AN EASY ELEGANCE INSPIRED BY THE OCEAN
The Boomerang Summer Issue INTRODUCING THE SPRING/SUMMER COLLECTION 2015
< B L Å S K Ä R S W E AT E R R O OT H O O D I E N ORE JAQ UARD KNIT STEVE TWILL CHINO B A R D OT I N D I G O S O L I D VO I L E B LO U S E CLIPPER POPLIN CHINO SHORTS
An easy elegance inspired by the ocean There is always a reason to go to the sea – for inspiration, calm and tranquility or a weekend with good friends. Ever since Boomerang was founded in 1976, the sea has been a part of us in one way or another – and our collections. It’s there in our use of natural materials, and our simple belief in timelessness and quality over the short and disposable. That’s Boomerang – this and every season. Welcome to Boomerang Spring/Summer 2015 and to some magical days at sea.
V I R P I S W E AT E R N E W B I L L I E S T R E TC H S L AC K S L E AT H E R B E LT
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Welcome to the Swedish West Coast. Here the islands are plentiful, the landscape barren, and the sea salty and frothy as it crashes against the rocks. The days are long and there is plenty of time to do nothing at all. We dive off the rocks for a swim, which are warmed by the sun. The coast is long with many a curved bay – and no one as far as the eye can see. The days and nights out here, together with those you like the most, create memories we carry with us for a long time. Magical and simple moments born out of life’s simple joys. This is why we love life near the sea and continually return here – season after season.
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H A R O L D F U L L Z I P S W E AT E R TA I L O R E D F I T L I N E N S O L I D S H I R T S T E V E S AT I N C H I N O TILLSAMMANS LINEN SHIRT EL S A 5 - P O C K E T S T R E TC H S U ED E
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MODS BIKER SUEDE H I L J A B U R N O U T T- S H I R T ELSA 5-POCKET
V E S N A S W E AT E R
M O D S B I K E R S U E D E , V E S N A S W E AT E R
WOMENS NYLON BAG , NINA SOLID LINEN SCARF
C A R A C T E R E J E R S E Y W O V E N T O P, H A R R I E T P R I N T E D
ELSA 5-POCKET SUEDE,
B LOUSE, SAND R A VISCOSE B LOUSE
EL SA 5 - P O CKE T S TR E TCH T WILL
T H E S O F T A R R I VA L O F S P R I N G We welcome spring with elegant simplicity. The silhouette is stripped with natural colors that are reminiscent of the rocks and sand, as well as rosemary and eucalyptus. Sky blue and pale pink add a feeling of lightness and spring. The materials reinforce our proximity to nature: linens, soft cottons and flowing lyocell. The cable-knit sweater in linen, feminine blouses, and a biker jacket and pants made of suede are key items for the season. And the classic parka in a functional fabric allows us to stay out â&#x20AC;&#x201C; even when a drizzle or spring winds come. 10
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A D I N A D O U B L E FA C E D J E R S E Y C O AT A I L A I N D I G O S W E AT E R TILLSAMMANS INDIGO LINEN SHIRT
H A N K T R E N C H C O AT, B E N J A C K E T, S T E V E S AT I N C H I N O & D O N S Ö S U N G L A S S E S V E S N A S W E AT E R , T I L L S A M M A N S L I N E N S H I R T & L U G A N O S K I R T
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JIM SUED E JACKE T M O L L O - N E C K S W E AT E R TA I L O R E D F I T I N D I G O P R I N T S H I R T
L E AT H E R B R I E F C A S E
H A N K T R E N C H C O AT, B E N J A C K E T, K A V T- S H I R T
S T E V E S AT I N C H I N O
B R A I D E D B E LT
VA LÖ & V I N G A S U N G L A S S E S
T H AT WO R N - I N F EEEL I N G The truly chilly days are behind us. Outer garments are now easier, simpler and more elegant – but still protect us against the wind and rain. The lightweight trench coat in poplin/twill is perfect for the season, treated to withstand sudden showers. We’re matching it with ripped jeans, a plaid shirt and a sweater. The final touch is a pair of simple and unadorned white sneakers – relaxed and well dressed. 14
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Q U I E T SAI LO R S TR I PED D R E S S
G U L L I V E R T R AV E L C O AT M O L L I N D I G O S W E AT E R S T E V E COT TO N L I N EN S H O RTS T R I M F I T C H A M B R AY S H I R T REED KNIT TED MEL ANGE TIE M A R L I N F I S H E R M A N PA N T S
