DFTP MAGAZINE 2015, English Edition

BRING ON THE NIGHT WE WILL BRING THE LIGHT Design For The People is a vision for creating cool design products at a price that allows everyone to join in. Quality and look that will last for years.This magazine published by Design For The People is also for you, who would like to be inspired to see home lighting design in a whole new light.

NORDLUX DFTP MAGAZINE 2015 / 2016 Magazine Design Bønnelycke mdd Text Aidgency Translation Sanwas Sproginstitut Rendering Bønnelycke mdd Images Bønnelycke mdd Clienti Morten Fauerby Ernst Michaelsen Shutterstock Publisher Nordlux A/S Karlskogavej 8 DK - 9200 Aalborg SV T +45 98 18 16 11 nordlux@nordlux.com www.nordlux.com Printing Stibo Graphic A/S Copyright information Any unauthorized utilization, distribution, copying and use of all or part of Nordlux DFTP magazine 2015 is strictly prohibited Copyright © Nordlux A/S 2015

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BEFORE YOU GET STARTED

We would like to inform you that all the prices you see in the magazine are recommended retail prices. All products can be found on our website, where you can also see alternative materials and colors. All inquiries regarding the magazine’s content are welcome in writing at nordlux@nordlux.com. And last but not least, we do not take responsibility for any errors.

From idea to enthusiasm We are dedicated to doing design for the people Facebook / Instagram moments 2014 Make it personal!

News ...

Together we stay strong and row the same boat Copper and other metals that give you warmth Ambience and seismonauts See it with new eyes LED love rule Forget about the kitchen! Now we are talking about the bathroom Social lighting Inside out, Outside in A lamp that turns you on is a question of good design Happy girls make the world turn

FROM IDEA TO ENTHUSIASM CREATING SOMETHING IS NOT ART. CREATING ENTHUSIASM IS. This is our credo at Nordlux and with this in mind we create innovative design products that are both exciting and advanced. We can not help it, because we love the process of advancing from an idea to enthusiasm.

Fortunately, we are surrounded by people who prefer to go all the way rather than compromise. People who are not afraid to use some elbow grease as well as some mental grease, and for whom innovation is nothing new. Because at Nordlux every success story starts with innovation. Only in this way we can make sure that our products are in line with the global impulses - and maybe even one step ahead of them.

Design For The People is a vision for creating cool design products at a price that allows everyone to join in. Quality and look that will last for years. This magazine published by Design For The People is also for you, who would like to be inspired to see home lighting design in a whole new light. And for you, who would like to keep up with the latest trends in lighting, such as design and materials.

I hope that Design For The People will give you many new ideas. In such case, the way to the nearest Nordlux dealer is never too long, just as the road from idea to enthusiasm.

Have fun ...

Peter Terkelsen CEO

WE WANT TO DESIGN FOR THE PEOPLE

The way to Nordic design Scandinavians have always had a special relationship with light because it varies so much depending on the season. There are only 6-7 hours of daylight in wintertime and this calls for a unique relationship with light, and an exceptional need for artificial light. For half of the year most people live primarily indoors, which is why lighting is an important part of interior design.

This means that lighting’s significance goes far beyond functionality, and there is a strong emphasis on design and the experience of lighting. Denmark and the whole Nordic region therefore has great traditions in lighting design. Not surprisingly, Nordic designers are among the world leaders in this field.

Design For The People (DFTP) DFTP is for all who appreciate classic as well as innovative lighting design. At Nordlux we are guided by our vision to create design products at a price that everyone can afford. Design with a Nordic twist, intended for people worldwide. Therefore we invest in the form and functionality of each and every design we produce, just as we think about people and the environment in connection with each and every solution.

The timeless design of the future A lamp is not just a lamp. It unites and seduces, highlights and beautifies, year after year. At Nordlux we create products that are easy to fall in love with.

Products that you will want to keep looking at and maintain your love for. This is what timeless design is about. You will only grow happier and happier with it over time.

Behind every DFTP lamp there are a number of recognized Danish designers who endeavour to create lamps that embellish and seduce, where beauty and functionality go hand in hand. When we develop lamps, we also take care of the people and the environment, so that we can do our work with a clear conscience. This means that we take social and environmental responsibility every single day.

