FUNDING PROPOSAL TARGA TASMANIA 2013
2
BEN SEARCY FUNDING PROPOSAL
“Sponsorship is an opportunity to invest in ensuring corporate exposure to a guaranteed market with excellent demographics. It allows a company to host customers and guests, and inter-company people, at an exciting, glamorous and colourful activity which is both classless and socially acceptable.� Sir Jackie Stewart, OBE three time Formula One World Champion, Board Member Ford Motor Company and Royal Bank of Scotland
BEN SEARCY FUNDING PROPOSAL
Contents
1
Background
PG 4
2
Motorsport Sells
PG 6
3
Ben Searcy
PG 8
4
The Event / Attractions
PG 10
5
Mitsubishi Evolution IX
PG 12
6
Coverage
PG 14
7
Sponsorship Opportunities
PG 16
8
Drive Days
PG 19
3
4
BEN SEARCY FUNDING PROPOSAL
Background Ben Searcy has been involved in motorsport for over fifteen years
Searcy has moved in to the more competitive Mitsubishi Evo IX
and has developed a marketing package that has provided him as
in the modern outright competition. The recent running of the
team owner and driver, the opportunity to work with and develop
inaugural Australian Tarmac Rally Championship saw Searcy, take
some very successful associations.
out the 2011 championship, racing with Dean Herridge. Recent outings in Targa High Country in Melbourne and Targa Wrest Point
Having been involved in many of the high-profile motorsport
in Hobart saw Searcy consistently setting top 3 times and last
categories in Australia, Searcy has developed a very strong
time Searcy entered Targa West in late 2012, he won many stages
understanding of ‘value for money’ and the opportunities that
outright over the entire event.
exist for sponsors. It is for this reason that he has chosen the ever popular and fast growing sport of tarmac rallying. A strong
A major event on the Australian motor racing scene, Targa Tasmania
television package through free to air TV, high profile and publicity
will see a ‘full on’ attack by Searcy and his team.
displays, attentive and realistic crowds and an event that is extremely popular with the younger demographic (Mitsubishi Evo’s
Targa Tasmania uses the scenic roads of the Apple Isle throughout
and Subaru WRX’s against V8 Holden’s and Ford’s and Nissan
Launceston, Burnie, Devonport, Strahan and down to Hobart, with
GTR’s, Porsche’s and Lamborghini’s) add weight to the commercial
around 300 teams covering the course. The high profile event
viability of tarmac rallying and has rapidly become a major form of
attracts some of the biggest names in motorsport.
motorsport. This proposal outlines a number of great opportunities for your organisation to become involved with Searcy and expand on your existing marketing strategies.
BEN SEARCY FUNDING PROPOSAL
5
6
BEN SEARCY FUNDING PROPOSAL
Motorsport Sells
Many organisations become involved in motorsport programmes to gain marketing advantages through the use of race and rally cars and teams to promote their products and services in a colourful and dynamic way. Motorsport is a tough testing ground and those companies that promote their products and services in this sport have the added appeal of high performance and reliability over their opposition. With the careful incorporation of a race and rally car into a marketing programme, a company can increase the awareness of its products and services in the market place. Product advertising, posters and giveaways, are all colourful and long term additions to an established marketing programme. Ben Searcy has worked with several of Australia’s largest companies including; Mitsubishi and Subaru, and their advertising agencies and has the ability to work with those within the organisation, to assist with the creation of any marketing opportunities that present themselves. He has the flair and creativity to develop a working marketing programme using the colour and drama that a race or rally car and driver can create.
BEN SEARCY FUNDING PROPOSAL
7
8
BEN SEARCY FUNDING PROPOSAL
About
Profile Born:
Perth, Western Australia
Age:
33 years old
Lives:
South Perth, Western Australia
Occupation:
Human Resources Manager, Performance Driver Trainer
Interests:
Motorsport, cycling, swimming, triathlons, languages.
BEN SEARCY FUNDING PROPOSAL
Biography Ben Searcy has spent a lifetime on the Australian motorsport scene
Searcy has tackled the World Rally Championship with the Japanese
as a driver and co-driver. Searcy commenced his motorsport career
Resorte Racing team, Asia Pacific Rally Championship with the
in circuit racing, at age 16.
