1st Edition - Volume 1 - December 2010 © 2002-2010 Elite Lighting Logo & Icons created by Honorio “Bong” Rivera Art Direction & Layout by Michael Matunry Copywriter by Edgar Gutierrez
TABLE OF CONTENT
Identity Guidelines Elite Lighting Maxilume Architectural Lighting Elite LED Lighting Oracle Lighting Fusion Lighting Logo Applications Icon Guidelines Lamp Type Compact Fluorescent( CFL) Metal Halide Incandescent Low Voltage Halogen T5 Linear Fluorescent T8 Linear Fluorescent General Proudly Assembled in America Same Day Shipping Wet Location Compliance UL Listed ETL Certification Energy Star
3 15 28 41 61 73 79 81 82 84 86 88 90 92 95 96 98 100 103 104 106 108
California Title 24 City of New York Approved Dark Sky Friendly Manufacturer Powered by Advance Lutron Hi-Lume Dimming Warranty 2 Year Warranty 5 Year Warranty Feature Pulse Start Self Diagnostic Full Rotation 360째 Nail To Go - Ready To Install New Clip Design New & Improved Bar Hangers Air Shut Available IC Rated Lamp Feature HID Lamp Included Xenon Lamp Included Lamp Included Lamp Not Included
110 112 114 117 118 120 123 124 126 129 130 132 134 136 138 140 142 144 147 148 150 152 154
Undercabinet Fluorescent Lighting Housing Type Retrofit Kit Construction Type Low Voltage Retrofit Kit Included Fluorescent High Bays Cool Beam Sonic Beam Shield Beam Hydro Beam Packaging & Labeling Air-Shut California Title 24 - Inside Label Air-Shut - Inside Label Air-Shut - Outside Label Retrofit Packaging Elements Index Color Palettes
156 159 160 162 164 167 168 170 172 174 177 178 180 182 184 187 188
Elite Lighting Logo Primary Color Clear Space and Minimum Size Primary Color Palette Typography Background Control Logo Misuse Primary Logo with Website Tagline Clear Space and Minimum Size Secondary Logo
5 6 7 8 9 10 11 12 13 14
ELITE LIGHTING IDENTITY GUIDELINES
Elite Lighting
LOGO + BRAND
Elite Lighting Logo The logo is a unique piece of artwork that has been designed specifically for Elite Lighting, and it must appear in every Elite Lighting communication. The logo is a key brand asset, and must be respected whenever it is used.
Elite “e� icon
Elite Wordmark
Elite Lighting Logo
Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.
website tagline (optional)
Elite Lighting : Logo, Brand & Icon Guidelines
5
LOGO + BRAND
Elite Lighting
Primary Logo The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the secondary logo. The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background. Aim to avoid a background of varied colors, and in any case one that does not go with red or yellow. The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.
Black
6
Elite Lighting : Logo, Brand & Icon Guidelines
Grayscale
Reversed out (white)
Elite Lighting
LOGO + BRAND
Clear Space and Minimum Size Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:
full width
full height
The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “e” in the “elite” wordmark. Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.3’’ in height, as shown in the right. 0.3”
Elite Lighting : Logo, Brand & Icon Guidelines
7
LOGO + BRAND
Elite Lighting
Primary Color Palette Color is a key component of the visual identity. If the primary color palette is used consistently across all brand communications, it will enable a unified look and feel while building brand recognition for Elite Lighting. The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices.
Elite Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color Elite Yellow CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color
8
Elite Lighting : Logo, Brand & Icon Guidelines
Elite Lighting
LOGO + BRAND
Typography Typography is another essential piece of the identity system. The consistent use of the selected typeface families throughout Elite Lighting applications adds greatly to a cohesive visual style.
Bauhaus Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Century Gothic Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Helvetica Neue LT Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Elite Lighting : Logo, Brand & Icon Guidelines
9
LOGO + BRAND
Elite Lighting
Background Control The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application. The full-color logo features well against white, as well as photographic backgrounds that provide significant contrast. The grayscale and one-color reverse variations also reproduce well against white. The reversed out logo should only be used in the event that: â&#x20AC;˘ Red or yellow is the only color available â&#x20AC;˘ The logo needs to be placed over dark colors, including photographs
10
Elite Lighting : Logo, Brand & Icon Guidelines
Elite Lighting
LOGO + BRAND
Logo Misuse Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself. The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.
DO NOT rearrange the element of logo
DO NOT distort or stretch the logo
DO NOT retype set the logo
DO NOT change the logo orientation
DO NOT outline the logo
DO NOT change the color of logo
DO NOT use as a motif of graphic design element
DO NOT use with insufficient color contrast
Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.
Elite Lighting : Logo, Brand & Icon Guidelines
11
LOGO + BRAND
Elite Lighting
Primary Logo with Website Tagline The website name tagline under the logo will help the customer remember both the brand and the website name. It should appear stacked with the primary logo followed by the website address below. Use the primary logo in most cases. This logo is to follow the same standard for background control and logo misuse as in the Elite Lighting primary logo.
Black
12
Elite Lighting : Logo, Brand & Icon Guidelines
Grayscale
Reversed out (white)
Elite Lighting
LOGO + BRAND
Clear Space and Minimum Size This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:
full width
Website tagline minimum font size is 3px, all in caps with 50px kerning. full height
0.3â&#x20AC;?
Elite Lighting : Logo, Brand & Icon Guidelines
13
LOGO + BRAND
Elite Lighting
Secondary Logo These secondary logos should be used sparingly. The primary logo is preferred and should be used whenever possible. When placing the secondary logo on a field with more than 45% tint, use the white stylized wordmark. This logo is to follow the same standard for background control and logo misuse as in the Elite Lighting primary logo.
Black
Grayscale
Reversed out (white)
14
Elite Lighting : Logo, Brand & Icon Guidelines
Maxilume Architectural Lighting Logo Primary Logo Clear Space and Minimum Size Primary Logo Color Palette Typography Background Control Logo Misuse Primary Logo with Website Tagline Clear Space and Minimum Size Alternate Use of Logo as an Icon Alternate Logo: Maxilume LED
17 18 19 20 21 22 23 24 25 26 27
MAXILUME IDENTITY GUIDELINES
Elite Lighting : Logo, Brand & Icon Guidelines
Maxilume Architectural Lighting
LOGO + BRAND
Maxilume Achitectural Lighting Logo The logo is a unique piece of artwork that has been designed specifically for Maxilume Architectural Lighting, and it must appear in every Maxilume Architectural Lighting communication.
Maxilume Wordmark
Maxilume Logo
The logo is a key brand asset, and must be respected whenever it is used. Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.
website tagline (optional)
Elite Lighting : Logo, Brand & Icon Guidelines
17
LOGO + BRAND
Maxilume Architectural Lighting
Primary Logo The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the secondary logo. The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background. Aim to avoid a background of varied colors, and in any case one that does not go with red or black. The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.
18
Elite Lighting : Logo, Brand & Icon Guidelines
Black
Grayscale
Reversed out (white)
Maxilume Architectural Lighting
LOGO + BRAND
Clear Space and Minimum Size Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:
full width full height
The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “M” in the “MAXILUME” wordmark. Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.2’’ in height, as shown in the right.
0.2”
Elite Lighting : Logo, Brand & Icon Guidelines
19
LOGO + BRAND
Maxilume Architectural Lighting
Primary Logo Color Palette Color is a key component of the visual identity. If the primary logo color palette is used consistently across all brand communications, it will enable a unified look and feel while building brand recognition for Maxilume Architectural Lighting. The colors of the primary logo palette can be used for text, color fields, backgrounds, rules and other graphic devices.
20
Elite Lighting : Logo, Brand & Icon Guidelines
Maxilume Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color Maxilume Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color
Maxilume Architectural Lighting
LOGO + BRAND
Typography Typography is another essential piece of the identity system. The consistent use of the selected typeface families throughout Maxilume Architectural Lighting applications adds greatly to a cohesive visual style.