From drawing the first lines of the design, up until the day the lamp is finished and put up for sale. Creating a seductive design is also about treating our environment with care.

Light on Facebook and Instagram Light provides a natural meeting point. It attracts our attention and we like to gather around it. Light also provides a natural gathering point in the social media. We see this every day on our Facebook and Instagram pages, when people meet, like and share experiences, design tips and attitudes to lamp design.

This demonstrates how happy people are with our Nordic design traditions and the joy of meeting people who share the same interests.

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FACEBOOK / INSTAGRAM MOMENTS 2014 If you need a bright idea, if you have tips and images you want to share with the people or you are simply just curious about lighting, find us on Facebook.com/nordlux or Instagram.com/nordluxdenmark #nordlux #designforthepeople

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MAKE IT PERSONAL! In the near future, when talking about design and fashion, words such as “updated”, “modern”, “futuristic” and “sporty” will be more and more commonly used. There is also a trend for you as a person and consumer to become more social and think socially. You will choose to spend more time with friends and family. Despite a busy schedule, you will want to shop, experience things and feel resourceful, and show others that you have the energy to do things by yourself. You will want to add a personal detail to your clothes, invite friends to dinner and cook yourself, build your own bike, design your own furniture, turn your walls into works of art. You will add more of your personality to your life and more life to your personality. This is the trend.

Nordlux’s Design For The People collection 2015/2016 supports these trends by being distinctive, simple and functional, by featuring the exact details that make the design stimulating, interesting and modern. As always, the design includes a touch of elegance, courage and strength. The new collection features classic, minimalist, simple and functional design. The characteristics are, for example, warm metals, feminine details and masculine surfaces and finishes.

Find out what excites you and make it your own.

BALANCING ACT Balance and elegance are a performing artist’s main strengths. As spectators, we are fascinated by the act and carried away by the atmosphere. This is also true about ARTIST, a stylish pendant light that looks good both as a single lamp and in a cluster. Its lightness and warmth instantly create a very special atmosphere.

ARTIST pendant, Ø25, copper or grey, € 199 ARTIST pendant, Ø40, copper or grey, € 335

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ITSY BITSY SPIDER This sculptural pendant lamp hangs as if on a silk thread, waiting for passersby. The inspiration for the design is evident from the name, otherwise there are no similarities with arachnids. With its gentle expression and dimmable LED lights, SPIDER is designed to grab the attention.

SPIDER pendant, black, â‚Ź 233

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CAGE THE LIGHT INSIDE It closes itself off. With CAGE the light regains his artistic freedom, and with dimmable incandescent bulb it can produce a glow in everyone’s eyes. The frame of CAGE is an exclusive grid of copper or brass. It fits in the kitchen, the living room, the hall or other places where the light may be imprisoned behind bars.

CAGE pendant, copper or brass, â‚Ź 129

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“Design in good shape” is the slogan for one of the most significant lighting series, SHAPE. This is an innovation with a personal glow; what is shared by the three pendant designs is the warm glow in the transparent glass top. The SHAPE pendants are strong on their own, but just as impressive in a cluster. Mix them and let the form and reform create innovation.

SHAPE pendant, brass, black or white, from € 99

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Finding time for reflection can be a luxury in everyday life. For MIRROR this is a piece of cake. This pendant is composed of two opposing screens that mirror each other. This creates a beautiful reflection and gives MIRROR a relaxed radiance. With its poetic form and its informal style, this is a MIRROR of the time.

MIRROR pendant, brushed steel or black, â‚Ź 149

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A COMPANY OF PARROTS We network, connect and create constellations, and all this in order to create new formations that strengthen not only the community, but also the individual. GLOSS is a sociable extrovert that shines with its personality.

It has a form that allows it to stand alone, but together with other GLOSS pendants its beauty shines right through. Let it be a part of one or more clusters, and let the arrangement be a beautiful image of the good company.

GLOSS pendant, white opal glass, â‚Ź 169

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SING ALOONG Carpe diem. Grab the microphone and let the mood grab you. LOONG casts a spotlight on the simple and minimalist design. The result is a gracious and oblong pendant that lifts the mood in the room. It could hardly be simpler. The lighting experience is brilliant and LOONG does well solo or in a cluster. Turn it on and LED the show begin.

