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Report 2012 2-5 October 2012 Portoro탑, Slovenia
Report 2012
Dear Golden Drummers! I would like to thank you thank you for taking part at the 19th Golden Drum Festival, whether competing for the awards or attending it as delegate. I hope you had a wonderful time in Portoro탑 and that you will bring back many fond memories from Golden Drum back home.
It was both a pleasure and privilege to host so many distinguished Jury members, Guest Speakers, representatives of agencies, media, research houses, clients and others from the advertising industry of New Europe and beyond
Next year, we will celebrate the 20th anniversary of Golden Drum in Portoro탑 and I hope you will join us again on this special occasion. We promise to continue taking the festival forward by being modern,different, innovative, relevant and engaging and above all the friendliest festival.
See you next year!
Barbara Krajnc Executive Director Golden Drum Festival
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Golden Drum New Europe Hall of Fame Golden Drum Festival has in its nineteen years attracted great visionaries and dreamers who fought courageously and passionately for the progress of the creative industry. As time goes by and people move forward, we tend to forget the names of those that have set the foundations, upon which professionals of today build great things. Established in 2010 on the marble wall of Bernardin’s Congress Hall where Golden Drummers meet year and year again, GOLDEN DRUM NEW EUROPE HALL OF FAME reads the names of great woman and men, engraved for time eternal. The list grows with careful consideration and a sense of gratefulness to those, whose names and actions we should never forget. In 2012 The Wall is richer with two new highly regarded names. Ami Hasan, Founder, Chief Creative Officer and Chairman of advertising agency hasan & partners, Finland and great Hungarian creative mind, the late Juli Nemes, were recognized for their contribution to the creative industry of New Europe.
Juli Nemes Juli Nemes started her career as an account manager at Hungexpo, the state-owned advertising agency in Hungary, after she graduated from university. In 1988, she founded Spot Advertising Agency with two of her colleagues, and became its creative director. The agency was successful from the start, serving high-profile clients such as Pepsi and IBM. In 1998, Spot was integrated into Lowe GGK Budapest. Nemes began working with Lintas, which had a fusion with GGK, in 2000. She worked for the new agency until 2002. From 2004 until her death, she was the creative director at Well Advertising. Those who knew her praised Nemes for her industry knowledge and professionalism, which is evident from
her leadership roles and much recognition. She was the chairman of the hanging committee of the Golden Drum Advertising Festival in Portorož, Slovenia. Several times she was member of the jury of Cresta NY. She won many Hungarian advertising awards, including Golden Razor awards at The Golden Razor Festival and the Golden Effie. Nemes cofounded the ADCH Art Directors Club Hungary, which aims to increase and support the advertising profession in Hungary. She was also involved in arts education at the University of Economics and at the University of Applied Arts. The Association of the Communication Agencies in Hungary (MAKSZ) named a scholarship for young creative talent in her honour: the Nemes Juli Studentship.
Ami Hasan Founder, Chief Creative Officer and Chairman of advertising agency hasan & partners, Finland Though he comes from the northern part of Europe, he is very warm and witty person and when you know him a little better, you see his unique and stubborn advertising work has the same character. We tried many times to get him to Golden Drum without success. When he finally came as the President of the Jury in 2007, he was severe boss and judge, as he believed that the winners from Golden Drum should have the possibility to win at any other international advertising festival. Ami is excellent speaker and was also member of The Cup jury in the years 2007 and 2008. Ami leads one of the most creative and successful agencies in the Nordic countries.
