BOND UNIVERSITY
SCHOOL OF
COMMUNICATION
AND MEDIA
Everyone has expectations for their future … And success means different things to different people. Some are happy to live from day to day. Others – like yourself – want much more. You think bigger. You want to move faster. You want to go further. You’re determined to achieve something extraordinary. At Bond University, we recognise your passion and fast-track your progress.
BOND UNIVERSITY. WE SHARE YOUR AMBITION. WE BRING IT TO LIFE.
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DEAN OF HUMANITIES & SOCIAL SCIENCES WELCOME In the Faculty of Humanities & Social Sciences our emphasis is on bringing together the applied and vocational, and the truly academic. Our undergraduate and postgraduate programs offer a complete learning experience while giving students access to internationally trained academic staff. Our programs not only provide the required theoretical frameworks, but are innovative and practical, and provide opportunities for you to gain the real skills you need for the workplace. You will study in a truly diverse environment with students from many different countries and cultures, all of whom are encouraged to share their knowledge and experience in our small, personalised classes. We are also fortunate to have Study Abroad students from countries all over the world who find that our subjects not only complement their degree from home, but also offer specific insight into the culture of Australia and beyond. In addition to providing a memorable and fulfilling life experience, your studies in the Faculty of Humanities & Social Sciences will lay the foundations for your future success in whatever career you choose. I look forward to welcoming you into the Faculty of Humanities & Social Sciences.
Professor Raoul Mortley, AO Dean and Pro Vice-Chancellor Faculty of Humanities & Social Sciences
Bond University was given its University status in 1987, having been established under an Act of the Queensland Parliament. Bond is part of the Australian system of higher education, and is recognised as an accredited Australian university by the Australian Ministerial Council on Education, Employment, Training and Youth Affairs (MCEETYA), which is responsible for establishing national protocols for education in Australia. It is also a full member of Universities Australia (UA) and the Association of Commonwealth Universities.
CONTENTS 04 Dean of Humanities & Social Sciences Welcome 06 Head of School Welcome 08 Communication 13 Computer Games 16 Film and Television 21 Journalism 24 Multimedia Design 27 Pathways and Bond College 28 Research Degrees 30 Scholarships and Internships 32 Bringing Ambition to Life
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HEAD OF SCHOOL WELCOME Communication and media services are among the fastest growing sectors of modern economies. Employers are looking for graduates with abilities of expression, logic and engagement who are capable of communicating effectively. They are also looking for graduates with knowledge and skills in communication, media and digital design, and with hands-on training in film and television. At the same time students are looking for relevant and engaging education to prepare them for profitable careers in dynamic new fields. The School of Communication and Media is home to highly qualified and truly inspirational teachers and researchers from academic and industry backgrounds. Our staff and students are extremely productive. They win awards and advance their professional and social contacts through a shared interest in communication and media, research and practice. We offer up-to-date undergraduate and postgraduate degrees preparing students for professions in: • Advertising • Computer Games • Corporate Communication • Film and Television • Journalism • Media • Multimedia Design • Public Relations In the School of Communication and Media we also allow our students to create interesting combinations of interdisciplinary studies, even across faculties. Why not consider mixing a communication degree with business subjects or a journalism degree with international relations? Best of all, we have a low staff to student ratio so we work closely with students to bring their communication and media career ambitions to life.
Professor Raoul Mortley, AO Dean and Pro Vice-Chancellor Faculty of Humanities & Social Sciences Acting Head of School of Communication and Media
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COMMUNICATION
COMMUNICATION www.bond.edu.au/communication-media The School of Communication and Media offers a variety of degrees within the communication discipline. These include: • • • • • • • • •
Bachelor of Arts Bachelor of Communication Bachelor of Communication (Business) Postgraduate Diploma in Communication Master of Arts Master of Communication Master of Communication (Business) Master of Communication (Professional) Master of Communication (Business) (Professional)
No other time in human history has depended so completely on mediated human communication and in no other time has business depended so heavily on the communication competencies of university graduates. According to Graduate Careers Australia, employers place communication competence above all other knowledge and skills for university graduates and for this reason, the career opportunities for communication and media graduates are staggering. Dr Jeff Brand - Associate Professor, School of Communication and Media
GET YOUR MESSAGE ACROSS
COMMUNICATION MAJORS
If you love working with people, a degree in communication is a great place to start. Whether it’s conflict resolution in the community, corporate negotiations, communicating through the mass media via public relations and advertising, or working with the latest multimedia technologies, Bond University will give you all the tools you need to bring your ambition to life.
Advertising Advertising is the creation and delivery of specific messages by appealing to an audience visually, experientially and textually. The field incorporates creative design, copy writing, market analysis, media selection and account management. The Faculty of Humanities & Social Sciences course focuses on advertising as not just a small component of a broad-based communication degree but as its own specialist area.