LOONG pendant, brushed steel, â‚Ź 177 or black, â‚Ź 167

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INTO THE LIGHT There may be a parallel to the espionage equipment of the past but when it comes to shady business, GLOBE turns a blind eye. It was created to put the spotlight on everything you want to shed light on. This spherical design is an interesting pendant or wall lamp that can fit into many places in the home. The bulb socket, the mountings and fittings are designed so that the globe shape is emphasized all around.

GLOBE pendant, brushed steel or black, â‚Ź 79 GLOBE wall, brushed steel or black, â‚Ź 85

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BRING LIFE TO SPACE As a ring planet, SATURN occupies the space and fills it with a cosmic atmosphere.

Three reflective screens direct the light downwards, ensuring a uniform and pleasant light distribution.

SATURN decorates, brings life to the space and is the answer to the timeless pendant.

SATURN pendant, white, â‚Ź 155

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TOGETHER WE STAY STRONG AND ROW THE SAME BOAT INTERACTION IS ANY FAMILY’S STRENGTH You must know it. The family that always sticks together. Perhaps you are thinking of your own family, the close family ties, the genetic traits and the common characteristics. Or what makes your family integrated, thanks to all the similarities and differences. You know how to shine individually and together and warmly welcome every new family member. You will always be in the same boat. This kind of family can also be found in the world of lamps. The next pages offer a shining example of this.

BELLA LUNA LUNA is a new member of the Nordlux DFTP family. With its matt glass it evokes associations with moonlight, and with its dimmable LED light, it can provide both sunshine inside and moonlight at night. LUNA is available as a pendant lamp, table lamp, floor lamp and wall lamp.

With LUNA you can create an elegant and functional aspect of your home’s lighting design.

Table, € 167 Floor, € 179 Pendant, Ø11, € 110 Pendant, Ø18, € 93 Wall, € 129

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PURE LINES PURE was first created as a pendant, and a star was born. It was a design with potential to expand to a family of designs, so today the PURE series consists of a pendant, a floor lamp and a wall lamp. A family with clean lines and with unmistakable characteristics: the elegant slim top made of FSC-certified walnut wood.

PURE provides a stylish simple line in interior design, and with its sleek design it easily finds its place. Also in your heart.

Pendant, € 75 Floor, € 149 Wall, € 75

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Brushed steel Wall, € 79 Floor, € 179 Table, € 129 Pendant, Ø18, € 85 Pendant, Ø27, € 110 Pendant, Ø39, € 139

Copper Wall, € 99 Floor, € 209 Table, € 155 Pendant, Ø18, € 115 Pendant, Ø27, € 129 Pendant, Ø39, € 169

FLOAT is a family that stands together, without being inseparable.

The lines, shapes and surfaces are in harmony, and an unmistakable lightness shines through in all design variants. The design is erect in stature and refined with its exclusive treetop, which is one of the FLOAT series’s symbols.

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COPPER AND OTHER METALS THAT GIVE YOU WARMTH Warm metals match the Nordic style with cool tones and natural materials.

Warm metals radiate elegance and can be mixed with all kinds of colors, so you can create a cool interior design that warms the heart.

THE HOT METALS When you include copper and brass in the interior design, you welcome the heat inside. These warm metals are actually quite hot, and fit virtually all colors. It’s also cool to mix these metals and create your own personal look on the dining table, the kitchen table, the bedside table or anywhere in your home where you want to create charisma with colors, shapes and imagination.

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1. SHAPE pendant, brass, € 149 2. ARTIST pendant, copper, from € 199 3. VISION pendant, copper, € 225 4. FLOAT pendant, copper and brushed steel, from € 85 5. CAGE pendant, brass, € 129

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AMBIENCE AND SEISMONAUTS

Good light conditions provide good working environment Seismonaut is a Danish company that helps businesses and organizations navigate in the digital landscape. However, for navigation indoors, at Seismonaut’s office they rely on a complete lighting solution from Nordlux. A solution created by the architectural and design firm Bønnelycke mdd.

The interior lighting design of a complete company office is a complex task.

