B O O M ER AN G S PR I N G /S U M M ER 2014
A R C H I P E L AG O S TO R I E S
< P O LLU X RO LLN EC K R I PPLE S A I LO R TEE
FU CUS V E S I CU LOSUS
59°17’′ 2 0” ″ N 18°54’′ 4 0” ″ E
A R C H I P EL AG O S TO R I E S
It is spring’s first archipelago weekend. Our island is one among thousands in a sea in the northeastern corner of the globe. A truly unique place on Earth that – seen from above – looks like all of the other islands, islets and rocks. It is a place that brings us closer together, far away from everyone and everything else. We can’t wait for the first barefoot walk to the water for a morning swim; the first boat ride as the hull lightly and elegantly cuts through the water; feeling hot rocks against our bare skin; grilling sausages under a drizzling summer rain; and enjoying a dinner we caught ourselves under the stars. These days and nights are filled with adventure – so small and yet so big at the same time. It is what makes memories that last for a long, long time. The sun hangs stubbornly in the sky and never seems to want to sink below the horizon. As summer begins, so does a new story.
C O Z Y C A B L E S W E AT E R
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K ALIX CREW
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B E AUTIFUL L ACE DRES S
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U R B A N A R C H I P E L AG O Spring’s denim look is stylish and modern. The luxurious, braided knit sweater in indigo is a favorite that is ideally matched with a menswear-inspired shirt. A jacket, shoes and other details in leather give the look an elegant lift. Welcome, beautiful blue spring.
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1 . M A S T E R D R A P Y S H I R T D R E S S . 2 . P O R T O F I N O Q U I LT E D J A C K E T. 3 . M O O D Y L E AT H E R J A C K E T, B L Å S K Ä R L I N E N S W E AT E R & A Z U L S I L K T U N I C . 4 . C L U T C H B A G . 5 . A S TA G R E Y S AT I N D E N I M . 6 . H U M P H R E Y S C A R F. 7. E L S A D E N I M . 8 . C O Z Y C A B L E S W E AT E R . 9 . T O T E B A G .
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M O O D Y L E AT H E R J A C K E T
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DOUB LE B RE A STED HOPSACK B L A ZER STEVE CHINOS
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A ZUL SLEEVELESS SILK TUNIC CLIPPER SHORTS P R I N T E D F L O W E R TA I L O R E D S H I R T STEVE CHINOS
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B LU E E L EG A N C E Match blue tones together – indigos, denims and chambrays – and also with beautiful neutrals in twill, canvas and worn leather. The style is relaxed and elegant with important details: the scarf, a leather bag and those polished shoes. Matching functional garments and materials for spring and summer’s most unpredictable days.
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1 . B R A I D E D B E LT. 2 . O S C A R D E N I M . 3 . O LYA J A C K E T & D A G D E N I M J A C K E T. 4 . R E P R E S E N T F L O W E R H A N D K E R C H I E F. 5 . A L M A S U N G L A S S E S . 6 . P R I N T E D F L O W E R TA I L O R E D S H I R T. 7. L E AT H E R C A S E F O R TA B L E T & L A P T O P. 8 . C I T R I N T I E S . 9 . H U M P H R E Y S C A R F. 17
O X F O R D TA I L O R E D S H I R T STEVE CHINOS TILLSAMMANS LINEN SHIRT CLIPPER SHORTS
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MIDSUMMER NIGHT DRE AMING Soft cotton in light neutrals with shades of white, pink and summer’s night blue. Comfortable tops and dresses with delicate lace details paired with a wrap-around cardigan for when the temperature drops. Shorts and a comfy hoodie, garments that are just easy to slip into. It is a look that is romantic yet relaxed for a Scandinavian summer night.
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1 . B E A U T I F U L L A C E D R E S S & M I L D S T R I P E D S C A R F. 2 . M Y S T I C L O N G D R E S S . 3 . K L I P PA N S U N G L A S S E S . 4 . S Ä R Ö R I B B E D C O T T O N C U S H I O N . 5 . M I L D S T R I P E D S C A R F. 6 . T I TA N I A L A C E S W E AT E R . 7. H Ö PA L L E N B R A I D C O T T O N T H R O W & K O S T E R S U N G L A S S E S . 8 . D AW N C A R D I G A N & H E L E N A L A C E T O P. 9 . C AT H O O D I E & C L I P P E R S H O R T S . 20
KOSTER SUNG L A SSES H E R M I A T- S H I R T
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K U L I N G C O T T O N P I Q U E P E A C O AT
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K U L I N G P E A C O AT & H U M P H R E Y S C A R F
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B L Å S K Ä R S W E AT E R OSCAR DENIM
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CAP CARDIGAN
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TO G E TH ER I N D I G O S H I RT & B EC K A I N D I G O S K I RT
ALMA SUNG L A S SES & D OUB LE B RE A STED HOP SACK B L A ZER
E VA D U F F L E J A C K E T & E V E L I N A P O P L I N C H I N O S
C O R N F L O W E R S W E AT E R
L U N D C A B L E S W E AT E R & O S C A R D E N I M 27
W I LLOW O - N ECK STEVE CHINOS
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OUT AND ABOUT The recipe for a long and successful outdoor day is simple: match your finest and most comfortable favorites; keep it simple with timeless pieces in neutral tones and soft, natural materials; and bring your parka just in case â&#x20AC;&#x201C; it adds a dollop of color and protects against those sudden spring and summer showers.
