EXP. Magazine 2022 - Curated By Ogilvy

Page 42

EXPERIENCE

The diversity of people in the labor market The importance of understanding and seeking the difference in small and large companies.

WRIT TEN BY: EDUARDO KR ÁS, AGILE ANALYST, JÜSSI

With the subject “diversity” on the rise, the

The fact is that these small attitudes affect

need to have teams that include different

those who have lived with this all their lives,

ethnicities,

having to prove and defend themselves all

races,

sexual

orientations,

among other factors are increasingly being reevaluated and rethought in small and large companies. Including different people guarantees a series of opportunities for development, innovation, different views on the final product, and a motivating work environment. I remember a manager, important to my career, who when he arrived at the fintech company where I worked, started a positive revolution in the company’s processes; things were improving and the area in which he worked was getting in order, only there was one problem, he was Black, and there were no Black managers in the company. He didn’t get the same respect, but it was something implicit, that I as a white man didn’t realize either. At one point he was questioned and corrected in the middle of a chat with the whole company; no head had ever been confronted like this in the almost four years I worked there, in a “public square”. After not receiving support from those above him, and even after being induced not to “cause any more trouble”, he decided to resign. The company lost out, our team lost out, I lost out.

42

the time. And the question that remains is: would we, the privileged ones, besides giving opportunities to those who had to fight twice as hard, make a real space for these people? Will we just include them to fill the “inclusion space” or, in fact, judge their real capabilities and soft skills? As a gay man, it took me a while to feel open to talking about my sexual orientation, or even to demonstrate attitudes that would make people think that I really was. The fear of being joked or of not being respected for what I added as a professional was always great, and although today I am openly gay, I find myself wanting to correct some of my attitudes, in automatic mode, for fear of not being accepted. I always had great women leaders, but I saw that the concern in demonstrating their competences was very great, could it be that if they were men this was already an automatic proof of efficiency? My point is, places that don’t embrace the small differences will lose talent.


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

I'm All Ears

4min
pages 94-95

The "Full-funnel Value of E-Commerce in Asia

3min
pages 88-89

Better Together. Wherever.

3min
pages 86-87

How Gather Helped Our Teams Work “Better Together”

3min
pages 80-81

The 7 Key Pillars Of CX Maturity

5min
pages 66-67

A Loyal Customer Is Not the Same as a Forever Customer.

2min
pages 56-57

Staying Alive

3min
pages 52-53

A Renewed Mandate: Employee Onboarding

2min
page 40

The Importance of CDPs in Today's Consumer-Driven World

6min
pages 33-34

Honey, I Shrunk the Restaurant!

2min
page 25

Is Your Brand Ready for a Post-Digital World?

9min
pages 18-20, 22

What's Your Why? Innovation on Purpose

2min
pages 14-15

MSCHF Continues to Make Mischief

3min
pages 10-12

Gucci Leads Luxury in the Virtual Try-On Space

2min
pages 92-93

In a World Full of Complications, Let’s Get Back to the Basics

6min
pages 90-91

Vans: An Off the Wall Experience / Mathieu Gillain

3min
pages 82-83

Putting Customer Experience Back on the Map

3min
pages 84-85

Making API Experience a Project Priority

3min
pages 78-79

The Power of User Feedback

3min
page 77

Why Today’s Customer Expects Synergy

6min
pages 75-76

Three Tips to Becoming A More Product-Led Organization

6min
pages 70-71

Know Me, Guide Me, Wow Me: A Re-introduction to E-Commerce

4min
pages 72-74

On the Road to Recovery Without Leaving the couch.

3min
pages 68-69

Unlocking 500% Opportunity: How Brand Equity Powers Breakout Commerce Experiences

5min
pages 64-67

How I Became An Accidental Brand Loyalist

5min
pages 62-63

Por Qué Quesadillas?

4min
pages 58-60

The Who, What, Why, and How of Scaled Agile

2min
pages 49-51

Design + Tech = Better Together

2min
page 61

Is the Cutting Edge the Only Place to Innovate?

3min
pages 54-57

Nintendo Switches Attention to Mobile

3min
pages 46-48

The Device I Wish I Would Have Had

2min
page 45

The Diversity of People in the Labor

4min
pages 42-44

Tide Successfully Bridges the Physical and Digital

3min
pages 28-29

Robots Continue Their Path to Home Automation

3min
pages 16-17

The Rebirth of Social Communities

2min
page 24

Why Marketing and Product Teams Should Bet on

6min
pages 38-39

Meta Human

2min
pages 9-13

Why Time Is the Newest Experience

5min
pages 30-32

The Shaper of Things to Come

5min
pages 26-27

Building A Culture of Experimentation

4min
pages 6-8
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.