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Y N G V I L D R O L L E R S W E AT E R ELSA 5-POCKET DENIM 18
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LU N D C A B L E K N IT TA I L O R E D F I T I N D I G O L I N E N S H I R T STEVE CHECKED SHORTS B E T T Y S W E AT E R B E AUTIFUL L ACE D RES S D O U G L A S COT TO N L I N EN B L A ZER TA I L O R E D F I T P R I N T E D L I N E N S H I R T STEVE PRINTED LINEN SHORTS DONSÖ SUNGLASSES
R AY C R E W N E C K
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LIISA PIQUE JERSEY BL A ZER L I L LY O X F O R D S H I R T S T O R M U N Q U I LT E D B L A Z E R J A C K E T
NADJA FLOWER PRINTED SCARF
P O P P A I N D I G O S W E AT E R , K L A R A S U P ER S L I M PA N T
A D I N A D O U B L E F A C E D J E R S E Y C O AT, R AY C R E W N E C K
R AY C R E W N E C K , M A C I E P O L O
Y N G V I L D R O L L E R S W E AT E R ,
ELSA 5-POCKET DENIM
TILLSAMMANS LINEN SHIRT
H O N E S T LY B LU E We always return to our beloved blues, but update them each season in new materials, fits and styles. Piqué is a classic material that we’re using in a new way. Other timeless favorites include sweatshirts in sunbleached colors and an indigo-hued cable-knit sweater over a white linen shirt. We pair it with jeans for that perfect vintage feel. The jersey coat with a striped interior is both playful and comfortably stylish. And the linen scarf and sunglasses from Boomerang Eyewear are the finishing touches to complete the look. 22
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L A DY L AC E TO P ELSA 5-POCKET DENIM T R I M F I T PA S T E L M A D R A S S H I R T
DIXON JACKE T
OSCAR DENIM INDIGO
D O U G L A S COT TO N L I N EN B L A ZER T R I M F I T C L U B C O L L A R C H A M B R AY S H I R T HUGO INDIGO CREW NECK REED KNIT TED MEL ANGE TIE BJÖRN INDIGO DENIM
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D OUG L A S HOPSACK B L A ZER R O OT H O O D I E CLIFF SWIMSHORTS
DOUGL AS HOPSACK BL A ZER, TA I L O R E D F I T I N D I G O T W I L L S H I R T, BANKS KNITTED TIE
M A R L I N FI S H ER M A N PA N TS
E G O N B U C K E T H AT
H OWA R D S C A R F
T H E C O N T EM P O R A RY F I S H ER M A N Many of spring’s favorite garments have the signature style of the fisherman or seafarer, who spend their life by the sea. The peacoat, the T-shirt with navy stripes, the classic fisherman’s sweater and last but not least the fisherman pants. The sun hat is a favorite too – and one that becomes even more so after a few salty boat trips. When our modern fisherman leaves the sea and dresses up, he does so in our navy hopsack blazer, denim shirt and knitted tie. It’s well dressed, while preserving the timeless and authentic character. 26
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CAPU C I N E VO I LE B LO U S E SPIRIT L ACE SHORTS SIGNE CUSHION G R E TA C U S H I O N
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ALL A LINEN SHIRT ELSA 5-POCKET SUEDE O LG A TH R OW
A M A R A N T S T R E TC H D EN I M S H I RT 30
SYS S OX FO R D D OT S H I RT
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ALL A LINEN SHIRT SYS S OX FO R D D OT S K I RT
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B L Å S K Ä R S W E AT E R SPIRIT L ACE SHORTS
G I TA W AT E R F A L L C A R D I G A N ,
TUMI CARDIGAN, SPIRIT L ACE SHORTS
L A D Y L A C E T O P, C L I P P E R S H O R T S
G R E TA C U S H I O N
G R Ö T Ö S U N G L A S S E S , L E AT H E R C L U T C H
A L A Z Y K I N D O F EL EG A N C E A well-dressed party wardrobe for spring and summer is full of luxurious materials and flowing silhouettes. Silk and lace are key features on dresses, tops, blouses and shorts. A favorite combination is the lace top with crisp cotton poplin shorts – and the season’s thin knitted cardigan with an elegant drape. It’s something to wrap yourself in when the temperature drops. Accessories include the clutch in beautifully natural leather and, of course, sunglasses from Boomerang Eyewear. 34
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We dive off the rocks for a swim, which are warmed by the sun. The coast is long with many a curved bay – and no one as far as the eye can see. These magical and simple moments are born out of life’s simple joys. This is why we love life near the sea and continually return here – season after season.