Arial Black Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Helvetica Neue LT Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Elite Lighting : Logo, Brand & Icon Guidelines
21
LOGO + BRAND
Maxilume Architectural Lighting
Background Control The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application. The full-color logo features well against white, as well as photographic backgrounds that provide significant contrast. The grayscale and one-color reverse variations also reproduce well against white. The reversed out logo should only be used in the event that: â&#x20AC;˘ Red or black is the only color available â&#x20AC;˘ The logo needs to be placed over dark colors, including photographs
22
Elite Lighting : Logo, Brand & Icon Guidelines
Maxilume Architectural Lighting
LOGO + BRAND
Logo Misuse Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself. The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.
DO NOT rearrange the element of logo, unless the logo is used as an icon.
DO NOT distort or stretch the logo
DO NOT retype set the logo
DO NOT change the logo orientation
DO NOT outline the logo
DO NOT change the color of logo, unless the logo is used as an icon.
DO NOT use as a motif of graphic design element
DO NOT use with insufficient color contrast
Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form. If using the logo as an icon, refer to section: Alternate Use of Logo as an Icon .
Elite Lighting : Logo, Brand & Icon Guidelines
23
LOGO + BRAND
Maxilume Architectural Lighting
Primary Logo with Website Tagline The website name tagline under the logo will help the customer remember both the brand and the website name. It should appear stacked with the primary logo followed by the website address below. Use the primary logo in most cases. This logo is to follow the same standard for background control and logo misuse as in the Maxilume Arcitectural Lighting primary logo.
Black
24
Elite Lighting : Logo, Brand & Icon Guidelines
Grayscale
Reversed out (white)
Maxilume Architectural Lighting
LOGO + BRAND
Clear Space and Minimum Size This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:
full width
Website tagline minimum font size is 3px, all in caps with 200px kerning.
full height
0.2â&#x20AC;?
Elite Lighting : Logo, Brand & Icon Guidelines
25
LOGO + BRAND
Maxilume Architectural Lighting
Alternate Use of Logo as an Icon There are instances where the logo can be used as an icon to identify lamp type color. In these cases only the word “MAXILUME” can be use and any other text or tagline must be removed. When using the logo as an icon, the color palettes shown here will represent each lamp type accordingly. These color palettes must only be used for each specific lamp type.
Maxilume Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color
Logo as an icon - “Generic” Elite LED Blue CMYK - 100, 45, 0, 18 RGB - 0, 101, 164 #0065A4 Pantone 301U
The generic icon can be used in conjunction with other lamp type color palettes.
Elite LED Green CMYK - 29, 0, 100 0 RGB - 193, 216, 47 #C1D827 Pantone 382U
Icon for LED Lamp Types
26
Elite Lighting : Logo, Brand & Icon Guidelines
Maxilume Architectural Lighting
LOGO + BRAND
Alternate Use of Logo as an Icon Fluorescent Green CMYK - 22, 0, 100, 10 RGB - 190, 201, 35 #BEC923 No Pantone Color
Icon for Compact Fluorescent (CFL) Lamp Type Incandescent Orange CMYK - 0, 50, 100, 0 RGB - 247, 148, 30 #F7941E No Pantone Color
Icon for Incandescent Lamp Type Low Voltage Yellow CMYK - 0, 24, 94, 0 RGB - 255, 196, 37 #FFC425 No Pantone Color
Icon for Low Voltage Halogen Lamp Type Metal Halide Purple CMYK - 72, 89, 9, 1 RGB - 104, 64, 141 #68408D No Pantone Color
Icon for Metal Halide/CMH/HID Lamp Type Elite Lighting : Logo, Brand & Icon Guidelines
27
LOGO + BRAND
Maxilume Architectural Lighting
Alternate Logo: Maxilume LED These alternate logos can be used to emphasize green products with LED and Compact Fluorescent light sources in marketing and promotional material such as flyers, posters, banners, e-mail marketing (e-blast) and others. However, if it to be used in catalog books, it can only be implemented in the LED light source section. These alternative logos should be used sparingly. The primary logo ( black and red) is preferred and should be used whenever possible.
28
Elite Lighting : Logo, Brand & Icon Guidelines
Elite LED Blue CMYK - 100, 45, 0, 18 RGB - 0, 101, 164 #0065A4 Pantone 301U Elite LED Green CMYK - 29, 0, 100 0 RGB - 193, 216, 47 #C1D827 Pantone 382U 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Elite ED Lighting Logo Primary Logo Clearspace and Minimum size Primary Color Palette Typography Background Control Logo Misuse Primary Logo with Website Tagline Clearspace and Minimum size Secondary Logo
31 32 33 34 35 36 37 38 39 40
ELITE LED IDENTITY GUIDELINES
Elite LED Lighting
LOGO + BRAND
Elite LED Lighting Logo leaf icon
The logo is a unique piece of artwork that has been designed specifically for Elite LED Lighting, and it must appear in every Elite LED Lighting communication. The logo is a key brand asset, and must be respected whenever it is used. Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.
Elite â&#x20AC;&#x153;eâ&#x20AC;? icon
Elite Wordmark
Elite LED Logo
website tagline (optional)
Elite Lighting : Logo, Brand & Icon Guidelines
31
LOGO + BRAND
Elite LED Lighting
Primary Logo The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the secondary logo. The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background. Aim to avoid a background of varied colors, and in any case one that does not go with blue or green. The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.
Black
32
Elite Lighting : Logo, Brand & Icon Guidelines
Grayscale
Reversed out (white)
Elite LED Lighting
LOGO + BRAND
Clear Space and Minimum Size Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:
full width
full height
The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “e” in the “elite” wordmark. Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.3’’ in height, as shown in the right. 0.3”
Elite Lighting : Logo, Brand & Icon Guidelines
33
LOGO + BRAND
Elite LED Lighting
Primary Color Palette Color is a key component of the visual identity. If the primary color palette is used consistently across all brand communications, it will enable a unified look and feel while building brand recognition for Elite LED Lighting. The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices. Wherever possible the logo should be printed using the PANTONE速 color standards or the logo may be reproduced using the four-color process, as indicated on the right.
The colors throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. PANTONE速 is a registered trademark of Pantone, Inc.
34
Elite Lighting : Logo, Brand & Icon Guidelines
Elite LED Blue CMYK - 100, 45, 0, 18 RGB - 0, 101, 164 #0065A4 Pantone 301U Elite LED Green CMYK - 29, 0, 100 0 RGB - 193, 216, 47 #C1D827 Pantone 382U Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color
Elite LED Lighting
LOGO + BRAND
Typography Typography is another essential piece of the identity system. The consistent use of the selected typeface families throughout Elite LED Lighting applications adds greatly to a cohesive visual style.
Bauhaus Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Century Gothic Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Helvetica Neue LT Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Elite Lighting : Logo, Brand & Icon Guidelines
35
LOGO + BRAND
Elite LED Lighting
Background Control The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application. The full-color logo features well against white, as well as photographic backgrounds that provide significant contrast. The grayscale and one-color reverse variations also reproduce well against white and black. The reversed out logo should only be used in the event that: â&#x20AC;˘ blue or green is the only color available â&#x20AC;˘ the logo needs to be placed over dark colors, including photographs
36
Elite Lighting : Logo, Brand & Icon Guidelines
Elite LED Lighting
LOGO + BRAND
Logo Misuse Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself. The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.
LED LIGHTING DO NOT rearrange the element of logo
DO NOT distort or stretch the logo
DO NOT retype set the logo
DO NOT change the logo orientation
DO NOT outline the logo
DO NOT change the color of logo
DO NOT use as a motif of graphic design element
DO NOT use with insufficient color contrast
Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.
Elite Lighting : Logo, Brand & Icon Guidelines
37
LOGO + BRAND
Elite LED Lighting
Primary Logo with Website Tagline The website name tagline under the logo will help the customer remember both the brand and the website name. It should appear stacked with the primary logo followed by the website address below. Use the primary logo in most cases. This logo is to follow the same standard for background control and logo misuse as in the Elite LED Lighting primary logo.
Black
38
Elite Lighting : Logo, Brand & Icon Guidelines
Grayscale
Reversed out (white)
Elite LED Lighting
LOGO + BRAND
Clear Space and Minimum Size This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:
full width
Website tagline minimum font size is 3px, all in caps with 20px kerning. full height
0.3â&#x20AC;?