Studies in communication offer a broad set of skills that can be adapted to a wide range of careers in almost every industry sector you can imagine. At the heart of it all, communication is about engaging people, getting your message across and understanding the messages of others. This is seen in many fields, including the rapidly expanding interactive entertainment industry, advertising and public relations organisations or in television, newspapers and radio. It could be in a corporate or legal setting, negotiating contracts or managing human resources. It could be in a government department devising new social policies, or it could be promoting the latest computer games. The range and flexibility of Bond’s communication degrees gives you the opportunity to explore all of these options and more. You can tailor a broad-based communication qualification by selecting one or two majors in a specific area of interest or major in communication as part of other degrees.
Students will be introduced to the foundations of advertising and will become proficient in the utilisation of core principles in advertising practice. This knowledge becomes the foundation for more advanced processes including campaign research strategies, direct response, creative processes, media strategies (including the interactive environment) and advertising in the global marketplace. Students will have a comprehensive understanding of integrated marketing communications and advertising’s role in the communication process through interactive tasks. These include the preparation of case studies, developing entire advertising campaigns, engaging with commercial clients and the opportunity to speak with industry professionals. Students actively engage in marketing communication challenges. They research markets, devise strategies, plan tactics and make competitive team pitches to real clients.
Our graduates are now working with leading advertising agencies, as award-winning investigative journalists, in public relations consultancies, marketing roles and more. The first hand experience, industry contacts and practical knowledge graduates gained at Bond put them way ahead of the competition when it came to applying for jobs. Whatever pathway you choose, you’ll find that your communication qualifications are in great demand in the workplace, both here in Australia and all over the world.
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Andrea Clarke
COMMUNICATION
Director - Clarke & Pennell Media Communications, Melbourne 1993
Commenced Bachelor of Arts at Bond University, tailoring degree by majoring in journalism, international relations and communications.
Gained practical work experience through an internship in the newsroom at Channel Ten Brisbane, made possible by Bond’s industry contacts.
1996
Graduated with Bachelor of Arts in just two years thanks to Bond’s fast-tracked degrees, and secured position as reporter for Prime News Kalgoorlie.
1998
Appointed news reporter for Channel Ten Sydney.
2004
Moved to Washington DC as a freelance reporter for Channel Seven and Reuters Television.
2008
Appointed Media and Communications Officer for International Relief and Development in Washington DC, helping to provide communities in developing countries with the tools and resources needed to become self-sufficient.
2009
Promoted to Senior Communications Director of the Save Darfur Coalition, Washington DC.
2011
Cofounded and became Director of Clarke & Pennell Media Communications, Melbourne.
Communication and Media Studies In the tradition of liberal education, communication and media studies offers students an opportunity to explore the complex world of human interaction with a critical eye. Communication and media are challenging fields for both study and work. The complexity of human communication requires understanding and analytic professionals. A rapidly developing body of academic literature looks at the many roles of communication and the media and the issues they raise about life in the 21st century. For students seeking advanced careers in a range of communication and media professions, a flexible study major allows students to explore the field more deeply. Majors are also available in the areas of Journalism and Film and Television within some communication degrees. Please see the relevant pages within this brochure and visit www.bond.edu.au/hss for course structures. Corporate Communication A growing number of Australia’s top managers and executives see communication as central to facilitating the operation of organisations and positioning them with a leading edge as they reconfigure themselves for a global environment and redefine the products and services they can provide. Future managers and corporate communication leaders must understand the processes for creating, accessing and delivering communication services. They need to know how communication relates to corporate and organisational strategy. Students undertaking corporate communication will study areas such as conflict resolution, crisis and risk management and interpersonal, intercultural, gender and organisational communication among other corporate communication areas.
Public Relations Public relations is one of the fastest growing industries in today’s corporate environment. This field involves a combination of communication activities and press coverage, designed to enhance the prestige or goodwill of a company’s product or an individual. The Faculty of Humanities & Social Sciences offers an exciting practical course designed to familiarise students with the public relations industry and the key roles and responsibilities of public relations practitioners. Students will have the opportunity to develop and apply a variety of skills through the creation of, and participation in, actual public relations event simulations and activities including writing speeches, managing crises, writing press releases, developing online brochures, researching and writing a campaign document and running simulated press conferences. Bond provides students with knowledge of community relations, employee relations, media relations, multicultural communication, issue and crisis management, executive speech training and organisational relationship management. Offering comprehensive courses in this dynamic career, we maintain an excellent relationship with the Public Relations Institute of Australia (PRIA) the Public Relations Industry’s leading professional body and have the largest number of PRIA accredited programs in Australia.
HYBRID Degrees A Business component is available to students enrolled in the Bachelor of Communication (Business), Master of Communication (Business) and Master of Communication (Business) (Professional). Areas of specialisation within this component may include marketing, finance or international business.
BA
Alumnus
Dr Jane Johnston Associate Professor of Public Relations Jane Johnston has 20 years experience in public relations and journalism. She has written and edited several books, including Public Relations: Theory and Practice (co-edited with Clara Zawawi, the first edition earned them a Public Relations Institute of Australia award for excellence), Media Relations: Issues and Strategies and Breaking into Journalism with Mark Pearson. Jane’s research focuses on the role of narrative journalism in the media, communication between the courts and the media and the depiction of PR in popular culture. Before moving into academia Jane worked in both the PR and journalism industries: first as a print journalist for the ABC and News Limited in Australia and then for The News Group in the UK, followed by PR roles in the corporate and not-for-profit sectors.
