those of you who attended our New Core Curriculum Information Session and have transferred over to the new core. You’ll be able to officially enrol in Core 1 from Friday, and we’ll provide you with more information on Beyond Bond as we prepare to launch this next semester. If you’re having any issues with enrolling in your subjects – especially if you’re in your first couple of semesters – feel free to pop into the BUSA Office and ask for assistance from someone on the desk, or visit the Academic Affairs Director on your Faculty Student Association. As always, let me know if you have any queries at president.busa@bond.edu.au.
Mel x
The Business Students’ Association’s
President’s Address Hi all,
For those who are unaware, the Bond University Business Students’ Association (BSA) is the highest representative body for the Business Faculty here at Bond. We are aiming to not only enhance academic services for students but also their overall student experience. Here are just some of the ways we are doing this: • Palaver (Week 9): all-inclusive event this Thursday, which boasts receiving Best Faculty Student Association Event for the last three semesters running. Whilst our entire committee contributes to the organization, Annabelle Parker (Social Director) has been leading this charge to winning a fourth Best FSA event this semester. • Grad Season: launching for the first time in BSA history in Week 10, the BSA is making the communication of graduate opportunities its top priority. Serving also students in their penultimate year seeking internships, Grad Season will enlighten and also prepare students in the immense application process. It will be composed of the following: • PwC Job Interview Competition (Week 10): giving students and opportunity to refine their skills in the daunting application process. Expect to submit a CV and cover letter, work through the assessment centre phase and then face the CDC, Mark Hirst (Dean of Business Faculty) and the head PwC Graduate Recruiter for Brisbane, in a final panel interview. What do you win? Whilst Thomas Lennox (Competitions Director) is fully cementing this, we are aiming for the winner to receive an exclusive invite to PwC’s 2-Day working centre, providing an invaluable experience for that student’s development. • BSA’s Mentoring Luncheon (Week 11): Lily Burt (Corporate Relations Director) has been working tirelessly over the past semester in bringing on Industry Executives to mentor students over a Luncheon to be held in Week 11. Working in accordance with CPA, this will be an event to tap into the wisdom of ‘those who’ve already done what you’re trying to do’ and put yourself ahead of the pack in entering grad roles and applications. • ‘Make your Own Grad Job’: this semester the BSA has managed to form a relationship with a local notfor-profit, which aims to act as an incubator for startups. Essentially, ever had a great idea for an app, website or even general business? Silicon Lakes is where you would go to start this up. We have also secured 15 tickets to their ‘Pitch Weekend’, which invites people to work over a weekend in pitching and fully establish a working business, within 3 days.
These will be disseminated in the coming weeks. We also look forward to strengthening this relationship and exploring innovative opportunities for students. • BizCAP: the Business Community Action Program will be introduced next semester, in order to inject a sense of Corporate Social Responsibility into the Bond Business Community. The program will partner with a local not-for-profit and provide students with an opportunity to apply their Business skills and knowledge in growing this not-for-profit. Spanning almost all major disciplines within the Business Faculty, think of the program as more like socially responsible consulting, providing students with tangible volunteering experiences. Whilst these are just some of the things we are working there are also many more items on our agenda that we are working through for students. With the restructure to receive Class Representative Certificates via email, purchase of 10 new financial calculators and an overall commitment to continue to ‘take care of Business’, the BSA is very much looking forward to 2014. We hope to see you this Thursday at Palaver for undoubtedly, the best night of your semester.
Ben Carter
President Business Students’ Association
issue 16
contents
07 // French Inventions
17 // French Economy
08 // French Companies
19 // Moulin Rouge
10 // New Year, New You
20 // Photos
12 // Add a ‘lil French
22 // Great Print Debate
16 // L’Oreal
30 // What’s On
Communications Director Bridie O’Sullivan
Publications Director James Jeffree
Guest Co-Editor Brigette Foot BSA Publications
Contributors Jessica Howe, Luke Lovegrove, Ben Murphy, Penelope Meeves
Best French Inventions
1.
