Better ďŹ t. Better feel. Better run.™
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P R O D U C T
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P R O D U C T
HIGH PERFORMANCE
High Performance Ultra Light . . . . . . . .6 High Performance Light Cushion . . . . .8 ELITE PERFORMANCE
G U I D E
To Passionate Runners Everywhere... From Our North Carolina Home. Feetures! is a family-owned company headquartered in Conover, North Carolina, where all of our socks are
Elite Ultra Light . . . . . . . . . . . . . . . . .10 Elite Light Cushion . . . . . . . . . . . . . . .12
designed and developed. At Feetures! we believe in a healthy, active lifestyle. We are passionate about running
Elite Merino+ . . . . . . . . . . . . . . . . . . .14
and proud of the diverse running opportunities available in our home state of North Carolina. Throughout
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these pages we will share some of our favorite places to run – from charming neighborhoods to scenic mountain trails. Come join us as we showcase our colorful new line of performance socks, along with some of
Plantar Fasciitis Sleeve . . . . . . . . . . . .18 Therapeutic . . . . . . . . . . . . . . . . . . . .20
Beacon Heights on the Blue Ridge Parkway of North Carolina offers runners breathtaking views of the surrounding mountains, including Grandfather Mountain, and its rugged terrain can be a challenge for any runner to negotiate.
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North Carolina’s most appealing runs and picturesque trails.
With 3600 acres of pristine mountain terrain, a 100-year-old mansion and a stunning view of the lake below, the Moses Cone Manor is a great place for runners to stretch their legs and clear their minds.
Early each morning runners take to Charlotte’s tree-canopied streets in neighborhoods all around the city, like this one at Hempsted Place.
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All of Our Socks... Feature power bands of Lycra designed to contour Feature a Y-heel construction
to the individual shape of your foot. This individualized
to keep the sock from sliding
fit delivers the perfect amount of compression so that
into the shoe.
each sock hugs the foot in a comfortable, supportive way. As a result, Feetures! socks stay firmly in place and eliminate movement between the foot and sock that often causes blisters.
Use high-density knitting to provide a softer hand and more durable construction with less bulk.
Have a lifetime guarantee. Feetures! socks are designed to withstand repeated wearing and washing, and to maintain their fit and feel over the lifetime of the product. If a customer feels their socks do not live up to this standard, they can contact Feetures! customer service for a replacement or a full refund.
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Have our trademarked seam-free toe closure. The “Perfect Toe� is hand-linked so both the inside and outside surface of the sock are completely smooth, eliminating the irritation and discomfort caused by traditional toe seams.
Our Cushion Levels... Ultra Light
Light Cushion
Heavy Cushion
Our Ultra Light socks are super thin and
Our Light Cushion socks are designed
Our Heavy Cushion socks feature
extra breathable, and are designed to
with high-density cushioning that
high-density cushioning throughout
keep feet cool under the most intense
provides extra protection in high
the entire sock, and are designed
conditions. These socks take up less
impact zones. Light Cushion socks are
to provide maximum warmth and
room in the shoe and are perfect for
great for those who prefer cushioned
protection.
those who prefer a lighter, cooler feel.
comfort without a lot of bulk.
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Feetures! High Performance Ultra Light With the perfect amount of compression, our seamless Perfect Toe, and iWick moisture managing fibers, our High Performance socks hug your feet, prevent blisters and keep feet dry and comfortable all day long. • Our High Performance Ultra Light sock is the preferred option for those who want a lightweight sock that takes up less room in the shoe.
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Historic Fourth Ward, with its restored Victorian homes and new townhouses, is a favorite running spot for young professionals who work in Uptown Charlotte.
ULTRA LIGHT No Show Tab
White Style #FA5500
Black Style #FA5501
Crew
Brilliant Blue Style #FA5569
Electric Pink i k Style #FA5570
Reflector Style #FA5559
Heather Gray Style #FA5558
Quarter
Whit White Style #FA1500
Bl k Black Style #FA1501
Low Cut
Whit White Style #FA3500
Whit White Style #FA2500
Bl k Black Style #FA2501
White Style #FA4500
Black Style #FA4501
No Show
Bl k Black Style #FA3501
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Feetures! e High Performance Light Cushion With the perfect amount of compression, our seamless Perfect Toe, and iWick moisture managing fibers, our High Performance socks hug your feet, prevent blisters and keep feet dry and comfortable all day long. • Our High Performance Light Cushion sock offers plush cushioning in high impact areas where you need it most.
