Ben Searcy - Funding Proposal

FUNDING PROPOSAL TARGA TASMANIA 2013

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BEN SEARCY FUNDING PROPOSAL

“Sponsorship is an opportunity to invest in ensuring corporate exposure to a guaranteed market with excellent demographics. It allows a company to host customers and guests, and inter-company people, at an exciting, glamorous and colourful activity which is both classless and socially acceptable.�

Sir Jackie Stewart, OBE three time Formula One World Champion, Board Member Ford Motor Company and Royal Bank of Scotland

BEN SEARCY FUNDING PROPOSAL

Contents

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Background

PG 4

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Motorsport Sells

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Ben Searcy

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The Event / Attractions

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Mitsubishi Evolution IX

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Coverage

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Sponsorship Opportunities

PG 16

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Drive Days

PG 19

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BEN SEARCY FUNDING PROPOSAL

Background Ben Searcy has been involved in motorsport for over fifteen years

Searcy has moved in to the more competitive Mitsubishi Evo IX

and has developed a marketing package that has provided him as

in the modern outright competition. The recent running of the

team owner and driver, the opportunity to work with and develop

inaugural Australian Tarmac Rally Championship saw Searcy, take

some very successful associations.

out the 2011 championship, racing with Dean Herridge. Recent outings in Targa High Country in Melbourne and Targa Wrest Point

Having been involved in many of the high-profile motorsport

in Hobart saw Searcy consistently setting top 3 times and last

categories in Australia, Searcy has developed a very strong

time Searcy entered Targa West in late 2012, he won many stages

understanding of ‘value for money’ and the opportunities that

outright over the entire event.

exist for sponsors. It is for this reason that he has chosen the ever popular and fast growing sport of tarmac rallying. A strong

A major event on the Australian motor racing scene, Targa Tasmania

television package through free to air TV, high profile and publicity

will see a ‘full on’ attack by Searcy and his team.

displays, attentive and realistic crowds and an event that is extremely popular with the younger demographic (Mitsubishi Evo’s

Targa Tasmania uses the scenic roads of the Apple Isle throughout

and Subaru WRX’s against V8 Holden’s and Ford’s and Nissan

Launceston, Burnie, Devonport, Strahan and down to Hobart, with

GTR’s, Porsche’s and Lamborghini’s) add weight to the commercial

around 300 teams covering the course. The high profile event

viability of tarmac rallying and has rapidly become a major form of

attracts some of the biggest names in motorsport.

motorsport.

This proposal outlines a number of great opportunities for your organisation to become involved with Searcy and expand on your existing marketing strategies.

BEN SEARCY FUNDING PROPOSAL

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BEN SEARCY FUNDING PROPOSAL

Motorsport Sells

Many organisations become involved in motorsport programmes to gain marketing advantages through the use of race and rally cars and teams to promote their products and services in a colourful and dynamic way. Motorsport is a tough testing ground and those companies that promote their products and services in this sport have the added appeal of high performance and reliability over their opposition.

With the careful incorporation of a race and rally car into a marketing programme, a company can increase the awareness of its products and services in the market place. Product advertising, posters and giveaways, are all colourful and long term additions to an established marketing programme.

Ben Searcy has worked with several of Australia’s largest companies including; Mitsubishi and Subaru, and their advertising agencies and has the ability to work with those within the organisation, to assist with the creation of any marketing opportunities that present themselves. He has the flair and creativity to develop a working marketing programme using the colour and drama that a race or rally car and driver can create.

BEN SEARCY FUNDING PROPOSAL

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BEN SEARCY FUNDING PROPOSAL

About

Profile Born:

Perth, Western Australia

Age:

33 years old

Lives:

South Perth, Western Australia

Occupation:

Human Resources Manager, Performance Driver Trainer

Interests:

Motorsport, cycling, swimming, triathlons, languages.

BEN SEARCY FUNDING PROPOSAL

Biography Ben Searcy has spent a lifetime on the Australian motorsport scene

Searcy has tackled the World Rally Championship with the Japanese

as a driver and co-driver. Searcy commenced his motorsport career

Resorte Racing team, Asia Pacific Rally Championship with the

in circuit racing, at age 16.

French- New Caledonian Almameto Racing Team, the Australian Rally Championship with a number of teams including the Subaru

An Australian Tarmac Rally Championship, two New Caledonian

Motorsport manufacturer team and has achieved outstanding

Rally Championships, a 2nd Pacific Cup in the Asia-Pacific Rally

results in events across the globe from Japan to Malaysia, New

Championship, five WA Rally Championships and competing for

Caledonia to New Zealand.

a manufacturer in international and domestic events have been highlights to date.