The agency was founded in the middle of recession in 1991 and it quickly grew to be one of the biggest in Finland with several household brands as clients. Today Hasan & partners works more and more with clients that see the whole of Nordic as their home market – some the whole of Europe or world - and Ami Hasan has had a front row seat witnessing several pan-Nordic mergers, the most recent ones being the telecom giant TeliaSonera and candy and chocolate marketer Cloetta-Fazer, who both are his agency’s clients. Hasan & partners is also known for their ability to successfully launch brands and businesses that enter Finland. IKEA, Gigantti (El-Giganten/Dixon’s), Arla, Kotijäätelö (Hemglass) among others. After launching the Swedish interior chain in 1996 Hasan &
partners has worked with IKEA in several European countries. Hasan & partners has won numerous awards in most major international advertising shows like Cannes, Clio, Golden Drum, Eurobest, Epica, Cresta etc. The agency has also won more effectiveness awards than any other Finnish agency both in Finland and internationally, amongst them the Grand AME (Advertising & Marketing Effectiveness) in New York. Ami Hasan originally studied architecture but later switched to advertising and he is one of the few multitalented advertising people who have successfully worked as an Art Director, copywriter, account director, Creative Director, managing director and chairman. During his entrepreneurial career of about 20 years he has started two creative agencies and later sold them to big multinational advertising companies. Ami Hasan sat two times in the jury of Cannes International Advertising Festival, two times in the Clio jury as well as D&AD and several other international and national advertising awards. He is also a well-known lecturer of advertising and brand building in several universities and seminars in Finland and Scandinavia and has also held speeches in advertising events in several European countries as well as in Japan and US. The Finnish Art Director’s Club granted him their Platinium Award 1997.
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Golden Drum Juries
MULTI CHANNEL JURY President of Multi Channel Jury Michael Kutschinski, Chief Creative Officer, Ogilvy&Mather - OgilvyOne Germany Mihai Gongu, Creative Director, Graffiti BBDO, Romania Aleksandra Kolarić, Communication Consultant, Quadrans, Croatia Dan O’Donoghue, Worldwide Strategic Planning Director, Publicis, UK Alemsah Ozturk, Chief Happiness Officer & Founder, 41? 29!, Turkey Katja Petrin Dornik, Creative Director, LUNA TBWA, Slovenia Anja Radulović, Creative Director, Leo Burnett Belgrade, Serbia Nir Refuah, VP Creative, McCann Digital, Israel Eric Schoeffler, Chief Creative Officer, DDB Tribal, Germany Grigory Sorokin, Chief Creative Innovation Officer, Leo Burnett Eastern Europe, Russia
SINGLE CHANNEL JURY
Jacek Szulecki, Creative Director, Euro RSCG Warsaw, Poland
President of the Single Channel Jury Pawel Heinze, Executive Creative Director, Leo Burnett Warsaw, Poland Aljoša Bagola, Executive Creative Director, Pristop, Slovenia Martin Dimitrov, Creative Director and Partner, reforma, Bulgaria Lajos Horváth, Founder, Creative Director, Cluso, Hungary Jean-Paul Lefebvre, Executive and Creative Director at Abracadabra, Belgium Róbert Slovák, Founder and General Director Respect APP, President ADC Slovakia Tereza Sverakova, Creative Director, Leages Delaney, Czech Republic Alistair Thompson, Creative Director, DM&B Austria Juan Pablo Valencia, Creative Director, TBWA\Central Asia & Caucasus, Kazakhstan Folker Wrage, Chief Creative Officer, McCann Turkey Shahir Zag, Chief Creative Officer, Y&R MENA, UAE
OFF DRUM PIRAN PORTOROŽ POSTER AWARD JURY President of the Piran Portorož Poster Award Jury Jure Apih, Honorary President of Golden Drum, Founding member and CEO of ICAC – Intercontinental Advertising Cup, Slovenia Milka Pogliani, Creative Consultant and Advisor Juraj Vaculík, Owner, Founder, CEO at MADE BY VACULIK, Slovakia BOSS DRUM AWARD JURY President of the Boss Drum Award Jury Tomasz Pawlikowski, CEO Central & Eastern Europe + CIS at Publicis Worldwide Barbara Krajnc, Executive Director of the Golden Drum Festival, Slovenia Dan O’Donoghue, Worldwide Strategic Planning Director, Publicis, UK Mitja Petrovič, Creative Chairman and Partner, Publicis Group Slovenia
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Golden Drum rankings in 2012 Rang of Top 10 New European Agency Networks
Points
Rang of Top 10 New European Brands
Points
LEO BURNETT
142
The Village
71
SAATCHI & SAATCHI
80
ROM
44
McCANN ERICKSON
79
McDonald’s
43
DDB
74
Blood Relations
40
BBDO
57
bob
24
YOUNG & RUBICAM
57
Magyar Telekom
24
Rang of Top 10 New European Agencies
Points
New Europe Countries ranking
Points
LOOK AT MEDIA
71
Russia
206
TBWA/ISTANBUL
45
Poland
111
BV MCCANN ERICKSON ROMANIA SRL
44
Romania
86
Austria
82
BBDO RUSSIA GROUP
43 Turkey
71
BAUMANN BER RIVNAY SAATCHI & SAATCHI
40
Israel
65
DDB WARSZAWA SP. Z O.O.