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1 . S T I P E P R I N T E D T E E & J O N AT H A N T E E . 2 . R I G G PA R K A & P O L L U X R O L L N E C K . 3 . K R A B B A P R I N T E D O - N E C K . 4 . O S C A R V I N TA G E D E N I M . 5 . S K I P C R E W N E C K S W E AT E R . 6 . R I B B E D C O T T O N B E LT. 29
CAP CARDIGAN
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H Ö PA L L E N C O T T O N T H R O W
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R I G G PA R K A
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DAYS L I K E T H I S Now we are moving out â&#x20AC;&#x201C; to the sun, the light and nature. Our style is light, crisp, floral and bright. Our favorite garments are dresses, tops and shorts in pure cotton materials, paired with feminine knit sweaters. And donâ&#x20AC;&#x2122;t forget the parka or a classic rain jacket that has been updated in fabric and fit. We want to stay outside even if the rains come.
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1 . J O A N A P O P L I N PA R K A S & L I S A V - N E C K S W E AT E R . 2 . M A C I E P I Q U E . 3 . V I N G A W I N D J A C K E T & W I N G S T R I P E D R U G B Y D R E S S . 4 . E V E L I N A C H I N O S . 5 . A L N Ă&#x2013; S U N G L A S S E S . 6 . C O R N F L O W E R S W E AT E R & T I L L S A M M A N S L I N E N S H I R T. 7. I D A P R I N T E D T- S H I R T & C L I P P E R S H O R T S . 34
P O LLU X RO LLN EC K OSCAR DENIM R I PPLE S A I LO R TEE ELSA DENIM
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ELI S A B L A ZER & R I PPLE S A I LO R TEE
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P O LLU X RO LLN EC K
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TILLSAMMANS LINEN SHIRT
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S H I R T PA S S I O N The button-down shirt is close to our hearts, and has been one of Boomerang’s key pieces ever since its inception in 1976. It symbolizes the style and lifestyle that we stand for – casual but not dressed down, and stylish but not dressed up. The shirts have a wide palette of colors and styles – from button-down shirts in soft oxford materials to spread collar ones in fine woven fabrics.
N E W O X F O R D TA I L O R E D F I T S H I R T 39
H Ö PA L L E N C O T T O N T H R O W & R I P P L E S A I L O R T E E
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C O R N F L O W E R S W E AT E R CLIPPER SHORTS
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O R G A N I C I N D I G O OX F O R D The beautiful and natural indigo blue color has always been a part of Boomerang and our world. Oxford is the timeless cotton material that can always be found in the collection â&#x20AC;&#x201C; durable, yet soft and alive. And it is organic, produced naturally and free from chemicals, making it better for people and the environment. Thatâ&#x20AC;&#x2122;s why it feels quite natural that we have developed a well-cut, indigo oxford shirt in organic cotton. It is a garment we love so much, and are sure that you will too.
O RG A N I C I N D I G O COT TO N S H I RT 42
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O X F O R D TA I L O R E D S H I R T STEVE CHINOS TILLSAMMANS LINEN SHIRT CLIPPER SHORTS
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You know that you can return your worn out Boomerang garments to any of our Boomerang Stores. Some garments are re-labeled with the â&#x20AC;?Good Environmental Choiceâ&#x20AC;? Eco-Label from the Swedish Society for Nature Conservation, and given a second chance as Boomerang Vintage pieces in selected stores. The garments that cannot be sold are recycled and given new life in other ways. We call it the Boomerang Effect. In return, you get a 10 percent discount when you buy something new, all while contributing to a more sustainable and better world.
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T H I S P R I N T E D M AT T E R I S C E R T I F I E D B Y T H E S W E D I S H E C O - L A B E L S VA N E N C R E AT I V E D I R E C T O R A N D E R S L I N D G R E N / P H A R M A C Y S T H L M | P H O T O G R A P H E R K A L L E G U S TA F S S O N / S K A R P A G E N T | S T Y L I S T U R S U L A WÅ N G A N D E R / L I N K D E TA I L S C O P Y W R I T E R M A R C U S D U N B E R G | H A I R & M A K E - U P H E L E N B O R G /A G E N T B A U E R | P R I N T & P R E P R E S S T M G S T H L M | M O D E L S O S C A R S / M I K A S , B A R B A R A D/ S T O C K H O L M S G R U P P E N T H E PA P A P E R M U N K E N P O L A R B Y A R C T I C PA PA P ER , I S M A D E I N S W ED EN A N D H A S O N E O F T H E LOW E S T C O2 FO OT P R I N T S I N EU R O P E
BOOMERANG . SE V I E W E N T I R E C O L L E C T I O N A N D P I C K Y O U R FAV O R I T E S I N O U R W E B S H O P. YO U C A N A L S O J O I N O U R C LU B – B O O M ER A N G F R I EN D S – A N D S I G N U P FO R O U R N E WS L E T T ER F O R I N F O R M AT I O N A B O U T N E W S , S P E C I A L O F F E R S A N D M U C H M O R E .