Winning the 2011 Australian Tarmac Rally Championship has inspired Searcy to tackle Targa Tasmania 2013.

To represent a manufacturer in the premier rally championship in the country was a career highlight for Searcy.

Career Highlights 2012 Coffs Coast Rally - 1st ARC

2006 Rally Japan

Targa West Outright Leader

Australian Rally Championship Mount Buller Sprint

2011 Australian Tarmac Rally Champion

Lake Mountain Sprint

Targa West Outright Winner 2nd Targa Tasmania

2005 Australian Rally Championship (Subaru Satellite Team)

2010 World Rally Championship – Rally Japan Asia Pacific Rally Championship – Rally New Zealand, Rally New

2004 WA Rally Champion

Caledonia, Rally Australia, Rally Malaysia

(two wheel drive) 4th Subaru Rally Challenge

2009 Pacific Cup – Asia-Pacific Rally Championship 2003 2nd WA Rally Championship 2008 New Caledonian National Rally Champion Asia-Pacific Rally Championship

2002 Telstra Rally Australia Winner (Group N1)

Pirelli Star Driver Rally Malaysia / Rally New Zealand

2nd Australian Rally Championship (two wheel drive)

2007 Lake Mountain Rally Winner

2001, 2000, 1999, 1998 WA Rally Champion

Rally Tasmania Winner

(two wheel drive)

WA Rally Champion

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BEN SEARCY FUNDING PROPOSAL

The Event

Targa Tasmania is Australia’s, and one of the worlds, most iconic, exciting and highly prestigious tarmac rally. Exhilarating and spectacular driving stages within highly visible public locations, Targa Tasmania is sure to provide competitors, spectators and sponsors with an event that won’t be forgotten.

The event will be run over a series of challenging and rewarding roads throughout Tasmania.

Targa Tasmania will be more than a motor sport competition; it will be a total event. An exciting competition run in the context of a public festival environment.

Attractions

Targa Tasmania is more than just a series of rally stages. Each day there will be one or more major attractions to enable corporate VIP’s, spectators and media to get up close to the cars and drivers, and experience much more than just watching the cars in action.

Targa Tasmania Street Parade - Launceston (Day 3) Targa Tasmania Street Parade - Strahan (Day4) Targa Tasmania Gala Podium - Wrest Point Casino, Hobart

Prologue

Tuesday, 16 April 2013 The prologue will be run on Tuesday afternoon around the streets of Georgetown to determine the seeded start order.

BEN SEARCY FUNDING PROPOSAL

Rally Stages

Wednesday 17 - Thursday 18, April 2013 The rally kicks off in the Launceston CBD, with the official ceremonial start in the heart of Launceston where thousands of spectators mingle with cars and drivers.

The rally will be centered around Launceston, Devonport and Burnie. Supporters will be on route enjoying the live action of the cars zooming past.

Each day finishes off with a static car display at the Silverdome which attracts thousands of spectators looking at the high tech rally machinery.

Friday 19 - Saturday 20, April 2013 The rally progresses to the roads throughout Strahan - the wild west coast of Tasmania.

Sunday 21, April 2013 The final stage brings us through the bends of Queenstown’s Mt Arrowsmith, to finish the race in the states capital, Hobart.

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BEN SEARCY FUNDING PROPOSAL

The Vehicle

Mitsubishi EVO IX The 2006 Evo IX is Mitsubishi’s fastest and most powerful Lancer and features a race-bred heritage that celebrates Mitsubishi’s four World Rally Championship victories.

BEN SEARCY FUNDING PROPOSAL

Engine Specifications

Performance

Type:

2 litre 16-valve DOHC

Specific Power:

380hp

Capacity:

1997cc

Max Speed:

250km/h

Power:

260kW (stock)

Engine Mgt:

Motec

Brakes & Tyres Front/Rear:

AP & Brembo

Tyres:

Yokohama

Suspension:

Ohlins

0 – 100km/h – 3.1 sec Fuel:

Ethanol Blend

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BEN SEARCY FUNDING PROPOSAL

Coverage

Television A well respected Sydney based, television production house with extensive experience in producing motorsport and other major sporting programmes produce a one-hour documentary that will be shown up to five times in Australia on Free to Air Television during peak playing times. Also shown throughout South East Asia, New Zealand on Raceworld, SKY, and SPEED TV. News footage will also be provided by Targa Tasmania to all stations nationally on a daily basis.

