Chatbot Benefits for the E-commerce Industry
If you’re not using an e-commerce chatbot to proactively support your business, then what are you waiting for? Chatbots have the potential to significantly improve the customer experience, but in order to deliver on that promise you have to properly integrate them into your online store’s workflow. chatbots are the future of eCommerce. If a company is interested in improving its customer engagement and creating more effective websites, chatbots can be a way to get your business noticed. An eCommerce chatbot is an AI-powered Intelligent Virtual Assistant solution that can be implemented by online retailers to engage customers at every stage of their journey to help them find what they need and achieve their goals, by providing features such as customer service, product recommendations, product tracking, inventory management, customer loyalty management and more.
Identify and nurture qualified leads The first step is to identify the most important aspects of your eCommerce business that you want to improve through chatbot technology. For example, if you have a web-based eCommerce site, you might want to integrate chatbots into your website so that customers can ask questions about their order or delivery status. You can also use chatbots for customer service purposes by providing support for existing customers or answering questions about products and services. Provide customer service and support A chatbot is useful for providing general customer service but it may not be able to handle complex issues or solve problems immediately. If you have an online store where customers can place orders or submit requests for technical support, consider integrating chatbots into this process instead of relying on your current phone systems or email responses. This will improve response time and build trust with customers who may not have been satisfied with past experiences with your company. Interact with past customers, including providing shipping and return information. You may already have some existing email lists of customers who've purchased from your store, but how do you make sure these people don't forget about your business? A chatbot can give them reminders as well as provide information about products that are new or in-demand (such as seasonal items). The bot could also ask them about their experience with specific products or services so that you can improve future interactions with your consumers. - Gather feedback on the customer experience. Chatbots provide a channel of communication that customers trust, and they can help you gain insight into customer behaviour as well. Asking customers questions like "What's your biggest problem with shopping online?" or "How often do you shop online?" is a great way to know your customer and also helps to identify the lack in service and help to fulfil the expectation through gathered feedback. In the nutshell, An eCommerce chatbot can help you capture those customers who are ready to purchase immediately. It will tap into the innate human need to interact with others, and it can quickly learn customer behaviour by tracking their interactions with your website. Whether you're a general online retailer or e-tailer, AI is now giving you the opportunity to start engaging customers at every stage of their journey - from discovery to discovery (repeat) to conversion, to purchase.