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COMMUNICATION
EXPERIENCE DAYS
CAREERS
Each year, the School of Communication and Media hosts three experience days in the fields of advertising, journalism and public relations. These popular events are free of charge and limited to small numbers so that individual instruction can be given.
Graduates could expect to find themselves in positions such as: • Account manager • Copywriter • Event coordinator • Journalist • Marketing manager • Media buyer • Public relations practitioner
Aimed at Year 11 and 12 high school students, experience days allow participants to gain a hands-on understanding of what it’s like to work in each of these dynamic fields. Journalism Day (J-Day) Journalism Days are packed with information, campus tours and interactive activities. These include a news writing workshop, television news reading session in one of Bond’s studios and guest lectures from Bond’s journalism academics and industry professionals from the Gold Coast Bulletin. Advertising Day (AD-Day) The action packed Advertising Days incorporate a tour of the campus; “Power, Passion, Persuasion”, an introduction to the dynamic world of advertising, “The Great Advertising Challenge” interactive workshop; and culminate with talks given by Bond’s leading advertising academics and industry professionals. Public Relations Day (PR-Day) This insight into the public relations industry will give participants the opportunity to engage in mock media conferences and interactive scenarios that will handle the fallout of a major publicity event as well as experience the University campus and lectures by Bond’s renowned public relations academics.
Learn more about careers in communication and media at www.bond.edu.au/communication-media.
PROFESSIONAL DEGREES The professional degree offerings are an evolution of a traditional university degree, combining discipline specific theory with cross faculty knowledge and practical industry experience. They provide students with exceptional workplace and academically comprehensive postgraduate degrees. The professional degrees follow the same course structure as that of the existing communication postgraduate degrees. However they include a professional segment, an additional study and experience component. This professional segment consists of three subjects: • Field Project • Field Project Report • Professional Portfolio Our professional degree offerings include: • Master of Communication (Professional) • Master of Communication (Business) (Professional) For course structures please visit www.bond.edu.au/hss.
COMPUTER GAMES
COMPUTER GAMES www.bond.edu.au/communication-media The School of Communication and Media offers the following study option within the field of computer games. •
Bachelor of Computer Games
Multimedia is truly the realm of the most passionate of artists and fervent of programmers. It is a domain where technology and design collide, evolving daily, to meet the information, entertainment, education and social hunger of humanity. Dr Penny De Byl - Associate Professor, School of Communication and Media
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COMPUTER GAMES
COMPUTER GAMES ARE SERIOUS BUSINESS The interactive entertainment industry grosses more than $70 billion worldwide each year. In Australia alone, the industry is worth $2 billion, with that figure set to increase. It may sound like child’s play but the computer games industry is serious business. Interactive media products are only one aspect of an industry that offers a wealth of new career pathways. The publishing, manufacturing, distribution and retail facets of interactive entertainment products each present a suite of employment opportunities. There is the promotion of computer games through public relations, advertising, marketing and the media; the establishment of legal frameworks, encompassing all aspects of law and government policy for digital media; and company operations, embracing all elements of business and corporate management. Bachelor of Computer Games students use state-of-the-art Apple Macs and Dell multimedia towers with dual LCD screens and tablets, as well as industry standard suites of sound, image, video and programming software. Students enrolled in the program will have exclusive access to the Level Up Lab which houses networked Alienware PCs, Xbox 360, Kinect cameras, Sony Bravia projector, LCD TVs, iPods, iPads, PSP, legacy hardware, Unity 3 development software for 3D development and iPhone applications, 3DS Max, flip video cameras and a library of over 600 software titles. In addition to focusing on the core design elements of programming, digital imaging, sound / audio and logic, this degree incorporates a complementary major in your choice of related disciplines such as advertising, film and television, journalism, IT, marketing, public relations and corporate communication. This allows our students to expand their career opportunities within the industry.
Bond’s established links with blue chip industry leaders in games development and publishing, as well as peak government bodies like the Australian Government Classification Board, give students access to the best possible internship opportunities with organisations who are recruiting staff in order to keep up with market growth. If your goal is to forge a career in this exciting and challenging field, then Bond’s Bachelor of Computer Games with a major in our carefully selected allied fields, will give you the advanced qualifications you need to bring your ambition to life. CAREERS Graduates could expect to find employment in positions such as: • 2D and 3D animator • Documentation and legal specialist • Games journalist • Level designer • Programmer • Project manager • Quality assurance tester • Story writer For course structures please visit www.bond.edu.au/hss.
Dr Jeff Brand Associate Professor of Computer Games and Multimedia Dr Brand is one of Australia’s leading academics in Computer Games and New Media, conducting research in Australia, New Zealand and the U.S.A for government and industry. His client portfolio includes the former Office of Film and Literature Classification Board, the Australian Communications and Media Authority, SBS Corporation, the Interactive Games and Entertainment Association and the Australian Centre for the Moving Image. Dr Brand conducts most of his research on computer game audiences and is author of the Interactive Australia series – a comprehensive study on a range of games issues in Australia. Dr Brand has been a guiding voice in the ongoing games classification debate in Australia and continues to be an advocate for games and new media development in Australia.