Refrigerator
2. Mayonnaise
Sewing Machines
3. Aqua Lung
4.
5. Hot Air Balloon
Canning
6.
The Braille System
7.
Most Innovative Companies of France
Pernod Ricard’s
Wine and spirits giant, Pernod Ricard’s, have hired innovation specialists whose job it is to facilitate their idea generation. This international network of innovators keep in touch through an internal social network and meet three times a year. Risk is encouraged, as is small scale market testing. A recent example is Absolut Tune, a mixture of vodka and sparkling wine being tested in Australia.
Danone
They introduced yogurt in the 1920s but did not sell it in the refrigerated section as it was only available at the local pharmacy. To reach their current goal of providing “as many people as possible” with healthy food, they analyse regional habits and then create products to accommodate local needs. When it expanded to India in 2011, they made products that can be stored at room temperature.
Essilor International
Nearly half the people on Earth can’t see well—2.5 billion of those people don’t have access to glasses or other vision correction. Essilor drives vans across India selling glasses for under $5 and in 2011 the company provided 9,000 American kids with glasses. They have also unveiled 235 new products including Optifog; lenses with advanced anti fog technology.
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A unique experience and opportunity with amazing prizes! Contact Thomas Lennox BSA Competitions Director thomas.lennox@student.bond.edu.au
New Year, New You
The Pant SuitBYvsJESSICA The Skirt Suit HOWE BY JESSICA HOWE
20 | George Street Review
The Skirt Suit vs The Pantsuit debate is a contentious and confusing issue for many women.It’s a personal preference that needs to be balanced with what’s social norms, industry norms, personal taste, and just a hint of rebellion (everyone needs to stand out, right?). No wonder the young ladies of today’s business world are confused! As Lily Allen so plainly states in her new song, it’s hard out here for a b**ch! But do the pants really beat the skirt when it comes to the art of power dressing? …Rarely. Despite Hilary Clinton’s prominent push for the power-playing pantsuit, recent research suggests that a masculine outfit won’t necessarily guarantee a good first impression on your co-workers, or your new boss. A study conducted at the University of Hertforshire, England, showed images of women in navy pantsuits and skirt suits with their faces blurred. 300 people rated these women on their confidence, success, trustworthiness, salary and flexibility. The participants were only given a few seconds to make their judgments, but the results of the study indicated that skirts make a more positive first impression.
This contradicts previous research that suggested women should dress more like men if they want to gain positions of power within predominantly male environments. Some deem these results concerning. A portion of women are now under the misguided belief that revealing clothes will get you further than brains, skill, passion and a pantsuit. I don’t believe this is the case. The study didn’t reveal that women should wear skirts that barely cover our lacy underwear. It demonstrated that women now have a greater choice when it comes to power dressing in the business industry. If anything, I think it shows our society has come a long way from believing women should be nothing but bare-foot and pregnant. We have now become a society that can respect a woman, no matter what clothes she has on (…almost). So next time you want to look powerful and confident in an interview, but your heels just don’t match that pantsuit… Don’t stress. You can pull out the business skirt, or dress.
“
Do we wear a skirt to show we can balance our femininity with our professionalism? Or should we go with the symbolic pantsuit from past decades, designed to break down the ‘boundaries’ of feminism?
“
I’ve often spent far too long in front of the mirror trying to decide whether to wear pants or a skirt to my interview. Do we wear a skirt to show we can balance our femininity with our professionalism? Or should we go with the symbolic pantsuit from past decades, designed to break down the ‘boundaries’ of feminism?
Add a lil’ French to Your Week Get into the spirit of Palaver and get your French Fever on!
001
002
003
004
Munch
Watch
Drink
Wear
MACARONS
MOULIN ROUGE
MOET
CHANEL
Moët et Chandon is one of the world’s largest champagne producers. The company holds a Royal Warrant to supply champagne to Elizabeth II. It was established in 1743 by Claude Moët, and annually produces approximately 26,000,000 bottles of champagne.