Elite Lighting : Logo, Brand & Icon Guidelines
39
LOGO + BRAND
Elite LED Lighting
Secondary Logo These secondary logos should be used sparingly. The primary logo is preferred and should be used whenever possible. When placing the secondary logo on a field with more than 45% tint, use the white stylized wordmark. This logo is to follow the same standard for background control and logo misuse as in the primary logo.
Black
Grayscale
Reversed out (white)
40
Elite Lighting : Logo, Brand & Icon Guidelines
Oracle Lighting Logo Primary Logo Clear Space and Minimum Size Primary Color Palette Typography Background Control Logo Misuse Primary Color with Website Tagline Clear Space and Minimum Size Alternate Logo: Oracle Fluorescent Clear Space and Minimum Size Alternate Logo: Oracle Fluorescent w/ Website Tagline Clear Space and Minimum Size Alternate Logo: Oracle HID Clear Space and Minimum Size Alternate Logo: Oracle HID w/ Website Tagline Clear Space and Minimum Size Alternate Logo: Energy Efficiency Products
43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60
ORACLE LIGHTING IDENTITY GUIDELINES
Oracle Lighting
LOGO + BRAND
Oracle Lighting Logo The logo is a unique piece of artwork that has been designed specifically for Oracle Lighting, and it must appear in every Oracle Lighting communication.
Oracle Wordmark
Oracle Logo
The logo is a key brand asset, and must be respected whenever it is used. Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.
website tagline (optional)
Elite Lighting : Logo, Brand & Icon Guidelines
43
LOGO + BRAND
Oracle Lighting
Primary Logo The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the alternative logo. The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background. Aim to avoid a background of varied colors, and in any case one that does not go with red or blue. The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited.
Black
Grayscale
Reversed out (white)
44
Elite Lighting : Logo, Brand & Icon Guidelines
Oracle Lighting
LOGO + BRAND
Clear and minimum size Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:
full width
full height
The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “O” in the “Oracle” wordmark. Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.25’’ in height, as shown in the right.
0.25”
Elite Lighting : Logo, Brand & Icon Guidelines
45
LOGO + BRAND
Oracle Lighting
Primary Color Palette Color is a key component of the visual identity. If the primary color palette is used consistently across all brand communications, it will enable unified look and feel while building brand recognition for Oracle Lighting. The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices. Wherever possible the logo should be printed using the PANTONE速 color standards or the logo may be reproduced using the four-color process, as indicated on the right.
The colors throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. PANTONE速 is a registered trademark of Pantone, Inc.
46
Elite Lighting : Logo, Brand & Icon Guidelines
Oracle Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 Pantone Red 032C Oracle Blue CMYK - 100, 78, 0, 54 RGB - 0, 36, 93 #00245D Pantone 2767M Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color
Oracle Lighting
LOGO + BRAND
Typography Typography is another essential piece of the identity system. The consistent use of the selected typeface families throughout Oracle Lighting applications adds greatly to a cohesive visual style.
Square 721 BT Bold Extended abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Helvetica Neue LT Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Elite Lighting : Logo, Brand & Icon Guidelines
47
LOGO + BRAND
Oracle Lighting
Background Control The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application. The full-color logo features well against white and black, as well as photographic backgrounds that provide significant contrast. The grayscale and one-color reverse variations also reproduce well against white and black. The reversed out logo should only be used in the event that: â&#x20AC;˘ red or blue is the only color available â&#x20AC;˘ the logo needs to be placed over dark colors, including photographs
48
Elite Lighting : Logo, Brand & Icon Guidelines
Oracle Lighting
LOGO + BRAND
Logo Misuse Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself. The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.
LIGHTING DO NOT rearrange the element of logo
DO NOT distort or stretch the logo
DO NOT retype set the logo
DO NOT change the logo orientation
DO NOT outline the logo
DO NOT change the color of logo
DO NOT use as a motif of graphic design element
DO NOT use with insufficient color contrast
Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.
Elite Lighting : Logo, Brand & Icon Guidelines
49
LOGO + BRAND
Oracle Lighting
Primary Logo with Website Tagline The website name tagline under the logo will help the customer remember both the brand and the website name. It should appear stacked with the primary logo followed by the website address below. Only use the primary logo in most cases. This logo is to follow the same standard for background control and logo misuse as in the Oracle Lighting primary logo.
Black
50
Elite Lighting : Logo, Brand & Icon Guidelines
Grayscale
Reversed out (white)
Oracle Lighting
LOGO + BRAND
Clear Space and Minimum Size This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:
full width
Website tagline minimum font size is 3.5px, all in caps with 200px kerning.
full height
0.25â&#x20AC;?
Elite Lighting : Logo, Brand & Icon Guidelines
51
LOGO + BRAND
Oracle Lighting
Alternative Logo: Oracle Fluorescent These alternate logos can be used to emphasize Fluorescent light sources in Oracle product lines. These alternative logos should be used sparingly. The primary logo (red and blue) is preferred and should be used whenever possible.
Black
Grayscale
Reversed out (white)
52
Elite Lighting : Logo, Brand & Icon Guidelines
Oracle Lighting
LOGO + BRAND
Clear Space and Minimum Size Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:
full width
full height
The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “O” in the “Oracle” wordmark. Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.25’’ in height, as shown in the right.
0.25”
Elite Lighting : Logo, Brand & Icon Guidelines
53
LOGO + BRAND
Oracle Lighting
Logo with Website Tagline The website name tagline under the logo will help the customer remember both the brand and the website name. It should appear stacked with the primary logo followed by the website address below. Only use the primary logo in most cases. This logo is to follow the same standard for background control and logo misuse as in the primary logo.
Black
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Grayscale
Reversed out (white)
Oracle Lighting
LOGO + BRAND
Clear Space and Minimum Size This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:
full width
Website tagline minimum font size is 3px, all in caps with 200px kerning.
full height
0.25â&#x20AC;?
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LOGO + BRAND
Oracle Lighting
Alternate Logo: Oracle HID These alternate logos can be used to emphasize HID light sources in Oracle outdoor product lines. These alternative logos should be used sparingly. The primary logo (red and blue) is preferred and should be used whenever possible.
Black
Grayscale
Reversed out (white)
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Oracle Lighting
LOGO + BRAND
Clear Space and Minimum Size Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:
full width
full height
The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “O” in the “Oracle” wordmark. Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.25’’ in height, as shown in the right.
0.25”
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LOGO + BRAND
Oracle Lighting
Alternate Logo: Oracle HID with Website Tagline The website name tagline under the logo will help the customer remember both the brand and the website name. It should appear stacked with the primary logo followed by the website address below. Only use the primary logo in most cases. This logo is to follow the same standard for background control and logo misuse as in the primary logo.
Black
58
Elite Lighting : Logo, Brand & Icon Guidelines
Grayscale
Reversed out (white)
Oracle Lighting
LOGO + BRAND
Clear Space and Minimum Size This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:
full width
Website tagline minimum font size is 3px, all in caps with 200px kerning.
full height
0.25â&#x20AC;?
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LOGO + BRAND
Oracle Lighting
Alternate Logo: Energy Efficiency Products These alternate logos can be used to emphasize energy efficient products with LED and Compact Fluorescent light sources in marketing and promotional material found in the Oracle Lighting product line. However, these alternate logos are not to be used on the packaging design. These alternate logos should be used sparingly. The primary logo (red and blue) is preferred and should be used whenever possible. This logo is to follow the same standard for clear space and minimum size, background control, logo misuse as in the primary logo and primary logo with website tagline.
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Oracle Light Green CMYK - 50, 0, 100, 25 RGB - 109, 157, 49 #6D9D31 No Pantone Color Oracle Green CMYK - 75, 0, 100, 59 RGB - 40, 144, 59 #28903B No Pantone Color
Fusion Lighting Logo Primary Logo Clear Space and Minimum Size Primary Color Palette Typography Background Control Logo Misuse Primary Logo with Website Tagline Clear Space and Minimum Size
63 64 65 66 67 68 69 70 71
FUSION LIGHTING IDENTITY GUIDELINES
Fusion Lighting
LOGO + BRAND
Fusion Lighting Logo The logo is a unique piece of artwork that has been designed specifically for Fusion Lighting, and it must appear in every Fusion Lighting communication.
