Waranch_Blake 2014

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BLAKE WARANCH PORTFOLIO+2014


BLAKE+WARANCH

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May 16, 2014 Ken Hoffman General Manager of Hard Rock Orlando Hard Rock Corporate Headquarters 6100 Old Park Lane Orlando, FL 32835 Dear Mr. Hoffman, Hard Rock Orlando is seeking a young adult to fulfill the position as a summer intern for the media and communications department. This position for which I am applying, requires an upcoming college student dedicated to learning about the excellence of the corporation. Please accept the accompanying resume for your review and consideration for the position as a summer intern. Throughout my four years in the award-winning journalism program at Boone High School, I developed my love for journalism and media. I have always been interested in the media, but it was not until I took Journalism I at Boone High School three years ago that I realized journalism was my passion. I have had leadership positions in the past, such as the editor-in-chief of the Legend yearbook staff, developing the vital skills necessary to continuing the achievements of the publication, that would be very beneficial to the Hard Rock Orlando’s media team. I understand this position requires knowledge and ability of skills. Through Journalism I, and three years on yearbook staff, one as a staffer and one as the editor-in-chief, I learned to use the Adobe Creative Suite programs to create and work on pages in a successful manner. With my experience as a staffer and editor, I effectively worked with many different types of people, worked under demanding deadlines, effectively edited the book’s content, provided insight for the design and successful balanced my schoolwork. I believe these skills would be beneficial to the position. Although the accompanying resume represents my experience well, I feel a personal interview would further demonstrate my knowledge and abilities. Therefore, I would appreciate the opportunity to meet with you. Thank you for reviewing my qualifications and for considering me for this position. I look forward to talking to you soon. Respectfully yours,

Blake Waranch Enclosed: resume

407-666-9899 + BLAKEWWARANCH@GMAIL.COM + BLAKEWARANCH.WORDPRESS.COM + @BLAKEWWARANCH


BLAKE+WARANCH OBJECTIVE To obtain experience and develop skills by becoming a summer intern.

EDUCATION Completed four years at William R. Boone High School Graduation date: May 29, 2014 Weighted GPA: 4.8 Relevant high school studies: Journalism I-VII; Mass Media I-II; English Honors Magnet I-II; AP Language and Comp., Literature; Spanish I-III; Civics; Law Studies; AP Government

EXPERIENCE (AND/OR SKILLS) Adobe Certified Associate for Adobe Photoshop CS6 (2013-present) Counselor-in-Training at Camp Mac (2012); leading campers ages 6-15, organizing events and activities, cleaning and setting up activities, helping direct classes Legend Yearbook staff member/editor-in-chief (2011-present); writing and editing, photography, leadership, Adobe programs, designing, business, advertisement The Artery, Inc. (2010-present); graphic design, idea development Assisting Blankner School teachers (2010-2013); grading, running errands, organizing, people skills American Cancer Society Relay for Life

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(2009-present)

HONORS, AWARDS AND MEMBERSHIPS Mu Alpha Theta math honor society (2013-present) First Place in Advanced Photoshop/Illustrator at Camp Orlando (2013) National Honor Society (2012-present) Quill and Scroll Journalism Honor Roll (2012-present) Third Place in Editorial Leadership at Camp Orlando (2012) First Place in Sports Writing at Camp Orlando (2011) Law Magnet Program (2010-present)

ACTIVITIES Math Club (2012-present) Serendipity Club (2012-present) Social Justice Club (2011-present) Model UN (2011-present) Student Council (2010-present)

REFERENCES Renee Burke, journalism teacher 407-893-7200 ext.6014641, renee.burke@ocps.net Jennifer Hilley, English teacher 407-893-7200 ext.6014605, jennifer.hilley@ocps.net Sage Morris-Webster, babysitting parent 407-694-7446

407-666-9899 + BLAKEWWARANCH@GMAIL.COM + BLAKEWARANCH.WORDPRESS.COM + @BLAKEWWARANCH


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ESSAY REFLECTIONS PORTFOLIO+2014