40
Czech Republic
59
Lebanon
48
Serbia
38
Finland
32
Hungary
31
Ukraine
26
Kazakhstan
15
Rang of Top 10 New European Independent Agencies
Points
LOOK AT MEDIA
71
DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
38
VOSKHOD
16
Slovakia
11
GOOD MEDIA
15
Greece
10
BACKBONE CREATIVE
9
Armenia
9
OUTBREAK
9
Slovenia
8
Lithuania
4
Bulgaria
2
Albania
1
Latvia
1
Macedonia
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Golden Drum Winners in 2012 With 142 points Leo Burnett won the Golden Net Award for the most successful agency network.
With 71 points the agency Look At Media was awarded with the Golden Rose Award for the most successful agency and with Tartini Award for the most successful independent agency.
The Village won the Brand Grand Prix Award as the most awarded brand with 71 points collected.
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19th Golden Drum Awards Golden Drum Grand Prix A. Film 1
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Agency: Ramat Gan
Advertiser/Client: Magyar Telekom Zrt.
Advertiser/Client: The Peres Center for Peace
Country: Kazakhstan
Country: Hungary
Agency Network: Independent agency
Agency Network: DDB
2. Entry title: Obama Clinton, Cameron, Putin Agency: Memac Ogilvy, Beruit Advertiser/Client: Reporters Without Borders Country: Lebanon Agency Network: OGILVY
C. Outdoor 3. Entry title: Artful construction vehicles Agency: TBWA\Istanbul Advertiser/Client: Bay Insaat / 42 Maslak Country: Turkey Agency Network: TBWA
D. Radio
5. Entry title: The stationary Agency: TBWA\Istanbul Advertiser/Client: TBWA\Istanbul Country: Turkey Agency Network: TBWA
G. Digital 6. Entry title: Romanians are smart Agency: McCann Erickson, Bucharest
9. Entry title: How Three Small Businesses Got to Sponsor F1 Star
Advertiser/Client: Fonecta B2B Country: Finland
10. Entry title: Hamburger Timetable Agency: DDB, Warsaw
Country: Romania
Country: Poland
Agency Network: McCANN ERICKSON
Agency Network: DDB
7. Entry title: Parking Douche
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R. Direct campaigns
Advertiser/Client: McDonald’s
H. Mobile
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Agency: SEK & GREY, Helsinki
Advertiser/Client: ROM
Agency: Demner, Merlicek & Bergmann, Vienna
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Q. Integrated communication campaigns
Agency Network: GREY
Entry title: Bomb
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S. Digital campaigns 11. Entry title: Parking Douche
Agency: LOOK AT MEDIA Moscow
Agency: LOOK AT MEDIA Moscow
Advertiser/Client: The Village
Advertiser/Client: The Village
Country: Austria
Country: Russia
Country: Russia
Agency Network: Independent agency
Agency Network: Independent agency
Agency Network: Independent agency
Advertiser/Client: A1 Telekom Austria AG/bob
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F. Design of Brand & Corporate Identity
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Agency: DDB Budapest
Advertiser/Client: “Fisherman”
B. Press
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8. Entry title: Cheer from your heart!
