DailyNews OFFICIAL MAGAZINE OF THE 19TH GOLDEN DRUM
INTERNATIONAL ADVERTISING FESTIVAL
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Invitation to the 20th Golden Drum Festival Dear Golden Drummers! I hope you had a wonderful time here in Portoro탑 and that you will bring back many fond memories from Golden Drum back home. Next year, we will celebrate the 20th anniversary of Golden Drum in Portoro탑 and I hope you will join us again on this special occasion. We promise to continue taking the festival forward by being modern, different, innovative, relevant and engaging and above all the friendliest festival of New Europe and maybe even in the world. See you next year! Barbara Krajnc Executive Director Golden Drum Festival
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Sell to those who don’t care for you In order to achieve quality marketing, we just have to understand the relationships that take place between consumers and brands, right? Martin Weigel, Head of Planning at Wieden + Kennedy, Amsterdam had quickly dispelled this illusion: “Even with people it is hard to have good relationships, how can we have them with brands?” He substantiated his statement with the title of Tina Turner song “What’s Love Got to do With It?”. The answer? Nothing. Marketing industry has to learn that it needs - if the company wants to increase its market share - to appeal to the crowd, to those who do not have any particular affinity or aversion to the brand. The most important thing is not that with marketing activities we have to nurture and deepen the relationship between the brand and the consumers. We need to expand the reach of our activities and attract the attention of those, that don’t care for our brand. Weigel talked about the findings of some of the last year’s surveys, which showed that marketing based on connecting with consumers (engagement), attracting the followers in social networks, personalization of offers and loyalty programs, is ineffective. Loyal consumers of individual brands are namely a negligible part of the market share. Sale is based primarily on purchase deci-
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sions of those who buy each product only once in a while and are not by far loyal to the brand. On those, who have decided to buy intuitively and spontaneously. “The difference between great and average brands is in how many people they succeed to address,” says Weigel and adds: “Reach is still important!” He tried to tell the participants that an inconvenient truth about advertising is that most of the works the agencies create, are trivial. Ads and marketing activities for consumers are not essential. What is essential to the consumers is their everyday life!
To be successful we have to first reach and engage those that are indifferent to the company’s brands. “It is easy to sell to those who love you. You show the Coca-Cola logo to the fan and she/he remembers, that that she/he loves it and wants to buy it,” Weigel points out. The secret of how to address those to whom you mean nothing, is to include yourself in their community, in what matters to them – their everyday life. When you have the place in their everyday life, address them on an emotional level. Target groups do not exist, they occur only as a result of individual actions. Marketing must be based on patterns within the society, it is impor-
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tant to find out what people are doing, want and need, and to do that with them and for them. Agencies do not need to create things that might be interesting for the consumers. “Be a part of what they are already interested in,” advises Weigel. Weigel has concluded his lecture with the recording of the Founder of Wieden + Kennedy, Portland. Legendary Dan Wieden was very clear on what the agencies should do if they want to be successful: “There are many things that make the world interesting, but I do think our business is still very simple. Nothing has changed. You’re either a good story teller or a bad one. Move me dude!
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Smart thinking can outsmart your competition We are living in the most interesting time of our industry. The creative industry. Creative ideas can fuel a brand’s success quicker and more effective than ever. As part of the TBWA Creative Academy Ulrich Proeschel, Vice President Business Development, TBWA\Europe, expressed his view on how advertising network can be successful. “It needs to work with real clients, and find the right creative solutions for them.” Three representatives of the TBWA network showed the audience with a number of examples that on the basis of this principle their network functions successfully and creatively. “Smart thinking actually CAN outsmart your competition,” says Proechel. “Even construction companies have started to believe that creative work has a positive impact on their success.” Through their examples of good practice the secondary message of the speakers also became clear: everything that brand does affects the way it is perceived in the world today. Everything the brand does therefore has to be creative and innovative. Ilkay Gurpinar, Executive Creative Director, Vice President, TBWA\Istanbul, Turkey, supported the message with the definition of two concepts: Brand Belief and Brand Behaviour. Brand Belief is a deep enthusiasm and motivational energy that encourages and activates the brand to move forward. Brand Behaviour is the way brand is able to use it in practice
- how this motivation transforms into activity. Her advice to creatives is to create stupid things, works that are based on pure creativity and innovation. It will always show that some of these works are not stupid, but they are actually the right ones, because they will absolutely be in sync with the Brand Belief. Creatives should therefore not lose their playful nature. Ilkay says: “Create smart, nice and funny work.” The latter is very important because people want to work in a fun environment. They are more relaxed and, consequently, more creative.
