MEN’S SPORTS FRAGRANCES
The market of packagings for a men’s sports fragrances are general from decades based on the one same rule: very unique connection of the male body with a bottle of perfume. The idea of this kind of commercials general, is to create a compact, where the frangrance inside of the bottle and the shape of it, is exactly the reflection, and the mirror image of a model next to, who he is, how he is acting, what he is wearing., etc. That kind of creation would let you very quick to decide are you identify with a model, to be like him, to smell like him, or not. by Tomasz Zawadka
DOLCE & GABBANA – THE ONE SPORT (Italy)
After the original The One for Men from 2008 and The One Gentlemen from 2010, Dolce Gabbana launches the third fragrance from The One masculine line, lighter and fresher The One Sport. As it should, the campaign is represented by a man symbol, Adam Senn who is showing off his workedout body. And all arrangement of the photography remind about the antique Rome. Design of the bottle is general very simply and clean, with a strong colour contrast between the transparency of the glass and the red points on the bottle, which are the ‘sport’ logo and the top of the spray device itself. The block of the stone wall behind of the model is also kind of emphasis of shape of the bottle/flakon - which is has been made as a two blocks, same widht ( bottle + cap).
source: http://www.sandrascloset.com/tag/diesel/
ALLURE HOMME SPORT by CHANEL [France)
ALLURE HOMME SPORT Chanel have been described as: “A faster heartbeat. A determined gaze. Extreme tension. Action. A powerful fragrance, like an adrenaline rush. Allure to the extreme.”
The fragrance has inspirations in the intensity of an athletic feat. The models of Chanel commercial there are type of “ocean men�, a sailor or a suffer. The shots are relatively close, giving only some discreet detail of the sea, a rope and the sail, or the surfboard. The bottle has same feeling as the photography general, very classic, kind of sober, smooth, I would say very easy going to compare with a landscape in the background, the splashing waves and the rough ocean.
source:
http://www.chanel.com/en_GB/fragrance-beauty/Fragrance-Allure-Homme-Sport-ALLURE-HOMME-SPORT-126386?sku=126387
ARMANI CODE SPORT ATHLETE (Italy)
Limited edition of Armani Code Sport fragrance, named Armani Code Sport Athlete. Inspired by the summer Olympics to be held in London in 2012, the scent is dedicated to energy and physical endurance of top athletes. The smooth block, and general shape of the packaging, with photography of athletic swimmer on the geometric background, emphasis the ‘fit’ shape of the bottle.
source: http://www.fragrantica.com/perfume/Giorgio-Armani/Armani-Code-Sport-Athlete-14936.html
POLO SPORT - RALF LAUREN (USA)
Polo Sport by Ralph Lauren. Created by the design house of Ralph Lauren in 1994. Sporty, fresh and energizing, Ralph Lauren Polo Sport is a classic fragrance. The felling of commercial has very true and sporty speach. Designer called his product ‘fitness fragrance’. The poses of model are very strong, classic, contast, I would say typical only for “body cult”. Design of the bottle has also strong elements, with national flag, very in all pride of being American. Legendary fragrance and campaing.
source: http://www.ralphlauren.com/product/index.jsp?productId=1784815
TOMMY HILFINGER - HILFINGER MAN SPORT (USA)
The 2012 trend of sports fragrances continues to confirm itself with the new edition from Tommy Hilfiger - Hilfiger Man Sport. What is interesting in the design of this bottle and in the all commercial general, is that campaign including heraldic symbols. We can see the crest of Hilfinger on the rope wearing by a model. Bottle of Hilfiger Man Sport has a stripes in navy blue and green colours giving the all scene and the product very chic, stylish and wealthy character straight away.
source:
http://www.fragrantica.com/perfume/Tommy-Hilfiger/Hilfiger-Man-Sport-14628.html
CAROLINA HERRERA - CH MEN [Venezuela - USA)
The man who chooses this fragrance has a characteristic personality. He is feeling good with his company - a dog in a hawayan flower wreathe. He is masculine and has young spirit He is elegant and caring in all aspects of life. He lives his life to the maximum and enjoys each moment. He views sports as a part of his lifestyle.
