TOYOTA Corolla SW-X by Boston Yang

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Brief

Description The new Toyota sw-x is based on the Corolla touring sports. The new concept is aimed at the American market for the year 2025. The main idea is to develop the car that can be used as a daily driver, same time giving the people driving experience of a sedan with utility of an SUV. We are targeting the group of people who would use the car as an everyday car, also for camping during the weekends. The whole concept was developed with a vision for the next 5 years where the future is inclined towards hybrid and electric cars. Being a Toyota, the car comes equipped with all the latest fetures and also follows the brand vision of developing connected cars, semi-autonomous driving, and electrification, giving the clear idea of the future of mobility.

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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BRAND PERSONALITY

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Functionallty

Toyota Personality Toyota is the world's market leader in sales of hybrid electric vehicles, and one of the largest companies to encourage the mass-market adoption of hybrid vehicles across the globe. Toyota is also a market leader in hydrogen fuel-cell vehicles. Cumulative global sales of Toyota and Lexus hybrid passenger car models achieved the 10 million milestone in January 2017. Its Prius family is the world's top selling hybrid nameplate with over 6 million units sold worldwide as of January 2017.

Notes 1. Camry / 2019

6. Off-Road / 2010

Econamic

2. Brand Logo / 1933

7. GT86 / 20012

For Family

3. Brand Position / -

8. Logo / -

Parctility

4. Hybrid System / -

9. Economic / -

5. Family feeling / -

10. GR Sport / 2018

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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VERTICAL CONTINUITY

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Keywords

Toyota Corolla The name Corolla is part of Toyota's naming tradition of using names derived from the Toyota Crown for sedans, with "corolla" Latin for "small crown". The Corolla has always been exclusive in Japan to Toyota Corolla Store locations, and manufactured in Japan with a twin, called the Toyota Sprinter until 2000. From 2006 to 2018 in Japan and much of the world, the hatchback companion has been called the Toyota Auris.

Notes 01. Corolla wagon 1st gen/ 1970

06. Corolla wagon 1st gen/ 1970

Family

02. Corolla wagon 2nd gen/ 1980

07. Corolla wagon 2nd gen/ 1980

Functional

03. Corolla wagon / 1992

08. Corolla wagon / 1992

Durability

04. Corolla wagon Levin / 2001

09. Corolla wagon Levin / 2001

Reliability

05. Corolla Station wagon / 2019

10. Corolla Station wagon / 2019

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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HORIZONTAL CONTINUITY

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Keywords

Toyota The Toyota New Global Architecture (TNGA) has spawned a series of modular platforms that the carmaker has started putting in production from 2015. The TNGA already (or will) provides underpinnings for various body styles ranging from hatchbacks and compact crossovers to luxury sedans and SUVs. While that certainly gives it plenty of versatility to spawn cars of varied segments and applications, TNGA's modular arrangement has also helped lower the centre of gravity across various body styles. That has not only helped Toyota engineer better driving dynamics but also enabled the designers to break away from the 'boring' designs that Toyota was ridiculed for, for quite some time.

Notes 01. Toyota Yaris hybrid / 2019

06. Toyota Prius Prime / 2019

Sporty looking

02. Toyota Corolla Hatchback / 2019

07. Toyota Camry / 2019

Aggressive

03. Toyota Corolla / 2020

08. Toyota Avalon / 2019

Sharp headlight

04. Toyota Supra / 2019

09. Toyota RAV4 / 2019

05. Toyota Prius / 2019

10. Toyota Estima / 2019

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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TARGET PERSONA

PROFILE Name, Surname: Richard Harrison Age: 38 Gender: male Nationality: american City : urbana,Illinois. Status: married,two kids Profession: high school teacher DESCRIPTION Mr.harrison is a high school professor who likes to be simple,lives in a beautiful house just in the outskirts of the city.he also prefers to have a very pleasant single tone interior with a touch of nature.he spends his free time reading books and also is fond of using latest tech.once in a while he goes on a picnic with his family and sometimes camping with his friends or wife.mr harrison also likes adventure sports like surfing and likes to enjoy his daily drive to work.

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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COMPETITORS TOYOTA CONCEPT 34,000-36,000

BMW 3 SERIES TOURING MSRP 35,000 USD

AUDI A4 AVANT MSRP 36,500 USD

MAZDA 6 WAGON MSRP 34,000 USD

SUBARU LEVORG MSRP 40,000 USD

SPORTY

ELEGANT

EXUBERANT

DISCREET

TECHNICAL

INNOVATIVE

AFFORDABLE

SERIOUS

SHOWIE

NOTE: the bmw comes with best performing engine compared to the rest, you also get more customisable options both on the exterior and the interior to provide maximum fun driving experience while maintaining the sporty bmw feel,however on the downside the car is slightly smaller than the rest and the options come with a price

NOTE: the audi although priced more than the other cars offers more tech inside the car, the car is decently big enough and also comes with few standard features that arent available in the others.car also comes with 4wd as an option

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

NOTE: the mazda in terms of looks, stands out from the rest, the car looks much sportier and fancy.also the car is the longest of the three and provides more space in terms of boot and sits low giving sporty driving experience.

NOTE: the subaru Levorg comes with comparitively more power than other station wagan, with a 1.6 turbo charger engine or 2.0 STI version. It’s more passion for people who prefer a “sport wagon”.