French- New Caledonian Almameto Racing Team, the Australian Rally Championship with a number of teams including the Subaru
An Australian Tarmac Rally Championship, two New Caledonian
Motorsport manufacturer team and has achieved outstanding
Rally Championships, a 2nd Pacific Cup in the Asia-Pacific Rally
results in events across the globe from Japan to Malaysia, New
Championship, five WA Rally Championships and competing for
Caledonia to New Zealand.
a manufacturer in international and domestic events have been highlights to date.
Winning the 2011 Australian Tarmac Rally Championship has inspired Searcy to tackle Targa Tasmania 2013.
To represent a manufacturer in the premier rally championship in the country was a career highlight for Searcy.
Career Highlights 2012 Coffs Coast Rally - 1st ARC
2006 Rally Japan
Targa West Outright Leader
Australian Rally Championship Mount Buller Sprint
2011 Australian Tarmac Rally Champion
Lake Mountain Sprint
Targa West Outright Winner 2nd Targa Tasmania
2005 Australian Rally Championship (Subaru Satellite Team)
2010 World Rally Championship – Rally Japan Asia Pacific Rally Championship – Rally New Zealand, Rally New
2004 WA Rally Champion
Caledonia, Rally Australia, Rally Malaysia
(two wheel drive) 4th Subaru Rally Challenge
2009 Pacific Cup – Asia-Pacific Rally Championship 2003 2nd WA Rally Championship 2008 New Caledonian National Rally Champion Asia-Pacific Rally Championship
2002 Telstra Rally Australia Winner (Group N1)
Pirelli Star Driver Rally Malaysia / Rally New Zealand
2nd Australian Rally Championship (two wheel drive)
2007 Lake Mountain Rally Winner
2001, 2000, 1999, 1998 WA Rally Champion
Rally Tasmania Winner
(two wheel drive)
WA Rally Champion
9
10
BEN SEARCY FUNDING PROPOSAL
The Event
Targa Tasmania is Australia’s, and one of the worlds, most iconic, exciting and highly prestigious tarmac rally. Exhilarating and spectacular driving stages within highly visible public locations, Targa Tasmania is sure to provide competitors, spectators and sponsors with an event that won’t be forgotten. The event will be run over a series of challenging and rewarding roads throughout Tasmania. Targa Tasmania will be more than a motor sport competition; it will be a total event. An exciting competition run in the context of a public festival environment.
Attractions
Targa Tasmania is more than just a series of rally stages. Each day there will be one or more major attractions to enable corporate VIP’s, spectators and media to get up close to the cars and drivers, and experience much more than just watching the cars in action. Targa Tasmania Street Parade - Launceston (Day 3) Targa Tasmania Street Parade - Strahan (Day4) Targa Tasmania Gala Podium - Wrest Point Casino, Hobart
Prologue
Tuesday, 16 April 2013 The prologue will be run on Tuesday afternoon around the streets of Georgetown to determine the seeded start order.
BEN SEARCY FUNDING PROPOSAL
Rally Stages
Wednesday 17 - Thursday 18, April 2013 The rally kicks off in the Launceston CBD, with the official ceremonial start in the heart of Launceston where thousands of spectators mingle with cars and drivers. The rally will be centered around Launceston, Devonport and Burnie. Supporters will be on route enjoying the live action of the cars zooming past. Each day finishes off with a static car display at the Silverdome which attracts thousands of spectators looking at the high tech rally machinery. Friday 19 - Saturday 20, April 2013 The rally progresses to the roads throughout Strahan - the wild west coast of Tasmania. Sunday 21, April 2013 The final stage brings us through the bends of Queenstown’s Mt Arrowsmith, to finish the race in the states capital, Hobart.
11
12
BEN SEARCY FUNDING PROPOSAL
The Vehicle
Mitsubishi EVO IX The 2006 Evo IX is Mitsubishi’s fastest and most powerful Lancer and features a race-bred heritage that celebrates Mitsubishi’s four World Rally Championship victories.
BEN SEARCY FUNDING PROPOSAL
Engine Specifications
Performance
Type:
2 litre 16-valve DOHC
Specific Power:
380hp
Capacity:
1997cc
Max Speed:
250km/h
Power:
260kW (stock)
Engine Mgt:
Motec
Brakes & Tyres Front/Rear:
AP & Brembo
Tyres:
Yokohama
Suspension:
Ohlins
0 – 100km/h – 3.1 sec Fuel:
Ethanol Blend
13
14
BEN SEARCY FUNDING PROPOSAL
Coverage
Television A well respected Sydney based, television production house with extensive experience in producing motorsport and other major sporting programmes produce a one-hour documentary that will be shown up to five times in Australia on Free to Air Television during peak playing times. Also shown throughout South East Asia, New Zealand on Raceworld, SKY, and SPEED TV. News footage will also be provided by Targa Tasmania to all stations nationally on a daily basis. Last year Channel 7, 9, 10 and ABC featured Targa Tasmania on their 5pm news programme on all evenings of the six day event.