In 1921, a clever French businesswoman and belle of the Parisian social elite created a scent that revolutionised the way women smell. Ninety years later Chanel No 5 is arguably still the world’s most iconic perfume.
A sweet meringue-based A 2001 Australian–Americonfection made with eggs, can romantic musical film icing sugar, granulated directed and co-written sugar, almond powder by Baz Luhrmann. It tells or ground almond, and the story of a young Engfood colouring. It is also lish poet/writer, Christian called Luxemburgerli. The (Ewan McGregor), who falls macaron is commonly filled in love with the terminallywith ganache, buttercream ill star of the Moulin Rouge, or jam filling sandwiched cabaret actress and courtebetween two biscuits. san Satine (Nicole Kidman).
The BSA Presents
PALAVER 141
STRICTLY COCKTAIL ATTIRE BUSES LEAVE AT 11:30PM FOR AFTER PARTY AT CLUB LIV rETURN BUSES PROVIDED
“
The greatest thing you’ll ever learn is just to love and be loved in return ~Christian | Moulin Rouge~
The Richest Woman of France
L
However, her life is not as simple and smooth as you would assume. She is no longer involved in running the company her father founded after a 2011 legal battle with daughter Françoise Bettencourt Meyers proved she was unfit to manage her affairs. As a consequence, in February of 2012, the elderly widow, who suffers from dementia, was replaced on the company’s board by her 25-year-old grandson Amazingly, Bettencourt is 91 years of age and still Jean-Victor Meyers. benefits from an overwhelming large pay cheque. ’Oreal’s grand dame, Liliane Bettencourt, is no longer the world’s richest woman, though she grew wealthier this year thanks to the French cosmetics 9% rise in stock prices. However, she does remain the richest woman of France and the 11th richest person in the world with a net worth of $34.5 billion dollars.
An Insight into France’s Economy
France is ranked by Forbes as the 19th best country in the world to do business in. This is because the French economy is diversified across all sectors. The government has partially or fully privatized many large companies, including Air France, France Telecom, Renault, and Thales. However, the government maintains a strong presence in some sectors, particularly power, public transport, and defense industries. With at least 79 million foreign tourists per year, France is the most visited country in the world and maintains the third largest income in the world from tourism.
Paris implemented some austerity measures to bring the budget deficit under the 3% euro-zone ceiling by 2013 and to highlight France’s commitment to fiscal discipline at a time of intense financial market scrutiny of euro-zone debt.
France’s real GDP contracted 2.6% in 2009, but recovered somewhat in 2010 and 2011, before stagnating in 2012. The unemployment rate increased from 7.4% in 2008 to 10.3% in 2012. Youth unemployment shot up to 24.2% during the third quarter of 2012 in metropolitan France. Lower-than-expected growth and high unemployment costs have strained France’s public finances.
France ratified the EU fiscal stability treaty in October 2012 and Hollande’s government has maintained France’s commitment to meeting the budget deficit target of 3% of GDP during 2013, even amid signs that economic growth will be lower than the government’s forecast of 0.8%. Despite stagnant growth and fiscal challenges, France’s borrowing costs declined during the second half of 2012 to euro-era lows.
The budget deficit rose sharply from 3.4% of GDP in 2008 to 7.5% of GDP in 2009 before improving to 4.8% of GDP in 2012, while France’s public debt rose from 68% of GDP to 90% over the same period. France’s leaders remain committed to capitalism in which they maintain social equity by means of laws, tax policies, and social spending. Under President Sarkozy,
Socialist Party candidate Francois Hollande won the May 2012 presidential election after advocating progrowth economic policies, increasing the top corporate and personal tax rates, and hiring an additional 60,000 teachers during his five-year term.