Fusion â&#x20AC;&#x153;Oâ&#x20AC;? icon
Fusion Wordmark
Fusion Lighting Logo
The logo is a key brand asset, and must be respected whenever it is used. Never, under any circumstances, should the logo artwork be altered or re-created. Only use the approved files when reproducing and applying the logo.
website tagline (optional)
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LOGO + BRAND
Fusion Lighting
Primary Logo The primary logo or the primary logo with website tagline are preferred and should be used whenever possible, but if not possible, use the secondary logo. The full color logo is always preferred for brand communications. Wherever possible the standard color logo should be used, preferably on a white or light background. Aim to avoid a background of varied colors, and in any case one that does not go with orange and gray The grayscale, one-color black, and full-reverse variations should be used when color reproduction is limited. Black
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Grayscale
Reversed out (white)
Fusion Lighting
LOGO + BRAND
Clear Space and Minimum Size Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows:
full width
full height
The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “n” in the “fusion” wordmark. Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller than 0.3’’ in height, as shown in the right.
0.3”
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LOGO + BRAND
Fusion Lighting
Primary Color Palette Color is a key component of the visual identity. If the primary color palette is used consistently across all brand communications, it will enable unified look and feel while building brand recognition for Elite Lighting. The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices. Wherever possible the logo should be printed using the PANTONE速 color standards or the logo may be reproduced using the four-color process, as indicated on the right.
The colors throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. PANTONE速 is a registered trademark of Pantone, Inc.
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Fusion Orange CMYK - 0, 50, 100, 0 RGB - 247, 148, 30 #C1D827 Pantone Orange 021 Fusion Gray CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 Pantone Cool Gray 11 Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color
Fusion Lighting
LOGO + BRAND
Typography Typography is another essential piece of the identity system. The consistent use of the selected typeface families throughout Fusion Lighting applications adds greatly to a cohesive visual style.
Myriad Pro Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Arial Black Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Helvetica Neue LT Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
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LOGO + BRAND
Fusion Lighting
Background Control The logo artwork was designed to be used in a range of background requirements, but it is essential that the logo is always highly legible in every application. The full-color logo features well against white and black, as well as photographic backgrounds that provide significant contrast. Refer to the Color Variations section for more information.
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Color with white outline The reversed out logo should only be used if the background is orange, other than that SHOULD use reversed out (white)
Fusion Lighting
LOGO + BRAND
Logo Misuse Any modification or misuse of the logo may misrepresent the identity of the brand and the logo itself. The examples shown here represent several common modification or misuse that must not be used whenever designing with the logo.
by MAXILUME DO NOT rearrange the element of logo
DO NOT distort or stretch the logo
DO NOT retype set the logo
DO NOT change the logo orientation
DO NOT outline the logo
DO NOT change the color of logo
DO NOT use as a motif of graphic design element
DO NOT use the logo with color background
Keep in mind that the logo must never be altered, modified or re-create in any way, shape or form.
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LOGO + BRAND
Fusion Lighting
Primary Logo with Website Tagline The website name tagline under the logo will help the customer remember both the brand and the website name. It should appear stacked with the primary logo followed by the website address below. Only use the primary logo in most cases. This logo is to follow the same standard for background control and logo misuse as in the primary logo.
Black
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Grayscale
Reversed out (white)
Fusion Lighting
LOGO + BRAND
Clear Space and Minimum Size This logo is to follow the same standard for clear space and minimum size as in the primary logo with the following addition:
full width
Website tagline minimum font size is 3.5px, all in caps with 100px kerning.
full height
0.3â&#x20AC;?
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Elite Lighting : Logo, Brand & Icon Guidelines
All Logos Together Clear Space and Minimum Size All Logos Together with Website Tagline Clear Space and Minimum Size
74 75 76 77
IDENTITY APPLICATION
LOGO + BRAND
All Logo Applications
All Logos Together
Positioning: If all logos are to be displayed together, the position always starts with Elite Lighting first, followed by Maxilume Architectural Lighting, Elite LED lighting, Oracle Lighting and Fusion Lighting. The positions must stay in the same order, regardless of what logos are used.
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Elite Lighting : Logo, Brand & Icon Guidelines
All Logo Applications
LOGO + BRAND
Clear Space and Minimum Size
Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows: The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “M” in the “MAXILUME” wordmark.
0.3” 0.25” 0.2”
Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller the size shown in the primary logo specification.
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LOGO + BRAND
All Logo Applications
All Logos Together with Website Tagline
Positioning: If all logos with website tagline are to be displayed together, the position always starts with Elite Lighting first, followed by Maxilume Architectural Lighting, Elite LED lighting, Oracle Lighting and Fusion Lighting. The positions must stay in the same order, regardless of what logos are used.
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Elite Lighting : Logo, Brand & Icon Guidelines
All Logo Applications
LOGO + BRAND
Clear Space and Minimum Size
Clear space: In order to isolate the logo and protect it from visual elements that may alter its appearance, it is suggested that strict guidelines be followed in regards to spacing around the logo. These guidelines are as follows: The absolute minimum amount of clear space that can surround the logo in any application is equal to the size of the “M” in the “MAXILUME” wordmark.
0.3” 0.25” 0.2”
Minimum size – At extremely smaller sizes, the readability of the wordmark becomes compromised. To ensure that the logo is always legible, it should never be reproduced smaller the size shown in the primary logo specification.
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Lamp Type General Compliance Manufacturer Warranty Feature Lamp Feature Housing Type Fluorescent High Bays Packaging & Labeling
81 95 103 117 123 129 147 159 167 177
ICON GUIDELINES
Compact Fluorescent( CFL) Metal Halide Incandescent Low Voltage Halogen T5 Linear Fluorescent T8 Linear Fluorescent
82 84 86 88 90 92
LAMP TYPES
ICON
Lamp Type
Compact Fluorescent (CFL) Color Variations
Primary Color Palette Fluorescent Green CMYK - 22, 0, 100, 10 RGB - 190, 201, 35 #BEC923 No Pantone Color
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
82
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Lamp Type
ICON
Compact Fluorescent (CFL) Description, Application & Disclaimer Description: The icon represents Compact Fluorescent (CFL) lamp type. Application: By using these colors consistently across the visual communication, they will build recognition for the Compact Fluorescent light source while contributing to a unified look and feel. Disclaimer: The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices for the Compact Fluorescent section on the visual communications. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
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ICON
Lamp Type
Metal Halide Color Variations
Primary Color Palette Metal Halide Purple CMYK - 72, 89, 9, 1 RGB - 104, 64, 141 #68408D No Pantone Color
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
84
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Lamp Type
ICON
Metal Halide Description, Application & Disclaimer Description: The icon represents Metal Halide lamp type. Application: By using these colors consistently across the visual communication, they will build recognition for the Metal Halide light source while contributing to a unified look and feel. Disclaimer: The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices for the Metal Halide section on the visual communications. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
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ICON
Lamp Type
Incandescent Color Variations
Primary Color Palette Incandescent Orange CMYK - 0, 50, 100, 0 RGB - 247, 148, 30 #F7941E No Pantone Color
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
86
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Lamp Type
ICON
Incandescent Description, Application & Disclaimer Description: The icon represents Incandescent lamp type. Application: By using these colors consistently across the visual communication, they will build recognition for the Incandescent light source while contributing to a unified look and feel. Disclaimer: The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices for the Incandescent section on the visual communications. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
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ICON
Lamp Type
Low Voltage Halogen Color Variations
Primary Color Palette Low Voltage Yellow CMYK - 0, 24, 94, 0 RGB - 255, 196, 37 #FFC425 No Pantone Color
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
88
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Lamp Type
ICON
Low Voltage Halogen Description, Application & Disclaimer Description: The icon represents Low Voltage Halogen lamp type. Application: By using these colors consistently across the visual communication, they will build recognition for the Low Voltage Halogen light source while contributing to a unified look and feel. Disclaimer: The colors of the primary palette can be used for text, color fields, backgrounds, rules and other graphic devices for the Low Voltage Halogen section on the visual communications. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
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ICON
Lamp Type
T5 Linear Fluorescent Color Variations
Primary Color Palette
Color
Black
Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
Linear Green CMYK - 50, 0, 100, 0 RGB - 141, 198, 63 #8DC63F No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
90
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Lamp Type
ICON
T5 Linear Fluorescent Typography
Description, Application & Disclaimer
Square 721 BT Bold Extended abcdefghijklmnopqrst uvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents T5 Linear Fluorescent lamp type. Application: For use only: • Oracle Fluorescent Series • Elite Undercabinet Series Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
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ICON
Lamp Type
T8 Linear Fluorescent Color Variations
Primary Color Palette
Color
Black
Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
Linear Green CMYK - 50, 0, 100, 0 RGB - 141, 198, 63 #8DC63F No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
92
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Lamp Type
ICON
T8 Linear Fluorescent Typography
Description, Application & Disclaimer
Square 721 BT Bold Extended abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents T8 Linear Fluorescent lamp type. Application: For use only: • Oracle Fluorescent Series • Elite Undercabinet Series Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
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93
Proudly Assembled in America Same Day Shipping Wet Location
96 98 100
GENERAL
ICON
General
Proudly Assembled in America Color Variations
Primary Color Palette
Color
Black
Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
Assembled in US Blue CMYK - 100, 100, 0, 20 RGB - 38, 36, 123 #26247B No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
96
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
General
ICON
Proudly Assembled in America Typography
Description, Application & Disclaimer
Myriad Pro - Semibold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents fixtures that are assembled in America.