Press Targa Tasmania has experienced journalists and public relations officers to distribute press releases on a regular basis leading up to the event, then weekly for three weeks before the rally and daily on the week of the event. During the days of the rally, information will be frequently distributed to all appropriate people and outlets. In addition to this, local media are already supporting the rally by featuring either new stories on the event or exciting cars that have entered. Last year saw Targa Tasmania featured in Wheels Magazine, Motor Magazine, Unique Cars, Rally Sport Magazine to name just a few, of all which are distributed nationally.
BEN SEARCY FUNDING PROPOSAL
15
16
BEN SEARCY FUNDING PROPOSAL
Sponsorship Opportunities
BEN SEARCY FUNDING PROPOSAL
Package 1: Gold
The Gold package gives your organisation the most exposure possible. Searcy’s car undergoes a full design overhaul with your business’s brand at the primary theme on all prominent areas of the rally car. The gold package includes the following:
Car Branding: The car will be signed with your full company’s
Exposure: Your company will receive prominent and regular
livery and receive major signage on the areas indicated below. As
exposure in announcements, video blogs and live stage results.
Gold sponsor, your company theme is used as the primary design Drive Days: Your company gets an exclusive Drive Day to use
element on the car.
anytime throughout the year, allowing yourself or your clients to Primary Marketing & Advertising Rights: Your company will
experience the exciting thrill of rally racing. More information about
primarily have advertising and marketing rights to Ben Searcy, the
drive days is featured on the following page.
team and the car. The total package is to be discussed and negotiated in full. Media Releases: Your company will receive major coverage in all team press releases, with releases and photographs supplied to all major media outlets.
Gold Sponsorship Placement
$15,000 Exclusive - One Sponsor
Silver Sponsorship Placement
Bronze Sponsorship Placement
17
18
BEN SEARCY FUNDING PROPOSAL
Package 2: Silver The Silver package gives your business the next best thing to full sponsorship. Featuring advertising space upon the vehicle in high exposure areas,
Car Branding: The car will be signed with your company’s brand within the silver areas outlined in the diagram on the previous page. Media Releases: Your company will receive secondary coverage in press releases, with releases and photographs supplied to all major media outlets.
this package shows bang for buck. Exposure: Your company will receive exposure in announcements, video blogs via car branding.
$6000 3 Sponsors
Package 3: Bronze The Bronze package gives your business the
Car Branding: The car will be signed with your company’s brand within the bronze areas outlined in the diagram on the previous page.
opportunity to be involved with the Searcy team,
Media Releases: Your company will receive coverage in press
with exposure across multiple media channels. For
releases, with releases and photographs supplied to all major
the mere price of a common single page advert in a
media outlets.
magazine, this package forms great value for money. Exposure: Your company will receive exposure in announcements, video blogs via car branding.
$3000 5+ Sponsors
BEN SEARCY FUNDING PROPOSAL
Drive Days
- An Experience of a Lifetime One of the most successful promotional packages used by many race and rally teams are customer drive days. These programmes give sponsors the opportunity to spend memorable, quality time with existing or potential customers – a day that is both rewarding and exciting. Imagine the impact on your customers when they go for a hot lap in a rally car, it’s an experience that they never forget and is one that they will continually relate to their associates and to their customers. All the time this exciting day is reinforcing the relationship your company may already have with these clients or one that you may well want to establish. “Would you like to come out to the track and have a ride in the rally car?” This is a question guaranteed to be met with a positive response. It would be far more appealing than your oppositions “let’s do lunch”. Ben Searcy has conducted previous drive days and knows how to make them work. Drive days can be one of the most dynamic ingredients of the overall sponsorship package. Imagine the benefits of staff morale when they spend some time at the race track as a reward for their extra effort. A typical day would be held just prior to Targa Tasmania. We provide a briefing presentation and all safety equipment is included so all that is required is for the chosen recipients to arrive and enjoy the experience. The drive days are held at the RAC Driving Centre located conveniently just east of perth at the International Airport. Drive days can be held in other states or venues TBA.
19
2 / 296 Mill Point Road South Perth WA 6151 p: 0401 072 072 e: bensearcy@hotmail.com