The lastest stats as of December 2013: GDP/Capita: $39,600 Trade Balance: -2.2% Population: 66.0 M Unemployment: 10.3% Inflation: 2.2%
MOULIN ROUGE
The Moulin Rouge with it’s risqué cabaret and famous red windmill, has been exciting audiences since 1889. Joseph Oller and Charles Zidler, sharp businessmen founded the world-renowned ‘music hall’. During the fin-de-siecle, the Moulin Rouge provided bare-breasted Parisian girls whose unique dance moves were as flexible as their morals. The array of sideshows, singers, dancers and games of sex-for-sale catered to the salacious appetites of Montmartre’s finest. It’s no surprise that this establishment was given the epithet, “Le Premier Palais des Femmes” (The First Palace of Women). The Can-Can had been present in ballrooms since the 1930s and the Moulin Rouge swiftly cemented its popularity, making it a symbol of French culture in the 21st Century. Henri de Toulouse-Lautrec, one of the Rouge’s most illustrious patrons, captured the dance. Although initially, the Moulin Rouge had a reputation as a bawdy dance by courtesans, it quickly shed its reputation as a brothel and began attracting a high-class clientele. However, modern viewers are still likely to concede that the show is a bit naughty. Nowadays, the Moulin Rouge remains a huge cultural attraction and source of evening entertainment (sans children). The show features over 100 performers who are decked out in feathers, rhinestones and sequins. Although the champagne is thoroughly overpriced, the red Mill is a reminder of the French belle époque.
by Penelope Meeves
week eight
Photographer: Ben Thangkam | Chantelle Matches | Ahmed Al Harthy Events: International Week | Mid-Sem Fiesta
THE GREAT PRINT DEBATE Ben Murphy, a Bond University Journalism student, published in Bond Briefs an article criticising the 25th Anniversary Great Debate last week. Luke Lovegrove, convenor of the Great Debate, decided to respond to innacuracies published.
BIG IDEAS SMALL
CROWD FOR DEBATE
by Ben Murphy
I
nadequate publicity and communication ensured a disappointingly small audi¬ence for the 25th anniversa¬ry Great Debate, which fea¬tured two federal MPs.
of 12.15pm. The scheduling confu¬sion was due to university staff combining the debate with another anniversary event, making one event time and location rather than two.
Event organisation was shared Parliamentarians Steven Ciobo and between at least three departments, with Andrew Laming joined faculty staff, students BUSA responsible for bring¬ing the event and alumni on the debat¬ing panel to argue together. wheth¬er Bond was in its golden years. BUSA vice-president (education) About two dozen people watched the and organiser Luke Lovegrove said he had event, which was far less than organisers hoped for more attendees but considered had anticipated. the debate still a success. Publicity limited to the daily digest, which notori¬ously is largely ignored by the majority of the student body, has been partially blamed for the poor turn out. Pro-vice-chancellor Alan Finch, who was in the crowd, said he was disap¬pointed that more students did not attend, and sug¬gested the Student Daily Digest might have been a factor. “It may be the publicity of it which may have been an issue,” he said. “We find increasingly that the student digest is not re¬ally a good vehicle for advertising anything, because people just don’t read it.” Timing was also a prob¬lem, with the Student Dai¬ly Digest listing the event as an 11am start, rather than the actual start time
“I think the audience that was there were still really engaged in the event,” he said. “It was great to see so many different views and all the stories come out.” However some students were seen enjoying the free barbecue lunch and then leaving. Biomedical science stu¬dent Amanda Bell said the only reason she watched the debate was because she saw a friend in the au¬dience. “I didn’t see any promo¬tional information about the event at all,” she said. Despite there being some colourful answers from panelists, no clear winner was announced.
BIG ERRORS
MIND INACCURATELY REPORTS DEBATE
SMALL
by Luke Lovegrove
RESPONSE to “Big ideas, small crowd for debate” by Ben Murphy, published in Bond Briefs, Thursday, March 6, 2014
In a flurry of inaccurate and unsubstantiated claims, the 25th Anniversary Great Debate was greatly slandered by an article in Bond Briefs last week.