Myriad Pro - Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Application: Should be in every visual communication of products that meet this requirement. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
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ICON
General
Same day Shipping Color Variations
Primary Color Palette Same Day Shipping Blue CMYK - 73, 27, 1, 11 RGB - 47, 138, 190 #2F8ABE No Pantone Color
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
98
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
General
ICON
Same day Shipping Typography
Description, Application & Disclaimer
Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents the availability for same day shipping of a product.
Century Gothic Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Application: Should be in every visual communication of products that meet this requirement. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
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ICON
General
Wet Location Color Variations
Primary Color Palette
Color
Black
Wet Location Dark Blue CMYK - 100, 100, 0, 0 RGB - 46, 49, 146 #2E3192 No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
Wet Location Light Blue CMYK - 50, 0, 10, 0 RGB - 116, 206, 226 #74CEE2 No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
100
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
General
ICON
Wet Location Typography
Description, Application & Disclaimer
Arial Black Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents wet location approved trims.
Century Gothic Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Application: Wet Location only with lens trims or approved open trims. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
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101
UL Listed ETL Certification Energy Star California Title 24 City of New York Approved Dark Sky Friendly
104 106 108 110 112 114
COMPLIANCE
ICON
Compliance
UL Listed Type of UL Listed Compliance
Primary Color Palette UL Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color
UL Mark
UL Mark for US
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
UL Mark for US and Canada
104
Elite Lighting : Logo, Brand & Icon Guidelines
Compliance
ICON
UL Listed Description, Application & Disclaimer For more information about UL compliance logo
Description: The icon represents UL Listed Compliance.
Marks and Labels http://www.ul.com/global/eng/pages/corporate/aboutul/ulmarks/
Application: Should be used based on listing of the product. The icon also has to follow which type of UL Listing.
Marks and Labels > Downloadable UL Marks http://www.ul.com/global/eng/pages/corporate/aboutul/ulmarks/mark/art/ Marks and Labels > Promotion & Advertising Guidelines http://www.ul.com/global/eng/pages/corporate/aboutul/ulmarks/promotional/ Product Certification General Guidelines and Rules http://www.ul.com/global/eng/pages/corporate/aboutul/ulmarks/promotional/mark2/
Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon. UL速 is a registered trademarks of Underwriters Laboratories Inc.
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ICON
Compliance
ETL Certification Color Variations
Primary Color Palette
ETL Certification
ETL Certification for US
ETL Intertek Blue CMYK - 100, 72, 0, 32 RGB - 0, 62, 126 #00519C Pantone 281
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
ETL Intertek Red CMYK - 0, 91, 76, 0 RGB - 239, 62, 66 #EF3E42 Pantone 185
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
ETL Certification for US and Canada
106
Elite Lighting : Logo, Brand & Icon Guidelines
Compliance
ICON
ETL Certification Description, Application & Disclaimer For more information about UL compliance logo
Description: The icon represents ETL Certification.
Marks > Downloadable ETL Marks http://www.intertek.com/marks/etl/
Application: Should be used based on listing of the product. The icon also has to follow which type of ETL Listing. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon. ETL, C-ETL, C-ETL-US and Intertek are registered trademarks of Intertek Testing Services
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Compliance
ICON
Energy Star Color Variations
Primary Color Palette Energy Star Blue CMYK - 100, 0, 0, 0 RGB - 0, 174, 239 #0099FF No Pantone Color
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
108
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Compliance
ICON
Energy Star Description, Application & Disclaimer For more information about Energy Star Compliance Logo download https://www.energystar.gov/index. cfm?c=news.logo
Description: The icon represents Energy Star Compliance. Application: Should be used only on products that have been approved under the Energy Star program. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon. ENERGY STAR is a registered trademark of United States Environmental Protection Agency.
Elite Lighting : Logo, Brand & Icon Guidelines
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ICON
Compliance
California Title 24 Color Variations
Primary Color Palette
Color
Special Use
Grayscale / Monochromatic
Reversed out (white)
Title 24 Darker Blue CMYK - 100, 50, 0, 0 RGB - 0, 114, 188 #0072BC No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
Title 24 Lighter Blue CMYK - 90, 45, 0, 0 RGB - 0, 122, 193 #007AC1 No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color
Title 24 Green CMYK - 22, 0, 100, 10 RGB - 190, 201, 36 #BEC923 No Pantone Color
75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color
Title 24 Yellow CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color
Orange CMYK - 0, 50, 100, 0 RGB - 247, 148, 30 #C1D827 No Pantone Color
110
Elite Lighting : Logo, Brand & Icon Guidelines
Compliance
ICON
California Title 24 Typography
Description, Application & Disclaimer
Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents California Title 24 Compliance.
Brush Script Std Mdium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~! @#$%^&*()_+{}|:”<>?
Application: Should be used with products that comply with California Title 24 High Efficiency requirements. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
111
ICON
Compliance
City of New York Approved Color Variations
Primary Color Palette Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
112
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Compliance
ICON
City of New York Approved Typography
Description, Application & Disclaimer
Helvetica Neue LT Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;â&#x20AC;&#x2122;,./ ~! @#$%^&*()_+{}|:â&#x20AC;?<>?
