ART DIRECTION ANNA G 2015

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ART DIRECTION DESIGN

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ILLUSTRATION

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WEB

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ADVERTISEMNET

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CONCEPT

ALL IS VANITY......

LAURA

BAILEY for LK Bennet

NOTHING NOTHING IS IS FAIR... FAIR... IS IS IT IT ALL ALL ABOUT ABOUT MAYFAIR? MAYFAIR?


Above:

“Love Football” photoshoot. With models: Laura & Rebeca. Hyde Park, London 2015


ABOUT

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/ABOUT Sports spirit, designer, woman. That I would describe myself. I was born and raised in Poland. My degree in Graphic Design from the Marie-Curie Sklodowska University in 2004 let me start to work in the top design and advertisement studios in Warsaw. My career evolved soon from a Graphic Designer to Art Director. I had chance to make projects for a big commercial players like Pepsi or Tag Heuer, making BTL and ATL projects. In 2010 I’ve moved to London. This multinational and multiculture city gave a new light for my life and work.

/INTERESTS I am passionate about where the world is going, I’m about to change the world works. In my most current creative interests is editing of a magazine layouts. I like strong, simple images what matters. I do adore New Yorker Magazine. One of my most current project is very fresh business venture - the All is Vanity.co.uk a ‘spicy’ and fashionable blog/column about Mayfair, where I am responsible mainly for creation, illustrations, and the editorial part of the project, presented on the next pages.

/EDUCATION SEPTEMBER 2013

1999 - 2004

Art Direction at University Art of London

Graduated from the department of Graphic Art, Marie-Curie-Sklodowska University, Lublin, Poland

/CONTACT Anna Grochola, Artist & Art Director www.6070lifeanddesign.com info@6070lifeanddesign.com +44 (0)78 0735 0031

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“NICE GIRLS DON’T STAY FOR BREAKFAST” ABOUT

- Julie London

...Nothing is fair... Is it all about Mayfair?

www.allisvanity.co.uk 04


CREATION AND LOGO DESIGN

All is Vanity it’s a new, spicy and fashionable blog and story of three friends, whose life mainly revolve around Mayfair.

...Nothing is fair... Is it all about Mayfair?

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FASHION ILLUSTRATION

HOT

STORIES The ambitious, determined, life-loving women, with their foibles and weaknesses, are colourfully presented by speaking about their private life, work, romance ...

www.allisvanity.co.uk

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FASHION ILLUSTRATION

DAILY SHOT of STUFF Although the stories are fictional, they are largely based on real situations, cultural and social events.

www.allisvanity.co.uk

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VIDEO

the Ladies

VIBES

TO SEE VIDEO CLICK BELOW Watch here >

www.allisvanity.co.uk

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VIDEO

TO SEE VIDEO CLICK BELOW Watch here >

www.allisvanity.co.uk

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FASHION ILLUSTRATION

LAURA

BAILEY for LK Bennet

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FASHION ILLUSTRATION

Party girls: Laura Bailey, Daisy Lowe, Donna Air, Erin Oconor

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TO SEE VIDEO CLICK BELOW Watch here >


CONCEPT

SUPERNATURE

AQUA IBIZA Concept of Bottled Water SUPERNATURE AQUA IBIZA

The concept of SUPERNATURE AQUA IBIZA is about a super power of natural world. It was born in connections with my personal inspirations, like exotic nature, exotic fashion shows, my travel experiences from Ibiza and the amazing track from 77’ by Cerrone – “Supernatural”. The main concept was to illustrate a one day of Ibiza , with all colours and muds of this island, to illustrate an undisputed prettiness of it, power of the nature and energy of the water, water which is a life after all. All pictures to the video was made during my travel, and illustrate general the beautiful moments like sunsets and sun risings, the sea, breathtaking landscapes, beaches, exotic plants, flowers, and people with their passions, their lifestyle, day activities and nightlife, parties, amazing fashion of Ibiza. Thinking about the video SUPERNATURE I have tried to keep it as much simply but powerful at the same time. I’ve decided to use a track of Cerrone – “Supernatural” from late 70’ to give a pinch of classic taste and catchy disco character. In my research and in the project itself I tried to focus on the water but far from the commercial bottled water, far from the main stream of global water potentates, and focus more on the local aspects, natural sources, healthy values

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and beauty of our planet and Ibiza mostly, to create a unique product, to create an impression of a “super piece of the nature” closed inside of the bottle. I’ve choose the glass bottle with the metal, gold crown cap, as a most relevant materials ( in connection), and to emphasise purity of the water. Doing research of the market and competition I’ve spotted the brand: IBIZA LOVE WATER, a natural mineral water bottled in Ibiza. Thinking that competition in every field, is good for any venture, that’s make me feel even more convinced in my product, and its sense on the Ibiza water market. Regarding to the Ibiza Legends and Folklore, and according to the predictions of Nostradamus, the 15th century French astrologer & physician:

“ When the end of the world comes I should like to be on Ibiza”, Ibiza Island will be the only place that’s supports human life after nuclear disaster? I think that is another good reason to emphasise the best values of the nature, to focus on water from the paradise Ibiza.


ILLUSTRATION

the Oscars

NIGHT

Before the Oscars

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ILLUSTRATION

After Oscars

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FASHION ILLUSTRATION

OOH

REDS Colours of this summer

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FASHION ILLUSTRATION

OHH MY SWEET

HEARTS

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FASHION ILLUSTRATION

Let’s

CELEBRATE Wimbledon

www.allisvanity.co.uk

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