1. Entry title: Blood Relations
Agency Network: SAATCHI & SAATCHI
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4. Entry title: “Fisherman” rubber boots
N. New or innovative
Agency: Good Media, Almaty
Country: Israel
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E. Direct communication
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Report 2012 T. Mobile campaigns
Virtuoso Awards
Piran PortoroĹž Poster Award
Best Cinematography for director of photography of the best film clip
1st Place
Agency Network: Independent agency
16. Entry title: The Hand
Country: Bulgaria
Agency: McCann Erickson Athens
Authors: Boyko Taskov, Ivan Raykov
U. Events
Advertiser/client: Actionaid
13. Entry title: Blood Relations
Country: Greece
2nd Place
Agency: Ramat Gan
Director of Photography: Christos Karamanis
20. Entry title: Guru
12. Entry title: Parking Douche Agency: LOOK AT MEDIA Moscow 12
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Advertiser/Client: The Village Country: Russia
Advertiser/Client: The Peres Center for Peace Country: Israel Agency Network: SAATCHI & SAATCHI 14
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V. Public relations
Best Illustration for author of best illustration 17. Entry title: The Vintage Edition Agency: Ogilvy & Mather GMBH
Author: Malgorzata Pietralik
3rd Place
Advertiser/client: Mario Haller Vintage Schnapps
Agency: Leo Burnett, Beirut
Country: Austria
Country: Poland
Advertiser/Client: Leo Burnett, Beirut
Illustrator: Christian Bircher
Advertising agency: Leo Burnett
Country: Lebanon
Best Photography for author of best photography
Author: Malgorzata Nierodzinska
W. Innovative campaigns 15. Entry title: Parking Douche Agency: LOOK AT MEDIA Moscow Advertiser/Client: The Village Country: Russia Agency Network: Independent agency
Agency: BBDO Russia Group Advertiser/client: Bering Country: Russia Photographer: Ale Burset
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Advertising agency: Scholz&Friends Warsaw
21. Entry title: After 20 years of Golden Drum we are all in the business 1, 2 and 3
18. Entry title: Fisherman’s Tales
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Country: Poland
14. Entry title: A Bet for a National Conscience
Agency Network: LEO BURNETT
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19. Entry title: 20 years of drumming
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Boss Drum Award 1st Place 22. Group 2: OMG Agency Maria Borzilova, BBDO Russia Group
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Ewa Cymer, Netizens SP. Z.O.O. Laura Ionescu, Kubis Interactive Dejan Spirkoski, Publicis Skopje
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Nikolay Perevoshahikov, BBDO Moscow
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Speakers More than 50 speakers have in four festival days in Portorož, Slovenia held lectures, panel discussions and workshops on different subjects concerning trends, new agendas, opportunities, new agency models and various forms of creativity. Golden Drum is and remains a meeting point of great minds and top creative works.