SELF+ANAYLYTICAL EVALUATION

BWW 05 2014

When I started Mrs. Burke’s Journalism I class freshman year, I took it without really knowing anything about it. I abandoned a long-standing dream of becoming the first woman president for a new passion. By the end of the year, I knew yearbook was my going to be where I found my place in high school. They say what doesn’t kill you makes you stronger. That could not apply to this year any better for me. Pretty much everything that went wrong could have been prevented with goal-setting. The fact that there was a lack of clear direction from the beginning would have been easily avoided if we had just combed through until we found a look we loved. We were trying to get a lot of different things completed so instead of getting anything done, we just slowly developed opening I used to think people were natural-born leaders and you couldn’t learn it. I also thought I was natural-born. I was wrong in both aspects. It is a skill I had to learn. I think to newbies, I was able to be a leader easier than to returners. It’s hard to change a reputation. To returners, I wasn’t a strong leader and to flip that felt weird. I learned that to be a leader, I had to start with a clear vision, which I didn’t have. That would have been a much better start to the year and my position as a leader. I learned more about design as my eye for it developed. Whenever I designed something that went into the book, my confidence boosted, which contributed to believing in my design skills. I also think exposure to design and especially knowing what changed design-wise and why it looked better helped me learn more. What I learned about deadlines probably hurt me more than it helped me. In other aspects of my life, I have been a first-draft kind of person, so deadlines were never really a problem before. I never really did anything ahead of time. Opening went through so many differet changes, it hardly looks like it could be the same page at all. The changes of the design affected both Morgan’s and my deadline process. Being more conscious about deadlines would have drastically changed our tone for the year. On the other hand, I designed my most significant piece, the cover, the night before it was due and finished it at 4 a.m. Only with the threat of meeting with a cover artist looming did I put the pedal to the metal and crank out our cover, arguably the most important part of the book. These skills have only made me a better person. By trial and error, I am now more confident in my leadership abilities for future situations. My eye for design developed a lot more this year than I thought it could. Though I don’t want to go into a strictly design field, this skill adds diversity and versatility to a pool of more relevant skills. As editor-in-chief, my role encompassed a variety of responsibilities. I designed, edited, assisted staffers, and developed the theme through the theme pages. I stayed at school pretty much every single day to grade and help staffers complete their pages. I took photos of as many events as I needed to make sure I, and others, had enough photos for all of our pages. I tried to be as approachable as possible so staffers felt like they could ask for help when they needed it. I also tried to check on everyone each day to make sure we were all on target to make deadline and sit down with anyone who needed extra help. Though the theme developed very slowly and we finalized it so late, I was still an integral part of creating this book.


REFLECTION + ONE COVER

BWW 06 2014

The cover of the book is the first thing people see. When the book sits on someone’s shelf, the cover is all they see. The inside is so important because without a good inside, the outside is not relevant. But the cover represents the inside of the book so I had to create something that would set the stage for the inside properly. I can’t say there was a traditional process of developing the cover because it started with a bad idea and then a few weeks later, I designed the current cover and we sent it the next day. I was dry for ideas when I first started designing it, so I was trying to figure out how to incorporate the lines and the arrows and somehow the maze thing happened and it was not good at all. So I sort of just left it alone for a couple of weeks and went back after Burke and Missy mentioned some elements like the chevron block on the dividers and the strength of certain phrases in the theme copy. The colors and order changed a little bit after Burke saw it. We met with a cover artist virtually the day we sent it to Walsworth and we came out with few changes, like a little bit of a darker base color. It didn’t evolve much from the first design draft of the current cover, but it changed so much from the original draft and I couldn’t be prouder of it. I didn’t want the cover to be the work of anyone but myself because that is one of my responsibilities. I knew I could do it, I just doubted my creativity for a while. When I designed the first cover, I was stressed about something else, and I think that showed because I didn’t have a clear creative process to take a bunch of different elements and fuse it into a cohesive cover. The procrastinator in me did my best work at 4 a.m. the very last day we had to ship it. Deadlines were very relevant to me and because it worked, I don’t think I really learned how to do things ahead of time even after that, even though I should, because I was successful in completing a significant piece of work that I am proud of. If I had started earlier and played around more with design, I could have developed a cover that took a more natural development process. I am very proud of the finished product. I wish I had started with something and worked on it, so I could have seen the progression and made it better with each edit. I love the way the cover looks, how it relates to the theme copy and the graphic elements in the book, as well as the colors and font style. The added sleekness of the dark gray makes the graphic stand out too.


