EXPERIENCE
The Device I Wish I Would Have Had Written By:
DOINA HARRIS
Chief Product Officer, Simon Data
Children’s enjoyment of music is visible
The best way to answer this question
The design of the product was also made
from a very early age. However, they are
is by looking at innovation from a kid’s
with kids in mind. The large figurines are
dependent on the adults around them to
perspective. At this age, children can’t
ideal for little hands- and big drops. It is
“activate” their enjoyment. This activation
read, but they have started playing with
rugged, has a sturdy handle, and can even
often comes at the hands of increasing
figurines. Jooki takes this familiarity and
deal with splashes. Jooki has all the bells
screen time.
turns it into a vehicle for music. After parents
and whistles of any modern tech device-
preset playlists or books onto the figures,
Bluetooth, WiFi, and streaming services.
kids choose what they want to listen to
However, this product’s real beauty is
by selecting an animal and placing it on
enabling children to be independent. It
the speaker. For example, the dolphin will
allows them to play the music they want in a
play dancing music, and the shark will play
low complexity environment.
For example, from the early age of three, my kids would ask us to play songs to the point I became their personal DJ. Their demands are how iPads initially made their way into their hands which solved one problem but created a new issue of increasing screen time.
kids
were
younger.
The
concept
behind Jooki is simple- give kids the power to play the music they want without needing screens. Their approach flips tech dependency on its head and really focuses on children’s “workflow”. It asks the basic question, “how can we enable kids to play the music they want without a screen or the ability to read.”
45
play music without being introduced to screens too early.
Enter Jooki, a device I wish existed when my
lullabies. As a result, kids as young as 3 can
This high-tech product delivers music to children in a low-tech way. Without code or screens, kids can play music based on things that are already familiar to them. I’m so excited about this product; I plan to purchase it as a birthday present for my nieces and nephew when they turn three!
