EXPERIENCE
BEHIND EVERY BRAND IS A GREAT EXPERIENCE, AND VICE VERSA
Why Today’s Customer Expects Synergy WRIT TEN BY: STEVE SOECHTIG GLOBAL CEO, OGILV Y EXPERIENCE AND R AJESH MIDHA PRESIDENT, OGILV Y EXPERIENCE
THE MATURIT Y OF DIGITAL ENGAGEMENT As we rapidly approach the thirty-year anniversary of the commercial Internet, there’s no longer any debate as to whether the digital revolution has upended the traditional rules of brand activation
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In a digital first world, it’s going to take more
and customer experience management. We have
than just a great experience to stand out. Rajesh
an entire generation of active market participants
Midha, President of Ogilvy Experience North
who are true digital natives, having been born into
America, and Steve Soechtig, Global CEO of
the digital world, and we have a global society that
Ogilvy Experience, explore the evolution of
recognizes the intrinsic value of online interaction
digital engagement and the inextricable link
and research. The result of this is a permanent
between a brand and an experience, including the
change in consumer behavior, which in turn has re-
impact created when the two are in sync.
written the rules of Brand and Experience.