Creating the best lighting conditions for a maximum number of people requires an understanding of architecture and room geometry as well as of corporate culture and internal work processes. Similarly, it requires an in-depth knowledge of light and shadows, and, not in the least, of their interaction. Then, when the architect is looking for the optimal lighting solution, know-how is of course essential, in terms of both the lamps’ design and their functionality.

ALBA, FUSE, MIB, NEXUS and ORBIT were selected to provide Seismonaut with a well designed and implemented lighting solution. ALBA ceiling lamp is suitable for both indirect and direct lighting, and was chosen for the work desks. MIB was mounted on rails or on the walls in order not to take up space on desks, and ORBIT were mounted in a line on the ceiling to elegantly provide comfortable and efficient lighting.

In the meeting room NEXUS pendants were placed in a cluster over the conference table, which emphasizes the sense of community in the room and creates a feel-good atmosphere - and equally importantly: lighting that makes it possible to use a projector and a screen in the room.

FUSE was locked out on the terrace where its familiar glow creates a cozy and warm atmosphere, as soon as twilight starts seeping in.

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SEE IT WITH NEW EYES

NATURAL MATERIALS CONTEMPORARY EXPRESSIONS TIMELESS DESIGN RELAXED ATMOSPHERE New impulses and inspiration from nature can lead the way to a unique effect and charisma indoors. A mix of materials, patterns, colors, lines and styles that can magically change and enhance the expression. The pendant can have the same effect, being the biggest bright spot in the interior solution. Bring functionality and mood into the room, and choose the lighting that will enhance both of them. With the right lighting, you can transform the room into the universe.

1. MIB 6 pendant, € 65 2. NEXUS pendant, from € 59 2. NEXUS floor, from € 109 3. ARKI table, € 187 4. ANNIVERSARY pendant, € 87 5. MOTION pendant, from € 99 6. ALBA ceiling, € 129 7. CULT table, € 169

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LED LOVE RULE

Much has happened since Edison invented the incandescent bulp in 1879. An almost completely vacuumed bulb with a carbonized bamboo filament that attracted enormous attention.

Today, 135 years later, the LED bulb is on everyone’s lips.

It has light-emitting diodes and has no filament that can break.

The LED bulb saves energy, it is environmentally friendly and has a very long life. And the best part is you get to install it in your home. Because LED lamps are not as cold as they once were, and they work perfectly for room lighting, workplace lighting and relaxation lighting throughout the home. They are energy efficient, comfortable and warm. It does not get cooler than this.

ARTIST pendant, copper or grey, from â‚Ź 199

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FORGET ABOUT THE KITCHEN! NOW WE ARE TALKING ABOUT THE BATHROOM

SPOT THE RIGHT ONE AND GET THE PERFECT LIGHT FOR THE BATHROOM

Light has many functions, especially in the bathroom. Therefore, indoor lighting design is not only about choosing the nicest design, but just as much about spotting the right solution. S12 is a tiltable LED lamp, designed for the bathroom and created to provide the right lighting around the sink and the mirror - both diffuse and direct.

IP S12 wall, white or grey, â‚Ź 148

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MIRROR, MIRROR ON THE WALL GOOD LIGHTING IS WHAT MATTERS Not in the least in front of the mirror, where you do your makeup or shave your beard. This is nothing new.

It is actually 13 new things - S13 is a simple and elegant wall lamp with LED technology providing the perfect lighting for the mirror.

IP S13 40 wall, white or grey, € 129 IP S13 60 wall, white or grey, € 148

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Bright, warm and nice are three words that describe the bathroom - your home’s new living space. This is where we start and end the day, but it is also the place we love to come to when when we want to take care of our well-being.

The bathroom is also a symbol of relaxation, refreshment and renewal.

Here we take a hot bath or a cold shower to complement good hygiene with new energy; this is where we lure morning sleepiness away and where we prepare ourselves for a good night’s sleep.

All this requires suitable lighting. In other words, it is important to have a proper lighting in the bathroom.

Downlights are a good solution for general lighting. For mirror lighting you should choose a solution with diffuse light. Directional creates shadows on the face, and is therefore not optimal. In the bathroom you need bright light when you do your makeup or shave, and it is a good idea to have several light sources that can even out the shadows. Wall lights on the side of the mirror is a good solution, so that light is cast on both sides of you.