Toygun Yilmazer, Executive Vice President, Planning, TBWA\Istanbul, Turkey, revealed the success of the agency through the interpretation of TBWA philosophy Disruption, which is in his opinion achieved only if we are creative even before the creative process begins. The process of research, briefing and the presentation of the communication project should also be creative. If the agency and the client will work together well, if they will be inspired by the consumer society, trends and forecasts, and especially by the corporate culture, they will create successful campaigns.
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The enriched New Europe Hall of Fame Golden Drum is recognizing the great contribution of Juli Nemes († February 2012) and Ami Hasan to the New European advertising industry and the Golden Drum Festival.
Ami Hasan
Juli Nemes
Founder, Chief Creative Officer and Chairman of advertising agency hasan & partners, Finland
Juli started her career as an account manager at the agency Hungexpo. In 1988, she founded Spot Advertising Agency with two of her colleagues, and became its Creative Director. The agency was successful from the start, serving high-profile clients such as Pepsi and IBM. In 1998, Spot was integrated into Lowe GGK Budapest. Nemes began working with Lintas, which had a fusion with GGK, in 2000. She worked for the new agency until 2002. From 2004 until her death, she was the creative director at Well Advertising.
Although he comes from the northern part of Europe, he is a very warm and witty person and when you know him a little better, you see that his unique and stubborn advertising work has the same character. We tried many times to get him to Golden Drum without success. When he finally came as the President of the Jury in 2007, he was a severe boss and judge, as he believed that the winners from Golden Drum should have the possibility to win at any other international advertising festival. Ami leads one of the most creative and successful agencies in the Nordic countries. The agency was founded in 1991 and it quickly grew to be one of the biggest in Finland with several household brands as clients. He originally studied architecture but later switched to advertising and he is one of the few multitalented advertising people who has successfully worked as an Art Director, Copywriter, Account Director, Creative Director, Managing Director and Chairman. He is also a well known lecturer of advertising and brand building.
Those who knew her praised Nemes for her industry knowledge and professionalism, which is evident from her leadership roles and many recognitions. Nemes cofounded the ADCH Art Directors Club Hungary, which aims to increase and support the advertising profession in Hungary. She was also involved in arts education at the University of Economics and at the University of Applied Arts. The Association of the Communication Agencies in Hungary (MAKSZ) named a scholarship for young creative talent in her honour: the Nemes Juli Studentship.
Members of the Golden Drum New Europe Hall of Fame: Adrian Botan, Ivan Čimburov, Michael Conrad, Jan Mariusz Demner, Jiri Mikeš, Milka Pogliani, Daniel Ružička, Dragan Sakan, Juraj Vaculik, Vital Verlič, Darek Zatorski, Jarek Ziebinski, Jure Apih, Meta Dobnikar, Ami Hasan, Juli Nemes
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Drummers about Drum Golden Drum should stay the festival of New Europe What do you think about last year’s decision that Golden Drum again limits its competition to New Europe only? How does this influence the image of the festival and the overall quality of the event? I heard lots of opinions stating that there’s only one Europe and that there is no need to set new borders. But on the other hand it’s something that makes this festival different from the others, unique. Plus, looking at the number of awards countries from New Europe get in Cannes, we are still one step behind the countries where advertising is 150 years old. So it’s a chance for our creatives to have their talent appreciated. The number of different creative and communications festivals is growing. But the space for all of them is getting smaller. Which ones do you think will “survive”? Big shots: Cannes, Epica, Art directors club of Europe, Golden Drum, I hope :) What does Golden Drum mean for the industry? In your opinion, where should it put more effort to meet future trends and rise up to the demands and expectations of present and future Drummers? Lecturing stars i.e. internationally recognized people having lectures, for example Lee Lynch,
Jean Remy von Matt. Workshops ran by people like David Droga and Pat Fallon. Organizing client’s days, having them give speeches, conferences, so that they are motivated to send their work and come.