CH Men Sport has been available since 2012, in flacons made of glass and wrapped in cotton material colored in red with a diagonal white stripe. Logo of the brand is embroidered on the material. The fragrance has been presented along with men’s fashion line Carolina Herrera CH Men Sport – known for being very comfortable and elegant.
source: http://www.fragrantica.com/perfume/Carolina-Herrera/CH-Men-Sport-15633.html
POUR UN HOMME - CARON (France)
Pour Un Homme de Caron by Caron is a Aromatic fragrance for men. For the first time Pour Un Homme de Caron was launched in 1934. The nose behind this fragrance is Ernest Daltroff. Top note is lavender. Still very in price. In the one of campaing of this fragrance we would see very interesting creation with a rugby player - SĂŠbastien Chabal - a wild man, warrior or beast for someones - in Pour Un Homme de Caron wearing black, smart suit.
source: http://www.fragrantica.com/perfume/Caron/Pour-Un-Homme-de-Caron-3166.html http://www.nstperfume.com/2011/09/21/caron-pour-un-homme-fragrance-review/
YVES SAINT LAURENT - L’HOMME (France)
French movie star Oliver Martinez rocks as the face of the iconic Yves Saint Laurent L’Homme. Simple but very sexy black and white intimate close of Oliver with the ‘Sensuel et Magnétique’ signature. And we sure can feel magnetized by this amazing campaign. The shape of the bottle also very unique in shape but also very magnetized with simplicity too, dark and powerful, as if it were announcing powerful ingredients it carries in itself.
source: http://christyide.blogspot.co.uk/2010_03_01_archive.html
KENZO Homme Sport [Japan]
“A natural born athlete, he has nothing to prove —his body speaks for him. A free spirit, naturally sexy, he never takes himself too seriously. Nature is his playing field.” A fresh, aromatic fragrance with tonic notes and a strong personality. Free. Sexy. Athletic.
“Sporty, without taking himself seriously”. source: http://www.sephora.com/play-sport-gift-set-P375301
The real description of the product from KENZO: “He is handsome, sporty and very muscular. He could take up competitive sports and try to win at all costs. But at that moment, on that beautiful beach, he plays a light leisurely sport, without taking himself seriously.� Kenzo used the colour photograhy to emphasis a true, very alive, very natural character of the commercial and the product. The packaging of this fragrance is reflection of the model character: free( freestyle), active, modern, playful, with a bit holiday impression. source: http://www.kenzoparfums.com/en/collection-mens-fragrance/kenzo-homme-sport
UNITED COLOURS OF BENETTON - ENERGY MAN (USA)
In United Colours of Benetton - Energy Man the is only one energetic idea - the stripes. And even the colours are exactly the same like in the TOMMY HILFINGER - MAN fragrance - general transmission is completely different. In Hilfinger we had sport elegance and wealthy character, in Benetton we have rather fun and uncompromising simply design.
source: http://original-jshop.blogspot.co.uk/2012/09/benetton.html
ANIMAGICAL - PUMA (German Company - such a surprise?! - campaing with Jamaica star Usain Bolt)
Campaing as the packaging of the parfumes are explosion of colours. Printed aminal patterns and hot dancing splashes. Young, fun, summer feeling.
source: http://www.fragrantica.com/perfume/Puma/Animagical-Woman-8767.html
DAVIDOFF’S CHAMPION ENERGY (Swiss]
Davidoff’s Champion Energy as the name suggests this fresh scent, inspired by victory and power, is dynamic and energetic. In line with the sporting concept, the dumbbell-inspired bottle features a white frosted glass body flanked by metallic silver and red coloured weights.
source:
http://www.perfumeuae.com/davidoff_champion_energy.html