1. IP S3 wall, brushed steel or chrome, € 79 2. IP S11 wall, white, € 49 3. IP S6 wall, white and brushed steel, € 68 4. IP S7 wall, brushed or polished steel, € 79 5. IP S8 wall, chrome, € 129

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THINK OUTSIDE OF THE BATHROOM USE IP LIGHTS IN OTHER ROOMS

The best solution for the bathroom can be just as good in other rooms. IP lamps are prepared for the bathroom and can withstand moisture and water. But many other spaces deserve that same great design and functionality. Think outside the box when you think about interior design and bring the IP lamps into the game.

1. IP S13 wall, white or brushed steel, from € 148 2. IP S10 wall, white, € 169 3. IP S6 wall, white or brushed steel, from € 68 4. IP S10 wall, white, € 169

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SOCIAL LIGHTING THE MORE, THE BETTER There are lamps that should stand alone and there are lamps that should be in clusters. Both provide a unique experience. Organize the lamps in a group, use your creativity with different forms, sizes and colours.

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1. MOTION pendant, from € 99 2. BLOOM pendant, from € 74 3. CULT wall, € 114 4. MIB 6 pendant, from € 65 5. NEXUS pendant, Ø10, € 65 6. FUNK pendant, from € 129 7. CURVE pendant, € 74

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1. NEXUS pendant, Ø20, from € 99 MIB 6 pendant, € 65

2. SPIDER pendant, € 233 3. MIB 6 pendant, € 65 4. SLOPE pendant, from € 69

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INSIDE OUT GO OUTDOORS Outside in the open air is where you experience the seasons’ temperaments in terms of changing light, sounds, odours and temperature. And here you will also witness an authentic cheerfulness, accompanied by leisurely chats, birdsongs and the murmuring of trees and shrubs. Here the sky is high and the air is fresh. So take your furniture out and design an oasis in the yard below an apple tree or on the terrace. Do not forget the pendant or table lamp that can complement the natural light or simply provide light when darkness falls. FUSE, for example, with its raw authenticity makes the indoors and the outdoors melt together.

Table and pendant, € 115 Spear, € 199 Base plate, € 59

OUTSIDE IN INVITE THE OUTDOOR LIGHT INSIDE WHERE THE WARMTH IS Invite the outside light to take a look inside. This can grow into an exciting and creative friendship. With CANTO you can design your own light patterns and give the light different forms and directions. It is designed for use outside but meant to come inside. Enjoy it. It radiates enthusiasm.

CANTO wall, â‚Ź 89

STAR QUALITY WALL LIGHTS THAT RADIATE JOY

Light can chase the darkness away. But just as the North Star in the dark night sky, it can also be the guiding light that shows us the way. UNO and QUADRO are two good examples of this. With their simple design, aura and charisma they show the way to everyone who is looking for an outdoor lamp with an elegant raw look - round or square. Both shapes give you the opportunity to design your own light patterns.

UNO DISC wall, white, grey, black or galvanized, from € 99 QUADRO DISC wall, white, grey, black or galvanized, from € 99

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Rusticity, romance, refining. Lighting has many expressions. All good lighting design has the ability to blend into the environment and at the same time stick out with respect to architecture and nature.

1. TOPAZ wall, € 44 2. HELIX garden, € 159 3. FUSE table, € 115 4. KRONENBOURG wall, € 99 5. ARKI Outdoor wall, € 117

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1. VIEW wall, € 99 2. EDGE wall, € 75 3. BELL wall, € 89 4. CANTO MAXI wall, from € 89

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5. SAIL wall, € 59 6. ELEMENTS ceiling, € 88 7. PIN wall, € 89

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A QUESTION OF GOOD DESIGN

When we see a good design, we are attracted by its form and function.

The same way we are attracted by people - by their beauty, expression and personality. Design is continuously shaped by culture, the spirit of the time and the available technology. But what is the recipe for appealing design? How does an idea for a new Nordlux DFTP design first appear and what does the process from idea to a finished product look like?