So yes, Golden Drum should stay the festival of New Europe, but with a global kick and spirit. Katarzyna Dragović is the ambassador of the Golden Drum Festival for Poland
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Keep your unique identity strong The Golden Drum festival should keep the differentiation it has. And that means being a festival of New Europe. The easy thing to do is to open itself to the rest of the world, but then it competes in a bigger market and will lose its uniqueness. In that case the New Europe agencies might lose their arena where they can win. If the rest of the world comes to collect prizes at the Golden Drum, the New European agencies will find themselves in a different market which is bigger and tougher, and in that case they will ask themselves “Why competing in the Golden Drum and not in all other festivals?” The money one can spend participating in festivals is limited. Golden Drum should be the second best in the world and always try harder. Be innovative, create the next great thing, and bring the well-known keynote speakers... Communication festival is not only about awards, it is also about attractive content. And finally, keep your unique identity strong. In the long run it pays off. Baron Yigal, is the ambassador of the Golden Drum Festival for Israel My co-workers from the digital agency Livingston and I are here for the first time. We came because we are competing with our Facebook campaign for one of the leading banks in Georgia. And I like it here. Lectures are interesting and people are really experienced and well-known in the advertising world. To top it all the weather is nice as well. (Laughs.) Networking is great and as far as the competition is concerned we will see how it goes. The jury will talk about what was bad and what was good, and we are looking forward to that so that we can prepare for next year. Giorgi Burchuladze At the moment the program fulfilled my expectations. The theme of a lot of lectures is digital marketing, the speakers are well prepared, their presentations are interesting, they present ideas and they do have something to tell. As the networking goes, I think that parties are already a constant part at all of the festivals and conferences. The parties are on the same level as always. It is a little hard to network though, because we don’t know each other, since paticipants come from a great number of countries and regions. I miss an event that would promote international networking. Jernej Vrečar
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My first impression of the Golden Drum is great. Especially, because I extended my holidays and entered the circle of experts which will be my co-workers and colleagues someday in the future or at least, I hope so. It is great that you can hang out with them and get to know them. The Festival is excellent in this respect: during the day it is formal and in the evening informal - then you really get a feeling who these people are and how they function in the more relaxed environment.
I actually came here to meet potential clients. We have a post-production studio, and we make computer animations, computer graphics, television commercials etc. My top priority is to meet people, talk to them and present our business. But it’s also very important for me to attend seminars and listen to which advertising and marketing trends and tendencies the speakers are pointing out this year and what the future looks like. So far so good. It’s my first time in Slovenia and I really like it here.
Tjaša Jarc
Petr Komrzý
What I like the most about the Golden Drum is the possibility of networking. The evening parties are very useful, the lectures a little bit less. I wish organizers would find the way to present their speakers and lectures better, so the participants would know what to expect. Sometimes you throw away a half an hour because you are at the wrong lecture. Regarding the festival as a whole; the organization is excellent, everything looks great. I like it.
I am the most interested in the lectures, because in my opinion they present a nice overview of different regional practices, not just from advertising but also from marketing. A few years ago the parties were the most interesting part of the festival. Now the parties are not a top priority of the organizers anymore, which is good.
Jani Pravdič
Grega Zakrajšek
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Golden Drum Column
Science, art or faith How should an agency or a client make a decision about a campaign? What are the benchmarks in advertising? How should a piece of work be judged? Some believe advertising is science. According to them, judgment should be based on scientific criteria. But where is the solid evidence that can prove a concept right or wrong? Is there bulletproof scientific data, which can be trusted? Don’t get me wrong, I’m not against research at all, but unfortunately I see it being used for the wrong reasons a lot. Maybe, highly advanced neuroscience technology can dig into a consumer’s mind but most of the time we are judging the work based on a focus group’s lies. So, science can help but the judgments shouldn’t entirely base on it. On the other end of the scale, there are those who believe advertising is an art form. It means we should base our opinion on the aesthetics. Sounds promising, but creative work is not fine art, it is applied art. Art is by definition about personal drive and freedom and we don’t have that in what we do. The work is based on a brief, not on desire. This means that a concept, a layout can not be judged solely on its aesthetic values or subjective, personal taste. So, advertising is not art criticism and it’s not a scientific debate either.