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FILM AND TELEVISION
FILM AND TELEVISION www.bond.edu.au/film-tv The School of Communication and Media offers a variety of study options within the field of film and television. These include: • • • • •
Bachelor of Arts Bachelor of Communication Bachelor of Communication (Business) Bachelor of Film and Television Master of Arts
At Bond, you learn to think about the language of film and television. You learn to take command of the production process, and you leave with the confidence to go out and make films. We’ll open the door to your film making career. Michael Sergi - Director of the Centre of Film, Television and Screen-Based Media, School of Communication and Media
LIGHTS, CAMERA, ACTION! Do you want to make movies or work in film and television? Have you got a great idea for a script and you want to take it from page to screen? Do you want to shoot, produce, edit, market, distribute and bring your film to life on screen? Bond’s Bachelor of Film and Television is a highly practical hands-on degree that blends modern film making techniques with creative practice principles to deliver a world-class film-making education. Located in one of Australia’s major movie-making centres, and not far from the Warner Roadshow Movie Studios, the Centre for Film, Television and Screen-Based Media is well connected to the Australian film making industry. Our professors and lecturers are active in the industry and have strong relationships with local film, television and media production companies. Bond University’s Bachelor of Film and Television degree is heavily hands-on and project-based, allowing students to balance creative practice theory with practical productions and enabling them to explore their individual creativity. Each year our students make over 400 film and television productions. The course is focused on the key creative areas of directing, producing, screenwriting, cinematography, editing and sound design.
Graduating students from the Bachelor of Film and Television have their work shown at Centrescreen, a gala showcase event where industry professionals judge the graduating students’ films. Centrescreen has been supported by major film and television organisation such as VideoPro, the Australian Directors Guild, the Australian Writers Guild, the Australian Cinematographers Society, the Screen Producers Association of Australia and Kodak. This screening event provides students with the opportunity to receive industry level feedback on their films and make important contacts and connections with these professionals. Short films produced by students as part of their courses have won many awards at local and national film festivals, with many graduates going on to achieve recognition in some of the world’s most prestigious festivals such as Tropfest, the Queensland New Film Makers Awards and Sundance. Our website features the Centre Showreel, a collection of projects created by students. The Showreel demonstrates the quality of work in subjects such as Music Video Production, Screen Production, Documentary Production and News Production. Visit www.bond.edu.au/hss-showreel.
Our unique teaching program and personalised approach challenges all students to be leaders and creative thinkers. Students will acquire skills in traditional and emerging production technologies, develop cinema aesthetic and critical faculties, and receive insight into the commercial and industrial aspects of the film and television industry.
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FILM AND TELEVISION
Michael Sergi Director of Film and Television After graduating from Curtin University, Associate Professor Michael Sergi spent three years at AFTRS learning from some of the world’s best directors including Philip Noyce and Mike Leigh. Michael has directed over 100 hours of television drama, produced and directed many short films, TV commercials, music videos and produced and co-wrote a feature film. While principal film and television lecturer at the University of Canberra, Michael was also the artistic director of the Canberra International Film Festival for thirteen years, a member of the ACT Cultural Council and the ACT representative for the Australian Directors Guild. Michael is currently an advisor to the Gold Coast Film Festival and a judge for the Queensland New Film Makers Awards and the Australian Directors Guild.
In the interests of encouraging further industry connection and promoting excellence in the field, lectures are often presented by visiting professionals such as: • Bruce Beresford, Director of Driving Miss Daisy, Double Jeopardy, Paradise Road and Mao’s Last Dancer • Cathy Henkel, Director of Orangutans in the Burning Season • Chris Brown, Producer of the Australian epic The Proposition • Darius Khondji, Director of Photography for films such as Se7en and Panic Room • Michael Angus, Director of the multi-award winning documentary Salt • Robert Kosberg, Producer of 12 Monkeys • Rolf de Heer, Director of 10 Canoes and Bad Boy Bubby • Scott Powell, Senior Editor on the hit television series 24 No matter where your script or screen ambition lies, Film and Television at Bond University can help you bring it to life.
BUFTA The Bond University Film and Television Awards (BUFTA) is a short film competition open to all Australian Year 11 and 12 secondary school students and is one of the largest and richest competitions of its kind in Australia. There are six categories for films to be entered into. All category winners receive different prizes; with the overall winner receiving a full tuition scholarship to study a Bachelor of Film and Television at Bond University. For more information about BUFTA please find us on Facebook at www.facebook.com/BUFTA.
FACILITIES AND EQUIPMENT Bond University is one of the largest, and most modern production facilities in South East Queensland. Students have access to state-of-the-art facilities and equipment, such as 35mm and 16mm camera kits, all with Zeiss prime lenses, and high-end Panasonic Cine-HD cameras. There are over 40 editing stations with Avid Media Composer and Final Cut Pro, Pro-Tools LE and 5.1 HD audio mixing suites, and a fully equipped three-camera modern television studio. Our newly built Equipment Loan Store also has a large range of industry standard lighting, camera and sound equipment for students to utilise throughout their studies.