REFLECTION + ONE DESIGN

BWW 07 2014

LEGEND YEARBOOK+COVER


REFLECTION + ONE CAPTIONS+DESIGN

BWW 08 2014

LEGEND YEARBOOK+COVER


REFLECTION + TWO Y10. THEME AND CONCEPT

Y11. COVER DESIGN

Y15. SPORTS ACTION PHOTO

BWW 09 2014

I want to submit the theme and concept for a CSPA Gold CIrcle award because I think the theme is represented throughout the book, especially on the theme pages, very well. After struggling to understand and standardize our theme copy, I think it turned out capturing the students and the year very well. After I saw several tweets quoting my opening theme copy, I knew it made the impact we wanted it to. (All theme PDFs needed for entry are in the folder.)

I am very proud of this cover design because of the way it highlights the theme copy and incorporates the design element of the chevron. I included the phrases of the theme copy that stood out the most. It represents the inside of the book very well, I think, because it has the fonts, the headline style, the colors and the graphic elements, as well as the theme copy. The sleek gray base color sets the tone for the cleanness of our book.

Caption: CODY MAITLAND, sophomore At swim practice on Aug. 30, Maitland swims the freestyle. “Ms. [Rosalie] Creighton pushes us really, really hard during practice, but afterwards, I feel better about it because I know I’m getting better and faster,” Maitland said. photo/Blake Waranch

This photo is so close and sharp and the blue color is so vibrant. It captures the water droplets and the movement of the water, even the water running off his arm. It looked so clear on screen, but seeing it print, it looks even better and it captures the moment.


REFLECTION+THREE

BWW 10 2014

My portfolio sophomore year was a good concept, with poor execution. At the time, I had only been on staff for one year and had done very little design, so when I saw something I liked, I didn’t really know how to incorporate it to make it work for the requirements for the portfolio. Then last year, I was much more successful. I saw an element I liked, and since it was something much less complicated than what I needed for my portfolio, I turned it into something that would work. I was very happy with last year’s design and it represented me well at the time, but this year’s design is simpler and more sophisticated. I struggled more to pin down a design this year because I felt like it needed to brand me, which I didn’t really think about last year at all. I have learned more this year about design more by trial and error than anything else, but besides learning more, my taste is design has also changes. As seen in last year’s portfolio, I wanted a more complex design because I thought that’s what I needed to be better designer, but this year, I’ve learned that it can be just as difficult to design something simple, with perfectly placed little details, than it is to design something complicated. I have always written my portfolios with pretty informal language, which hasan’t changed. I want someone reading it to get an idea for my voice because it seems unatural for someone to look at your work and understand your voice through design and photography, then read very formal reflections and explanations of my work. Overall, I think this portfolio represents my current style and skill, as well as relfects my views and work in a way I am proud of.


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CLIPS PUBLISHED

PORTFOLIO+2014


WRITING +

STORY+CAPTIONS+DESIGN+PHOTOS

BWW 12 2014

LEGEND YEARBOOK+002-003+THEME+OPENING


WRITING +

STORY+CAPTIONS+DESIGN+PHOTOS

BWW 13 2014

LEGEND YEARBOOK+004-005+THEME+OPENING


WRITING +

STORY+CAPTIONS+DESIGN

BWW 14 2014

LEGEND YEARBOOK+006-007+THEME+AUGUST


WRITING +

STORY+CAPTIONS+DESIGN

BWW 15 2014

LEGEND YEARBOOK+084-085+THEME+DECEMBER


WRITING +

STORY+CAPTIONS+DESIGN+PHOTOS

BWW 16 2014

LEGEND YEARBOOK+116-117+THEME+FEBRUARY


WRITING +

STORY+CAPTIONS+DESIGN+PHOTOS

BWW 17 2014

LEGEND YEARBOOK+448-449+THEME+CLOSING


DESIGN +

CAPTIONS+DESIGN

BWW 18 2014

LEGEND YEARBOOK+COVER+THINK ABOUT IT


DESIGN +

CAPTIONS+DESIGN+ALT. COV.