“The focus group said” or “I don’t like it” are not valid answers for us. So how do we judge work, then? What has guided me through my career, my personal benchmark is what I believe in. An educated guess or in most cases, your gut feeling will give you the right answer. You might think this now sounds all very “religious”. And here comes the next problem. There are two different beliefs fighting against each other in this industry. One school of thought believes in the power of ideas, the other doesn’t. There are the ones who believe in the fact that award winning, creative advertising is significantly more effective than an average piece of work. And there are the ones who freak out when presented with a concept that is
even mildly interesting or slightly disruptive. They are both believers, but they worship different gods. And as with all religions, it is very hard to convert anyone to another faith. But what is any half-decent knight to do? We keep on fighting the crusade. Ferenc Benesch Executive Creative Director Ogilvy & Mather Hungary
Golden Drum’s weekly columns express the opinion of the author only and do not represent the opinion of the organizers. Find more Golden Drum’s weekly columns on Golden Drum’s Facebook profile and www.goldendrum.com.
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Party time! Tracks & Fields Opening Party
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Golden Drum rules!
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Golden Drum Awards 2012
GOLDEN ROSE (Agency of the year) Agency
Points
1
LOOK AT MEDIA
71
2
TBWA/ISTANBUL
45
3
BV MCCANN ERICKSON ROMANIA SRL
44
4
BBDO RUSSIA GROUP
43
5
BAUMANN BER RIVNAY SAATCHI & SAATCHI
40
5
DDB WARSZAWA SP. Z O.O.
40
GOLDEN NET (Network of the year) Agency
Points
1
LEO BURNETT
142
2
SAATCHI & SAATCHI
80
3
McCANN ERICKSON
79
4
DDB
74
5
BBDO
57
5
YOUNG & RUBICAM
57
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TARTINI AWARD (Independent agency of the year) Agency
Points
1
LOOK AT MEDIA
71
2
DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
38
3
VOSKHOD
16
4
GOOD MEDIA
15
5
BACKBONE CREATIVE
9
5
OUTBREAK
9
GOLDEN DRUM BRAND GRAND PRIX (Brand of the year) Agency
Points
1
The Village
71
2
ROM
44
3
McDonald's
43
4
Blood Relations
40
5
bob
24
5
Magyar Telekom
24
GOLDEN WATCH AWARD No award.
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VIRTUOSO AWARDS Best Cinematography for director of photography of the best film clip ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
DIRECTOR OF PHOTOGRAPHY
A14020G12
The Hand
McCANN ERICKSON ATHENS
GREECE
Christos Karamanis
Best Illustration for author of best illustration ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
ILLUSTRATOR
E65008G12
The Vintage Edition
OGILVY & MATHER GMBH
AUSTRIA
Christian Bircher
Best Photography for author of best photography ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
PHOTOGRAPHER
B18007G12
Fisherman's Tales
BBDO RUSSIA GROUP
RUSSIA
Ale Burset
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SINGLE CHANNEL WINNERS A – Film Grand Prix ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
A16006G12
Blood Relations
BAUMANN BER RIVNAY SAATCHI & SAATCHI
ISRAEL
Golden Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
A16006G12
Blood Relations
BAUMANN BER RIVNAY SAATCHI & SAATCHI
ISRAEL
A11004G12
Life is short
MCCANN ERICKSON ISRAEL
ISRAEL
A14020G12
The Hand
McCANN ERICKSON ATHENS
GREECE
ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
A06001G12
Silence
LAHTINEN & MANTERE SAATCHI & SAATCHI
FINLAND
A06003G12
Fuel
LAHTINEN & MANTERE SAATCHI & SAATCHI
FINLAND
A06004G12
Reliability
LAHTINEN & MANTERE SAATCHI & SAATCHI
FINLAND
A09002G12
Prom.ua Tea Party
SCHOLZ & FRIENDS KYIV
UKRAINE
A10009G12
Megafon 4G
INSTINCT
RUSSIA
A14018G12
Balloon
LOWE GGK WERBEAGENTUR GESMBH
AUSTRIA
Silver Drum
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B - Press Grand Prix ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
B31021G12
Obama Clinton
MEMAC OGILVY
LEBANON
B31022G12