Last year Channel 7, 9, 10 and ABC featured Targa Tasmania on their 5pm news programme on all evenings of the six day event.

Press Targa Tasmania has experienced journalists and public relations officers to distribute press releases on a regular basis leading up to the event, then weekly for three weeks before the rally and daily on the week of the event. During the days of the rally, information will be frequently distributed to all appropriate people and outlets.

In addition to this, local media are already supporting the rally by featuring either new stories on the event or exciting cars that have entered. Last year saw Targa Tasmania featured in Wheels Magazine, Motor Magazine, Unique Cars, Rally Sport Magazine to name just a few, of all which are distributed nationally.

BEN SEARCY FUNDING PROPOSAL

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BEN SEARCY FUNDING PROPOSAL

Sponsorship Opportunities

BEN SEARCY FUNDING PROPOSAL

Package 1: Gold

The Gold package gives your organisation the most exposure possible. Searcy’s car undergoes a full design overhaul with your business’s brand at the primary theme on all prominent areas of the rally car. The gold package includes the following:

Car Branding: The car will be signed with your full company’s

Exposure: Your company will receive prominent and regular

livery and receive major signage on the areas indicated below. As

exposure in announcements, video blogs and live stage results.

Gold sponsor, your company theme is used as the primary design Drive Days: Your company gets an exclusive Drive Day to use

element on the car.

anytime throughout the year, allowing yourself or your clients to Primary Marketing & Advertising Rights: Your company will

experience the exciting thrill of rally racing. More information about

primarily have advertising and marketing rights to Ben Searcy, the

drive days is featured on the following page.

team and the car.

The total package is to be discussed and negotiated in full.

Media Releases: Your company will receive major coverage in all team press releases, with releases and photographs supplied to all major media outlets.

Gold Sponsorship Placement

$15,000 Exclusive - One Sponsor

Silver Sponsorship Placement

Bronze Sponsorship Placement

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BEN SEARCY FUNDING PROPOSAL

Package 2: Silver The Silver package gives your business the next best thing to full sponsorship. Featuring advertising space upon the vehicle in high exposure areas,

Car Branding: The car will be signed with your company’s brand within the silver areas outlined in the diagram on the previous page.

Media Releases: Your company will receive secondary coverage in press releases, with releases and photographs supplied to all major media outlets.

this package shows bang for buck.

Exposure: Your company will receive exposure in announcements, video blogs via car branding.

$6000 3 Sponsors

Package 3: Bronze The Bronze package gives your business the

Car Branding: The car will be signed with your company’s brand within the bronze areas outlined in the diagram on the previous page.

opportunity to be involved with the Searcy team,

Media Releases: Your company will receive coverage in press

with exposure across multiple media channels. For

releases, with releases and photographs supplied to all major

the mere price of a common single page advert in a

media outlets.

magazine, this package forms great value for money.

Exposure: Your company will receive exposure in announcements, video blogs via car branding.

$3000 5+ Sponsors

BEN SEARCY FUNDING PROPOSAL

Drive Days

- An Experience of a Lifetime One of the most successful promotional packages used by many race and rally teams are customer drive days. These programmes give sponsors the opportunity to spend memorable, quality time with existing or potential customers – a day that is both rewarding and exciting.

Imagine the impact on your customers when they go for a hot lap in a rally car, it’s an experience that they never forget and is one that they will continually relate to their associates and to their customers. All the time this exciting day is reinforcing the relationship your company may already have with these clients or one that you may well want to establish.

“Would you like to come out to the track and have a ride in the rally car?” This is a question guaranteed to be met with a positive response. It would be far more appealing than your oppositions “let’s do lunch”.

Ben Searcy has conducted previous drive days and knows how to make them work. Drive days can be one of the most dynamic ingredients of the overall sponsorship package.

Imagine the benefits of staff morale when they spend some time at the race track as a reward for their extra effort.

A typical day would be held just prior to Targa Tasmania. We provide a briefing presentation and all safety equipment is included so all that is required is for the chosen recipients to arrive and enjoy the experience. The drive days are held at the RAC Driving Centre located conveniently just east of perth at the International Airport. Drive days can be held in other states or venues TBA.

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2 / 296 Mill Point Road South Perth WA 6151 p: 0401 072 072 e: bensearcy@hotmail.com