BWW 19 2014

LEGEND YEARBOOK+ENDSHEET+THINK ABOUT IT


DESIGN +

DESIGN

BWW 20 2014

LEGEND YEARBOOK+020-021+THEME+SEPTEMBER


DESIGN +

DESIGN

BWW 21 2014

LEGEND YEARBOOK+046-047+THEME+OCTOBER


DESIGN +

DESIGN

BWW 22 2014

LEGEND YEARBOOK+064-065+THEME+NOVEMBER


DESIGN +

DESIGN

BWW 23 2014

LEGEND YEARBOOK+100-101+THEME+JANUARY


DESIGN +

DESIGN+PHOTOS

BWW 24 2014

LEGEND YEARBOOK+128-129+FEB.+RESERV. RUN.


DESIGN +

DESIGN

BWW 25 2014

LEGEND YEARBOOK+140-141+THEME+PEOPLE


DESIGN +

CAPTIONS+DESIGN+PHOTOS

BWW 26 2014

LEGEND YEARBOOK+282-283+THEME+STAFF


DESIGN +

CAPTIONS+DESIGN+ALT. COV.

BWW 27 2014

LEGEND YEARBOOK+437+THEME+COLOPHON


DESIGN +

CAPTIONS+DESIGN

BWW 28 2014

LEGEND YEARBOOK+440+THEME+CLOSING


PHOTOGRAPHY +

CAPTIONS+DESIGN+PHOTOS+ALT. COV.

BWW 29 2014

LEGEND YEARBOOK+001+THEME+TITLE


PHOTOGRAPHY + PHOTOS

BWW 30 2014

LEGEND YEARBOOK+022-023+SEPT.+PEP RALLY


PHOTOGRAPHY + PHOTOS

BWW 31 2014

LEGEND YEARBOOK+032-033+SEPT.+BOYS XC


PHOTOGRAPHY + PHOTOS

BWW 32 2014

LEGEND YEARBOOK+034-035+SEPT.+GIRLS XC


PHOTOGRAPHY + PHOTOS

BWW 33 2014

LEGEND YEARBOOK+060-061+OCT.+HALLOWEEN


PHOTOGRAPHY + PHOTOS

BWW 34 2014

LEGEND YEARBOOK+066-067+OCT.+HC DAYS


PHOTOGRAPHY + PHOTOS

BWW 35 2014

LEGEND YEARBOOK+068-069+OCT.+HC DANCE


PHOTOGRAPHY + PHOTOS

BWW 36 2014

LEGEND YEARBOOK+072-073+OCT.+SPIRIT


PHOTOGRAPHY + PHOTOS

BWW 37 2014

LEGEND YEARBOOK+078-079+OCT.+COMM. SERV.


PHOTOGRAPHY + PHOTOS

BWW 38 2014

LEGEND YEARBOOK+080-081+OCT.+FOREIGN LG.


PHOTOGRAPHY + PHOTOS

BWW 39 2014

LEGEND YEARBOOK+086-087+NOV.+#YKYGTBW


PHOTOGRAPHY + PHOTOS

BWW 40 2014

LEGEND YEARBOOK+112-113+JAN.+BRAVETTES


PHOTOGRAPHY + PHOTOS

BWW 41 2014

LEGEND YEARBOOK+126-127+FEB.+CHEER


PHOTOGRAPHY + DESIGN+PHOTOS

BWW 42 2014

LEGEND YEARBOOK+130-131+THEME.+ISSUES


PHOTOGRAPHY + PHOTOS

BWW 43 2014

LEGEND YEARBOOK+200-201+PEOPLE.+SR. PANO.