Cameron
MEMAC OGILVY
LEBANON
B31023G12
Putin
MEMAC OGILVY
LEBANON
Golden Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
B31021G12
Obama Clinton
MEMAC OGILVY
LEBANON
B31022G12
Cameron
MEMAC OGILVY
LEBANON
B31023G12
Putin
MEMAC OGILVY
LEBANON
B18007G12
Fisherman's Tales
BBDO RUSSIA GROUP
RUSSIA
B22003G12
Bike Accident
YOUNG & RUBICAM PRAHA
CZECH REPUBLIC
ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
B18020G12
Meadow
LEO BURNETT RUSSIA
RUSSIA
B22001G12
Gagarin
SAATCHI&SAATCHI UKRAINE
UKRAINE
B25004G12
Beach
YOUNG & RUBICAM PRAHA
CZECH REPUBLIC
B25005G12
Forest
YOUNG & RUBICAM PRAHA
CZECH REPUBLIC
B25006G12
Mountain
YOUNG & RUBICAM PRAHA
CZECH REPUBLIC
B25017G12
Suprise Your Good Old Friends – Soldier
LEO BURNETT - ISTANBUL
TURKEY
B25018G12
Suprise Your Good Old Friends – Pinocchio
LEO BURNETT - ISTANBUL
TURKEY
B28001G12
Billboard
BBDO RUSSIA GROUP
RUSSIA
B28002G12
Lego
BBDO RUSSIA GROUP
RUSSIA
B28003G12
Guinness
BBDO RUSSIA GROUP
RUSSIA
B28005G12
The Independent
BBDO RUSSIA GROUP
RUSSIA
B28007G12
Playstation
BBDO RUSSIA GROUP
RUSSIA
Silver Drum
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C - Outdoor Grand Prix ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
C44006G12
Artful construction vehicles
TBWA/ISTANBUL
TURKEY
Golden Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
C35009G12
IKEA Fixed Prices
TBWA/ISTANBUL
TURKEY
C39010G12
Beach
YOUNG & RUBICAM PRAHA
CZECH REPUBLIC
C39011G12
Forest
YOUNG & RUBICAM PRAHA
CZECH REPUBLIC
C39012G12
Mountain
YOUNG & RUBICAM PRAHA
CZECH REPUBLIC
C40034G12
Hamburger Timetable
DDB WARSZAWA SP. Z O.O.
POLAND
C44006G12
Artful construction vehicles
TBWA/ISTANBUL
TURKEY
Silver Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
C32003G12
Fisherman's Tales
BBDO RUSSIA GROUP
RUSSIA
C34005G12
Blouse
EURO RSCG WARSAW
POLAND
C36001G12
Bike Accident
YOUNG & RUBICAM PRAHA
CZECH REPUBLIC
C39034G12
Suprise Your Good Old Friends - Soldier
LEO BURNETT – ISTANBUL
TURKEY
C39035G12
Suprise Your Good Old Friends - Pinocchio
LEO BURNETT – ISTANBUL
TURKEY
C39043G12
Work in progress
WIEN NORD WERBEAGENTUR GMBH
AUSTRIA
C40017G12
BRLOH Game Store PacMan
JANDL MARKETING A REKLAMA S.R.O.
SLOVAK REPUBLIC
C40018G12
BRLOH Game Store - Tetris
JANDL MARKETING A REKLAMA S.R.O.
SLOVAK REPUBLIC
C40019G12
BRLOH Game Store - Pong
JANDL MARKETING A REKLAMA S.R.O.
SLOVAK REPUBLIC
C40032G12
A smoking and smelling citylight
DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
AUSTRIA
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D - Radio Grand Prix ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
D55001G12
Bomb
DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
AUSTRIA
Golden Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
D55001G12
Bomb
DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
AUSTRIA
D55002G12
Prison
DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
AUSTRIA
Silver Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
D50007G12
Sneakers Song
G2 UKRAINE
UKRAINE
D46003G12
Alarm Clocks
DDB WARSZAWA SP. Z O.O.
POLAND
D51003G12
MOTIVATIONAL GPS / BRAVEHEART
SAATCHI & SAATCHI SRL
ROMANIA
E - Direct communication Grand Prix ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
E65001G12
"Fisherman" rubber boots
GOOD MEDIA
KAZAKHSTAN
Golden Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
E65001G12
"Fisherman" rubber boots
GOOD MEDIA
KAZAKHSTAN
E64006G12
Bzzz premium
BACKBONE CREATIVE
ARMENIA
E65008G12
The Vintage Edition
OGILVY & MATHER GMBH
AUSTRIA
Silver Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
E61007G12
Put Them In Our Shoes
LOWE ADVENTA (MOSCOW)
RUSSIA
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F - Design of Brand & Corporate Identity Grand Prix ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
F66017G12
The Stationary
TBWA/ISTANBUL
TURKEY
Golden Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
F66017G12
The Stationary
TBWA/ISTANBUL
TURKEY
Silver Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
F66021G12
Corporate Identity
LEAGAS DELANEY PRAHA S.R.O.
