bORISS NOVIKOVS fashion communication & promotion portfolio
BORISS NOVIKOVS E-Mail: bnovikovs@gmail.com
Mobile: 00447783314638
Summary
Education
I am currently studying Fashion Communication and Promotion at the University of Huddersfield. I am very motivated, reliable and eager to learn. My time keeping is second to none and I work very well in a team environment. I always use my initiative to ensure I do my job on the high standard.
BA Fashion Communication and Promotion University of Huddersfield 4 Year course including a placement 2011-2012
Skills
Marketing and management 2011-2012 Liepajas Secondary School No.8 One year course based on marketing communications and management
Adobe PhotoShop Adobe InDesign Adobe Illustrator Microsoft Office
Good communication skills Great teamwork skills Excellent organising skills Multi-task Management
Experience Alise Aleksandra Marketing Executive assistant
03/2016 - present
Lifesync Creative marketing intern
09/2014 – 07/2015
Dandy model management Marketing & PR intern
06/2014 - 08/2014
SIA Klondaika Manager’s Assistant
08/2011 - 06/2012
Latvijas Pasts Office Assistant
07/2008 - 05/2012
Liepajas Secondary School No.8 Liepaja, Latvia Interests Professionally interested in literature, history and art Visiting exhibitions Attending historical museums
References Charlotte Goldthorpe (Course Leader) c.m.goldthorpe@hud.ac.uk
2016
2011
branding project
This project involved the launch of a new womenswear brand based around a designer garment. Working in a group of five, my fellow students and myself have produced an advertising and marketing concept, brand handbook and look book, as well as supporting press pack. Our group was provided with a cashmere coat, created by a fashion design student Benita Cimili. Named after the garment designer, the brand reflects the core values of modern, artistic, cultural, influenced by architecture and travel. In the course of this project, my responsibilities included indepth research, proofreading of all written components, as well as additional visual component development.
Contributors, involved in the process: Group - Jessica Ruddlesdin, Olivia Whitworth, Sarah Storey, Tereza Pevna Photographer - Nicole Jopek
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Examples of visuals produced for the look book and advertising component of the branding project. Photography by Nicole Jopek. Models: Saffron and Adara.
magazine project
The project brief was to produce a professional, industry standard magazine that filled a gap in the market. Working in a group of four, we had 6 weeks to develop a magazine concept, including all written features and articles, advertisements and editorial content. Assortie is a unique magazine, designed specifially for international students, who arrive to UK and are willing to engage into the British society. It has a unique format of a supervised scrapbook + blurb book, filled with a great amount of visual content, in order to be relevant to the target audience, as creative students, firstly, look out for visually appealing magazines. Magazine title: ASSORTIE - is a French word which stands for a combination of different but well-chosen things assembled in one unit. Magazine justifies its name completely, firstly by its target audience, which consists of international students and secondly by broad and diverse content. I was assigned the role of creative director, due to my good skills in graphic design, as well as strong research and organising skills.
Contributors, involved in the process: Group - Jelena Mursudova, Hana Saeed, Tereza Pevna Photographers - Sarah Brown, Nabila Burija, Silvana Trevale
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Examples of editorial photo shoots. Top: Christmas Edition editorial. Photographer - Sarah Brown. Models - Melissa and Cookie. Bottom: All hands on deck editorial. Photographer - Nabila Burija. Models - Lydia and Jordan.
Examples of features, researched and composed by me for the written component of the magazine.
FINAL MAJOR PROJECT
The purpose of the final major project was to develop a brief for a self-imposed project which had to target a specific fashion market and channel my creative and intellectual skills. The brief was presented as a Feasibility study for assessment and project approval. For my final major project, I decided to expand a popular English menswear brand TOPMAN into the new marketplace. In recent years, the fashion industry is booming in Estonia, which is confirmed by the fact that many high street brands have already opened their clothing stores in this country. The aim of this campaign was to take the brand to the Estonian market by opening the first Baltic TOPMAN store in 2016, using an innovative and fully integrated promotion strategy scheduled for three months, which is going to help the brand achieve success in the new market. Project components included a promotional strategy, store proposal, advertising campaign, social media contest, look book and supporting press pack. Each component was developed by using a sophisticated creative methodology, in order to integrate all elements of the course.
Contributors, involved in the process: Photographer - Nabila Burija
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Examples of vinyl posters, which will be placed in the window displays, annoucing the store launch (in Estonian language) and visual representation of the SS 16/17 ad campaign GIF visuals, which will be placed in the window displays.