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FILM AND TELEVISION
In addition our facilities have the following equipment: TV STUDIO • 3 Sony Cameras • Autoscript autocue • Large bluescreen • Specialised studio lights TV CONTROL ROOM • Grass Valley Kayak ME2 Vision Mixing Desk • Discreet monitoring with Panasonic HD monitors • Chyron Character Generator • DigiDesign Venue SC48 Audio Desk 5.1 CHANNEL AUDIO MIXING SUITE • DigiDesign Control 24 mixing desk with Pro Tools 8 HD and Dynaudio Acoustic monitors EDITING STATIONS • 40 individual stations, each with 24” screen Apple Macs or Dual Core Mac Pros FILM AND TELEVISION PRODUCTION EQUIPMENT • Stedicam • Panasonic 17” HD field monitors • Miller fluid head tripods with 100mm bowls • Sennheiser 416, 816, ME 66 and wireless microphones, as well as headphones • A large collection of Redhead, Blondies, Fluro and Dedo light kits • Edirol 2 and 4 track digital audio field recorders
In 2011, the Bond University film and television studios will be the first educational facility in the Southern Hemisphere to be fitted with the comprehensive workflow tool EditShare. Designed to store material in one centrally located repository, EditShare allows multiple collaborators to draw down parts of a project and work on them simultaneously. Expanding on the existing capacity of Bond’s 40 state-of-the-art Mac editing stations, Avid Editing Suites and Final Cut Pro capacity, the EditShare system adds over 32 terabytes of raided storage that will catapult the students of Film and Television at Bond into the digital future of film making and television production. See more information about Film and Television by visiting the website at www.bond.edu.au/film-tv.
JOURNALISM
JOURNALISM www.bond.edu.au/communication-media The School of Communication and Media offers a variety of degrees within the journalism field. These include: • • • • • • • •
Bachelor of Arts Bachelor of Communication Bachelor of Communication (Business) Bachelor of Journalism Master of Arts Master of Communication Master of Communication (Business) (Professional) Master of Journalism
In the modern era citizens are bombarded with information from all quarters via a range of media. Journalists have an important role to play in this new digital world as professional truth-seekers, protecting democracy from those who seek to damage it with rumours and half truths. It’s a career where you really can make a difference to the very fabric of society by finding important information, checking it thoroughly and reporting it in an interesting way within a tight deadline. Professor Mark Pearson - PROFESSOR OF JOURNALISM, School of Communication and Media
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Candice Dixon JOURNALISM
Presenter - Saturday Disney, Channel 7
Bond’s three semesters per year meant that I could complete a Bachelor of Communication in just two years and launch my career at a very young age. On a television program like Saturday Disney, communication, journalism and general media skills are all very important. Bond’s communication program was the perfect foundation for me to kick-start my career. I majored in journalism which gave me a really good understanding of writing, researching and camera operations. My lecturers helped me line up internships with Channel 9 Gold Coast News and 102.9 Hot Tomato. I also worked on various television and movie sets as an extra while I was studying. I finished my degree with invaluable knowledge from lecturers and fellow students. I now look to my lecturers as mentors and feel as though I could still contact them for support.
BComm Alumnus
TELL THE STORY Journalism qualifications are your key to a world of exciting career opportunities in the media. If your dream is to work in the media, interviewing high profile politicians and celebrities, seeing your byline on a front page newspaper story, breaking news headlines online and jetting around the globe to file television reports on international issues, Bond University’s Journalism degrees are for you.
We recognise the diversity of the media and the range of specialised journalism positions throughout the realm of new media industries. That is why we place an emphasis on reflective practice, hands-on experience, access to industry professionals, familiarisation with new technologies and techniques, and insightful understandings in professional media contexts. All of this makes journalism at Bond the perfect program to bring a career in journalism to life.
J-DAY
Our programs are designed to equip students with the skills they need for successful careers in news and current affairs in the modern media. The hallmarks of the program are its leading edge approach and its emphasis on ethical truth seeking. It uses a combination of practical workshops, internships, flexible degree offerings and state-of-the-art technologies to produce graduates who are keenly sought after by both traditional outlets and new media players.
Each year the Faculty of Humanities & Social Sciences hosts Journalism Day (J-Day). Secondary school students from Year 11 and 12 visit the campus for a day to learn about a career in journalism and see what journalism at Bond is really like. Students attend journalism lectures by Bond’s highly regarded journalism academics, listen to guest speakers on life in journalism and become broadcast journalists for the afternoon by getting involved in the interactive workshops in Bond’s television studio.
The journalism program has strong links with important media organisations, including the Gold Coast Bulletin and the Tweed Daily News, channels Nine, Seven, Ten, NBN and the ABC, and radio stations Hot Tomato, Sea FM and 4CRB-FM. These links allow for rich internship and scholarship opportunities.
For more information on these events, please email hssevents@bond.edu.au.