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Take a run through NoDa, Charlotte’s historic arts and entertainment district, and you’ll find shops, restaurants, musical venues and a great spot for craft beers at the end of your run.
LIGHT CUSHION No Show Tab
White Style #FA5000
Black Style #FA5001
Crew
Brilliant Blue Style #FA5069
Electric Pink Style #FA5070
Reflector Style #FA5059
Heather Gray Style #FA5058
Quarter
White Style #FA1000
Black Style #FA1001
Low Cut
White Style #FA3000
White Style #FA2000
Black Style #FA2001
White Style #FA4000
Black Style #FA4001
No Show
Black Style #FA3001
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Feetures! Elite Ultra Light Feetures! Elite is our most technically advanced sock. Our Elite socks are anatomically constructed using our patentpending Sock-Lock technology to o provide targeted support where it’s needed most. As a result of this enhanced fit, the foot and sock become one. • Our Elite Ultra Light sock is our thinnest sock, and fits like a second skin.
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E If you are looking for a serene running spot, nothing beats Camp Yonahnoka near Linville, North Carolina. The setting is magical with a mountain lake, views of Grandfather Mountain and a lush green lawn.
ULTRA LIGHT No Show Tab
White + Aqua Style #E550449
Olympian Blue + Orange Style #E550479
Gray + Electric Green Style #E550478
Melon + Hot Coral Style #E550481
Lavender + Melon Style #E550480
Black + Fiery Red Style #E550477
White + Reflector Style #E550476
Hot Coral + Sky Blue Style #E550482
Low Cut
Quarter
Carbon + Electric Green Style #E350422
White + Cobalt Style #E350421
Carbon + Cherry Tomato Style #E250462
White + Black Style #E250437
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Feetures! Elite Light Cushion Feetures! Elite is our most technically advanced sock. Our Elite socks are anatomically constructed using our patent-pending Sock-Lock technology to provide targeted support where it’s needed most. As a result of this enhanced fit, the foot and sock become one. • Our Elite Light Cushion sock features high-density cushioning that provides just the right amount of protection in the high-impact areas of the heel and toe.
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One of Charlotte’s newest places to run is the Little Sugar Creek Greenway, a linear park and stream restoration project, which will eventually provide nearly 20 miles of trails and paved walkways throughout the county.
LIGHT CUSHION No Show Tab
White + Pink Style #E500453
Sherbert + Fuchsia Style #E500474
Low Cut
Black + Blue Style #E500454
Fiery Red + Silver Style #E500472
Graphite + Brilliant Blue Style #E500471
Quarter
White + Pink Style #E200453
Fuchsia + Reflector Style #E500475
Sky Blue + Melon Style #E500473
White + Red Style #E300430
White + Black Style #E500437
Black + Orange Style #E300431
Crew
Black + Reflector Style #E200461
White + Cobalt Style #E200421
Black + Reflector Style #E100461
White + Reflector Style #E100483
Reflector + Black Style #E100484
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Feetures! Elite Merino+ Our Elite Merino+ socks combine our Elite technology with our unique blend of super fine Merino wool and silky soft rayon from bamboo to provide truly unsurpassed comfort. • Insulates when wet, keeping feet warm in cool, damp conditions. • Merino+ fibers have natural anti-odor properties.
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For a picturesque run, the path at the Red Barn along the Blue Ridge Parkway R pro p provides a colorful glimpse of Nor N North Carolina’s historic pas p past and natural beauty.