CZECH REPUBLIC
F68003G12*
Calendars Of Empathy
LEO BURNETT SP. Z O.O.
POLAND
F68009G12
Ruler that measures time
GREY LJUBLJANA D.O.O.
SLOVENIA
F69003G12
Set for adults
GREY WORLDWIDE WARSZAWA SP. Z O.O.
POLAND
* F68003G12 Calendars Of Empathy – entry was moved from F68 to F69.
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G - Digital Grand Prix ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
G71027G12
Romanians are smart
BV MCCANN ERICKSON ROMANIA SRL
ROMANIA
Golden Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
G71027G12
Romanians are smart
BV MCCANN ERICKSON ROMANIA SRL
ROMANIA
G70005G12
Free a Tree
LEO BURNETT RUSSIA
RUSSIA
G71033G12
No Rights, No Women
LEO BURNETT BEIRUT
LEBANON
G74012G12
Cheer from your heart!
DDB BUDAPEST
HUNGARY
Silver Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
G70002G12
The World's Deepest Website
OGILVY & MATHER UKRAINE
UKRAINE
G71002G12
Drugs Set Your Timeline
MCCANN ERICKSON ISRAEL
ISRAEL
G71023G12*
Look for a Font. Find a Job.
DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
AUSTRIA
G71032G12
OzU University 'The Game Of Your Life'
41? 29!
TURKEY
G72003G12
Parking Douche
LOOK AT MEDIA
RUSSIA
G73003G12
Jeep In
LEO BURNETT SP. Z O.O.
POLAND
G74011G12
New Driving Tests App.
LEO BURNETT BEOGRAD
SERBIA
A16019G12*
What Is There in the Darkroom?
MFIVE CREATIVE GROUP
RUSSIA
*A16019G12 What Is There in The Darkroom? – entry was moved from A16 to G74 G71023G12 Look For a Font. Find a job. – entry was moved from G71 to G72
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H - Mobile Grand Prix ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
H005G12
Parking Douche
LOOK AT MEDIA
RUSSIA
Golden Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
H005G12
Parking Douche
LOOK AT MEDIA
RUSSIA
Silver Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
H002G12
Jeep In
LEO BURNETT SP. Z O.O.
POLAND
H013G12
Free a Tree
LEO BURNETT RUSSIA
RUSSIA
N - New or innovative Grand Prix ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
N068G12
Cheer from your heart!
DDB BUDAPEST
HUNGARY
Golden Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
N068G12
Cheer from your heart!
DDB BUDAPEST
HUNGARY
N060G12
Hamburger Timetable
DDB WARSZAWA SP. Z O.O.
POLAND
Silver Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
N005G12
Drugs Set Your Timeline
MCCANN ERICKSON ISRAEL
ISRAEL
N010G12
Captcha
LEO BURNETT SP. Z O.O.
POLAND
N018G12
Blouse
EURO RSCG WARSAW
POLAND
N033G12
Parking Douche
LOOK AT MEDIA
RUSSIA
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MULTI CHANNEL AWARDS Q - Integrated communications campaigns Grand Prix ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
Q019G12
How Three Small Businesses Got to Sponsor F1 Star
SEK & GREY OY
FINLAND
Golden Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
Q019G12
How Three Small Businesses Got to Sponsor F1 Star
SEK & GREY OY
FINLAND
Silver Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
Q002G12
Battle for the babies
SAATCHI&SAATCHI BEOGRAD
SERBIA
Q018G12
Everything into home
INSTINCT
RUSSIA
Q052G12
Romanians are smart
BV MCCANN ERICKSON ROMANIA SRL
ROMANIA
R - Direct campaigns Grand Prix ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
R012G12
Hamburger Timetable
DDB WARSZAWA SP. Z O.O.
POLAND
Golden Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
R012G12
Hamburger Timetable
DDB WARSZAWA SP. Z O.O.
