EXPERIENCE
WRIT TEN BY: PETER KL AYMAN,
VP, BUSINESS STRATEGY, BOTTLE ROCKET
“TURNS OUT MSCHF IS A LABORATORY OF VIRALITY THAT WE CAN ALL LEARN FROM.”
MSCHF CONTINUES TO MAKE MISCHIEF Most of you are asking yourself, MSCHF, what is that? For those in the know, you may be wondering, what lessons can be learned from a company that created a jamming device for Alexa using ultrasonic speakers and collaborated with Lil Nas X to create shoes with human blood in them that resulted in getting sued by Nike (yes you read that right)? Turns out MSCHF is a laboratory of virality that we can all learn from. What’s the premise of their business? Well, it’s complicated and at the same time entirely simple. Every two weeks they release a new “product.” If you ask MSCHF’s CEO, he will say “We’re trying to do stuff that the world can’t even define.” (Business Insider). I’d say they are succeeding.
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https://mschf.xyz/