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MERINO+ Ultra Light Quarter Quar er
Ultra Light No Show Tab
Silver + Reflector Style #EM550567
Eggshell Blue + Fuchsia Style #EM550568
Light Cushion No Show Tab
Silver + Cherry Tomato Style #EM500564
G Gray + B Brilliant illi t Bl Blue Style #EM550566
Charcoal + Gray Style #EM250542
Silver + Denim Style #EM250541
Light Cushion Quarter
Raspberry + Reflector Style #EM500565
Light Cushion Crew
Charcoal + Reflector Style #EM500563
Silver + Blue Style #EM200545
Gray + Black Style #EM200546
Heavy Cushion Crew
Gray Style #EM100228
Charcoal Style #EM100208
Charcoal Style #EM110208
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Runners appreciate the diverse urban surroundings of Charlotte’s NoDa neighborhood.
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COMPRESSION
Feetures! Elite Compression Light Cushion Feetures! Elite Compression Socks incorporate all the advantages of Feetures! Elite technology to give runners a superior compression sock with an unsurpassed fit. Perfect for warming up, performing or recovering. • Features 18-22 mmHg of compression at the ankle, and gradually less compression as you move towards the top of the sock. • Graduated compression improves circulation in the legs by encouraging blood flow back up to the heart. • Promotes faster recovery and reduced fatigue. • Elite technology provides targeted support in the arch, delivering a superior fit in a compression sock.
White + Cobalt Style #E650421
Black + Silver Style #E650434
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Feetures! Plantar Fasciitis Sleeve
Now Available in Singles or in Pairs
The easy-to-use way to treat Plantar Fasciitis. Easy to slip on, easy to slip off. Wear comfortably under socks when active for extra support. Wear while sleeping to reduce morning heel pain. Finally, an effective and convenient way to relieve Plantar Fasciitis symptoms.
Black Single Style #PF250601
White Single Style #PF250600
Black Pair Style #PF252601
White Pair Style #PF252600
Patent-Pending FS6™ Technology • Provides six zones of support • Graduated compression improves circulation • Lifts, stretches and stabilizes the plantar fascia
24/7 Relief • Day or night use • Can even be worn while running Relieves Painful Plantar Fasciitis Symptoms • Eases heel and arch pain • Alleviates pain of first few steps when you get up • Reduces swelling 18
• iWick® fibers wick moisture to keep feet dry and odor-free
PLANTAR FASCIITIS SLEEVE
Before Use of Plantar Fasciitis Sleeve
After Use of Plantar Fasciitis Sleeve
Heel Bone (calcaneus)
Heel Bone (calcaneus)
Area of Pain
Relief after Use
Plantar Fascia
Plantar Fascia
Patent-Pending FS6™ Technology Provides Six Zones of Support
Zone #1
Zone #2
Zone #3
Zone #4
Zone #5
Zone #6
Gentle Compression
Moderate Compression
Firm Compression
Moderate Compression
Firm Compression
Gentle Compression
(10-15 mmHG) –
(15-20 mmHG) –
(20-30 mmHG) –
(15-20 mmHG) –
(20-30 mmHG) –
(10-15 mmHG) –
Flat and smooth without
Graduated compression,
Graduated compression firm
Anatomical turn and fit to the
Firm graduated compression
Graduated and made in a
the ridges that cause
loosening as it fits around
enough to create venous system
shape of the heel and in-step.
provides leverage to the
wide, smooth knitted hem
excess pressure.
the widening portion of the
support, tissue stabilization and
In-step release with thinner
support of zone #3, and
to further support circulation
foot/arch.
lift of the plantar fascia.
fabric to minimize bunching at
further boost to the venous
and non-binding comfort.
the turn of the foot and ankle.
system.
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Feetures! Therapeutic Light Cushion Feetures! Therapeutic socks are specifically designed for active people who have special footcare needs. There are no irritating seams. The sock gently hugs the foot to provide added support. Plus, the sock features a comfortable nonbinding top. Recommended for active Diabetics, Feetures! Therapeutic socks promote improved foot health.
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THERAPEUTIC Quarter Feetures! Receives APMA Seal of Acceptance. Feetures! Therapeutic socks have earned the The American Podiatric Medical Association Seal of Acceptance which is given to foot-related products which have been deemed to enhance a consistently applied program of daily foot care and regular professional treatment.