POLAND
Silver Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
R003G12
Blood Relations
BAUMANN BER RIVNAY SAATCHI & SAATCHI
ISRAEL
R010G12
Romanians are smart
BV MCCANN ERICKSON ROMANIA SRL
ROMANIA
29
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S - Digital campaigns Grand Prix ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
S015G12
Parking Douche
LOOK AT MEDIA
RUSSIA
Golden Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
S015G12
Parking Douche
LOOK AT MEDIA
RUSSIA
S032G12
Romanians are smart
BV MCCANN ERICKSON ROMANIA SRL
ROMANIA
Silver Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
S013G12
Car vs Piano
BBDO RUSSIA GROUP
RUSSIA
S033G12
New Driving Tests App.
LEO BURNETT BEOGRAD
SERBIA
S043G12
Readbook
YOUNG & RUBICAM POLAND SP.Z.O.O.
POLAND
T - Mobile campaigns Grand Prix ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
T004G12
Parking Douche
LOOK AT MEDIA
RUSSIA
Golden Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
T004G12
Parking Douche
LOOK AT MEDIA
RUSSIA
Silver Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
T007G12
Free a Tree
LEO BURNETT RUSSIA
RUSSIA
30
4 / Friday/ 5 October 2012
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U - Events Grand Prix ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
U77001G12
Blood Relations
BAUMANN BER RIVNAY SAATCHI & SAATCHI
ISRAEL
Golden Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
U77001G12
Blood Relations
BAUMANN BER RIVNAY SAATCHI & SAATCHI
ISRAEL
U76018G12
The Little Guerilla War
OGILVY & MATHER GMBH
AUSTRIA
Silver Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
U76006G12
Touch the sound
HYPERMEDIA SP. Z.O.O
POLAND
U77009G12
Your last journey
PUBLICIS BUCHAREST
ROMANIA
U77010G12
Amnesty International Poland
YOUNG & RUBICAM POLAND SP.Z.O.O.
POLAND
V - Public relations Grand Prix ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
V84016G12
A Bet for a National Conscience
LEO BURNETT BEIRUT
LEBANON
Golden Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
V84016G12
A Bet for a National Conscience
LEO BURNETT BEIRUT
LEBANON
V80009G12
Romanians are smart
BV MCCANN ERICKSON ROMANIA SRL
ROMANIA
V85009G12*
Make the politicians work!
VOSKHOD
RUSSIA
V85015G12
Jagermeister Ice ball
OUTBREAK
CZECH REPUBLIC
* V85009G12 Make the politicians work! – Entry was moved from V85 to V84.
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V - Public relations Silver Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
V79004G12
See beyond limits
WEBSTYLER
ROMANIA
V83002G12*
Blood Relations
BAUMANN BER RIVNAY SAATCHI & SAATCHI
ISRAEL
V83012G12
Doping TV
YOUNG & RUBICAM POLAND SP.Z.O.O.
POLAND
V83009G12
No Rights, No Women
LEO BURNETT BEIRUT
LEBANON
V84002G12
Battle for the babies
SAATCHI&SAATCHI BEOGRAD
SERBIA
V85011G12
New Driving Tests App.
LEO BURNETT BEOGRAD
SERBIA
V85014G12
The Little Guerilla War
OGILVY & MATHER GMBH
AUSTRIA
V85017G12
Save April first!
SAATCHI & SAATCHI RUSSIA
RUSSIA
V85019G12
OzU University 'The Game Of Your Life'
41? 29!
TURKEY
* V83002G12 Blood Relations – Entry was moved from V83 to V84.
W - Innovative campaigns Grand Prix ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
W014G12
Parking Douche
LOOK AT MEDIA
RUSSIA
Golden Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
W014G12
Parking Douche
LOOK AT MEDIA
RUSSIA
W025G12
Second Life
LEO BURNETT & TARGET SA
ROMANIA
W031G12
New Driving Tests App.
LEO BURNETT BEOGRAD
SERBIA
Silver Drum ENTRY CODE
ENTRY TITLE
ENTRANT NAME
COUNTRY
W011G12
Touch the sound
HYPERMEDIA SP. Z.O.O
POLAND
DAILY NEWS, October 2012 Published by: Golden Drum Festival, Design: Pristop, d.o.o., Production: Medijski partner d.o.o., Editor: Maja Jančič, Journalist: Manja Ujčič Zrimšek, Photo: Bojan Šverko, Tanja Ristič, Printing: Tiskarna Knjigoveznica Radovljica, Printed on paper Core Silk 115g provided by Alpe papir d.o.o.
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MAY THE
DRUM
BE WITH
YOU