EXPERIENCE
NINTENDO SWITCHES ATTENTION TO MOBILE Written By:
BROOKE GRIEF
Content Marketing Manager, Iterable
At Iterable, we’re all about creating a personalized crosschannel experience that shows brands are paying attention to customer behavior. I recently had my own seamless cross-channel experience, courtesy of Nintendo. The other night I dusted off my Nintendo Switch, something I hadn’t touched since the early days of the pandemic. “Animal Crossing: New Horizons” was huge during lockdown—it was first released March 20, 2020. A friend of mine, however, just recently dove into the game. She texted me, asking if she could come to my island to get fruit. This meant I had to launch the game and remember how to play for a bit. As I’m re-learning which buttons do what, I notice my phone buzz. An important aside: Nintendo is a brand that takes full advantage of their mobile app—it makes life way easier to create an account and quickly buy games. So, I hear my phone buzz and notice a push notification from Nintendo. Mind you, I still have Animal Crossing open on my Switch. The push notification reads “You can use voice chat in Animal Crossing: New Horizons.”
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