JOHN BURTON CADETSHIP The John Burton Cadetship-Scholarship in Journalism is awarded annually to Year 12 students who have strong academic credentials and a demonstrated commitment to a career in print journalism. As a partnership between Bond University and the Gold Coast Bulletin, it is a four year program alternating work and study, with a guaranteed position as a newspaper journalist on completion. Successful candidates will study the Bachelor of Journalism and work as a paid cadet at the Gold Coast Bulletin on a semester-on / semester-off basis. Journalism at Bond also features a successful Visiting Journalist Program where experienced journalists work alongside students on their news projects.
CAREERS Graduates could expect to find themselves in positions such as: • Advertorial writer • Broadcast journalist or editor • Magazine writer or editor • Print journalist or editor • Public relations practitioner • Web writer or editor For course structures please visit www.bond.edu.au/hss.
Mark Pearson PhD Professor of Journalism Professor Mark Pearson’s professional career spans more than three decades. He has written for some of the world’s most trusted media including The Australian, The Wall Street Journal and The Far Eastern Economic Review. Professor Pearson’s major research interest is the law of journalism and social media. He has written and co-authored six books, including The Journalist’s Guide to Media Law, the leading textbook used by Australian journalism students. Professor Pearson is Australian correspondent for Reporters Sans Frontières and is a research associate with the Pacific Media Centre at AUT, New Zealand. He tweets from @journlaw and blogs from journlaw.com
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MULTIMEDIA DESIGN
MULTIMEDIA DESIGN www.bond.edu.au/communication-media The School of Communication and Media offers a variety of study options within the field of multimedia design. These include: • • •
Bachelor of Multimedia Design (Advertising) Bachelor of Multimedia Design (Mass Communication) Bachelor of Multimedia Design (Production
My passion is design and I believe good design can be applied to many different mediums. I am constantly inspired by the creativity that emerges from my students as they are taught the theory behind great digital design and then encouraged to break the rules they have just been taught. It gives me great pleasure to watch where the students take what they’ve learned in my classes into their professional careers. Jan Jervis - SENIOR TEACHING FELLOW, COMPUTERS GAMES AND MULTIMEDIA
DESIGN YOUR FUTURE Multimedia can be defined as electronically delivered combinations of text, art, sound, animation and video often with interaction, appearing regularly in areas such as business, education, public places, games, film, marketing and advertising. Developments in information and communication technology are driving changes across the globe, responding to the demands of industry sectors such as advertising, media communication, video game development and screen production. The Bachelor of Multimedia Design with majors in Advertising, Mass Communication, or Production, all offer a comprehensive foundation in specialist skills relating to digital image design, web design, 2D and 3D video, animation, sound, special effects and computer games. Our key multimedia design subjects and specialist majors that form part of the degree, equip students with a solid foundation in digital design. This allows students to focus on their strengths and passion, eventually guiding them into a rewarding career of their choice. The focus of this degree is to equip students with technology and design skills in industry standard software and also to ensure students have a clear understanding of the theory and principles behind their choices. In the digital media design subject, students are taught the fundamental design principles necessary for professional multimedia design. These are applied to image editing, packaging design and other pieces that assist with the start of a portfolio of their work. In website design students learn to plan, design, create and then publish to their unique URL, a web address supplied by Bond University. This real world website must address the latest web standards and rules for accessibility and professional website design. Students are encouraged to create a website for real clients.
In the sound subject students learn about sound production by creating sounds for a selected video. They are expected to showcase a combination of music theory, aesthetics and composition, recording studio practice and electronic sound generation, and use these skills to create ambient special effects for the video. Students in both 2D animation and 3D modelling and animation are required to create short animated movie clips using the principles and techniques for animation and theory taught in the subjects. The student’s final multimedia subject is a capstone project. Working in small groups with guided instruction from the lecturer, they plan, create, develop, test and document a project of their choice from start to finish. This project is especially useful for their portfolios while also allowing the students to gain experience of real world expectations within a protected environment. Bond’s Bachelor of Multimedia Design programs open up a wealth of new and exciting career opportunities in all areas of mass media, from film, television and advertising production through to journalism, photography and video gaming. This enables you to design your future and see your ambition come to life.
FACILITIES Students are taught in state-of-the-art Apple Mac computer labs and have access to sophisticated Waecom boards for developing their designs.
CAREERS Graduates could expect to find employment in areas such as: • 2D and 3D animation • Advertising creative • Art direction/visual design • Digital image design • Interface design • Multimedia design/project design • Multimedia development • Web design and related areas For course structures please visit www.bond.edu.au/hss.
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MULTIMEDIA DESIGN
Jan Jervis Senior Teching Fellow, Multimedia After an early career in fashion and textile design that included five fashion design awards, Jan’s passion for design and its application across different media led her to complete a Master of Multimedia Degree at Bond University. Jan joined the staff of Bond University in 2001 and has since received two ‘Excellence in Teaching Awards’. She enjoys lecturing in all areas of digital design relating to multimedia and visual communication and especially in topics such as design principles, colour theory, typography design, history of design and website design. Jan is currently pursuing research on the importance of design in digital literacy and as a multidisciplinary core skill for 21st century communication and media graduates of higher education.