PHOTOGRAPHY + DESIGN+PHOTOS

BWW 44 2014

LEGEND YEARBOOK+224-225+THEME+COMMUNITY


PHOTOGRAPHY + PHOTOS

BWW 45 2014

LEGEND YEARBOOK+002-003+SPRING+SPRING


PHOTOGRAPHY + PHOTOS

BWW 46 2014

LEGEND YEARBOOK+016-017+SPRING+TENNIS


MULTIMEDIA+OPEN STORY+CAPTIONS+PHOTOS

BWW 47 2014

http://teacherpress.ocps.net/hilights/2013/09/22/runners-take-third/

HILIGHTS.ORG+SPORTS+CROSS COUNTRY


MULTIMEDIA+OPEN STORY+CAPTIONS

BWW 48 2014

http://teacherpress.ocps.net/hilights/2014/03/12/tennis-serves-hagerty/

HILIGHTS.ORG+SPORTS+TENNIS


PHOTOGRAPHY + PHOTOS

BWW 49 2014

I took this photo in August during my first photo day and I think it was the first event I shot all year. It was hot out and I didn’t think there was anything going on all day, but I hung around the concession stand while the FCA officers repainted it, waiting for an interesting moment. Chris Caplan started to do an impression of someone random and everyone started laughing so while they were scraping paint off the concrete, they were cracking up and I was able to capture more emotion. I like this one of Katy Rose because of the emotion on her face, how there is a clear center of visual interest and there’s leading lines from what she is doing to her face with arms, Her arms also serve as a framing element too. Even though the CVI does not follow the rule of thirds, her hands are both in the bottom corners of the photo, which gives a little bit of a rule of thirds illusion. I almost always shoot with my F-stop all the way down, so I like how her face is in focus, but her hands are a little out of focus.

FCA CONCESSION REDO 8-30_WARANCH0010.JPG


PHOTOGRAPHY + PHOTOS

BWW 50 2014

The pep rally was my favorite thing I shot all year. Because it was in the middle of the day, the lighting was practically perfect. I had my F-stop all the down and my shutter speed up really high, so everything in focus was really sharp, but there was still a lot of depth of field. Even though you can’t see their eyes, I wish all these girls weren’t hitlisted so the photo could have been used on the pep rally page. The center of visual interest is Mackenzie, in the orange, because she is the most in focus, but you can still see Dakota, in the white, and Jenna, in the blue very well and their facial expressions. There is repetition of the blind folds and the way they are walking. Even though the CVI is in the middle, the girls break the photo into thirds with the way they are placed. The two girls on the outside frame the one in the middle. Because the lighting was so prime, I also love the colors in this photo. They are warm, bright and it looks like an ad for the school because they are representing every school color perfectly.

PEP RALLY 9-6_WARANCH0760.JPG


PHOTOGRAPHY + PHOTOS

BWW 51 2014

Anyone who was at the Edgewater basketball game know what is going on in this photo, so even though it isn’t as clear what they are doing, it represents a perfect moment from this game. Right after we won, BJ Taylor ran to the Rowdy Crowd/student section, where we had been supporting him like crazy all night, and Burk Helfrich pulled him into a hug, which is what is happening here, and then every dogpiled BJ. I love the hands reaching out behind Burk to get to BJ. I don’t like that I wasn’t farther away to capture the whole moment since BJ isn’t really the center of visual interest since he should be, but the emotion captured in the photo from the whole section is captured in the photo, and that makes up for BJ not being the CVI for me. The reaching hands act as leading lines toward Burk and BJ. Burk and BJ are in the right third of the photo, so they follow the rule of thirds. The depth of field in this photo only emphasizes the main part of the moment happening. Burk’s arm coming around to grab BJ, as well as the reaching hands frame the hug that is about to happen. Even though we couldn’t use this in the book, it really represents a moment this year when everyone was proud to be a Boone Brave and I couldn’t be happier that I was able to capture it.

EDGEWATER BASKETBALL 1-30_WARANCH1290.JPG


DESIGN+1

DOUBLE-PAGE SPREAD

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DESIGN+2

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PROGRAM VISUAL BROCHURE

2014

FRONT/BACK-OUTSIDE


DESIGN+2

PROGRAM VISUAL BROCHURE

BWW 54 2014

INSIDE


DESIGN+3

ME

BWW 55 2014


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