Jure Apih, Honorary President of Golden Drum, Founding member and CEO of ICAC – Intercontinental Advertising Cup, Slovenia Jacob Åström, Founder, Creative Director, Art Director, Dear Future, Stockholm, Sweden Ali Bati, Executive Creative Director, Lowe Istanbul, Turkey Adrian Botan, VP Creative Excellence for McCann Erickson CEE, Creative Partner of Bucharest office, Romania Gal Brill, CEO, Founder, UppSite Jeff Coghlan, Founder and MD of Matmi New Media Design Ltd, United Kingdom Marco Cremona, Executive Creative Director, Y&R Moscow, Russia Simona Dan, planBee, Bucharest, Romania Micky Denehy, Founding principal, EACA International School of Advertising and Communications Sašo Dimitrievski, Partner, Pristop and Co-founder, Renderspace, Slovenia Marco Antonio do Nascimento, Head of Art at Young & Rubicam, Prague, Czech Republic Dušan Drakalski, Regional Creative Director, New Moment Y&R, Macedonia Trevania Dudley Henderson, Principal and Founder of The Marketing Department, Boston, USA Lenja Faraguna Papp, International consultant/speaker/coach, Radio Advertising Bureau Slovenia Uroš Goričan, Creative Strategist, Saatchi & Saatchi Ljubljana, Slovenia Andrey Gubaydullin, Creative Director/owner, Voskhod creative agency, Russia Ocakoglu Gunseli, Editor in Chief of Marketing, Turkey İlkay Gürpınar, Executive Creative Director, Vice President TBWA\ISTANBUL Emily Hare, Managing Editor, Contagious Magazine Ami Hasan, Chairman, Hasan&Partners Pawel Heinze, Executive Creative Director, Leo Burnett Warsaw, Poland Tomasz Hilt, CEO, Leo Burnett Group, Poland Lajos Horváth, Founder, Creative Director, Cluso, Hungary Michael Kutschinski, Chief Creative Officer, Ogilvy&Mather - OgilvyOne Germany Jean-Paul Lefebvre, Executive and Creative Director at Abracadabra, Belgium Polina Maguire, Creative Group Head at Saatchi&Saatchi, Russia
Jaime Mandelbaum, Chief Creative Officer, Y&R Prague, Czech Republic Craig Markus, Founder, Rage, Grace & Partners, USA Désirée Maurd, Creative Director PR, Dear Future, Stockholm, Sweden Adam Nowakowski, Head of Strategy, Leo Burnett, Poland Alemsah Ozturk, Founder & Chief Happiness Officer, 41? 29!, Istanbul, Turkey and Golden Drum juror Matias Palm Jensen, Chief Creative Innovation Officer for Europe, McCann Worldgroup Adrian Preda, Creative Director, MRM Bucharest, Romania Ulrich Proeschel, Vice-President Business Development, TBWA \ Europe Janez Rakušček, Executive Creative Director, Luna\TBWA, Slovenia Andrew Rawlins, Founder of Epica Awards Leo Rayman, International strategy partner, adam&eve DDB, United Kingdom Will Rust, Executive Creative Director, Ogilvy & Mather Czech Republic Ante Šalinović, Media research director, Ipsos Adria, Croatia Lars Samuelsen, Strategic Director & Head of Digital at Uncle Grey, Copenhagen, Denmark Rupert Slade, Regional head, Phd, Central and Eastern Europe Christophe Stoll, Co-founder, precious, Germany Luis Tauffer, Creative Director, BBDO Moscow, Russia Luka Topolovec, CEO, Drugi Vid Juraj Vaculík, Owner, Founder, CEO at MADE BY VACULIK, Slovakia Mihály Varga, Head of International Relations, CarnationGroup, Hungary Dmitry Voskresensky, Digital Strategic Planner, GREY Moscow, Russia Martin Weigel, Head of Planning, Wieden+Kennedy Amsterdam, Netherlands Uri Weinheber, CEO, Partner, thetime Emma Wilkie, Managing Director, The Gunn Report Ltd, United Kingdom Jon Williams, Executive Creative Director & Chief Digital Officer, Grey EMEA Toygun Yilmazer, Head of Planning, Vice President TBWA\ISTANBUL
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Lectures 2012 In 2012 Drummers had a chance to listen to renowned speakers from inside and outside industry. During the 4-day program, Golden Drum took on ÂťNew Europe, New ThinkingÂŤ to discuss the new agenda, new opportunities, new networking and new agency models and what these notions signify and contribute to creativity, businesses, to brands and to consumers. Above all, Golden Drum has been honouring all forms of creativity to live up to the traditional festival promises of good school & devilish challenge.
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Parties 2012
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1 / Tuesday/ 2 October 2012
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Thanks all iTs sponsors for Their supporT!
We cOuldn’t have dOne it WithOut yOu!