LILLE ZAKAARMAS KÕIKE SOBIB JAKID SÄRGID, ZAKAARMAS ON SUUR TREND UUE HOOAJA. NAD AJATU VÕIMALUS LISADA ÜKSIKAS JALIKULT KÕIK RIIDED JA SAAB VÄLJA TÕMMATA IGAL AJAL AASTAS
Examples of TOPMAN SS 16/17 look book, as part of the visual communications component of the final major project. Pages demonstrate stylish outfits relevant to target consumers and supporting current trend description. Photographer - Nabila Burija. Model - Max.
Examples of TOPMAN SS 16/17 campaign advertisements and how they will appear on bus stop banners and other mediums. All part of the advertising component of the final major project. Photographer - Nabila Burija. Model - Max.
overview For the last decade, the world has been going through a rather impetuous men’s fashion market growth period. This development trend, along with an increase in demand, supports the fact, that men in general show greater interest in investing into themselves, whether the investment is an item of clothing, a piece of technology or a grooming cosmetics product. Growing needs of the male consumer audience provided a lot of new opportunities for fashion brands, which, in turn, caused increasingly fierce competition on the fashion market. As the global menswear market is expanding in fast pace, it leads to new store launches and department store renovations across the world. More often, the initially womenswear labels are crossing over into the territory of menswear by launching special lines for men, providing broader product ranges, as well as expanding menswear assortment.
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Nick Wooster sketch. [Image]. Retrieved from http://hsw88.tumblr.com/post/125318786540/seungwon-hong-x-silhouetted-skyline-new-york
CASE STUDY
This professional academic case study reflects and in-depth investigation process of how the global menswear boom of the last 10 years has influenced the fashion market. The project word count was 10,000 words, consisting of detailed research, data analysis and evaluation.
INDUSTRY EXPERIENCE
dandy model management Dandy Model Management is one of the most prominent agencies for female models and by far the best of those featuring male models in the Baltic States, representing many of the fashion industry’s most successful faces from Latvia. At Dandy, I worked as a marketing and pr intern. Since day one I was able to take part in the development of a project involving cooperation between the modelling agency and a music festival. My responsibilities included participating in regular meetings, contacting contributors via e-mail, engaging into the creative process, as well as maintaining online database of the agency. Also, I was offered to show my individuality and create my own project. Having been given absolute freedom, I decided to develop a non-trivial method of searching for new faces, advertising and promoting the Dandy modelling agency. As a result, I have decided to create a series of creative and high-quality posters containing concise, yet rather clear and attractive slogans. One of the final projects was the cooperation between the Dandy modelling agency and the Beauty Symposium fashion festival . I worked in a team for the purpose of promoting the Dandy modelling agency in other regions of Latvia and the search for new faces. I was able to maintain all the organizational works and the creation of the very concept of this cooperation at a highly professional level, which allowed anticipating outright success. By the end of this internship, I have discovered that I can retain my motivation and dedication to advance in the right direction, even in the most stressful situations.
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Top - Example of online poster, with a purpose of searching for new faces (created by me). Bottom - Dandy models at the music festival event, organised in cooperation with the modeling agency.
INDUSTRY EXPERIENCE
lifesync Lifesync is a relatively young yet quite ambitious Danish company, which develops itself in the realm of IT and has already achieved certain success as compared to other new enterprises. At Lifesync I worked as a creative marketing intern. During my internship, one of the most important responsibilities was the promotion and popularization of podcasts through different mediums. The idea was to deliver podcasts in the form of interviews with experienced and successful entrepreneurs who could share their unique success stories with lots of young professionals from all around the world. Apart from working on specific projects, my duties also involved checking the e-mail on a daily basis and making sure that every single task is sorted out. Another part of my duties was to write and publish press releases for LifeSync. Thanks to my experience in public relations, I have proposed the idea of popularizing the young company LifeSync by means of visiting various conferences and exhibitions and taking part in numerous IT and business events. One of these exciting exhibitions was Riga.Comm – an information and communication technology exhibition and conference held in the city of Riga. With the help of my experience in an industry different from the realm of fashion, I could not just improve, but discover an abundance of useful traits within myself, such as diligence, ambitiousness and, of course, responsibility.
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LifeSync head office, where all the working process, meetings and brainstorming sessions took place.
INDUSTRY EXPERIENCE
alise aleksandra Presently (since March of 2016) I work at a newly established and ambitious accessory brand called Alise Aleksandra, which is based in London. For this internship, I was assigned a role of a marketing executive assistant. This position requires me to regularly conduct an in-depth competitor and market analysis, manage social media platforms of Alise Aleksandra, contributing on the development of promotional strategies, as well as contacting potential stockists around the world.
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DO YOU WANT TO KNOW MY SECRET?
Top: I contributed to production of this promo material, which demonstrates a range of Alise Aleksandra products. Bottom: I contributed to creation of online banner, which was developed in the course of “Each Bag Has Its Own Secret� online promotional campaign.
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