NEW BRAND. OLD SOUL. Handmade Boots at a ComfoRtable PRice With more than 50 years in the western wear business under their belt, Cavender’s knows a bit about making high quality boots and how to make them at a great
make up a collection of several traditional western and roper styles with exclusive hand-corded stitch patterns. Lemonwood pegs and steel shanks are used for lasting strength and durability. Leather covered insoles and premium leatherlined shafts are used for an extra level of comfort and wearability.
Behind the Collection The look of JRC & Sons boots is timeless and authentic, with a nod to a man who expected the best and wanted the best for others. James Cavender built real, lasting relationships with his customers, the surrounding communities and friends in the Western industry. He built the family business from one little Western shop in Whether you’ve been wearing them your whole life or are looking for your very first pair, JRC & Sons believe everyone deserves great-looking boots.
price. JRC & Sons is proud to announce a new line of boots honoring their iconic founder James R. Cavender. James believed that going above and beyond for customers was just the right way to do things. He had an incredible work ethic and drive to succeed. He could spot real quality and true value in goods from a mile away. JRC and Sons boots are handmade and hand lasted, creating the true level of quality that only handson craftsmanship can deliver. The finest quality leathers from around the world 4
KEY MAGAZINE
November 2020
Boots by JRC & Sons are timeless and created for anyone with a little independent spirit.
Pittsburg, Texas to more than 85 stores across the country. Despite that growth, the company has stayed true to its roots of hard work, treating folks right, business savvy and, above
