International Review of Books Magazine - Summer 2022

Page 108

5 Ways An Author Mug Can Help Boost Your Brand

With so many books out there, it is no wonder many authors and publishers struggle when it comes to marketing their books effectively. According to Toner Buzz, the 2021 global book market was valued at $138.35 billion and by 2030 is estimated to be valued at $164 billion. While this is great news for authors and publishers, it also means that with the increasing number of books being produced each year, it has become more important than

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ever to find unique ways to market your books and to give your author brand that leading edge. And what better way to think out of the box than a mug with your book cover on it? Did you know that there are more than 1 billion people all over the world drinking coffee daily (according to Deals on Health) or that the global tea market is set to be valued at $267 billion by 2025 (Statista)?


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