PATHWAYS AND BOND COLLEGE
PATHWAYS • • •
•
Diploma in University English Studies Bachelor of Arts (EIL) Graduate Certificate in University English Graduate Diploma in University English Studies
Bond’s pathway programs are designed for international students whose English language does not meet the required level for entry into Bond University’s undergraduate or postgraduate programs. The pathway programs assist students to develop English language competency and prepare students for their university studies. The pathway undertaken by students depends on their existing English language abilities. Some students will be directed to the Bond University English Language Institute (BUELI) in order to raise their English language abilities to the required level for entry into the University’s pathway programs. Please see the Bond University’s Undergraduate and Postgraduate Guides for pathway course structures and the IELTS pathway map.
BOND COLLEGE The Bond College Foundation Program is a bridging program between secondary studies and undergraduate studies for both Australian and international students. The Foundation Program consists of 28 weeks of full-time study and focuses on the core academic requirements for entry into undergraduate degree programs at Bond University. The program has been designed to be distinctive, with emphasis on intellectual development and thinking. Courses include basic mathematics, the history of western thought, classical literature and world history. The Bond College program, through its Board of Studies has set the academic requirements and all students who successfully complete the program will be guaranteed a place at Bond University*. Some students may be directed to the Bond University English Language Institute (BUELI) before admittance to the Bond College programs. *Undergraduate Health Sciences programs will require Bond College students to achieve a minimum of 65 per cent overall for direct entry, with 65 per cent in pre-requisite subjects. Undergraduate Law programs will require Bond College students to achieve a minimum of 60 per cent for provisional entry and 65 per cent or above for direct entry. There are no guaranteed places from Bond College to the Bachelor of Architectural Studies. It requires Bond College students to achieve a minimum of 65 per cent overall to be considered competitive for a place.
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RESEARCH DEGREES
RESEARCH DEGREES The general requirements for admission to the Master of Arts (by Research), the Master of Philosophy or the Doctor of Philosophy (PhD) program are available in the Bond University Handbook which can be downloaded at www.bond.edu.au/student-resources/handbook. Requirements for Master of Arts (by Research), Master of Philosophy and the PhD program in the Faculty of Humanities & Social Sciences are set out below. Some programs within the Faculty may have more specific requirements. MASTER OF ARTS (BY RESEARCH) The minimum requirement for admission to Master of Arts (Research) candidature is: • A four year (eight semester) honours’ degree (First class, 2A, 2B OR • A qualification or combination of qualifications deemed to be equivalent to the above by the Higher Degrees by Research (HDR) Committee. MASTER OF PHILOSOPHY The minimum requirement for admission to Master of Philosophy candidature is: • A four year (eight semester) honours’ degree (First class, 2A, 2B) OR • A qualification or combination of qualifications deemed to be equivalent to the above by the HDR Committee.
DOCTOR OF PHILOSOPHY (PHD) The minimum requirement for admission to Doctor of Philosophy (PhD): • A four year (eight semester) honours’ degree (First class or 2A) OR • A research master’s degree OR • A qualification or combination of qualifications deemed to be equivalent to the above by the HDR Committee. Candidates who have completed more than nine months of Master of Arts (by Research) or Master of Philosophy and who meet the requirements for admission to PhD candidature, may apply to be admitted to confirmed PhD candidature. In successful cases the PhD candidature will be considered to have begun at the time of commencement of the Research master’s degree.
STATEMENT OF RESEARCH INTEREST
STATEMENT OF RESEARCH INTEREST Prior to formal application, intending applicants need to give consideration to the specific research topic they wish to investigate. This should be determined in consultation with a member of the academic staff of the Faculty. This is to see whether the Faculty can provide appropriate supervision and whether the candidate is familiar enough with the relevant research area to be able to undertake specialised study in that field. Details of academic staff and their research interests can be found in the Faculty of Humanities & Social Sciences Handbook which can be found at www.bond.edu.au/about/hss-handbook or on the Bond university website at www.bond.edu.au/hss-staff. After consultation with a member of academic staff, the applicants for Master of Arts (by Research), Master of Philosophy or PhD should write a research proposal indicating the area in which the research is to be conducted.
Outstanding applicants who make significant progress in their research during the first year may be considered for PhD candidature. Students accepted into the PhD program may be eligible for a fee waiver. Bond University also offers limited numbers of Australian Postgraduate Awards and International Postgraduate Research Scholarships for international students.
ENGLISH LANGUAGE REQUIREMENTS Prospective candidates for whom English is not a first language must be able to demonstrate proficiency in English at the equivalent level of IELTS 7.0 or better. Test results should be less than two years old.
This statement should include: • A proposed topic • A survey bibliography • Literature references that provide relevant background • Possible research methodologies (where relevant) • Previous publications by the candidate that relate to the proposal (PhD candidates) • Prior research conducted by the applicant that relates to the proposal • A copy of any previous research theses (if applicable) • The name of a potential supervisor within the Faculty of Humanities & Social Sciences
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SCHOLARSHIPS AND INTERNSHIPS
SCHOLARSHIPS DEAN’S SCHOLARSHIPS The Faculty offers a limited number of scholarships to prospective Australian and international undergraduate students ranging from 10 to 40 per cent of tuition cost. Postgraduate students are eligible for a maximum 25 per cent of tuition cost. Criteria for considering scholarships will be based on prospective students’ school achievements and academic merit and as such are very competitive. Prospective students wanting to apply for a scholarship must apply at the time of application for their degree program and must ensure all relevant documentation is provided with the application. More information can be found at www.bond.edu.au/scholarships. John Burton Cadetship Scholarship The John Burton Cadetship-Scholarship in Journalism is awarded annually to Year 12 students who have strong academic credentials and a demonstrated commitment to a career in print journalism. As a partnership between Bond University and the Gold Coast Bulletin, it is a four year program alternating work and study, with a guaranteed position as a newspaper journalist on completion. Successful candidates will study for their Bachelor of Journalism and work as a paid cadet at the Gold Coast Bulletin on a semester-on / semester-off basis. For more information, go to www.bond.edu.au/scholarships.