At Nordlux we work with a number of independent designers, for whom design is a broad concept. All of them have a good idea of current trends and the Nordic style, which Nordlux design is known for. And all of them are aware that our design must appeal to a broad audience. This is important when new designs and product lines are to be developed. Such development processes are always ongoing, and involve several designers who think, draw and create designs so that in the end they can present their views on the lighting design of the future - from pendants to floor, table and wall lamps.

The ideas for new Nordlux DFTP designs rarely come out of the blue. Our product development is done by a skilled team that keep their finger on the pulse of design, and therefore formulate the needs and requirements for product design before the designers start doing their job. This optimizes the process and increases the chances for a potential design idea to become a popular design lamp.

For everyone to enjoy. Such a process is always associated with stage fright, because although we have done our job, we are always excited to see the reactions when a new lamp is born.

It is exactly the process of creating the finished product that is a major part of the design process.

Although the form and function determine whether a given lamp design will be appealing, the design idea as well as the process leading to the finished product are also essential for the design’s potential.

During this process a lot can happen, many surprises lurk around the corner and many changes can be made.

Materials may turn out to be unsuitable, unattainable, too expensive or not live up to quality requirements.

However, when a new lamp is sitting on the shops’ shelves, the design process is complete. Yet another Design For The People is available to the people. Hopefully it is a design and a lamp that many people will find attractive and turn on.

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HAPPY GIRLS MAKE THE WOR L D TURN

TURN ON FUNK. TURN ON THE LIGHT. TURN ON HOPE.

Every now and then we all have doubts whether our work benefits anything or anybody on a large scale. Enable For Life gives us the answer: IT HELPS! Read the story of a lamp that brings hope to disadvantaged girls in India.

IT WAS ERNST MICHAELSEN,

who back in 2006, got the idea for Enable For Life and a village for children in India that would help the future development of disadvantaged Indian girls. Nordlux Director Peter Terkelsen got the idea to allocate € 0.50 for each sold FUNK lamp as charity for the girls’ orphanage in Trankebar. This has meant a lot for Enable For Life, which is an independent, sponsor-funded aid agency with about 450 members from 7 different countries. And most importantly, it has given hope, joy and opportunities for the 70 girls who now live in the village. And more are on the way.

“Like all charities, we rely on donations, says Enable For Life founder and chairman Ernst Michaelsen. We are different, however, in one important area - 100 % of the amount we receive as donations goes to the children. The administrative costs are covered in other ways, including through voluntary work.”

Ernst Michaelsen also tells us that in India girls are abandoned ten times more often than boys. The reason for this is that the parents must pay a high dowry when the girls get married. Besides, the sons are those who take care of the parents when their old age requires it. Girls are also extremely vulnerable. When they end up on the street, they are often kidnapped for prostitution.

“Experience shows that when you educate a man, you educate one person. When you educate a woman, you educate a whole family, says Ernst Michaelsen and emphasizes that education of women is also the most effective form of birth control. Our goal is to provide the girls with education and thus give them a future where they will be able to take care of themselves.”

The organization is planning the construction of 10 houses, each designed for 7 girls and a foster mother. The first six have already been built, and the girls have already moved in.

Twelve girls live in each house. For Indian standards the houses are spacious and equipped with kitchens and bathrooms. Here the girls live, as much as possible, as a normal Indian family. The girls’ day usually starts at 5:30 am and does not end until night falls. It is a long day of school and other duties but the girls also have time to play.

WELL-BEING AND JOY

One sees the development potential upon entering the Enable village and while walking along the exotic lane between the banana trees that sprawl from the property’s edges right up to the group of pink-painted houses.

An impressive grove that creates both shade and a unique atmosphere in the spacious yard. The lush vegetation in the 100,000 square meters of land is due to the large amounts of rain during the wet season combined with high average temperatures.

But it is not only the vegetation that thrives in the village. There is a lot of life and activity under the trees. The girls’ joy is obvious, they thrive, learn and evolve, so that they can create their own future. This is the whole purpose of Enable For Life.

When you choose a FUNK lamp from Nordlux, € 0.50 will be donated to Enable For Life and the girls in the village. enable.dk

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Nordlux A/S Headquarter Karlskogavej 8 DK 9200 Aalborg SV T +45 98 18 16 11 nordlux@nordlux.com www.nordlux.com