Present by Panchal Sahil Nandimandalam Karthik Yang Tzu-Hsuan
ABOUT ALFA ROMEO MIRA Emotion, Elegant, Sporty and Dynamic State of art Technology and Innovation Uncompromissing Design Efficient Driving Dynamics Emotional Intelligence
PERSONA
PROFILE
DESCRIPTION
Name, Surname: Xiao Ming, Huang Age: 32 Gender: Male Nationality: Chinese Status: Unmarried(Single) Profession: Businessman
lives on the outskirts of northern frontiers of China, loves to go on long drives with girlfriend on weekends, personal h o b b ie s in clude tr e kkin g , wo r kin g out in gym, reading, travelling, g o lf. e n tu sia stic a b o ut cars.
SCENARIO I.
II.
TARGET Metropollis in China
CRITICAL SCENARIO I. Downtown II. Country side III. Road trip IV Hotel III.
IV.
V. Car meet VI. Mansion
V.
V I.
INSPIRATION BOARD I.
II.
III.
V.
Muscular Curves Round Layers Intersecting Surfaces Curvy Lines Surface Variation
IV.
Intake
Notes: I. Naoto Fukasawa Hair Dryer II. Shiseido total revitalizer III. Futuristic Jet House by Jerome Olivet IV. Light Space by Daan Mulder V. Zermatt Cutlery by Patrick Jouin VI. Grey Double Form VII. The Pipo seat VIII.Bucefalo Sofa
VII.
VI.
VIII.
RESEARCH SKETCH
MARKER RENDERING
TAPE DRAWING
PACKAGE
ORTHOGRAPHIC
COMMERCIAL The aesthetic that you cannot catch on. To make an idea with uncatchable, not only in performance but also with respect to the aesthetics of car. The scene of crossroad brings an image of making choice, and suddenly the car shows up and when the person want to know what is that, she disappeared immediately leavingz an afterimage of taillight.