BOND UNIVERSITY FILM AND TELEVISION AWARDS (BUFTA) The Bond University Film and Television Awards (BUFTA) is a short film competition open to Year 11 and 12 secondary school students in Australia. Students are encouraged to enter short films made as part of school assessments or as independent projects. There are six entry categories including animation, comedy, documentary, drama, experimental and music video. There are several prizes for winners with the overall winner receiving a full tuition scholarship to study a Bachelor of Film and Television at Bond University. More information on BUFTA and Film and Television at Bond is available on page 19 of this brochure or from www.facebook.com/bufta.
INTERNSHIPS* Internships provide invaluable work experience and can lead directly to employment opportunities for students within their study areas. Internships are available to Faculty of Humanities & Social Sciences students across a range of fields and in many different locations throughout Australia and overseas. Students of the Faculty are encouraged to undertake an internship as part of their study. The Faculty of Humanities & Social Sciences works closely with the Academic Internship Council and Washington Internship Institute in the United States. A range of internship opportunities exist in the dynamic American cities of Washington DC, New York, San Francisco and Boston as a part of these collaborative agreements. Further afield, internships are also offered in Paris, Dubai, Singapore and Toronto.
Internships can be undertaken as a subject on a for-credit basis. This means that you not only get a chance to gain experience in a real work environment as part of your degree studies, but you also have the opportunity to develop networks and begin building your portfolio within your chosen profession. More comprehensive information about internships is available in the Internship Guide for Students or from our Internship and Industry Placement Coordinator located in the Faculty Services office within the Faculty of Humanities & Social Sciences. For more information visit www.bond.edu.au/hss-internships. *To be eligible for consideration for an internship, students must have a minimum GPA of 2.5.
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BRINGING AMBITION TO LIFE
BRINGING AMBITION TO LIFE As a fully independent teaching institution, Bond University offers a unique educational experience, specifically designed to challenge students to be the very best that they can be. ACCELERATED STUDY PROGRAM Bond University schedules three semesters per year with intakes in January, May and September, enabling you to complete your studies up to a year earlier than at most other universities. SMALL CLASS SIZES We have the lowest student to teacher ratio of any university in Australia. Studying in small classes, you’ll benefit from one-on-one access to professors who have an open-door policy and know each of their students by name. WORLD CLASS ACADEMICS Our teaching faculty includes pre-eminent academics of national and international standing, whose high level qualifications are matched by practical knowledge gained from consulting to major multinational corporations. STATE-OF-THE-ART RESOURCES Bond’s world class campus incorporates the very latest academic and technological teaching and study facilities, with our smaller student numbers ensuring easy access.
BLUE CHIP EMPLOYMENT PROSPECTS Bond graduates have the highest percentage rate of full-time employment when compared with graduates from Australia’s leading Group of Eight universities due to our extensive network of business / industry partnerships. Source: Compared to Australia’s Group of Eight leading Universities, Graduate Careers Australia’s 2009 Australian Graduate Survey based on 2008 Graduates PRACTICAL KNOWLEDGE Using case studies adapted from real life scenarios and having access to resources that mirror workplace standards ensure our graduates are ready to hit the ground running from their first day on the job. INTERNATIONAL COMMUNITY Aspiring to a 50 : 50 ratio of Australian to international students, Bond has a distinctly global perspective. Studying here, you’ll develop friendships and future business networks with staff and students hailing from all over Australia and more than 80 overseas countries. GLOBAL ‘BONDY’ NETWORK As a Bond graduate, you will be a member of our international alumni network which now includes senior managers and prospective employers in major corporations all over the world.
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SURFERS PARADISE BROADBEACH MERMAID BEACH PACIFIC FAIR
VARSITY LAKES
Office of Admissions Bond University Gold Coast Queensland 4229 Australia Toll free: 1800 074 074 Phone: 07 5595 1024 Fax: 07 5595 1015 (within Australia) Phone: +61 7 5595 1024 Fax: +61 7 5595 1015 (from overseas) Email: information@bond.edu.au www.bond.edu.au/hss
CRICOS CODE 00017B
bujno.3341
The information published in this document is correct at the time of printing (July 2011). However, all programs are subject to review by the Academic Senate of the University and the University reserves the right to change its program offerings and subjects without notice. The information published in this document is intended as a guide and persons considering an offer of enrolment should contact the relevant faculty or institute to see if any changes have been made before deciding to accept their offer.