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B AY S T R I P E D S W I M S H O R T S
DEVON STRIPE, STEVE PRINTED SHORTS MAC P OLO
C O T T O N W O V E N B E LT
L O A P R I N T E D S T R I P E D T- S H I R T, K A V P R I N T E D T- S H I R T, B R I A N A R T W O R K U - N E C K T- S H I R T
C O M F Y, E A S Y, H A P PY Soft T-shirts, cool linen shirts, well-fitting polos, shorts and swim trunks â&#x20AC;&#x201C; wonderful summer garments that have been given a bit of extra care when it comes to fits, materials and patterns. The striped swim trunks, the grandpa shirt and the patterned linen shorts are a few favorites. Navy blue and indigo are obviously included in the collection, but are joined by faded pastels. These are clothes that should be worn unironed in a relaxed and natural way. After all, itâ&#x20AC;&#x2122;s summer. 38
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PA U L A L U M B E R J A C K E T N Ä R A TA N K T O P G R ÖTÖ S U N G L A S S E S
B AY S T R I P E D S W I M S H O R T S
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P E Y L A TA N K T O P L I N E N FIONA PRINTED TROUSERS E G O N B U C K E T H AT DONSÖ SUNGLASSES
ADELE THROW
P A U L A L U M B E R J A C K E T, V I S A TA N K T O P
E G O N B U C K E T H AT
T O N N E V I O L E T O P, I Z A J U M P E R
Q UIE T SAILOR STRIPED D RES S
O N T H E B E AC H – A N D A F T ER A well-dressed summer should be simple and carefree. The garments are comfortable, well fitting, stylish and easy to combine. The tunic is just such a garment – much like the jumpsuit and shirtdress. Light, airy and flowing garments that protect against the sun and the wind. This summer’s must-have is the wide beach pants with a butterfly pattern. Match them with the thin lumber jacket in vintage-washed cotton poplin. 42
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TILLSAMMANS SHIRT LINEN MOLL O -NECK O S C A R V I N TA G E D E N I M S T I G G A R M EN T DY ED C H I N O H I L J A B U R N O U T T- S H I R T ELSA 5-POCKET DENIM
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D E VON STRIPE S T E V E COT TO N L I N EN S H O RTS
B L U E T T E J U M P E R & E L S A 5 - P O C K E T D E N I M , TA I L O R E D F I T O R G A N I C S H I R T & K A R L I N D I G O D E N I M , W I L LOW O - N EC K & S T I G G A R M EN T DY ED C H I N O
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R ECYC L E R EU S E REWEAR Our focus on quality and timelessness is not just about fashion and style. It also characterizes our philosophy about the natural cycle of things – to let pieces that are seemingly consumed live on in new forms. Each time you return a used Boomerang Garment to one of our stores, you will receive 10 percent discount on a new garment. Your old garments are revitalised and labeled with a SSNC Good Environmental tag and re-sold as Boomerang Vintage. The garments that are not fit for re-sale are broken down and recycled into furniture for our Boomerang Home line or reused in other ways, such as pocket linings in our chinos. You can read more about the Boomerang Effect on boomerang.se
THE BOOMER ANG EFFECT
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TA I L O R E D F I T S O L I D L I N E N S H I R T VA L Ö S U N G L A S S E S
S W E D E N & N O R WAY : B O O M E R A N G I N T E R N AT I O N A L A B , K R Ä F T R I K E T 1 6 A , 1 1 4 1 9 S T O C K H O L M , + 4 6 ( 0 ) 8 5 9 8 9 2 2 0 0 F I N L A N D : B O O M E R A N G F I N L A N D OY, I TÄ L A H D E N K AT U 2 3 A , 0 0 2 1 0 H E L S I N K I , +3 5 8 4 0 0 7 8 0 3 74 G R E AT B R I TA I N & I R E L A N D : B O O M E R A N G S T O R E S U K LT D , 7 W E S T S T R E E T, FA R N H A M , S U R R E Y G U 9 7 D N , + 4 4 ( 0 ) 1 2 5 2 7 2 5 2 0 0 T U R K E Y : S T I L P O I N T T E K S T I L S A N AY I V E T I C A . S , 2 H A Z I R A N S O K A K 7 TA R A B YA , 3 4 4 5 7 I S TA N B U L , + 9 0 2 1 2 2 6 2 0 0 9 7
T H I S P R I N T E D M AT T E R I S C E R T I F I E D B Y T H E S W E D I S H E C O - L A B E L S VA N E N C R E AT I V E D I R E C T O R A N D E R S L I N D G R E N / P H A R M A C Y S T H L M | P H O T O G R A P H E R K A L L E G U S TA F S S O N / S K A R P A G E N T | S T Y L I S T U R S U L A WÅ N G A N D E R / L I N K D E TA I L S C O P Y W R I T E R M A R C U S D U N B E R G | H A I R & M A K E - U P S O F I A R I N G B E R G E R /A G E N T B A U E R | P R I N T & P R E P R E S S T M G S T H L M | M O D E L S O S C A R S / M I K A S , F R E D R I K A L / M I K A S , L U C A S K / S T O C K H O L M S G R U P P E N , B A R B A R A D/ S T O C K H O L M S G R U P P E N T H E PA P E R M U N K E N P O L A R BY A R C T I C PA P E R , I S M A D E I N S W E D E N A N D H A S O N E O F T H E LOW E S T C O 2 FO OT P R I N T S I N EU R O P E
BOOMER ANG . SE V I E W T H E E N T I R E C O L L E C T I O N , P I C K YO U R FAV O R I T E I T E M S , G E T I N S P I R AT I O N , S P E C I A L O F F E R S A N D M U C H M O R E .
S C A N D I N AV I A N S I N C E 1976 BOOMERANG.SE