White Style #F200300
Black Style #F20301
White Style #F100300
Black Style #F100301
Crew
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Four High Performance socks and nine Elite socks are being discontinued on February 1, 2014 to make way for the new spring lineup.
High Performance Ultra Light No Show Tab
Electric Orange Style #FA5560
High Performance Light Cushion No Show Tab
Pink Style #FA5502
Electric Orange Style #FA5060
Pink Pi k Style #FA5002
Elite Ultra Light No Show Tab
Black + Electric Green Style #E550436
Honeydew + Iris Style #E550452
White + Orange Style #E550435
Carbon + Red Style #E550450
Pink + Aqua Style #E550451
Elite Light g Cushion No Show Tab
Brilliant Blue + Reflector Style #E500455
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Camellia + Violet Style #E500456
Carbon + Reflector Style #E500438
Electric Green + Silver Style #E500457
How Do Your Sock Sales Measure Up? Great socks are as essential to the customer experience as great footwear. The gratiďŹ cation that comes with investing in great running shoes can be diminished by a pair of low quality socks. Feetures! 1.5 is a program designed to help retailers boost sock sales and proďŹ tability, while providing more consumers with products that enhance their running experience. The national average for sock/shoe sales among Running Specialty stores in 2012 (per Leisure Trends Group) was .62 socks/shoe sold. Feetures! would like to work with retailers to help improve their sock/shoe ratios, pushing that number to 1.5 and higher!
Visit feeturesbrand.com/1point5 to learn more about the tools we have developed to help you reach that level.
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The Tanawha Trail heading up Rough Ridge in Western North Carolina leads runners across a footbridge and through a surprising range of terrains including sections that tunnel through thickets of laurel and rhododendron.
Friends of the Forest At Feetures! one of our core values is sustainability. Our goal is to develop great products while minimizing our impact on the environment. To this end we use eco-friendly packaging that is composed of recycled paper and uses soy based inks. Additionally, in our effort to neutralize our “carbon footprint� Feetures! has become a Friend of the Forest. A portion of the sales from each Feetures! sock will be donated to the National Forest Foundation. 24
Feetures! POS Materials
How to order Feetures! • M & L styles can be ordered in half dozen units, and S & XL styles can be ordered in 3 pair units.
Point-of-sale materials are
• Terms are always Net 30 days, FOB Conover, NC.
provided without charge as part of our Performance Sales Program. Please
Phone: Fax:
888-801-7227 888-801-7243
E-mail: Web:
orders@feeturesbrand.com www.feeturesbrand.com
Mail:
PO Box 1401 Newton, NC 28658
Ship:
425 North McLin Creek Rd Conover, NC 28613
contact customer service for additional details.
Merchandising Rack
Slat Wall Header
Better fit. Better feel. Better run.™
Linda Corcoran, our Retail Support Specialist, is in constant communication with our customers.
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We’re Proud to Live, Run and Work in North Carolina. The Feetures! team at our office in Conover, North Carolina, is dedicated to maintaining a level of personalized service that only a family-run company can offer.
Our conference room in Conover is where product design and development take place.
Socks are stored in our warehouse and distribution center before being shipped to specialty stores around the country.
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John Gaither makes a point to his father, Hugh Gaither, and his brother, Joe Gaither.
Charlotte Runner is Boston Strong. Boston Marathon survivor Nicole Gross of North Carolina, pictured here in the Fourth Ward section of Charlotte, is still recovering from the devastating injuries she sustained during the bombing. We are proud to salute her and the local running community that rallied to her support. She attributes
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her steady progress to the fact that she can tap into her inner athlete. Her perseverance through such great adversity has been an inspiration to everyone at Feetures! and our local community. You can visit www.bestrongstaystrong.net to learn more about her story or to donate to her recovery fund. 27
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Better fit. Better feel. Better run.™ How about a run through the meadow? With over 4200 acres, runners who take to the trails at Julian Price Park will find scenery and solitude in abundance – and, if you’re lucky, wildflowers in full bloom.
Prri Pri P rin nted o nte on n rec re eccycl e cycl y e yc ed dp paper. pap er. er