Description: The icon represents City of New York Approved. Application: Should be used only for approved Exit and Emergency Lighting. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
113
ICON
Compliance
Dark Sky Friendly Color Variations
Primary Color Palette Dark Sky Blue CMYK - 80, 41, 30, 4 RGB - 53, 124, 150 #357C96 No Pantone Color
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
114
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Compliance
ICON
Dark Sky Friendly Typography
Description, Application & Disclaimer
Present Black Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents fixtures that meet Dark Sky Compliance. Application: For use only: • Oracle Outdoor fixtures that meet this requirement Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
115
Powered by Advance Lutron Hi-Lume Dimming
118 120
MANUFACTURER
ICON
Manufacturer
Powered by Advance Transformer Color Variations
Primary Color Palette
Color
Black
Advance Blue CMYK - 79, 31, 0, 0 RGB - 0, 144, 208 #0090D0 No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
Advance Gray CMYK - 37, 33, 33, 0 RGB - 166, 160, 169 #A6A09F No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
118
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Manufacturer
ICON
Powered by Advance Transformer Description, Application & Disclaimer Description: The icon represents products that use Advance Transformers. Application: For use only: â&#x20AC;˘ Products that use Advance Transformer Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon. Advance is registered trademarks of Philips Lighting Electronics
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ICON
Manufacturer
Lutron Hi-Lume Dimming Color Variations
Primary Color Palette Lutron Blue CMYK - 79, 33, 0, 0 RGB - 0, 142, 211 #008ED3 No Pantone Color
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
120
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Manufacturer
ICON
Lutron Hi-Lume Dimming Description, Application & Disclaimer Description: The icon represents products that use Lutron Hi-Lume Dimming ballast. Application: For use only: â&#x20AC;˘ Products that use Lutron Hi-Lume Dimming ballast Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon. Lutron and Hi-Lume are trademarks of Lutron Electronics Co., Inc
Elite Lighting : Logo, Brand & Icon Guidelines
121
2 Year Warranty 5 Year Warranty
124 126
WARRANTY
ICON
Warranty
2 Year Warranty Color Variations
Primary Color Palette
Color
Black
Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
Warranty Green CMYK - 83, 6, 97, 1 RGB - 0, 165, 77 #00A54D No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
124
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Warranty
ICON
2 Year Warranty Typography
Description, Application & Disclaimer
Helvetica Neue LT Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents 2 year warranty.
Palatino Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Application: For use only: • Products that have minimum 2 years warranty Icon color can be red or green depends on the product image. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
125
ICON
Warranty
5 Year Warranty Color Variations
Primary Color Palette Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
Black
Reversed out (white)
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
126
Elite Lighting : Logo, Brand & Icon Guidelines
Warranty
ICON
5 Year Warranty Typography
Description, Application & Disclaimer
Helvetica Neue LT Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents 5 years warranty.
Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Application: For use only: • Select Oracle Fluorescent High Bays Icon color only black or white. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
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Pulse Start Self Diagnostic Full Rotation 360째 Nail To Go - Ready To Install New Clip Design New & Improved Bar Hangers IC Rated Air Shut Available
130 132 134 136 138 140 142 144
FEATURE
Feature
ICON
Pulse Start Color Variations
Primary Color Palette
Black
Color
80% Black CMYK - 0, 0, 0, 80 RGB - 88, 89, 91 #58595B No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
Pulse Start Green CMYK - 100, 0, 50, 0 RGB - 0, 169, 157 #00A99D No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
130
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Feature
ICON
Pulse Start Typography
Description, Application & Disclaimer
Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents a specific type of ballast. Application: For use only: • Oracle Outdoor products that use this ballast Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
131
ICON
Feature
Self Diagnostic Color Variations
Primary Color Palette Self Diagnostic Green CMYK - 75, 0, 100, 25 RGB - 40, 144, 59 #28903B No Pantone Color
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
132
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Feature
ICON
Self Diagnostic Typography
Description, Application & Disclaimer
Helvetica Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents fixture with Self Diagnostic technology.
Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Application: For use only: • Exit & Emergency Lighting Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
133
ICON
Feature
Full Rotation 360째 Color Variations
Primary Color Palette
Color
Black
Full Rotation Green CMYK - 50, 0, 100, 0 RGB - 141, 198, 63 #8DC63F No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
45% Black CMYK - 0, 0, 0, 45 RGB - 157, 159, 162 #9D9FA2 No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
134
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Feature
ICON
Full Rotation 360° Typography
Description, Application & Disclaimer
Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents fixtures with 360° rotation capability. Application: For use only: • Elite LED Linia Cove Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
135
ICON
Feature
Nail to Go - Ready to Install Color Variations
Primary Color Palette Nail To Go Blue CMYK - 88, 53, 0, 0 RGB - 73, 113, 187 #0071BB No Pantone Color
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
136
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Feature
ICON
Nail to Go - Ready to Install Typography
Description, Application & Disclaimer
Myriad Pro Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;â&#x20AC;&#x2122;,./ ~!@#$%^&*()_+{}|:â&#x20AC;?<>?
Description: The icon represents housings that include pre-installed nails. Application: Should be used on housings that include nails on bar hangers. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
137
ICON
Feature
New Clip Design Color Variations
Primary Color Palette Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
138
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Feature
ICON
New Clip Design Typography
Description, Application & Disclaimer
Myriad Pro Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents trims that have integrated a new clip design.
Myriad Pro Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Application: For use only: • Select Residential trims Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
139
ICON
Feature
New & Improved Bar Hangers Color Variations
Primary Color Palette Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
Color
Grayscale / Monochromatic
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
140
Elite Lighting : Logo, Brand & Icon Guidelines
Feature
ICON
New & Improved Bar Hangers Typography
Description, Application & Disclaimer Description: The icon represents Elite housing with new and improved bar hangers features. Application: For use only: â&#x20AC;˘ Elite Residential Housing Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
141
ICON
Feature
IC Rated Color Variations
Primary Color Palette Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
142
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Feature
ICON
IC Rated Typography
Description, Application & Disclaimer
Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents IC Rated Housing. Application: For use only: • Any housing that can be in direct contact with insulation Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
143
ICON
Feature
Air Shut Available Color Variations
Primary Color Palette Airshut Orange CMYK - 0, 55, 90, 0 RGB - 236, 122, 8 #EC7A08 Pantone 716C
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
144
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Feature
ICON
Air Shut Available Typography
Description, Application & Disclaimer
Myriad Pro Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents fixtures with Air Shut features.
Myriad Pro Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Application: For use only: • Elite Residential Housing Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
145
HID Lamp Included Xenon Lamp Included Lamp Included Lamp Not Included Undercabinet Fluorescent Lighting
148 150 152 154 156
LAMP FEATURE
ICON
Lamp Feature
HID lamp Included Color Variations
Primary Color Palette 60% Black CMYK - 0, 0, 0, 60 RGB - 128, 130, 133 #808285 No Pantone Color
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
148
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Lamp Feature
ICON
HID Lamp Included Typography
Description, Application & Disclaimer
Helvetica Neue Lt Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents fixtures that come with the HID lamp. Application: For use only: • Oracle Outdoor lighting products Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
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ICON
Lamp Feature
Xenon Lamp Included Color Variations
Primary Color Palette
Color
Black
Grayscale / Monochromatic
150
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
Xenon Green CMYK - 60, 0, 100, 0 RGB - 114, 191, 68 #72BF44 No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color
Xenon Tinted Green CMYK - 16, 0, 32, 0 RGB - 216, 233, 189 #D8E9BD No Pantone Color
75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Lamp Feature
ICON
Xenon Lamp Included Typography
Description, Application & Disclaimer
Bauhaus Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents fixtures that come with the Xenon lamp.