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INSPIRATION BOARD flowing lines/ soft corners/ edgy lines/ contnuos symmetrical lines

Notes 1. PURISME letter opener by julian proll 2. 3d printed vase by AI design 3. acoustic guitar by maxwell customs 4. shelf by lawa design 5. TELA GRANITE shelving by Zaha Hadid 6. speaker concept 7. sculpture

8. sculpture 9. irlande chair by joseph walsh

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

SKETCHES

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Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

SKETCHES

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tape DRAWING

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

PACKAGE

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Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

SIDE

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Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

PERS. FRONT

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Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

PERS. REAR

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Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

FRONT

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Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

REAR

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Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

SKETCHES

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Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

SKETCHES

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INTERIOR LAYOUT Scale 1:10

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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2VP INTERIOR

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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SIDE interior

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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SEAT n STEERING

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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MOOD BOARD

Flowing / Bold / Impact / Notes: 01. Logitech ConferenceCam 02. Suburban shopping mall 03.clock by georg jenson/2018 04. MILL Visual Storytelling Through Form 05. storage concept/2019 06. Iron sheet wall 07. B & O swall speaker / 2016 08. adidas concept sneakers

Abstract: To get the feeling of modern city feeling also fit to family, our design is to make a Sport wagon for a huge market in the US. Chose big contrast color and sleek or smooth texture to create a impact of feeling but still comfortable in color, and makes drivers a cool fresh feeling, not only sporty but also natural. same time show the brand personality of Toyota.

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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COLOR PALETTE

Color Palette

C38% M92% Y82% K3%

C75% M69% Y67% K31%

Exterior color harmony

Interior color harmony

Sport mood This mood shows a strong sporty feeling, main surface of exterior is wine red with a little bit of silver crome decoration to improve the sense of exquisiteness and also hybrid blue. Black and white tone in interior, make a feeling more fashion sense, a never retreating feeling. For person who want hot-blood and sporty cars.

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

C35% M45% Y50% K0%

C44% M43% Y44% K0%

C0% M0% Y0% K10%

C57% M33% Y25% K0%

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CMF of EXTERIOR

DESCRIPTION

Textures for plastics

or polychromatic, is a type of paint that is common on new automobiles . Close-up, it A2. pearl paint has pearl dust in the npaint. It resists bleaching or fading better, and maintains a nice gloss longer than a standard

A1 - Metallic paint

A2 - pearl metallic

B2 - Acrylic plastic

smooth and increased phisical characteristics B2. acrylic plastic or methacrylite is a transpe rent thermoplastic,lightweight,shatterproof material alternative to glass

Decorative inserts

C1. Brushed allumium is lighter,softer than normal form, mostly used as decorative piece in interiors and also easy to clean C2. Anodizing is a process used to increase a natural oxide on layer,increases resistance to corossion and wear, also helps in glueing paints and primers effectively C1 - brushed aluminium

C2 - anodized metal

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

C3 - glass

C4 - Cyan hexagon on Aluminium

C3.Glass is a non-crystalline, amorphous solid that is often transparent and has widespread practical, technological, and decorative uses in, for example,windows,

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CMF of INTERIOR

DESCRIPTION

Textures for plastics

D1. known as acrylic, acrylic glass, is a transparent thermoplastic often used in sheet form as a lightweight or shatter-resistant alternative to glass. D2. Use Mould with texture to make PC plastic with continuous hexagon shape. D3. Use Mould with texture to make PC plastic with continuous hexagon shape.

D1 - Transparent PMMA

D2 - surface texture on PC

D3 - Brush aluminum

F1. These properties have made carbon engineering, military, and motorsports, along with other competition sports.

Decorative inserts

F2. Hdrographics or HydroGraphics, also known as immersion printing, water transfer printing, water transfer imaging, hydro dipping, watermarbling or cubic printing. F3. Smooth surface with white gloss paint create a â&#x20AC;&#x153;Pianoâ&#x20AC;? feeling on the surface, makes a plastic piece more high-end. F2 - hydrographics-wood

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

F3 - White Gloss Paint on PC

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CMF of INTERIOR

DESCRIPTION

made with split leather, and then applied to the surface of the furniture. E2. Chamois leather is a type of porous leather, traditionally the skin of the chamois , a type of European mountain goat but today split of a sheepskin.

E1 - PU leather

E2 - Chamois leather

Flooring

E3 - Mink Faux Leather

E4 - Vinyl Faux Leather

E3. Mink are dark-colored, semiaquatic, carnivorous mammals of the genera Neovison and Mustela, and part of the family Mustelidae which also includes weasels, otters and ferrets.

E4. LDenim is a sturdy cotton warpfaced textile in which the weft passes under two or more warp threads. This twill weaving produces a diagonal ribbing that distinguishes it from cotton duck.

G1 - Polyester Fabric with Texture

G1.Polyester is a category of polymers that contain the ester functional group in it most commonly refers to a type called polyethylene terephthalate

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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C3.

MATERIAL APPLY

GLASS WITH BLACK BASE

C4 CYAN HEXAGON TEXTURE

B1 MATTE PP PLASTIC

A2 PEARL METALLIC PAINT

C1 BRUSHED ALUMINUM

B2 ACRYLIC PLASTIC

C2 ANODIZED METAL

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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MATERIAL APPLY HYDROGRAPHICS CARBON

MINK FAUX LEATHER

ELETROCHROME PLATED

PU LEATHER

GLOSS PAINT on PC

SMART GLASS

OPTICAL FIBER ALUMINUM

CHAMOIS LEATHER

WOOD HYDROGRAPHIC

LED LIGNTING

ALUMINUM BRUSHED

PMMA+HEXAGON TEXTURED on PC

POLYESTER FABRIC VINYL FAUX LEATHER

INTERIOR

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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ORTHographic

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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ENVIRONMENT

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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ENVIRONMENT

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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ALIAS MODEL

Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

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Gangasani Sai Preetham Reddy /Yang Tzu-Hsuan / Toyota SW-X

CLAY MODEL

THANK YOU SW-X