EXP. Magazine 2022 - Curated By Ogilvy

Page 16

Written By:

Luke Wallace

Robots Continue Their Path to Home Automation Dominance

VP of Application Development, Bottle Rocket

Sci-Fi movies continue to inspire technologists around the world, and often the wildest ideas from just a few years ago become the household technology of tomorrow. We’re seeing the path to both humanoid robots (we could call these the C-3PO type robots), and the more utilitarian helper bots (perhaps known as the R2-D2 type). Both have made significant progress this year. Boston Dynamics has taken their humanoid robots named Atlas far beyond walking, now performing full dance routines and parkour. I see these robots someday being humanoid helpers in the home. Why replace all your light switches with automatic ones, when your robot could walk around and turn the lights on or off for you while you are away? And checking on your elderly parents can be done remotely, much like the movie Robot & Frank so adeptly illustrated. We’re still years away from a home version from Boston Dynamics, but that only allows more time for the technology to be refined.

16

Image source: Boston Dynamics


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I'm All Ears

4min
pages 94-95

The "Full-funnel Value of E-Commerce in Asia

3min
pages 88-89

Better Together. Wherever.

3min
pages 86-87

How Gather Helped Our Teams Work “Better Together”

3min
pages 80-81

The 7 Key Pillars Of CX Maturity

5min
pages 66-67

A Loyal Customer Is Not the Same as a Forever Customer.

2min
pages 56-57

Staying Alive

3min
pages 52-53

A Renewed Mandate: Employee Onboarding

2min
page 40

The Importance of CDPs in Today's Consumer-Driven World

6min
pages 33-34

Honey, I Shrunk the Restaurant!

2min
page 25

Is Your Brand Ready for a Post-Digital World?

9min
pages 18-20, 22

What's Your Why? Innovation on Purpose

2min
pages 14-15

MSCHF Continues to Make Mischief

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pages 10-12

Gucci Leads Luxury in the Virtual Try-On Space

2min
pages 92-93

In a World Full of Complications, Let’s Get Back to the Basics

6min
pages 90-91

Vans: An Off the Wall Experience / Mathieu Gillain

3min
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Putting Customer Experience Back on the Map

3min
pages 84-85

Making API Experience a Project Priority

3min
pages 78-79

The Power of User Feedback

3min
page 77

Why Today’s Customer Expects Synergy

6min
pages 75-76

Three Tips to Becoming A More Product-Led Organization

6min
pages 70-71

Know Me, Guide Me, Wow Me: A Re-introduction to E-Commerce

4min
pages 72-74

On the Road to Recovery Without Leaving the couch.

3min
pages 68-69

Unlocking 500% Opportunity: How Brand Equity Powers Breakout Commerce Experiences

5min
pages 64-67

How I Became An Accidental Brand Loyalist

5min
pages 62-63

Por Qué Quesadillas?

4min
pages 58-60

The Who, What, Why, and How of Scaled Agile

2min
pages 49-51

Design + Tech = Better Together

2min
page 61

Is the Cutting Edge the Only Place to Innovate?

3min
pages 54-57

Nintendo Switches Attention to Mobile

3min
pages 46-48

The Device I Wish I Would Have Had

2min
page 45

The Diversity of People in the Labor

4min
pages 42-44

Tide Successfully Bridges the Physical and Digital

3min
pages 28-29

Robots Continue Their Path to Home Automation

3min
pages 16-17

The Rebirth of Social Communities

2min
page 24

Why Marketing and Product Teams Should Bet on

6min
pages 38-39

Meta Human

2min
pages 9-13

Why Time Is the Newest Experience

5min
pages 30-32

The Shaper of Things to Come

5min
pages 26-27

Building A Culture of Experimentation

4min
pages 6-8
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