Helvetica Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Application: For use only: • Undercabinet Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
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ICON
Lamp Feature
Lamp Included Color Variations
Primary Color Palette
Color
Black
Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
Linear Green CMYK - 50, 0, 100, 0 RGB - 141, 198, 63 #8DC63F No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
152
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Lamp Feature
ICON
Lamp Included Typography
Description, Application & Disclaimer
Myriad Pro Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents fixtures that comes with the Fluorescent lamp. Application: For use only: • Undercabinet Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
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ICON
Lamp Feature
Lamp Not Included Color Variations
Primary Color Palette
Color
Black
Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
Linear Green CMYK - 50, 0, 100, 0 RGB - 141, 198, 63 #8DC63F No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
154
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Lamp Feature
ICON
Lamp Not Included Typography
Description, Application & Disclaimer
Myriad Pro Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents fixtures that do not come with the Fluorescent lamp. Application: For use only: • Undercabinet Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
155
ICON
Lamp Feature
Undercabinet Fluorescent Lighting Color Variations
Primary Color Palette
Color
Black
Grayscale / Monochromatic
156
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Undercabinet Blue CMYK - 58, 17, 0, 46 RGB - 59, 110, 143 #3B6E8F No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
Undercabinet Green CMYK - 22, 0, 100, 0 RGB - 190, 201, 35 #BEC923 No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color
Undercabinet Yellow CMYK - 11, 23, 95, 2 RGB - 224, 186, 45 #E0BA2D No Pantone Color
75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
40% Black CMYK - 0, 0, 0, 40 RGB - 167, 169, 172 #A7A9AC No Pantone Color
60% Black CMYK - 0, 0, 0, 60 RGB - 128, 130, 133 #808285 No Pantone Color
Lamp Feature
ICON
Undercabinet Fluorescent Lighting Typography
Description, Application & Disclaimer
Helvetica Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents undercabinet fluorescent fixtures that come with US made ballast. Application: For use only: • Undercabinet Fluorescent Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
157
Retrofit Kit Construction Type Low Voltage Retrofit Kit Included
160 162 164
HOUSING TYPE
Housing Type
ICON
Retrofit Kit Color Variations
Primary Color Palette
Incandescent
Metal Halide (HID)
60% Black CMYK - 0, 0, 0, 60 RGB - 128, 130, 133 #808285 No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
20% Black CMYK - 0, 0, 0, 20 RGB - 209, 211, 212 #D1D3D4 No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Compact Fluorescent (CFL)
160
Elite Lighting : Logo, Brand & Icon Guidelines
Housing Type
ICON
Retrofit Kit Typography
Description, Application & Disclaimer
Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents Retrofit Kit fixtures for various lamp types. Application: For use only: • Maxilume Retrofit Kit based on lamp type Icon color only black or white. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
161
ICON
Housing Type
Construction Type Color Variations
New Construction
Primary Color Palette
Remodel
60% Black CMYK - 0, 0, 0, 60 RGB - 128, 130, 133 #808285 No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
35% Black CMYK - 0, 0, 0, 35 RGB - 166, 166, 166 #A6A6A6 No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
162
Elite Lighting : Logo, Brand & Icon Guidelines
Housing Type
ICON
Construction Type Typography
Description, Application & Disclaimer
Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents the type of construction that the luminaire will be used for.
Myriad Pro - Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Application: For use only: • Maxilume luminaires designed for Remodel or New Construction application Icon color only black or white. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
163
ICON
Housing Type
Low Voltage Retrofit Kit Included Color Variations
Color
Primary Color Palette
Grayscale / Monochromatic
Retrofit Kit Blue CMYK - 92, 59, 7, 0 RGB - 0, 104, 168 #0068A8 No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
Retrofit Kit Yellow CMYK - 1, 18, 63, 0 RGB - 253, 209, 117 #FDD175 No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
164
Elite Lighting : Logo, Brand & Icon Guidelines
Housing Type
ICON
Low Voltage Retrofit Kit Included Typography
Description, Application & Disclaimer
Helvetica Neue Lt Std 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents Elite Low Voltage Retrofit Kit fixtures. Application: For use only: • Elite Low Voltage Retrofit Kit Use grayscale variation only when color reproduction is limited. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
165
Cool Beam Sonic Beam Shield Beam Hydro Beam
168 170 172 174
FLUORESCENT HIGH BAYS
ICON
Fluorescent High Bays
Cool Beam Color Variations
Primary Color Palette High Bay Cyan CMYK - 100, 0, 0, 0 RGB - 0, 174, 239 #00AEEF No Pantone Color
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
168
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Fluorescent High Bays
ICON
Cool Beam Typography
Description, Application & Disclaimer
Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents Oracle Fluorescent Series Cool Beam Luminaires.
Eurostile Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Application: For use only: • Oracle Fluorescent Series Cool Beam Luminaires Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
169
Fluorescent High Bays
ICON
Sonic Beam Color Variations
Primary Color Palette
Color
Black
High Bays Blue CMYK - 100, 75, 0, 0 RGB - 0, 84, 166 #0054A6 No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
170
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Fluorescent High Bays
ICON
Sonic Beam Typography
Description, Application & Disclaimer
Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents Oracle Fluorescent Series Sonic Beam Luminaires.
Eurostile Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Application: For use only: • Oracle Fluorescent Series Sonic Beam Luminaires Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
171
ICON
Fluorescent High Bays
Shield Beam Color Variations
Color
Primary Color Palette
Grayscale / Monochromatic
High Bays Blue CMYK - 100, 75, 0, 0 RGB - 0, 84, 166 #0054A6 No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
45% Black CMYK - 0, 0, 0, 45 RGB - 157, 159, 162 #9D9FA2 No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
172
Elite Lighting : Logo, Brand & Icon Guidelines
Fluorescent High Bays
ICON
Shield Beam Typography
Description, Application & Disclaimer
Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents Oracle Fluorescent Series Shield Beam Luminaires.
Eurostile Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Application: For use only: • Oracle Fluorescent Series Shield Beam Luminaires Use grayscale variation only when color reproduction is limited. Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
173
ICON
Fluorescent High Bays
Hydro Beam Color Variations
Primary Color Palette
Color
Black
High Bays Blue CMYK - 100, 75, 0, 0 RGB - 0, 84, 166 #0054A6 No Pantone Color
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
High Bay Cyan CMYK - 100, 0, 0, 0 RGB - 0, 174, 239 #00AEEF No Pantone Color
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
174
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Fluorescent High Bays
ICON
Hydro Beam Typography
Description, Application & Disclaimer
Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents Oracle Fluorescent Series Hydro Beam Luminaires.
Eurostile Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Application: For use only: • Oracle Fluorescent Series Hydro Beam Luminaires Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
175
Air-Shut California Title 24 - Inside Label Air-Shut - Inside Label Air-Shut - Outside Label Retrofit Packaging Elements
178 180 182 184
PACKAGING AND LABELING
ICON
Packaging & Labeling
Air-Shut with California Title 24 - Inside Label Color Variations
Primary Color Palette Air-shut Orange CMYK - 0, 55, 90, 0 RGB - 236, 122, 8 #EC7A08 Pantone 716C
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
178
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Packaging & Labeling
ICON
Air-Shut with California Title 24 - Inside Label Typography
Description, Application & Disclaimer
Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents fixture with Air-Shut features and Title 24 Compliant.
Century Gothic Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Application: For use only: • Elite Residential Housing - Inside Label Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
179
ICON
Packaging & Labeling
Air-Shut - Inside Label Color Variations
Primary Color Palette Air-shut Orange CMYK - 0, 55, 90, 0 RGB - 236, 122, 8 #EC7A08 Pantone 716C
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
180
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
Packaging & Labeling
ICON
Air-Shut - Inside Label Typography
Description, Application & Disclaimer
Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icon represents fixture with Air-Shut features.
Century Gothic Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Application: For use only: • Elite Residential Housing - Inside Label Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
181
ICON
Packaging & Labeling
Air-Shut - Outside Label Color Variations
Primary Color Palette Air-shut Orange CMYK - 0, 55, 90, 0 RGB - 236, 122, 8 #EC7A08 Pantone 716C
Color
Black
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color 75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Grayscale / Monochromatic
182
Reversed out (white)
Elite Lighting : Logo, Brand & Icon Guidelines
CMYK - 0, 0, 0, 47 RGB - 136, 136, 136 #888888 No Pantone Color
Packaging & Labeling
ICON
Air-Shut - Outside Label Typography Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>? Century Gothic Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description, Application & Disclaimer Description: The icon represents fixtures with Air-Shut features. Application: For use only: • Elite Residential Housing - Outside Label Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
183
Packaging & Labeling
ICON
Retrofit Packaging Elements Color Variations
Primary Color Palette
Life 50,000 Hours
Dimmable
LED Retrofit Aperture
Elite LED Blue CMYK - 100, 45, 0, 18 RGB - 0, 101, 164 #0065A4 Pantone 301U
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
Elite LED Green CMYK - 29, 0, 100 0 RGB - 193, 216, 47 #C1D827 Pantone 382U
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color
Elite LED 6” Blue CMYK - 100, 50, 0, 0 RGB - 0, 114, 188 #0072BC No Pantone Color
75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
Elite LED 5” Blue CMYK - 100, 31, 8, 38 RGB - 0, 93, 135 #005D87 No Pantone Color Elite LED 4” Green CMYK - 65, 25, 100, 8 RGB - 102, 144, 611 #66903D No Pantone Color
184
Elite Lighting : Logo, Brand & Icon Guidelines
Packaging & Labeling
ICON
Retrofit Packaging Elements Typography
Description, Application & Disclaimer
Impact Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890[]\;’,./ ~!@#$%^&*()_+{}|:”<>?
