Alfa Romeo Mira

Page 1

Present by Panchal Sahil Nandimandalam Karthik Yang Tzu-Hsuan


ABOUT ALFA ROMEO MIRA Emotion, Elegant, Sporty and Dynamic State of art Technology and Innovation Uncompromissing Design Efficient Driving Dynamics Emotional Intelligence


PERSONA

PROFILE

DESCRIPTION

Name, Surname: Xiao Ming, Huang Age: 32 Gender: Male Nationality: Chinese Status: Unmarried(Single) Profession: Businessman

lives on the outskirts of northern frontiers of China, loves to go on long drives with girlfriend on weekends, personal h o b b ie s in clude tr e kkin g , wo r kin g out in gym, reading, travelling, g o lf. e n tu sia stic a b o ut cars.


SCENARIO I.

II.

TARGET Metropollis in China

CRITICAL SCENARIO I. Downtown II. Country side III. Road trip IV Hotel III.

IV.

V. Car meet VI. Mansion

V.

V I.


INSPIRATION BOARD I.

II.

III.

V.

Muscular Curves Round Layers Intersecting Surfaces Curvy Lines Surface Variation

IV.

Intake

Notes: I. Naoto Fukasawa Hair Dryer II. Shiseido total revitalizer III. Futuristic Jet House by Jerome Olivet IV. Light Space by Daan Mulder V. Zermatt Cutlery by Patrick Jouin VI. Grey Double Form VII. The Pipo seat VIII.Bucefalo Sofa

VII.

VI.

VIII.


RESEARCH SKETCH


MARKER RENDERING


TAPE DRAWING


PACKAGE





ORTHOGRAPHIC


COMMERCIAL The aesthetic that you cannot catch on. To make an idea with uncatchable, not only in performance but also with respect to the aesthetics of car. The scene of crossroad brings an image of making choice, and suddenly the car shows up and when the person want to know what is that, she disappeared immediately leavingz an afterimage of taillight.



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