RETRACTION from Bond Briefs journalist, Ben Murphy:
“As a journalist for Bond Briefs I fully stand by the article in question and its intent. However, the editor of Bond Briefs changed the wording of a paragraph to state that publicity was limited to the daily digest, which was not the case.” Mr Murphy’s above comment is a welcome retraction, but does not rectify every inaccuracy in the article, and does little to indicate the actual marketing that was undertaken. The inaccuracies that were reported will simply be listed next to the actual facts of the day, followed by a short discussion. If a reference is necessary, be reassured that this author was also the organiser of the event.
“to argue whether Bond was in its golden years”
“About two dozen people watched the event”
The topic, verbatim as advertised, was “That we are currently in the Golden Age of tertiary student experience”.
Closer to ten dozen. The photo attached to the article did not display the people behind the cameraman nor to either side of the Amphitheatre.
“…listing the event as an 11am start…” The Toga Speeches, as a lead up to the debate, were set to begin at 11am under the arch. In every advertisement except the Daily Digest, the Debate itself was always advertised to begin at 12pm.
“Publicity limited to the daily digest” NB: The author has indicated that it was an editing error, but nonetheless this point should be clarified.
“…no clear winner was announced” The Debate was a discourse on ideas, not a competition. There was no judge.
The Debate was advertised on the following mediums: 1. Daily Digest 2. Facebook event shared on: - Bond University page (17k likes) It is disappointing to see so many - BUSA Facebook page (3k likes) inaccuracies published in such a - Bond Alumni page (6.5k likes) sensationalist manner in a Bond - Personal timelines (approx. 5k reach) ‘news’ article. 3. Front page of Bond Website (3days) 4. 25th Anniversary Blog 5. Bond University News Article 6. Scope Captain’s Corner Development Office in conjunction with the 7. BUSA’s weekly What’s On LSA invite a different law firm to campus
every week for six weeks in semester one each year. In previous years, these hugely beneficial networking and information sessions pulled appalling numbers in the single digits. This year, the mammoth efforts made by Ms Nadia Singh of the GDO and Mr Eoin Coffey of the LSA, such as providing free pizza and pulling students from the Library owever, the core purpose of Mr Murphy’s immediately beforehand, managed to fill article rings true. The Debate was not these events and avoid a potential corporate attended in the numbers that were hoped embarrassment for the University. This is for. The reason for this was not a lack of another example of student disengagement promotion, as Mr Murphy has asserted. with events, and one that was only solved Instead, it is due to a trend of disengagement through huge efforts by the individuals in the student community. involved.
STUDENT DISENGAGEMENT
H
Nowadays, the only events that draw a crowd of students involve vast amounts of pre-drinking, followed by more drinking and finished with some very serious alcohol consumption. Students are simply no longer engaged in intellectual and nonalcoholic events such as a debate, despite the benefits that come from those pursuits. In an inherently selfish manner, students unable to see a direct benefit to themselves will not bother to attend. Amanda Bell, a student and attendee of the Debate, concurs stating “…it’s a shame that a university with such highly rated academic standards of students have students who themselves aren’t interested in discussion and debate”.
In the Faculty of Law, the Graduate
Perhaps, though, it is indicative of a slow change in culture. Two years ago, an event such as the Great Debate, similarly to Law’s info sessions, would have seen even less attendees, so maybe the trend is again beginning an upwards sweep. With many more 25th Anniversary events on the horizon, such as the Twilight Relay and a TedX Bond University conference, students will again be given the opportunity to decide whether it is worth them engaging in activities other than drinking and staying at home. Whatever the opinion on this article, the decision to take action and engage in different aspects of university life will always remain with the students.
Where will your degree take you?
Bond University Careers Fair thursday, March 27 4.30pm - 6.30pm Bond University Sports Hall The Bond University Careers Fair will give you the opportunity to engage with potential employers from a range of industries.
DS1552
Make sure you dress to impress. The 2014 Careers Fair could have you on the road to success!
scope © BUSA 2014