Description: The icons represents apertures, life span and dimmable features for Elite LED luminaires. Application: For use only: • All Elite LED luminaires that it may apply to Disclaimer: The colors of the primary palette is not intended to be used for text, color fields, backgrounds, rules and other graphic devices. This icon only functions as a visual identifier or visual description guide. Never, under any circumstances, should the icon artwork be altered or re-created. Only use the approved files when reproducing and applying the icon.
Elite Lighting : Logo, Brand & Icon Guidelines
185
Color Palettes
188
INDEX
INDEX
188
Color Palettes
Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
80% Black CMYK - 0, 0, 0, 80 RGB - 88, 89, 91 #58595B No Pantone Color
Advance Gray CMYK - 37, 33, 33, 0 RGB - 166, 160, 169 #A6A09F No Pantone Color
Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color
Maxilume Black CMYK - 0, 100, 100, 0 RGB - 35, 31, 32 #231F20 No Pantone Color
75% Black CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 No Pantone Color
35% Black CMYK - 0, 0, 0, 35 RGB - 166, 166, 166 #A6A6A6 No Pantone Color
City of New York Red CMYK - 100, 72, 0, 32 RGB - 0, 62, 126 #00519C Pantone 281
White CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color
Fusion Gray CMYK - 0, 0, 0, 75 RGB - 99, 100, 102 #636466 Pantone Cool Gray 11
20% Black CMYK - 0, 0, 0, 20 RGB - 209, 211, 212 #D1D3D4 No Pantone Color
Elite Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color
60% Black CMYK - 0, 0, 0, 60 RGB - 128, 130, 133 #808285 No Pantone Color
ETL Intertek Red CMYK - 0, 91, 76, 0 RGB - 239, 62, 66 #EF3E42 Pantone 185
45% Black CMYK - 0, 0, 0, 45 RGB - 157, 159, 162 #9D9FA2 No Pantone Color
Maxilume Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color
Elite Lighting : Logo, Brand & Icon Guidelines
Color Palettes
INDEX
Oracle Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 Pantone Red 032C
Incandescent Orange CMYK - 0, 50, 100, 0 RGB - 247, 148, 30 #F7941E No Pantone Color
Retrofit Kit Yellow CMYK - 1, 18, 63, 0 RGB - 253, 209, 117 #FDD175 No Pantone Color
Elite LED Green CMYK - 29, 0, 100 0 RGB - 193, 216, 47 #C1D827 Pantone 382U
UL Red CMYK - 0, 100, 100, 0 RGB - 237, 28, 36 #ED1C24 No Pantone Color
Undercabinet Yellow CMYK - 11, 23, 95, 2 RGB - 224, 186, 45 #E0BA2D No Pantone Color
Xenon Tinted Green CMYK - 16, 0, 32, 0 RGB - 216, 233, 189 #D8E9BD No Pantone Color
Full Rotation Green CMYK - 50, 0, 100, 0 RGB - 141, 198, 63 #8DC63F No Pantone Color
Air-shut Orange CMYK - 0, 55, 90, 0 RGB - 236, 122, 8 #EC7A08 Pantone 716C
Elite Yellow CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color
Fluorescent Green CMYK - 22, 0, 100, 10 RGB - 190, 201, 35 #BEC923 No Pantone Color
Linear Green CMYK - 50, 0, 100, 0 RGB - 141, 198, 63 #8DC63F No Pantone Color
Orange CMYK - 0, 50, 100, 0 RGB - 247, 148, 30 #C1D827 No Pantone Color
Low Voltage Yellow CMYK - 0, 24, 94, 0 RGB - 255, 196, 37 #FFC425 No Pantone Color
Title 24 Green CMYK - 22, 0, 100, 10 RGB - 190, 201, 36 #BEC923 No Pantone Color
Xenon Green CMYK - 60, 0, 100, 0 RGB - 114, 191, 68 #72BF44 No Pantone Color
Fusion Orange CMYK - 0, 50, 100, 0 RGB - 247, 148, 30 #C1D827 Pantone Orange 021
Title 24 Yellow CMYK - 0, 20, 100, 0 RGB - 255, 203, 5 #FFCB05 No Pantone Color
Undercabinet Green CMYK - 22, 0, 100, 0 RGB - 190, 201, 35 #BEC923 No Pantone Color
Pulse Start Green CMYK - 100, 0, 50, 0 RGB - 0, 169, 157 #00A99D No Pantone Color
Elite Lighting : Logo, Brand & Icon Guidelines
189
INDEX
190
Color Palettes
Oracle Light Green CMYK - 50, 0, 100, 25 RGB - 109, 157, 49 #6D9D31 No Pantone Color
Oracle Blue CMYK - 100, 78, 0, 54 RGB - 0, 36, 93 #00245D Pantone 2767M
High Bays Blue CMYK - 100, 75, 0, 0 RGB - 0, 84, 166 #0054A6 No Pantone Color
Elite LED Blue CMYK - 100, 45, 0, 18 RGB - 0, 101, 164 #0065A4 Pantone 301U
Elite LED 4” Green CMYK - 65, 25, 100, 8 RGB - 102, 144, 611 #66903D No Pantone Color
ETL Intertek Blue CMYK - 100, 72, 0, 32 RGB - 0, 62, 126 #00519C Pantone 281
Elite LED 6” Blue CMYK - 100, 50, 0, 0 RGB - 0, 114, 188 #0072BC No Pantone Color
Retrofit Kit Blue CMYK - 92, 59, 7, 0 RGB - 0, 104, 168 #0068A8 No Pantone Color
Warranty Green CMYK - 83, 6, 97, 1 RGB - 0, 165, 77 #00A54D No Pantone Color
Elite LED 5” Blue CMYK - 100, 31, 8, 38 RGB - 0, 93, 135 #005D87 No Pantone Color
Title 24 Darker Blue CMYK - 100, 50, 0, 0 RGB - 0, 114, 188 #0072BC No Pantone Color
Same Day Shipping Blue CMYK - 73, 27, 1, 11 RGB - 47, 138, 190 #2F8ABE No Pantone Color
Self Diagnostic Green CMYK - 75, 0, 100, 25 RGB - 40, 144, 59 #28903B No Pantone Color
Undercabinet Blue CMYK - 58, 17, 0, 46 RGB - 59, 110, 143 #3B6E8F No Pantone Color
Title 24 Lighter Blue CMYK - 90, 45, 0, 0 RGB - 0, 122, 193 #007AC1 No Pantone Color
Lutron Blue CMYK - 79, 33, 0, 0 RGB - 0, 142, 211 #008ED3 No Pantone Color
Oracle Green CMYK - 75, 0, 100, 59 RGB - 40, 144, 59 #28903B No Pantone Color
Dark Sky Blue CMYK - 80, 41, 30, 4 RGB - 53, 124, 150 #357C96 No Pantone Color
Nail To Go Blue CMYK - 88, 53, 0, 0 RGB - 73, 113, 187 #0071BB No Pantone Color
Advance Blue CMYK - 79, 31, 0, 0 RGB - 0, 144, 208 #0090D0 No Pantone Color
Elite Lighting : Logo, Brand & Icon Guidelines
Color Palettes
Energy Star Blue CMYK - 100, 0, 0, 0 RGB - 0, 174, 239 #0099FF No Pantone Color
Wet Location Dark Blue CMYK - 100, 100, 0, 0 RGB - 46, 49, 146 #2E3192 No Pantone Color
High Bay Cyan CMYK - 100, 0, 0, 0 RGB - 0, 174, 239 #00AEEF No Pantone Color
Assembled in US Blue CMYK - 100, 100, 0, 20 RGB - 38, 36, 123 #26247B No Pantone Color
Wet Location Light Blue CMYK - 50, 0, 10, 0 RGB - 116, 206, 226 #74CEE2 No Pantone Color
Metal Halide Purple CMYK - 72, 89, 9, 1 RGB - 104, 64, 141 #68408D No Pantone Color
Elite Lighting : Logo, Brand & Icon Guidelines
INDEX
191